When choosing the right email marketing platform, it’s important to explore options beyond just one provider. This guide covers 11 of the best Brevo alternatives, comparing features like pricing, automation capabilities, and segmentation. 

Whether you’re looking for better flexibility, advanced tools, or more cost-effective solutions, the selected email marketing platforms offer a variety of options to enhance your email marketing strategy.

Let’s explore all the cheap email marketing services options.

Our expert reviewers combine real-world testing with insights from user reviews across
Capterra, G2, Trustpilot, and Reddit to create an objective evaluation.
Learn more about our review methodology

Why Look for Brevo Alternatives?

According to customer reviews, Brevo (formerly Sendinblue) lacks on many fronts, including customer support and limited features, making them consider Sendinblue alternatives like Sender, Constant Contact or Moosend.

Here are the most common complaints and downsides of Brevo:

  • Restrictive free plan. The free plan doesn’t give access to advanced features like a landing page builder, segmentation, or multi-step automation. 
  • Pricing scalability. Brevo’s pricing structure may become costly as users scale their email campaigns, with higher-tier plans needed for additional features. 
  • Automation limits. The platform imposes restrictions on the number of contacts you can use automations on (2,000 contacts, unless you subscribe to Standard plan), which can be a hurdle for businesses with complex marketing needs. 
  • Segmentation depth. Advanced segmentation features, such as filtering based on multiple engagement metrics and purchase behaviors, are limited, making it challenging to create highly targeted campaigns. 
  • Limited design flexibility. Brevo’s editor offers only basic customization, with no support for advanced design elements like animations, custom CSS, or browser-specific styling.
  • Clunky customer support. Customer support is more limited on lower-tier plans, with response times often delayed, leaving users without timely resolutions for critical issues.

How We Evaluated These Brevo Alternatives

  • Hands-on platform testing. We evaluated Brevo alternatives by creating live accounts, building real campaigns, setting up automation workflows, importing contact lists, and sending test emails to assess real-world usability beyond feature lists and demos;
  • Automation depth and flexibility. We assessed how well each platform supports multi-step workflows, trigger variety, conditional logic, and behavioral segmentation compared to Brevo’s more limited automation capabilities;
  • Segmentation and personalization. We reviewed the available segmentation logic, use of engagement and behavioral data, and how effectively each platform supports targeted messaging beyond basic list-based targeting;
  • Support quality and accessibility. We compared the availability of live chat, onboarding resources, response times on lower-tier plans, and overall support accessibility for day-to-day operational issues;
  • Email deliverability tools. We assessed each platform’s tools for ensuring emails reach inboxes, including list hygiene, domain authentication, and reputation monitoring, to improve deliverability and campaign performance;
  • Email marketing scalability. We analyzed pricing transparency, feature availability across tiers, and how costs and limitations evolve as subscriber counts and sending volumes grow.

Brevo Alternatives: A Quick Comparison

Let’s quickly compare Brevo vs other platforms before we dig deeper into different Brevo alternatives. 

ProviderBest ForKey Strength vs. BrevoPricing ModelFree Plan
SenderSMBs looking for email marketing and transactional campaignsMore advanced email automation and greater design flexibilityContact-basedYes
KlaviyoEcommerce personalization and segmentationPowerful segmentation and in-depth integration with ecommerce platformsContact-basedYes
OmnisendOmnichannel marketing strategiesStrong omnichannel capabilities with email, SMS, and moreContact-basedYes
GetResponseAll-in-One marketing and webinarsComprehensive toolset including webinars and landing page builderContact-basedYes
HubSpotIntegration and enterprise marketingSeamless CRM integration and enterprise-level marketing toolsContact-basedYes
ActiveCampaignEmail marketing automationAdvanced automation capabilities with personalized workflowsContact-basedFree trial only
MailchimpBeginners and AI-driven toolsUser-friendly platform with strong AI-driven suggestionsContact-basedYes
MoosendAffordability and functionalityCost-effective with solid automation and segmentation toolsContact-basedYes
MailerLiteSimplicity and high deliverabilityHigh deliverability rates and intuitive interfaceContact-basedYes
Campaign MonitorBest for email campaigns designAdvanced design features and flexibility for campaign creationContact-basedFree trial only
Constant ContactReliable email automation for small businessExcellent support and simple automation for small businessesContact-basedYes, with basic features
With Sender, it’s free as long as you want it
Send up to 15,000 emails to 2,500 subscribers completely free. Automation, segmentation, email templates, landing pages and popups included.
Start With Free Plan

Quick Picks: Find the Perfect Brevo Alternatives Fast

Use this list to quickly match your business needs with the right Brevo alternative. 

  • Best Free Plan: Sender (Free plan for up to 2,500 contacts, 15,000 emails, and includes segmentation and automation features.)
  • Best for Ecommerce: Omnisend (Omnichannel marketing with email, SMS, and push notifications, plus seamless ecommerce integrations like Shopify.)
  • Best for Startups/SMBs: Moosend (Affordable plans with advanced automation and segmentation starting at just $16/month, ideal for small teams.)
  • Best Budget Option: Sender (Competitive pricing with advanced features on the free plan and affordable paid tiers starting at $7/month.)
  • Best for Enterprise/Agencies: ActiveCampaign (Highly customizable workflows, built-in CRM, and deep integrations for complex email marketing automation.)
  • Best for Design Focus: Campaign Monitor (Advanced email design tools with a drag-and-drop builder for agencies and brands prioritizing aesthetics.)

