December’s been a busy month for us. We’ve shipped some big updates that we think you’re going to love—a brand new dashboard, transactional emails (finally!), a new automation trigger, easier login options, and some fresh landing page templates. 

Here’s everything that’s new:

New Dashboard

We rebuilt the dashboard (almost) from scratch. The goal was simple: give you a single place to see how your marketing is performing without clicking through a dozen different screens.

Here’s what you’ll find in the new dashboard:

  • Combined view of email and SMS performance;
  • Sales tracking with a breakdown of where your revenue’s coming from;
  • Traffic and reach stats;
  • Your top-performing campaigns at a glance;
  • Subscriber growth trends (with all the details you’ve been asking for);
  • Personalized recommendations based on your account activity;
  • A marketing calendar that shows holidays and your scheduled campaigns;
  • PDF exports for when you need to share reports with your team;
  • Learning center that allows you to access educational resources directly.

You can also customize the layout—drag sections around, hide the ones you don’t care about. Make it yours.

We put together a detailed guide if you want the full walkthrough: Your Guide to the New Sender Dashboard.

Transactional Emails

This one’s been a long time coming. You can now send transactional emails directly from Sender—password resets, order confirmations, one-time-password reminders, shipping notifications, all of it. No need for a separate service anymore.

We built this on infrastructure that already handles millions of time-sensitive emails daily, so you’re not starting from scratch. Deliverability rates sit at up to 99%, and you can start sending right away on shared IPs without any warm-up period. For those sending under 150K emails a month, our system automatically manages your reputation through steady activity.

What’s included:

  • High deliverability out of the box — Instant sending on managed dedicated IPs or ready-to-use shared IPs with built-in protection filters.
  • Reputation protection — Anti-abuse filters, real-time bounce monitoring, and automated complaint tracking keep your sender reputation in good shape.
  • Security & authentication — Full SPF, DKIM, and DMARC support, plus domain authentication and role-based access for your team.
  • Analytics & logs — Detailed records of every email for the past 30 days, searchable and filterable. See delivery trends, spot issues early, and export data when you need it.
  • Low-latency sending — Time-sensitive emails like OTPs and password resets land instantly, even during peak traffic.
  • Flexible integration — Use our REST API or SMTP, whatever fits your setup. Add variables, conditional content, and push data to your own systems through webhooks.

The best part? From now on, you can use the same platform for promotional campaigns, automation workflows, subscriber management, AND transactional emails. Available on all plans, including Free Forever plan.

New Trigger in Automation—Subscriber Status Changed

We added a new automation trigger that fires when a subscriber’s status changes. So if someone goes from unconfirmed to confirmed, or active to inactive, you can automatically kick off a workflow.

sender-trigger-subscriber-status-changed

A few ways you might use this:

  • Welcome sequence right after someone confirms their email;
  • Re-engagement campaign when a subscriber goes inactive;
  • Retention emails to catch people before they churn;
  • Onboarding flows when subscribers hit certain milestones.

It gives you more control over timing—send the right message when it matters, not hours (or days) later.

Log In with Google Workspace

If your company uses Google Workspace, you can now sign up and log in with one click. Everything configures automatically on our end.

You’ll still need to set up SPF, DKIM, and DMARC for deliverability, but that’s it. Quick and painless.

sender-log-in-google-workspace

New Landing Page Templates

We’ve added four new templates to the Landing Page Builder. Each one is mobile-responsive and fully customizable.

sender-landing-page-templates

The new options:

  • Discount — Great for limited-time offers and promotions;
  • Linktree — Put all your important links in one spot;
  • Demo request — Built for B2B lead generation;
  • Digital product (Fintech) — Designed with fintech and digital services in mind.

Give them a try—they’re ready to go in the builder.

That’s it for December. We’re already working on what’s next, so keep an eye out for more updates in the new year.

Got questions? Our support team is around 24/7 if you need help with anything.

Happy emailing!