Subscription expired email templates

Before sharing the tips, remember to make the renewal process easy and welcoming through email.

Use the following tips to create a compelling template that feels like a friendly reminder and not just a business transaction.

Start with a gentle nudge to let subscribers know their subscription has expired. Use a warm and friendly tone that instills confidence and trust.

• Use a direct headline like ‘Your subscription has expired’;

• Remind them of the benefits they might be missing out on;

• Keep the email short and sweet — don’t be pushy.

Ensure the renewal process is simple, preferably done in a single click. The simpler it is, the more likely they’ll return.

• Include a renewal link and a CTA that directs them straight to payment options;

• Mention any flexible annual plans or offers that make pricing more attractive;

• Use a CTA button like ‘Renew in One Click’.

Personalizing the email shows you value them individually, making it more inviting. Start with the subject line, and personalizing the email copy, too, based on their behavior or activity.

• Address them by name in the subject line and use warm greetings;

• Reference specific benefits they previously enjoyed;

• Add a closing line, “We can’t wait to see you back, [Name]’

Your subscribers check their email mostly on smartphones. So, make sure everything looks great on mobile. Test the email before hitting send to your entire list;

• Use a responsive design template that adjusts to any screen;

• Keep the CTA buttons prominent and easy to click;

• Use simpler layouts, like a single-column design for better readability.

If the first renewal reminder doesn’t make them renew, follow-up with a second email. Schedule automated reminders to reduce churn, without spamming their inbox;

• Schedule a second email a few days later with a different subject line;

• Use urgency, like ‘Last Chance to Renew Your Benefits!’

• Keep your follow-ups conversational to humanize the message.