Disclosure: This article evaluates a list of tools, including Sender, which our company owns. Digital marketing comparisons and assessments are based on research, industry standards, and user feedback. No commissions are earned from links in this article.

11 Best Brevo (Sendinblue) Alternatives Worth Considering

Now that you’ve got a glimpse into alternatives to Brevo, let’s explore what is better than Brevo in detail, including the pros and cons of all email marketing software.  

Sender — Best Alternative for Email Marketing Campaigns

Sender is an email marketing platform for creating, sending, and automating email campaigns. It supports list management, campaign design, automation workflows, and audience segmentation for small to mid-sized teams.

Overall rating:
4.8
/5
G2:
4.8
Trustpilot:
4.8
Capterra:
4.7

Sender pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Forever free plan for up to 2,500 contacts.

Compared with Brevo’s entry plans, Sender provides broader access to segmentation and automation features on lower tiers. The email workflow builder includes standard design blocks and templates without requiring higher-priced plans for basic customization.

Campaign setup covers list creation, email design, scheduling, and automation setup in a single interface. Pre-built automation templates support common use cases such as welcome sequences and re-engagement flows, making it a reliable drip campaign software for customer nurturing.

Segmentation is available on the free plan and supports filters based on subscriber behavior and engagement data, in addition to static lists.

Sender-email-builder-2026

Standout Features

  • Visual automation builder. Build multi-step workflows for email campaigns using a visual editor;
  • Transactional emails. Send order confirmations, password resets, and account notifications with reliable delivery and basic performance tracking;
  • Powerful segmentation. Segment audiences by actions, device data, and engagement history across plans;
  • Landing page builder. Create simple signup and lead capture pages using templates and a visual editor, without external page builders;
  • Drag-and-drop email builder. Create emails using modular blocks and real-time previews;
  • SMS marketing. Send promotional and transactional SMS alongside email campaigns from the same dashboard.
  • Scalable pricing model. Free plan for up to 2,500 subscribers, with accessible paid plans increasing contact and send limits.
With Sender, it’s free as long as you want it
Send up to 15,000 emails to 2,500 subscribers completely free. Automation, segmentation, email templates, landing pages and popups included.
Start With Free Plan

Industry Fit

Sender is ideal for small businesses that need email automation software without requiring a full CRM platform. Typical use cases include:

  • Ecommerce startups. Product updates, promotional campaigns, and abandoned cart messages;
  • Service-based businesses. Audience segmentation for targeted newsletters and announcements;
  • Edtech & SaaS startups. Onboarding sequences and lifecycle email campaigns.

Pros & Cons

Pros:

  • Generous free plan includes automation and segmentation;
  • Visual workflow builder for common automation use cases;
  • Competitive pricing for growing lists.

Cons:

  • No built-in CRM module;
  • Limited native integrations compared with enterprise suites.

Brevo vs. Sender

Brevo combines email marketing with CRM and transactional messaging but limits some segmentation and automation features on lower tiers. Sender focuses on email campaign management and automation, with broader feature access on its free and entry-level plans.

Sender supports multi-step automations and behavioral segmentation without requiring higher-tier upgrades. For teams prioritizing email-first workflows over an all-in-one marketing suite, Sender offers a narrower but more accessible feature set for campaign execution.

See why businesses choose Sender:


Klaviyo — Ideal for Ecommerce Personalization and Segmentation

If you’re serious about personalized ecommerce marketing, Klaviyo is a solid contender. Its core focus on ecommerce businesses–related email marketing features and detailed email campaign analytics help you understand customer preferences and fine tune campaigns accordingly.

Overall rating:
3.8
/5
G2:
4.6
Trustpilot:
2.1
Capterra:
4.6

Klaviyo pricing: Starts at $30/month for up to 1,000 subscribers and 10,000 emails | Free plan available.

During our tests, we noticed its strength lies in how much control it gives you over personalization and segmentation. There are ready-to-use product recommendation blocks for email, pre-made automations for retargeting visitors, and built-in CRM functionality to keep an eye on everything.

Their automation builder felt smooth and powerful, much better than Brevo’s basic flows. Ready integrations with ecommerce platforms and multiple channels made running and analyzing omnichannel campaigns easier. 

However, the platform comes with a learning curve, especially when building complex segments from scratch and takes some time to get used to. 

Klaviyo_dashboard_automation

Standout Features

  • Dynamic personalization. Customize email campaigns based on customer’s behavior, purchase history, and browsing behavior; 
  • Ecommerce automation flows. Create advanced automation flows for abandoned carts, win-back, and sending personalized offers; 
  • Robust segmentation tools. Use segmentation features to target specific customer groups and improve campaign relevance;
  • AI-powered enhancements. Utilize smart content suggestions and optimize send times for better engagement and impact.

