Klaviyo Competitors: 10 Alternatives for Ecommerce Businesses

If you’re agitated by the rising Klaviyo pricing and are searching for viable alternatives, you’ve come to the right place. 

Klaviyo is a popular email marketing service for online store owners. However, recent reviews complain about slow support response and costly pricing plans, compared to competitors. 

In this blog, let’s look at the best Klaviyo competitors for taking your online business to the next level without increasing costs.

Why Consider Klaviyo Alternatives?

Klaviyo gained popularity as an email marketing platform, but certain aspects keep prospective users thinking twice about using it.

Even past customers complain of issues on public forums and review platforms such as:

Klaviyo Competitors: Comparison Table 

Before we dig deeper, let’s quickly look over the different alternatives to Klaviyo – their costs, limits, and features.

Here’s a table for Klaviyo pricing comparison against other email marketing tools available in the market:

10 Best Klaviyo Competitors for Ecommerce Businesses

You can’t rely on a costly and unreliable service to manage email marketing for ecommerce. You need an affordable solution with email and SMS marketing tools to help you grow faster. 

If you’re looking at top Klaviyo competitors for ecommerce email marketing campaigns, we’ve listed the 10 best options below. 

Let’s explore this email marketing software comparison guide to find the best one for your business. 

Sender — Best Klaviyo Alternative for Email Marketing 

Sender is the perfect Klaviyo alternative if you’re looking for simplicity. With an intuitive UI and visual automation builder, you’ll save hours and launch campaigns faster using Sender.

Best for:

• Shopify stores; 
• Service-based companies; 
• Startups.

With Sender, creating stunning and responsive email campaigns is a breeze. The drag-and-drop editor and a template library help you launch campaigns in minutes, not hours. 

Want to boost email engagement? Add countdown timers, product blocks, or dynamic content. 

But it doesn’t stop there. Automate your follow-ups based on customer actions in just a few clicks using a visual automation builder and ready-to-use workflows. So, you will never stress about starting from scratch anymore. 

Even if you hit a snag, the lightning-fast live chat support means you’ll get answers in minutes. All of this without the steep learning curve or hefty price tag. 

Features

• Drag-and-drop email builder with premade templates; 
• Behavioral automation and smart segmentation; 
• Email and SMS marketing automation; 
• High-converting popup builder; 
• Exceptional deliverability; 
• Quick & friendly customer support.

Pros & Cons

Pricing

Sender’s free plan offers access to all the features, including automation workflows, segmentation, and email builder, without restrictions.

Omnisend — Designed for Omnichannel Marketing

Omnisend is an omnichannel marketing platform that can be used to run integrated campaigns across, email, SMS, push notifications, and paid ads. 

• Ecommerce businesses; 
• Marketing agencies; 
• Brands focused on omnichannel marketing.

Built specifically for ecommerce, Omnisend integrates effortlessly with platforms like Shopify and WooCommerce, unlike many general marketing tools. This makes it ideal for enhancing customer journeys and increasing engagement. 

With pre-built workflows, advanced segmentation, and customizable templates, Omnisend simplifies the creation of targeted, effective campaigns based on customer behavior.

Features 

• Email, SMS, and push notification automation;
• Advanced segmentation and targeting;
• Customizable templates;
• A/B testing.

Pros & Cons 

Pricing

The free plan offers all basic features for up to 250 contacts, and you can send up to 500 emails every month. 

Brevo — Best Alternative for SMS Campaigns

Brevo is an SMS marketing platform for businesses looking for omnichannel engagement. Nurture customer relationships across platforms in no time using its SMS marketing features. 

Best for:

• Coaches; 
• Ecommerce startups; 
• Agencies and freelancers.

You can use the platform for automating email campaigns or to set up automated transactional SMS campaigns. 

There’s a built-in customer relationship management dashboard as well as a journey builder for keeping track of every interaction with a prospect or customer.

Features

• Marketing automation builder;
• Audience segmentation;
• Multi-channel marketing;
• List management;
• Transactional emails.

Pros & Cons

Pricing

Brevo’s free plan allows you to store unlimited contacts and send up to 300 emails per day. All basic features, such as email templates, email editor, etc., are also available.  

ActiveCampaign — Good Alternative for Email Automation

ActiveCampaign is a good alternative if you’re looking to automate your email campaigns. If you compare Klaviyo vs. ActiveCampaign, the latter has a simpler UI and workflow. 

Best for: 

• Online marketers; 
• Ecommerce brands; 
• SaaS companies.

ActiveCampaign offers AI assistance in building automation. So, you always get the best ideas and personalization tips when creating an automation flow. All standard features, like triggers based on user behavior, are also available. 

Apart from automation, the platform also offers CRM features to align sales and marketing efforts. 

Features 

• Omnichannel campaigns; 
• Email, form, and landing page builder; 
• Sales & marketing automation; 
• Predictive sending; 
• Site tracking; 
• Dynamic content.

Pros & Cons

Pricing 

Sendpulse — Great Email Marketing Platform for Small Business

SendPulse helps small businesses grow their audience. It speeds up campaign creation with a user-friendly interface. 

