10 Klaviyo Competitors & Alternatives for 2024

Feb 14, 2024 - By Camilla Mackeviciute

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If you’re agitated by the rising Klaviyo pricing and are searching for viable alternatives, you’ve come to the right place. 

Klaviyo is a popular email marketing tool for ecommerce store owners. But of late, many reviewers complain that the customer support is slow to respond and the service is costly compared to competitors. 

In this blog, let’s look at the best Klaviyo competitors for taking your ecommerce email marketing strategy to the next level without increasing costs.

Why Consider Klaviyo Alternatives?

Klaviyo gained popularity as an email marketing platform, but certain aspects keep prospective users thinking twice about using it. Even past customers complain of issues on public forums and review platforms such as:

  • Unresponsive Customer Support. Many users report delays in resolutions and receiving assistance when facing technical issues while using Klaviyo. In a fast-paced ecommerce ecosystem, timely and efficient customer support is critical for success. Unfortunately, Klaviyo’s customer support falls short in this aspect, leaving users frustrated and seeking alternatives with more responsive support teams.
  • Highly Overpriced. Pricing is another factor that makes users ditch Klaviyo. The cost of using Klaviyo is significantly higher than other email marketing platforms offering similar features and functionalities. Plus, they’re known to increase rates without intimation and have a confusing billing policy. 
  • Unreliable. Several Klaviyo users report that their account gets inactive after campaign creation. Others complain that they get logged out and their accounts get inactive. Sudden (and unreasonable) account deactivation can disrupt email marketing operations and hinder the growth of your business. 
  • Complicated UI. Klaviyo’s email editor and user interface are frustrating to many email marketers. The interface is often described as complicated, making it challenging for non-technical users or business owners to navigate and utilize the platform effectively.
  • Deliverability Issues. Klaviyo users regularly report deliverability issues with their emails frequently being marked as spam. This can harm the success of your email campaigns and hamper your ability to engage with your target audience effectively. 

The 10 Best Klaviyo Competitors & Free Alternatives

When you’re serious about email marketing, you can’t rely on a costly and unreliable service. So, it’s essential to look for available options in the market. If you’re searching for Klaviyo alternatives for executing your ecommerce email marketing strategy, you should check out the following alternatives: 

Let’s look at each email marketing solution one by one. 

1. Sender — Best Klaviyo Alternative for SMS & Email Marketing 

Sender is one of the best SMS and email marketing tools, designed for ecommerce store owners who love SMS & email marketing channels. With a powerful feature set and efficient automation capabilities, Sender is perfect for businesses aiming to engage their audience through omnichannel campaigns.

Sender Features

  • Email and SMS marketing automation; 
  • Smart segmentation; 
  • High-converting popup builder; 
  • Drag-and-drop email builder with premade templates; 
  • High deliverability and nice customer support.

Sender offers several great features designed with ecommerce businesses in mind, like the automation builder. You can set up automated campaigns for abandoned carts, upselling, cross-selling, etc., based on visitor behavior, past shopping history, or custom triggers

You can reach out to your audience via email or SMS at the right time to maximize your chances of conversion. The smart segmentation and personalization options help increase the relevance and impact of your campaigns to boost engagement.

The human-friendly UI and drag-and-drop interface makes it easy for anyone to set up elaborate automation sequences. Plus, the platform’s segmentation capabilities are helpful in creating targeted and effective email & SMS campaigns. 

The email template library with several ecommerce-centric email templates and unique design blocks can help you create engaging campaigns without wasting much time. The analytics dashboard is quite intuitive and informative too. Sender also offers a dedicated customer success manager for pro and enterprise plans. This would be a deal breaker for users agitated by the lousy customer support offered by Klaviyo. 


Sender Pros & Cons

Omnichannel marketing automation builder No landing page builder (yet) 
Human-friendly UI with drag-and-drop email editorSender logo with a free plan
Detailed analytics and reporting dashboard

Sender Pricing

  • Forever-free plan that supports up to 2,500 subscribers and 15,000 emails per month; 
  • Paid plans start at a monthly price of $15 for up to 2,500 subscribers and 30,000 monthly emails. 

2. Brevo — Best Marketing Automation Solution

Brevo is one of more comprehensive marketing automation tools that empowers businesses to streamline their marketing efforts, engage customers, and boost conversion rates. With its user-friendly interface and versatile set of features, Brevo stands out as an all-in-one platform for marketers of all levels of expertise.

Brevo Features

  • Marketing automation;
  • Audience segmentation;
  • Multi-channel marketing;
  • List management;
  • Transactional emails.

At the heart of Brevo’s capabilities is its robust marketing automation system. Users can effortlessly create automated workflows, allowing for the seamless execution of marketing campaigns, email sequences, and personalized customer journeys.

