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Camilla Mackeviciute

Camilla Mackeviciute specializes in email marketing platforms with deep expertise in the Sender ecosystem. She digs into platform features and workflows hands-on, translating technical depth into practical guidance for everyday users. Her goal is to help businesses understand the tools available to them and get the most out of every feature.
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Articles by Camilla Mackeviciute

Meet Your AI Marketing Co-Pilot: Sender MCP Server

  • Product Updates
  • Aug 19, 2026
  • 10 min read

You’ve done this before: a tab open to your campaign dashboard, another tab open to your automation reports, a third tab open trying to remember what your last winning subject line actually said.  That’s work that used to cost you hours, sometimes entire days. And it now takes minutes, with the assistant turning what it … Continue reading “Meet Your AI Marketing Co-Pilot: Sender MCP Server”

Product Update: August, 2026

  • Product Updates
  • Sep 22, 2026
  • 3 min read

A lot of what we build never shows up in the interface: the under-the-hood work that’s been running for months, not just this one. August is where some of it surfaced.  Here’s everything that’s new: Your subscriber import, rebuilt The new flow walks you through it step by step, on your laptop or your phone, … Continue reading “Product Update: August, 2026”

SMS Marketing Guide: Rules, Costs & First Campaign (2026)

  • SMS Marketing
  • Sep 16, 2026
  • 30 min read

SMS marketing is permission-based text messaging sent to subscribers who have explicitly opted in to receive it. Before you send anything, three things need to be in place: express written consent from each recipient, a registered sender number, and a compliant number type for your volume and use case. What is SMS Marketing? SMS marketing … Continue reading “SMS Marketing Guide: Rules, Costs & First Campaign (2026)”

65+ Best Marketing Software for Business (Free & Paid)

  • Digital Marketing Tips
  • May 12, 2026
  • 54 min read

If your throat has been parched wondering what kind of innovations are out there in the marketing world, this article will satisfy that thirst!

Product Update: December, 2025

  • Product Updates
  • Dec 09, 2025
  • 4 min read

December’s been a busy month for us. We’ve shipped some big updates that we think you’re going to love—a brand new dashboard, transactional emails (finally!), a new automation trigger, easier login options, and some fresh landing page templates.  Here’s everything that’s new: New Dashboard We rebuilt the dashboard (almost) from scratch. The goal was simple: … Continue reading “Product Update: December, 2025”

Email Experiments 101 – From Basics to Best Practices

  • Product Updates
  • Oct 08, 2025
  • 9 min read

Every email marketer has wondered: “Should I try a different subject line? Would a personal sender name work better? What if I send this at 2 PM instead of 10 AM?” These questions used to mean guessing, crossing your fingers, and hoping for the best. Email experiments (also known as A/B testing) turn those guesses … Continue reading “Email Experiments 101 – From Basics to Best Practices”

Product Update: August 2025

  • Product Updates
  • Aug 27, 2025
  • 4 min read

It seems that we simply cannot stop thinking about how to make our users’ lives easier (and turn it into reality). That’s how two new features came to be: the much-requested landing page builder and dropdown fields for forms that’ll make collecting info way smoother. Landing Page Builder You’ve been asking for it, and after … Continue reading “Product Update: August 2025”

New Feature: Landing Page Builder

  • Product Updates
  • Nov 11, 2025
  • 4 min read

You’ve been asking for it, and after months of rigorous development, we’re excited to announce that our Landing Page Builder is finally here! Create beautiful, conversion-focused landing pages without writing a single line of code. What Landing Pages Can Be Used For? Landing pages handle the heavy lifting when you need to focus visitors on … Continue reading “New Feature: Landing Page Builder”

Product Update: June, 2025

  • Product Updates
  • Jul 17, 2025
  • 1 min read

Who said summertime can’t be mixed with diligence? We’ve been putting in the work this June — redesigning the interface and rolling out smart testing features that’ll make your email campaigns more effective without the extra hassle. Curious? Read on! Improved app interface We’ve given the interface a solid refresh to make your daily email … Continue reading “Product Update: June, 2025”

Zero-Effort Email Creation: We’ve Got a Stripo Integration!

  • Product Updates
  • Nov 11, 2025
  • 3 min read

Creating professional email campaigns doesn’t have to be a headache anymore. We’re pretty excited to share that Sender now works hand-in-hand with Stripo, which means you get the best parts of both platforms without jumping through hoops. Here’s what this integration brings to the table: Why This Integration Will Change How You Build Email Campaigns … Continue reading “Zero-Effort Email Creation: We’ve Got a Stripo Integration!”

May Product Update, 2025

  • Product Updates
  • May 30, 2025
  • 4 min read

Get ready to connect with your audience like never before! We’ve been busy developing exciting new features to make it happen.  Let’s dive in! Ecommerce Conditions in Automation Builder Now you can target subscribers based on their unique shopping journey with our enhanced Ecommerce Conditions.  Here’s how you can use them: New Plain Text Editor  … Continue reading “May Product Update, 2025”

13 Best SMS Marketing Platforms & Software, Tested (2026)

  • SMS Marketing
  • May 13, 2026
  • 41 min read

Did you know that the average person looks at their mobile phone 96 times per day? Therefore, SMS marketing is one of the best ways to engage your customers and boost revenue. 

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