Best for:

• Small business owners;
• Ecommerce platforms;
• Early-stage startups.

SendPulse offers a drag-and-drop editor with customizable email templates. It provides advanced automation and segmentation options, too. 

Plus, there’s an in-depth analytics dashboard and responsive customer support to make the most out of your email marketing efforts. 

Features

• Advanced segmentation;
• Automation builder;
• A/B testing;
• Detailed analytics;
• Integrations with various ecommerce platforms, CRMs, etc.

Pros & Cons

Pricing

It’s free plan supports sending 15,000 emails per month for up to 500 subscribers. It also allows you to set up 5 automation flows with a restriction of 1 event and 50 elements in the automation builder. 

Mailchimp — Comprehensive Ecommerce Integrations 

Mailchimp offers hundreds of integrations for ecommerce businesses looking to integrate emails into their existing marketing efforts. 

Best for:

• Marketing agencies; 
• B2B startups; 
• Coaches and influencers.

In Klaviyo vs Mailchimp debate, Mailchimp stands out with its intuitive landing page builder. You can set up opt-in pages, and nurture it through automated campaigns.

With essential email marketing and automation features, it’s easy to nurture potential shoppers. But watch out! Costs can add up quickly with add-on pricing and overage limits on lower plans.

Features

• Drag-and-drop email builder; 
• Landing page builder; 
• Basic automation and segmentation features; 
• Appointment scheduler; 
• Campaign optimization. 

Pros & Cons

Pricing

Free plan includes basic features only. Perfect for testing, but not for serious marketing.

Interested in substitutes for Mailchimp? Take a look at 13 best Mailchimp alternatives for 2024 (free & paid options).

HubSpot — Best Klaviyo Alternative for CRM Features 

HubSpot is one of the most capable Klaviyo alternatives when it comes to CRM features. It’s free CRM tool and integrated automation features make marketing more efficient. 

Best for:

• B2B startups; 
• Marketing agencies; 
• Mid-market corporates.

With a mature integration ecosystem and advanced automation capabilities, you can make things work without much friction. 

There are tools for campaign automation, live chat, building signup forms, and real-time tracking analytics. If you love the unified communication interface of Klaviyo, you can test HubSpot too.

Features

• Advanced integration ecosystem;
• No-code email campaign automation; 
• Drag-and-drop email builder; 
• Free CRM; 
• In-depth reporting dashboard.

Pros & Cons

Pricing

HubSpot offers a free 14-day trial to test the platform. The trial unlocks only basic features of the platform.

Constant Contact — Best Features for Event Marketing

Constant Contact is a nice Klaviyo alternative for content creators who hosts regular online events.

Best for:

• Online retailers;
• Creators & influencers; 
• Non-profits.

Constant Contact helps with all basic email marketing needs — grow audience, automate email campaigns and run omnichannel campaigns. It also has AI features and social media integration for increasing your productivity. 

You can promote events with exclusive event marketing features like personalized invites, tickets, and promotional discount codes. 

Features

• Drag-and-drop email builder; 
• Email automation; 
• Event marketing; 
• Reporting and analytics dashboard; 
• Extensive integrations.

Pros & Cons

Pricing

Constant Contact offers a two-month free trial for users to try out its platform. The free trial offers basic features, but there are limits on the usage. 

Learn more: 9 Constant Contact Alternatives with Free Competitors Included

Listrak — Excels in Cross-Channel Marketing

Listrak is good at building cross-channel marketing experiences using predictive analytics and AI. 

Best for: 

• Shopify stores;
• Direct to customer brands; 
• Enterprise businesses.

Set up automations for texts, emails, push notifications, and social media to unify marketing efforts through the buyer journey. You can automate behavior-based campaigns using its automation builder. 

Plus, you can use its dashboard for unified customer data to run advanced analysis and segment audiences to personalize your marketing campaigns. 

Features 

• Cross-channel campaign designing; 
• Predictive analytics; 
• Automated lifecycle marketing; 
• Advanced segmentation; 
• Personalized product recommendations.

Pros & Cons

Pricing 

Custom pricing based on business needs and volume from the company’s website. 

AWeber — Thrives in Robust List Management Tools

AWeber is known for its intuitive list management tools for D2C brands and bloggers who want to build a massive following.

Best for:

• Ecommerce stores; 
• Bloggers & influencers; 
• Large businesses.

With unique features like AMP emails, web push notifications, and ecommerce pages, Aweber can create engaging email newsletters and improve user experience. A detailed analytics dashboard provides insights into campaign performance. 

Segmentation features and ecommerce integrations make it a helpful solution if you plan for personalized marketing campaigns for your store. 

Features

• Email marketing automation;
• Drag-and-drop builder; 
• Email template library;
• Audience segmentation; 
• Personalized campaigns;
• RSS to email for automatic newsletter creation.

Pros & Cons

Pricing

Aweber offers a free plan for sending up to 3,000 monthly emails to 500 subscribers.

Find out more about tools similar to this one here: 7 Best Aweber Alternatives (Free Competitors Included)

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including PR, social media, email, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Anmol Ratan Sachdeva