Brevo excels in audience segmentation and personalization, enabling businesses to target specific customer segments with precision. By analyzing customer behavior and preferences, marketers can deliver tailored content and offers, resulting in higher engagement rates and improved customer satisfaction.


Brevo Pros & Cons

User-friendly interfaceLimited features
Scalable plansLimited automation
Additional features like CRM, SMS, and WhatsApp campaignsLimited customer support

Brevo Pricing

  • Free plan allows you to send up to 300 emails/day;
  • Paid plans start at a monthly price of $19 for up to 20,000 monthly emails.

3. Constant Contact — Best Email Marketing Software for Creators

Constant Contact is a nice Klaviyo alternative primarily used by creators and online business owners. It’s known for its user-friendly interface, strong integration ecosystem, and great deliverability rates.

Constant Contact Features

  • Drag-and-drop email builder; 
  • Email automation
  • Event marketing; 
  • Reporting and analytics dashboard; 
  • Extensive integrations. 

Constant Contact helps small businesses in growing their audience, manage their email campaigns, build landing pages, and promote events ​efficiently. With built-in capabilities to manage social media footprints and a CRM dashboard, it becomes a great solution for anyone who wants to build long-term customer relationships. 

It has all standard ecommerce automation, email marketing features, and social media capabilities. The platform also integrates with hundreds of ecommerce platforms, marketing solutions, and additional tools to help you run complex campaigns for personalized lead nurturing or growing sales. It also provides niche features like landing page builder, event ticket payment collection, and social media post scheduling​. 


Constant Contact Pros & Cons

User-friendly interfacePricing plans may feel costly
Extensive integration ecosystemOnly basic automation capabilities
High email deliverability rateLack of collaboration features

Constant Contact Pricing

  • Email and digital marketing paid plans start at $12 per month for up to 500 subscribers (increases to $30 monthly at 501 subscriber mark); 
  • Free 60-day trial account is available with feature restrictions and limits.

Also read: 9 Best Constant Contact Alternatives for 2023 (Free & Paid)

4. AWeber — A Prime Choice for Bloggers with RSS Capability

For bloggers who prioritize RSS feed capabilities in their email marketing, AWeber presents an appealing choice. Known for minimalist UI and powerful features, AWeber helps bloggers to turn their RSS feeds into engaging email newsletters. ecommerce store owners can also create engaging and high-converting newsletters using Aweber. 

AWeber Features

  • Email marketing automation;
  • Drag and drop builder with customizable email template library;
  • Audience segmentation and personalized campaigns;
  • RSS to email for automatic newsletter creation. 

AWeber has some unique features like AMP emails, web push notifications, and ecommerce pages. These features allow store owners to nurture potential customers and enhance the user experience. A user-friendly marketing automation builder and autoresponder campaigns help engage and convert potential buyers into customers on autopilot. 

AWeber also supports integrations with all major marketing suites, ecommerce platforms like Shopify & Etsy, and other business solutions. The platform’s detailed analytics also help you understand your campaign performance, providing insights to guide your content strategy and improve audience engagement. 


AWeber Pros & Cons

Integrates with Canva and other marketing tools and third-party apps. Lacks advanced automation in lower-tier plans
Easy-to-use interfaceLimited customization for templates
Efficient subscriber segmentationMay be costly for larger subscriber lists

AWeber Pricing

  • Paid plans start at $12.50 per month; 
  • Free plan also available for up to 500 subscribers and 3,000 emails per month. 

Also read: 7 Best Aweber Alternatives (Free Competitors Included)

5. Drip — Great Email Marketing Automation

When it comes to newsletters and automation, Drip is a worthy competitor to Klaviyo. Designed for ecommerce businesses and Shopify store owners, Drip provides robust capabilities to level up your newsletter strategy and marketing automation plans. 

Drip Features

  • Automation triggers based on behavior or online activity; 
  • Advanced segmentation for personalization; 
  • Pre-made ecommerce automation use cases based on user journey; 
  • A/B testing for email campaign optimization; 
  • Powerful integrations for all major ecommerce platforms. 

Drip lets you design, personalize, and send engaging newsletters to your audience. Drip’s email marketing automation features enable businesses to automate their marketing workflows based on user actions, resulting in a more personalized and engaging customer experience. The platform delivers the right message to the right segment at the right time, thanks to its advanced segmentation tools.

Deep integration with ecommerce platforms and robust central analytics amplify the platform’s capabilities, helping business owners build and optimize data-driven marketing campaigns. If you have a large list of over 100,000 subscribers, Drip can even offer a dedicated customer success manager. 