Industry Fit

We can think of one industry which is a natural fit for Klaviyo — ecommerce. Here’s how online businesses can use this Brevo alternative: 

  • Niche D2C brands. Set up personalized promotions, upsells, and re-engagement campaigns for your online store without technical knowledge;
  • Subscription box companies. Keep customers engaged using dynamic, behavior-based emails, every month; 
  • General online retailers. Use segmentation and predictive analytics to turn browsers into buyers efficiently.

Pros & Cons

Pros:

  • Advanced ecommerce-focused segmentation and personalization;
  • Deep native integrations with Shopify, WooCommerce, and major ecommerce platforms;
  • Powerful automation flows for abandoned cart, win-back, and product recommendations.

Cons:

  • Pricing increases quickly as contact lists grow;
  • Steeper learning curve for complex segmentation and workflows.

Brevo vs. Klaviyo

Brevo gives you basic segmentation and automations to get things going. But Klaviyo hands you a toolbox for personalization-led growth. You’re not stuck sending the same emails to everyone — you’re delivering the right message to the right customer at the right moment.

However, Klaviyo demands a bit more learning upfront, and it can get expensive as you scale. But if personalization and intelligent marketing matter for your growth, Klaviyo is worth spending, especially when you compare it to Brevo’s limited targeting capabilities.

Klaviyo is an excellent tool for our email campaigns, offering seamless integration with Shopify and powerful segmentation features. The intuitive interface allows us to create automated flows easily, helping us target our audience effectively and drive conversions.

Shayne from Capterra

Interested in more tools like Klaviyo? Check out these 10 Best Klaviyo Alternatives for Ecommerce in 2026


Omnisend — Perfect for Omnichannel Marketing Strategies 

If you’re tired of juggling multiple tools for running omnichannel marketing, Omnisend will feel like a breath of fresh air. We tested it and really liked how it helps you target your audience across platforms to increase your store’s reach and online traffic from a single platform.

Overall rating:
4.6
/5
G2:
4.6
Trustpilot:
4.4
Capterra:
4.7

Omnisend pricing: Starts at $14/month for up to 1,000 contacts and 12,000 emails/month | Free plan available.

While Brevo boasts of a decent CRM with automation, it has its own limitations for multi-channel automation and audience segmentation (especially on lower tiers). With Omnisend, the situation is different. 

Even on the free plan, we noticed one can build customer journey automations across multiple channels—email, SMS, and web push notifications. Plus, the interface was much smoother than Brevo. 

Omnisend pays attention to little things that matter in personalizing the customer experience, like automated personalized discount codes or contextual recommendations. Brevo misses this. Plus, you can also manage multiple stores from one dashboard. If you’ve ever tried juggling logins between different shops, you know how useful it is. 

omnisend-automation-builder

Standout Features

  • Omnichannel campaigns. Combine email, SMS, and web push effortlessly without extra software or fees; 
  • Automation builder. Create flows triggered by customer actions or behavior without needing a developer; 
  • Ecommerce tools. Automate personalized coupon codes and dynamic product suggestion delivery via email; 
  • 24/7 support design. Human-first live chat and email support even for the users on the free plan. 

Industry Fit

Most email tools feel like they’re built for marketers. But Omnisend feels like it’s built with ecommerce store owners in mind. Here’s how they can use it to their advantage: 

  • Ecommerce brands. Bring back cart abandoners with timely emails and SMS nudges; 
  • Local businesses. Promote offers and sales events across multiple channels without breaking your back; 
  • Multi-vendor marketplaces. Manage promotions across multiple stores from a single login.

Pros & Cons

Pros:

  • Built-in omnichannel campaigns across email, SMS, and web push;
  • Strong ecommerce automation features like discount codes and product recommendations;
  • Multi-store management from a single dashboard.

Cons:

  • Design customization options are more limited than design-first platforms;
  • Costs scale quickly for high-volume sending.

Brevo vs. Omnisend

If Brevo’s strength is simplicity, Omnisend wins in the multichannel marketing game. It gives you access to push notifications, SMS, and email all on the same dashboard. So, you can create elaborate nurturing flows with personalized campaigns for every step of their journey. 

Plus, Omnisend feels better to use as an ecommerce store owner because of little ‘improvements’ like a feature to automatically publish Shopify reviews, which is great for social proof. 

Omnisend is easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as your list grows, it’s a solid tool for marketing.

Dauanie from Capterra

GetResponse — Top Choice for All-in-One Marketing and Webinars

GetResponse positions itself as an all-in-one marketing automation platform, and after testing it extensively, we can confirm it lives up to that promise. Unlike Brevo’s basic automation flows, GetResponse offers sophisticated workflow builders that can handle complex customer journeys without breaking a sweat.

Overall rating:
4.1
/5
G2:
4.3
Trustpilot:
3.9
Capterra:
4.2

GetResponse pricing: Starts at $19/month for up to 1,000 contacts and unlimited email sending | 30-day free trial available.

What impressed us at first glance most was how GetResponse combines email marketing with webinar hosting, landing pages, and even social media ad management. Meanwhile, the automation builder felt intuitive yet powerful—you can create elaborate sequences based on user behavior, purchase history, or even webinar attendance.

