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Emily Austin

Emily Austin specializes in testing email marketing platforms, automation workflows, and SaaS tools. She reviews and stress-tests ESPs to understand how they perform in real scenarios. She's reviewed dozens of platforms and focuses on uncovering what actually works, helping businesses improve results.
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Articles by Emily Austin

Data-Driven Marketing: Strategies & Email Examples

  • Digital Marketing Tips
  • Jan 29, 2025
  • 11 min read

Data-driven marketing is all about using insights from heaps of data to create marketing strategies that speak directly to your audience, turning numbers into real connections and sales.

Drip Marketing Explained: What It Is and How It Works

  • Marketing Automation
  • Jun 10, 2026
  • 15 min read

This blog will guide you on everything you need to know about increasing sales revenue using drip marketing. 

20 Newsletter Popup Examples (Email Subscription)

  • Lead Generation
  • Apr 14, 2026
  • 16 min read

We’ve collected newsletter ideas from leading brands in numerous niches to boost your imagination and learn from the best. Explore and enjoy!

Email Content: Types, Examples & Best Practices (2026)

  • Email Content Ideas
  • Aug 03, 2026
  • 26 min read

This article provides a good and precise definition, types, and examples of email content, to help you understand how to use it to take your business to the next level.

What is an SMS Notification? Definition, Examples

  • SMS Marketing
  • Nov 21, 2025
  • 13 min read

With the world quickly shifting to mobile-first, now is the best time to include SMS messaging in your omnichannel strategy.

What is Email Broadcast? Broadcasting Guide & Examples

  • Email Marketing
  • Jan 29, 2025
  • 16 min read

Ready to captivate a massive audience with a single, show-stopping announcement? Read on to discover how you can make waves with broadcast emails!

16 Festive Holiday Marketing Ideas That Boost Revenue

  • Digital Marketing Tips
  • Nov 20, 2024
  • 20 min read

Curious about how holiday marketing can give your business an extra boost? Dive in and uncover the strategies that can make your brand stand out during the festive season and beyond!

11 Best Shopify Marketing Apps in 2025 (Free & Paid)

  • Software Overviews
  • Feb 03, 2025
  • 12 min read

Shopify can offer lots of marketing tools, but with so many apps to choose from, where do you start? Let us help you sort this out.

What is DMARC & Why Does It Matter for Your Email Campaigns?

  • Email Deliverability
  • Jan 29, 2025
  • 6 min read

Has the recent news about DMARC from Google & Yahoo left you puzzled about the next steps? You must’ve read that DMARC records will ensure your email campaigns don’t land in spam in the future.  But what is DMARC, and how to comply with this policy change to ensure the best deliverability rates? In this … Continue reading “What is DMARC & Why Does It Matter for Your Email Campaigns?”

14 of the Best WordPress Popup Plugins in 2026

  • Software Overviews
  • Mar 24, 2026
  • 17 min read

Whether you’re a seasoned developer or just getting your feet wet, our roundup has something for everyone. So, are you game to supercharge your site?

40+ Business Easter Message & Greetings (Free Templates)

  • SMS Marketing
  • Jan 29, 2025
  • 16 min read

How can we make the most of Easter as marketers or business owners? By making our customers feel special. That couldn’t be done easier with email and SMS campaigns.

Easter Emails: 25+ Eggs-cellent Examples & Templates

  • Email Content Ideas
  • Mar 04, 2025
  • 18 min read

Americans spent $192 per person on Easter in 2023, and this festive spirit is set to rise. Now’s the ideal time for growth! Spread warmth by send creative promotional texts, compelling flash sale emails and Easter wishes.

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