Drip Pros & Cons

Advanced customer segmentationLack of design customization tools
User experience builder for personalizationExpensive
Powerful analytics dashboard No A/B testing for email content

Drip Pricing

  • Paid plan starts at $39 per month for 2,500 subscribers and unlimited emails; 
  • Free 14-day trial is available. 

6. Mailchimp — Great Substitute for Landing Page Builder 

Mailchimp is a noteworthy substitute for business owners who want a simple platform to execute their email marketing plans. Mailchimp’s user-friendly platform and robust features make it an attractive choice for businesses seeking to build engaging, conversion-focused landing pages as part of their email marketing strategy.

Mailchimp Features

  • Drag and drop email builder; 
  • User-friendly Landing page builder; 
  • Basic automation and segmentation features; 
  • Appointment scheduler; 
  • Campaign optimization. 

Mailchimp has an intuitive landing page builder making it easy to create landing pages for opt-ins and lead nurturing. It has a variety of customizable templates that cater to different goals, whether you’re seeking to grow your subscriber list, showcase a new product, or promote a special offer.

It has all the standard features for email marketing, marketing automation, and audience segmentation that you find in other tools on the list. However, the costs plus add-on pricing strategy can be limiting for many small business owners looking for an all-inclusive price for all standard and advanced features. 


Mailchimp Pros & Cons

Intuitive landing page & email builderPredatory pricing model 
Standard segmentation and automation featuresLower-tier plans come with restrictions
Vast template library Limited customer support 

Mailchimp Pricing

  • Paid plan starts at $9.25 per month for up to 500 subscribers and 5,000 monthly email sends; 
  • Free plan is also available for up to 500 subscribers and 1000 monthly email sends. 

Also read: 11 Best Mailchimp Alternatives for 2023 (Incl. Free Competitors)

7. HubSpot — Best Klaviyo Alternative for Marketing Automation

HubSpot is one of the most capable (but costly) Klaviyo alternatives for businesses that need advanced integrations with a large set of tools. HubSpot helps ecommerce store owners streamline their marketing operations and maximize the impact of inbound marketing automation. 

HubSpot Features

  • Advanced integration ecosystem across hundreds of tools & platforms; 
  • No-code email campaign automation; 
  • Drag-and-drop email builder; 
  • Free CRM; 
  • In-depth reporting dashboard. 

HubSpot offers comprehensive solutions for email marketing with some of the most powerful automation use cases and lots of free tools to increase marketing effectiveness. Your business can take benefit of its deep integration ecosystem to connect hundreds of third-party platforms, including CRM tools, social media, and other software. This interoperability allows for a more seamless and effective marketing process, aligning different operational aspects. 

Features such as a powerful marketing automation builder, built-in CRM, live chat, form builder, and sales solutions help you manage everything from a single platform. Its robust analytics dashboard is useful if you’re interested in continuously refining your strategies for better results.


HubSpot Pros & Cons

Free CRM solutionSteep learning curve
Drag-and-drop builder for simplifying complex automation campaignsExorbitant pricing structure 
Deep analytics reportsLimited features on lower plans

HubSpot Pricing

  • Paid plans start at $18 per month for up to 1000 email subscribers; 
  • Limited-time free trial is also available with feature restrictions. 

8. ConvertKit — Best Alternative for Content Creators

ConvertKit is content creators’ go-to email marketing platform, and it’s easy to see why. Designed with bloggers, podcasters, and YouTubers in mind, ConvertKit offers a seamless way to connect with your audience. Its user-friendly interface allows you to create and customize beautiful email templates without any technical hassle.

ConvertKit Features

  • Email automation;
  • Customizable templates;
  • Visual automation builder;
  • Subscriber management;
  • Landing page builder.

What truly sets ConvertKit apart is its robust automation features. It empowers content creators to nurture their audience with targeted emails and automated sequences, ensuring the right message reaches the right people at the right time. Whether it’s sending out newsletters, promoting new content, or building subscriber relationships, ConvertKit simplifies the process.

Plus, it offers advanced segmentation tools, allowing you to organize your subscribers based on their interests and behaviors. This means you can deliver content that resonates, increasing engagement and conversions.


ConvertKit Pros & Cons

Powerful automation featuresHigher pricing for larger subscribers
Advanced tagging and segmentationLimited ecommerce integrations
Responsive customer supportBasic email editor

ConvertKit Pricing

  • Free plan for up to 1,000 subscribers;
  • Paid plans start at a monthly price of $15 for up to 300 subscribers.

9. Sendpulse — Great Email Marketing Service for Small Business

SendPulse is the ideal Email Marketing Service tailored for small businesses looking to boost their online presence and connect with their audience effectively. With user-friendly features and an intuitive platform, SendPulse simplifies the complexities of email marketing, making it accessible to businesses of all sizes.