However, GetResponse comes with a steeper learning curve than most Brevo alternatives. There are so many features packed in that it can feel overwhelming initially. But once you get the hang of it, you’ll appreciate having everything integrated rather than switching between different platforms.

GetResponse_dashboard

Standout Features

  • All-in-one marketing. Manage emails, landing pages, and social media ads for integrated marketing using the same dashboard; 
  • Built-in webinar hosting. Host live webinars, complete with live chat and recordings for subscribers; 
  • Simple automation setup. Create autoresponders that trigger based on subscriber actions without complex rules; 
  • AI assistant. Generative AI features and smart recommendations for emails and landing pages. 

Industry Fit

GetResponse is ideal if you’re ready to connect every piece of your marketing puzzle without juggling different tools. The best use cases and industries include: 

  • Online education. Run webinars, collect leads, and nurture students using autoresponders; 
  • Ecommerce. Build elaborate funnels based on customer behavior to boost customer engagement and conversion rates; 
  • Consultants and agencies. Manage email lists, client webinars, and visualize sales data from a single dashboard. 

Pros & Cons

Pros:

  • All-in-one platform including email marketing, landing pages, and webinars;
  • Flexible automation workflows for multi-step customer journeys;
  • Built-in webinar hosting without third-party tools.

Cons:

  • Interface can feel overwhelming for new users;
  • Some advanced features are restricted to higher-tier plans.

Brevo vs. GetResponse

While Brevo is great for straightforward automations and email blasts, GetResponse is a step ahead. You can create high-converting landing pages, host webinars, and nurture leads from the same dashboard when using GetResponse. 

Plus, social media management and AI features are a big help when you need to run multiple marketing campaigns simultaneously. While Brevo works for basic email automation, GetResponse helps make your marketing more seamless with everything on a single platform. 

It has an accessible interface that makes it easy for a single person to set up and monitor multiple campaigns at once. The analytics dashboard gives immediate feedback on campaign performance with ease.

Sasha from Capterra

HubSpot — Best for CRM Integration and Enterprise Marketing

HubSpot is a full-blown ecosystem for businesses that want to connect marketing, sales, service, and operations to see the full picture. We’ve seen HubSpot being used for enterprise-grade automation and can tell you that it’s way more powerful compared to Brevo. 

Overall rating:
3.7
/5
G2:
4.4
Trustpilot:
2.1
Capterra:
4.5

HubSpot pricing: Starts at $11/month for up to 1,000 marketing contacts | Free plan available. 

Its contact management features are better than Brevo’s. You don’t just send marketing emails — you track every interaction a customer has with your brand, be it service messages, or interaction with your promotional messages. 

Automations felt powerful but required learning and the free tier doesn’t offer much to test and experiment. Simple nurture campaigns were easy to build, but omnichannel marketing (SMS + email + sales follow-ups) quickly pushed us to upgrade to an expensive plan. 

If you’ve got the budget and are ready to tie email marketing tightly with your sales funnel, HubSpot offers a bird’s eye view that Brevo doesn’t. Just be ready for a steep learning curve as there are a lot of features that need time to master. 

hubspot_dashboard

Standout Features

  • Seamless CRM integration. Connect marketing, sales, and customer service workflows in one unified platform; 
  • Advanced automation. Set up nurturing campaigns, targeted follow-ups, and sales enablement content delivery with drag-and-drop builder; 
  • Comprehensive reporting tools. Access easy-to-read dashboards with up to 30 different reports; 
  • Free tools. Get free CRM tools with basic email marketing and lead capture forms without paying upfront.

Industry Fit

HubSpot is perfect for large businesses ready to move beyond basic email marketing services — toward advanced marketing automation and comprehensive customer lifecycle management. Here are the ones that are the most suitable fit:

  • SaaS startups. Align marketing and sales teams from the start to nurture leads more effectively;
  • Professional services firms. Track client relationships, deals, and marketing touchpoints all in one dashboard;
  • Mid-market D2C brands. Combine CRM data and marketing automation to create hyper-personalized campaigns at scale.

Pros & Cons

Pros:

  • Native CRM with tight integration between marketing, sales, and service;
  • Comprehensive reporting and customer lifecycle tracking;
  • Large ecosystem of integrations and extensions.

Cons:

  • Pricing increases significantly as marketing contacts grow;
  • Advanced automation and reporting require higher-tier plans.

Brevo vs. HubSpot

Brevo is great when you just need to send emails. However, when you need complete customer journey mapping, real CRM capabilities, and deep marketing automation features, HubSpot has a strategic advantage. It ties all parts of your business like sales, marketing, operations, and support and brings them on the same dashboard.

That said, it’s not for everyone — HubSpot’s best features are locked behind expensive upgrades, and it takes a lot of training to get the most out of this tool. Still, for businesses ready to integrate marketing, sales, and service deeply (without stitching together multiple tools), HubSpot easily beats Brevo. 

Overall I had a great experience with Hubspot Marketing. I do a mixture of operations and marketing duties during my day and my experience in the marketing module has helped me in areas of operations as well. The social content scheduling aspect of it has been seamless!

Allie from Capterra

ActiveCampaign — Exceptional for Email Marketing Automation

If you’re tired of platforms that only let you set up simple email automation flows, ActiveCampaign should be on your radar. 

When we tried ActiveCampaign, it didn’t feel like just another tool. It’s a marketing engine for businesses that want complete control.

Overall rating:
4.1
/5
G2:
4.5
Trustpilot:
3.1
Capterra:
4.6

ActiveCampaign pricing: Starts at $15/month for up to 1,000 contacts and has a monthly email send limit of 10,000 emails/month | 14-day free plan available.

ActiveCampaign offers interesting automation capabilities with deep customization features. Setting up workflows based on actions like website visits, email clicks, product views, or CRM status felt easy. 

The visual automation builder looked intimidating at first. It took a few hours of poking around, building flows, breaking a few things, and fixing them again before it clicked. 

But turned out to be pretty powerful when we got used to it. 

Compared to Brevo’s automation flows, ActiveCampaign helps build journeys that feel naturally mapped to customer interactions. Yes, the platform costs more than some competitors, but if you’re serious about maximizing every customer interaction, you can give it a try. 

ActiveCampaign_dashboard

Standout Features

  • Behavior-driven automations. Trigger emails, SMS, and CRM actions based on real-time customer actions; 
  • Flexible workflow builder. Set up paths, goals, split tests, and conditional logic using a visual builder; 
  • Built-in CRM. Track deals, contacts, sales activities, and customer lifecycle stages from the same dashboard; 
  • AI assistance. Generate personalized email copy, subject lines, and discover new automation sequence ideas. 

Industry Fit

ActiveCampaign is for businesses that need a single dashboard to automate and align their sales and email marketing efforts. Here are some use cases: 

  • SaaS companies. Trigger dynamic sequences based on trial behavior, logins, and subscription status; 
  • Ecommerce brands. Recover carts, upsell products, and re-engage lapsed customers with sophisticated automations; 
  • Service providers. Nurture leads through smart workflows and close more deals without manual follow-ups.

Pros & Cons

Pros:

  • Advanced, behavior-based automation workflows;
  • Built-in CRM for aligning sales and marketing processes;
  • Flexible automation builder with goals, branching, and conditional logic.

Cons:

  • Learning curve for building complex automations;
  • Higher cost compared to entry-level email marketing tools.

Brevo vs. ActiveCampaign

Brevo’s automation builder keeps things simple but has a lot of limitations, especially for custom journeys. ActiveCampaign on the other hand gives flexibility as per your nurturing requirements. If you want real customer journeys that adapt based on user behavior or dynamic factors, ActiveCampaign is a much better choice. 

However, there’s a steep learning curve primarily because the automation builder comes with much more advanced features. If you can invest in building your team’s marketing skills and have the budget to go with ActiveCampaign, you should give it a try.

We moved to ActiveCampaign from two separate systems – one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing. I love how easy it is to use ActiveCampaign for creating and sending our marketing emails.

DJ from G2

Mailchimp — Great for Beginners and AI-driven Tools

If you’re looking for an alternative that feels familiar and is easy to use, Mailchimp can be a good option. 

Mailchimp won’t wow you with niche features but if you’ve started recently, it will make sure you don’t mess up your early marketing campaigns. 

Overall rating:
3.9
/5
G2:
4.4
Trustpilot:
2.9
Capterra:
4.5

Mailchimp pricing: Starts at $13/month for up to 500 contacts and up to 5,000 emails/month | Free plan available.

Compared to Brevo, Mailchimp stands out in terms of design templates and integrations. With over 100 pre-built templates in its extensive library, it gives a lot more creative options. Plus, the 300+ app integrations make it easy to plug Mailchimp into existing marketing flows.

Recently, it launched several generative AI features that help with creating social media posts, which can also speed up your campaign creation process.

However, if you love powerful list segmentation features, Mailchimp can feel like dealing with old furniture — contacts are tied to specific lists, making dynamic audience management frustrating at times. 

mailchimp_dashboard

Standout Features

  • Extensive template library. Choose from 100+ professional templates or create your own using a drag-and-drop builder;
  • Integration ecosystem. Connect with over 300 tools like Shopify, WooCommerce, and Stripe effortlessly; 
  • Reporting tools. Track everything from opens and clicks to custom advanced analytics on how emails contribute to sales; 
  • AI recommendations. Get smart send-time optimization and content suggestions based on audience behavior.

Industry Fit

Mailchimp is good for businesses who want to keep things simple and want a tool that offers great templates and AI assistance. Here are some use cases: 

  • Small businesses. Quickly set up and design clean-looking email campaigns without technical hassle; 
  • Ecommerce startups. Connect your store, set up automations, and track how emails directly impact product sales; 
  • Content creators. Operate your newsletter and send automated updates with simple automations. 

Pros & Cons

Pros:

  • Large template library and intuitive drag-and-drop editor;
  • Extensive integration marketplace with third-party tools;
  • AI-powered content and send-time optimization features.

Cons:

  • List-based audience management can limit advanced segmentation;
  • Pricing increases rapidly as contact volume grows.

Brevo vs. Mailchimp

Is Brevo vs. Mailchimp on your mind? Well, where Brevo is more targeted towards CRM and omnichannel engagement, Mailchimp is a lot simpler. It’s focused at speeding up the campaign creation process and keeping track of the results. The ready-to-go templates alone can save beginners hours, while the reporting dashboard can be insightful.