Sendpulse Features

  • Personalization and segmentation;
  • Automation;
  • A/B testing;
  • Detailed analytics;
  • Integrations with various e-commerce platforms, CRMs, and more.

Small businesses can effortlessly create, send, and manage email campaigns with SendPulse’s customizable templates and drag-and-drop editor, even without extensive technical knowledge. The service offers advanced automation and segmentation options, ensuring that every message reaches the right audience at the right time, resulting in higher engagement and conversions.

SendPulse also provides in-depth analytics, allowing small businesses to track the performance of their email campaigns and make data-driven decisions for continuous improvement. With its cost-effective pricing and responsive customer support, SendPulse empowers small businesses to make a big impact in the world of email marketing, helping them grow and thrive in the digital landscape.


Sendpulse Pros & Cons

Multichannel marketingLearning curve
Free web pushIssues with deliverability
Ecommerce featuresLimited template variety

Sendpulse Pricing

  • Free plan allows you to send up to 15,000 emails/month to up to 500 subscribers;
  • Paid plans start at a monthly price of $6 for up to 500 subscribers.

10. Omnisend — SMS Marketing Platform

Omnisend is your all-in-one solution for effective and efficient marketing campaigns. With its user-friendly platform, Omnisend empowers businesses to connect with their customers seamlessly through various channels, including email and SMS marketing.

Omnisend Features

  • Multichannel marketing;
  • Signup forms;
  • Reporting and analytics;
  • Ecommerce features.

This omnichannel platform offers a range of powerful features designed to enhance your marketing efforts. Omnisend simplifies creating and sending engaging marketing campaigns from customizable email templates to automated workflows. But that’s not all – it’s also an SMS marketing platform, allowing you to reach our audience quickly through easy text messages.

With Omnisend, you can personalize your messages, segment your audience, and track the performance of your campaigns. Omnisend provides the tools and insights you need to engage your customers and drive conversions, whether a small business or a large enterprise. Say goodbye to marketing challenges and hello to Omnisend’s comprehensive marketing solutions! 


Omnisend Pros & Cons

Multichannel marketingLearning curve
A/B testingLimited integrations
Ecommerce featuresVery limited free plan

Omnisend Pricing

  • Free plan allows you to send up to 500 emails/month to up to 250 contacts;
  • Paid plans start at a monthly price of $16 for up to 6,000 emails to up to 500 subscribers.

Klaviyo Alternatives: Price & Feature Comparison Table

SenderBrevoConstant ContactAWeberDripMailchimpHubSpotConvertKitSendpulseOmnisend
ContactsUp to 2 500 (Free Plan)NAUnlimitedNAUp to 2500 (Starter Plan)Up to 500 (Free Plan)Up to 1,000 (free plan)Up to 1,000 (Free plan)Up to 500 (Free plan)Up to 250 (Free plan)
EmailsUp to 15 000 (Free Plan)NAUp to 900NAUnlimitedUp to 1000Up to 2,000 (free plan)NAUp to 15,000 (Free plan)Up to 500 (free plan)
Daily limits (Free account)Unlimited300 emails/day300100 per day500 per day
Support24/7 Live Chat + EmailEmail-onlyEmail-only24/7 Live Chat + EmailEmail SupportEmail-only, first 30 daysEmail and Live Chat (free plan)Email and Live ChatLive ChatEmail and Live Chat
WordPress Integration++++++++++
Email Automation+++++Basic+Basic++
Email Templates Library+++++Basic++++
Advanced Segmentation++Basic++Basic+++
Email Scheduling+++++++++
Advanced Reporting++++Basic on Lower PlansBasic on Lower Plans+
Geography & device reporting++++++
Heat map reporting+++
Advanced open & click stats+++Basic on Lower Plans++
Multi-user accessUnlimited11Unlimited on Higher PlansLimited on Lower PlansLimited on Lower Plans
Pricing$8 per month for 2500 subscribers and up to 15,000 emails per month$19 per month for 300 emails/daily$9.99 per month for up to 500 contactsStarts from $20 for 500 contacts$39 per month for up to 2500 subscribers$9.36 per month for 500 subscribers and 5000 emails per month$18 per month for up to 1000 contacts (subscribers)$9 per month for up to 300 contacts$6 per month for up to 500 contacts$16 per month for up to 500 contacts

Key Takeaways: Klaviyo Alternatives

  • Look for best Klaviyo alternatives with advanced features and automation capabilities to enhance your email marketing strategies; 
  • Evaluate migration costs and consider the actual monthly engagement expenses; 
  • Choose a reliable and transparent marketing automation platform with responsive customer support; 
  • Pick marketing automation solutions with affordable pricing plans for your budget and business needs. 

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