That said, if advanced list management is high on your priority list, Mailchimp might feel underwhelming compared to others. And it can get expensive, pretty soon. But for email marketing beginners looking to set up campaigns without the steep learning curve, it’s a good option. 

My overall experience with Mailchimp has been positive. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.

Alec from Capterra

We actually have a dedicated article for the best Mailchimp alternatives. Check it out if you’re looking for a cheaper (or free!) tool similar to Mailchimp.


Moosend — Excellent for Affordability and Functionality

Moosend is an affordable alternative that can take care of all the basic email marketing needs without denting your pocket. 

It’s not as fancy as others but after spending time testing it, we realized that it can handle every type of campaign if you’re smart.

Overall rating:
4.2
/5
G2:
4.7
Trustpilot:
3.4
Capterra:
4.6

Moosend pricing: Starts at $16/month for up to 1,000 contacts | 30-day free trial available.

Moosend feels pretty easy to use and accessible, even if you’re starting from scratch. The drag-and-drop editor is smooth and the automation workflows work pretty well for the price. We built welcome sequences, abandoned cart flows, and behavior-triggered messages without watching any tutorial. 

Plus, you’re not constantly nudged toward ‘upgrade to unlock this’ like you are on platforms like Brevo. Everything meaningful, like automation workflows, custom tracking events, and A/B tests, are essential tools available across plans, even the entry-level ones.

moosend-email-template-builder

Standout Features

  • Visual automation builder. Set up automation workflows triggered by user behavior, pre-set conditions, or dates; 
  • Meaningful pricing plan. Full access to core features without constant upsells or paywalls; 
  • Smart list management. Create subscriber segments based on behavior, device, custom fields, etc. 
  • Built-in countdown timer block. Drive urgency through email campaigns without needing external tools. 

Industry Fit

Moosend is a great fit for businesses that need access to basic email marketing tools without paying a premium. Here are some use cases: 

  • Small businesses. Launch engaging email marketing campaigns without stretching your budget; 
  • Ecommerce startups. Build cart recovery, flash sales, and new customer sequences easily; 
  • Marketing teams. Run fast A/B tests and segment audiences dynamically without wasting hours.

Pros & Cons

Pros:

  • Affordable pricing with core automation features included on entry plans;
  • Easy-to-use visual automation builder for common workflows;
  • Built-in A/B testing and behavioral triggers without premium upgrades.

Cons:

  • Limited native integrations compared to larger platforms;
  • Transactional email support is not as robust as dedicated providers.

Brevo vs. Moosend

Brevo gives you a lot of basic tools at entry-level pricing, but Moosend offers several essential growth-stage features along with the basic ones.

You’re not paying extra for automation. You’re not stuck with limits on A/B testing. And you’re not guessing if you’ll ‘outgrow’ the plan every now and then. Of course, if you need different third-party integrations out of the box, or need transactional emails, you might need to spend extra time to make things work. But if your focus is sending promotional emails, it is a value-for-money switch. 

We have tried a lot of different autoresponders and this has been the best of the lot. You’ve got high-end functions but without the cost of some of the bigger companies. We have been incredibly pleased with the deliverability we have received from Moosend.

Stephan from Capterra

MailerLite — Known for Simplicity and High Deliverability

Don’t let MailerLite’s clean, minimalist interface fool you—this platform packs serious automation power under the hood.

Overall rating:
4.5
/5
G2:
4.6
Trustpilot:
4.3
Capterra:
4.7

MailerLite pricing: Starts at $9/month for up to 500 subscribers and unlimited emails | Free plan available.

During our testing, we were struck by how effortlessly we could build complex automation workflows. The visual automation builder makes it easy to create multi-step sequences, behavioral triggers, and conditional logic without needing a computer science degree. Unlike Brevo’s limited segmentation, MailerLite offers advanced targeting options that actually make sense.

What sets MailerLite apart is its focus on deliverability. Your emails consistently land in inboxes rather than spam folders—something that can’t be said for all email platforms.

This Brevo alternative also includes thoughtful touches like an email verification tool to keep your lists clean and a website builder for those who need it. While it might not have every bell and whistle that enterprise-level platforms offer, MailerLite gives you everything most businesses actually need, presented in a way that doesn’t make your head spin.

mailerlite-dashboard

Standout Features

  • Minimal campaign builder. Create polished emails and automations without drowning in complicated settings; 
  • Great deliverability. Consistently strong inbox placement rates without any technical tweaks or extra steps at your end;
  • Landing pages and forms. Build attractive sign-up forms and lead generation assets straight from the dashboard;
  • Email verifier. Clean and optimize your email lists to maintain list hygiene without depending on a third-party tool. 

Industry Fit

MailerLite is suitable for brands that believe marketing tools should increase clarity and not complexity. Here are some uses: 

  • Solopreneurs. Set up email marketing funnels without hiring a consultant or watching tutorials all weekend; 
  • Coaches and creators. Share updates, sell products, and nurture audiences using automated campaigns; 
  • Small business owners. Maintain and engage a clean subscriber list with built-in audience management tools for marketing campaigns. 

Pros & Cons

Pros:

  • Clean, intuitive interface with low learning curve;
  • Strong deliverability and built-in email verification tools;
  • Includes landing pages and forms for lead capture.

Cons:

  • Fewer advanced CRM and sales automation features;
  • Limited enterprise-grade reporting and customization.

Brevo vs. MailerLite

MailerLite is quite different in approach if we compare it with Brevo. Brevo tries to be a full stack solution that manages everything from CRM to marketing campaigns. However, MailerLite chooses a different path and does one thing exceptionally well: email marketing. 

If you need an affordable solution with high-deliverability and don’t want to feel constantly overwhelmed, MailerLite edges out Brevo. You can go for it if your sole focus is on communicating with your audience using simple campaigns. 

Mailerlite is filled with pretty templates, and if you want to design it yourself the drag and drop designing is so easy to use! After a campaign is sent I have full control and overview of the response of the receivers.

Danna from G2

Campaign Monitor — Best for Email Campaigns Design

Campaign Monitor is primarily focused on design. It can be a solid alternative if you’re tired of customization limitations with the Brevo email builder. 

Overall rating:
4.1
/5
G2:
4.1
Trustpilot:
3.8
Capterra:
4.5

Campaign Monitor pricing: Starts at $12/month for up to 1,000 subscribers and 2,500 emails | Free trial available. 

It comes with several email templates and even gives you access to Pexels image library for further customization. 

The drag-and-drop builder is smooth, intuitive, and built for people who appreciate a professional appeal. It allows you to create clean, polished, and on-brand emails in the first go. Plus, it comes with an AI writing feature to write email copy faster. 

That said, Campaign Monitor can feel a little ‘light’ under the hood if you’re into multi-channel automations or simply want behavioral targeting email software. But if your focus is creating professional campaigns without hiring a designer, it’s worth a shot.

campaign_monitor_dashboard

Standout Features

  • Polished drag-and-drop builder. Build beautiful, brand-consistent emails that look great on any device; 
  • Actionable analytics. Connect different tools and track relevant advanced reporting across channels on the same dashboard for optimizing efforts;
  • CRM integrations. Plug into major CRM systems to sync customer data for smarter targeting; 
  • Templates library. Get a jumpstart with clean and customizable email templates designed for real-world scenarios. 

Industry Fit

Campaign Monitor is an ideal fit for businesses that believe that how you show up matters as much as what you say. Here are some use cases: 

  • Creative agencies. Deliver on-brand client campaigns without relying heavily on coders or designers; 
  • Retail brands. Launch product announcements, sale events, and seasonal promotions with pixel-perfect designs; 
  • Lifestyle businesses: Maintain consistent brand identity across multiple campaigns with minimal hassle.

Pros & Cons

Pros: 

  • High-quality email design templates and drag-and-drop editor;
  • Strong brand control for consistent campaign visuals;
  • Built-in analytics for campaign performance tracking.

Cons:

  • Limited automation depth compared to automation-focused platforms;
  • No free plan and higher cost for advanced features.

Brevo vs. Campaign Monitor 

Where Brevo focuses on all-around functionality, Campaign Monitor carves its place around presentation and simplicity.

If your top priority is sending good-looking, professional emails with minimal time investment, Campaign Monitor wins hands-down. But if you’re planning complex sales funnels or multi channel automation, you might find yourself boxed in, pretty fast. 

My overall experience with Campaign Monitor has been positive. It is a great platform for creating and managing email campaigns. It is easy to use and user-friendly. It also has a lot of features that make it easy to customize and tailor your campaigns. The customer service is also great.

Prudencia from Capterra

Constant Contact — Reliable Email Automation for Small Business

Constant Contact has been around since the early days of email marketing, and that experience shows. While newer platforms chase the latest trends, Constant Contact focuses on what small businesses actually need: reliable, straightforward email marketing that just works.

Overall rating:
4.2
/5
G2:
4.1
Trustpilot:
4.2
Capterra:
4.3

Constant Contact pricing: Starts at $12/month for up to 500 subscribers and unlimited emails | Free trial available.

One aspect that immediately caught our attention was how Constant Contact has the ability to remove the guesswork from email marketing. The platform offers hundreds of landing page templates that look great across all devices, plus an intuitive drag-and-drop editor that makes customization painless. 

The automation features, meanwhile, are perfectly calibrated for small business needs. You can easily set up welcome series, birthday campaigns, and re-engagement flows without getting lost in overly complex workflow builders.

While it might not have the advanced personalization features of enterprise platforms, Constant Contact delivers exactly what its target audience values most: simplicity, reliability, and results. Things you’d expect from a decently-packed Brevo alternative.

Constant_Contact_dashboard

Standout Features

  • Extensive template library. Choose from hundreds of mobile-optimized templates designed specifically for different industries and occasions;
  • Event marketing tools. Promote events, manage registrations, and track attendance all from the same platform;
  • List-building tools. Create sign-up forms, landing pages, and social media integrations to grow your subscriber base organically;
  • Phone support. Get help from real humans during business hours, plus access to extensive training resources and webinars.

Industry Fit

Constant Contact is designed for small businesses that want proven email marketing without complexity. Here are the businesses that benefit most from it:

  • Local service businesses. Send appointment reminders, seasonal promotions, and community event announcements with professional polish;
  • Nonprofits and associations. Manage donor communications, volunteer coordination, and event promotion using essential features built into the platform;
  • Retail and restaurants. Promote sales events, new menu items, and loyalty programs with industry-specific templates.

Pros & Cons

Pros:

  • Large library of industry-specific templates;
  • Strong onboarding resources and phone support;
  • Simple automation flows for small business use cases.

Cons:

  • Limited advanced automation and segmentation;
  • Pricing is higher than entry-level tools with similar feature sets.

Brevo vs. Constant Contact

While Brevo tries to be a comprehensive marketing platform with CRM features and multi-channel capabilities, Constant Contact focuses laser-sharp on email marketing excellence for small businesses. Where Brevo can feel overwhelming with its many features, Constant Contact keeps things straightforward and accessible.

The biggest advantage Constant Contact has over Brevo is its commitment to customer education and support. You get real phone support, not just chatbots, plus extensive training resources designed specifically for small business owners.

Constant Contact has been very useful for e-news, events, and fundraising communication. For the most part, the platform is user-friendly and intuitive to use. It’s important to keep an eye on the number of contacts in your system and remove any outdated ones because Constant Contact bills by the number of contacts in your account.

Allyson from Capterra


How to Choose the Right Brevo Alternative

Choosing the right Brevo alternative comes down to matching your specific needs with what each platform does best. 

Consider your business size and growth plans. If you’re a small business focused on simple campaigns, tools like Constant Contact or MailerLite offer excellent value without overwhelming complexity. For ecommerce businesses needing advanced personalization, Klaviyo or Omnisend deliver powerful features worth the investment. 

Budget matters, but don’t just compare monthly costs. Factor in features included at each price tier, potential overage charges, and how pricing scales as you grow. A slightly more expensive platform that includes automation and segmentation on the base plan often costs less than a “cheaper” option that nickel-and-dimes you for essential features.

Take advantage of free trials to test the platforms that seem like the best fit for your specific use case.

With Sender, it’s free as long as you want it
Send up to 15,000 emails to 2,500 subscribers completely free. Automation, segmentation, email templates, landing pages and popups included.
Start With Free Plan

Top Brevo Alternatives Ranked by Pricing 

Wondering which bulk email services from the above alternatives will give you the best bang for your buck? Here’s a quick breakdown of the top Brevo alternatives, mapped as per real monthly costs.

Provider5,000 Contacts10,000 Contacts25,000 Contacts
Sender$23$40$82
Klaviyo$100$150$400
Omnisend$57$92$197
GetResponse$39$57$122
HubSpot$177$350$871
ActiveCampaign$79$149$391
Mailchimp$100$135$264
Moosend$38$70$128
MailerLite$35$65$143
Campaign Monitor$69$107$220
Constant Contact$80$120$280

Note: Prices may vary based on features, usage limits, or promotional offers. Refer to each provider’s official pricing page for accurate costs. 

If you’re looking for a Brevo alternative that fits your budget, Sender offers the lowest prices across all contact levels, starting at just $23/month for 5,000 contacts.

On the higher end, Klaviyo, ActiveCampaign, and Campaign Monitor get pricier as your list grows. HubSpot is the most expensive option, with plans soaring above $2,000/month for 50,000 contacts.

Brevo Alternatives FAQs

What is the best email marketing platform for small businesses?

Platforms like Mailchimp, Sender, and Moosend are the best email marketing platforms for small businesses. This is because they offer affordable, easy-to-use solutions with basic-to-advanced automation, email design, and support. Additionally, they offer essential features like customizable templates, list management, and basic reporting, making them ideal for beginners.

How do email marketing platforms compare by automation depth?

Automation depth varies across platforms, with ActiveCampaign and Sender offering advanced workflow automations. While platforms like Mailchimp and Moosend focus on simpler automation tasks. For more sophisticated, multi-step campaigns, ActiveCampaign and HubSpot excel. 

Which email marketing platform is best for ecommerce?

Sender is the top choice for ecommerce businesses, offering powerful segmentation and personalization features. They integrate seamlessly with popular ecommerce platforms like Shopify and Woocommerce, enabling automated product recommendations, abandoned cart emails, and targeted campaigns based on customer behavior. 

What is Brevo’s strength compared to other email marketing platforms?

Brevo offers an easy-to-use platform with strong email marketing tools, but it lacks advanced segmentation, automation, and design flexibility—qualities that make users seek out Brevo alternatives like ActiveCampaign or Klaviyo for.

While suitable for small businesses, users who need complex workflows, deep segmentation, or advanced design customization may find platforms like Sender or Mailchimp more suited to their needs.

What is the best email marketing platform for omnichannel strategies?

Omnisend stands out for omnichannel marketing, allowing businesses to integrate email with SMS, push notifications, and more. This is particularly useful for businesses looking to engage customers across various touchpoints.

While platforms like GetResponse also support multiple channels, Omnisend’s dedicated omnichannel features and seamless cross-channel automation make it the ideal choice for a cohesive marketing approach.