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5 Best Newsletter Plugins for WordPress in 2023 (Free & Paid)

Aug 9, 2022 - By Camilla Mackeviciute

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Newsletters are a superb way to improve your conversion rates.

In fact, 49% of customers said they’d like to receive weekly promotional emails from their favorite brands.

Sending newsletters to your customers regularly promotes your brand, eventually converting visitors into potential customers, and increasing your revenue.

Having a WordPress newsletter plugin helps you achieve that. We’ll share five of the best WordPress newsletter plugins you can use to grow your business.

Best Newsletter Plugins for Your WordPress Site

WordPress has various newsletter plugins. But note that WordPress doesn’t send emails reliably. You should use a separate email provider to send emails rather than rely on your web hosting server. 

Let’s look at the best WordPress newsletter plugins you can use to build and grow your email list.

Sender — Plugin for WordPress and WooCommerce Newsletter

Sender enables ecommerce marketers to send automated marketing emails and increase revenue at a fraction of the cost of other email marketing providers.

Connect your WordPress, WooCommerce, and other webshops with 1-click integrations. You can also send transaction emails and highly converting newsletters to grow your business.

With Sender’s email automation, you can increase your revenue with automated abandoned cart emails, easily add products to your newsletter with Product Wizard, and quickly grow your email subscribers with beautiful pop-ups and forms where prospects can subscribe for newsletter. Sender’s support team also provides quick, helpful and outstanding service.

In short, Sender offers everything you need for effective email marketing in just a few clicks.

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Sender Features

  • Email & SMS marketing;
  • Free newsletter templates library;
  • Drag and drop email builder;
  • Smart email automation;
  • Forms and popups;
  • Segmentation & Personalization.

Pricing: Free Forever plan with limited features. Premium plans start at $10 per month per 2500 subscribers.


Mailchimp —  WordPress Newsletter Plugin for Creators

Mailchimp is a popular email marketing service on the market. It has a plugin (Mailchimp for WordPress) that enables you to integrate it with WordPress. It helps you create newsletters in various formats that are easily accessible to subscribers.

Mailchimp’s premium version lets you create multiple forms, while the free version only allows you to use one form. With this WordPress newsletter service, subscription forms can be submitted using AJAX. As a result, submitting a form doesn’t reload the entire webpage or form.

MailChimp for WordPress works best with the latest versions of WordPress and many advanced plugins like Ninja Forms 3, WooCommerce, WPForms, and MemberPress. 

It offers a comprehensive knowledge base that’s regularly updated, allowing you to find answers to any questions quickly. With such help, you can successfully craft compelling newsletter opt-in forms that customers notice and help drive sales.

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Mailchimp Features

  • Popup;
  • Embedded signup form widget;
  • Automatic newsletter sending and scheduling;
  • RSS feed to notify subscribers about new blog posts and news;
  • Integration with Contact Form.

Pricing: Free with limited features. Premium plans start at $11 per month per 500 contacts.


MailPoet —  Newsletter Plugin for WordPress with Signup and Popup Forms

MailPoet is a WordPress newsletter plugin that can help you grow your website’s email subscribers. The best part is that you can create your mailing list without ever leaving the WordPress admin panel. In addition, this WordPress newsletter plugin is simple to install and use on any WordPress website.

MailPoet also helps you schedule your newsletters. As a result, you can send your emails immediately or schedule them through new blog post notifications with just a few clicks.  

One downside of MailPoet is that you can’t use it with an SMTP plugin, so it can’t work with WP Mail SMTP. That means, you can’t use it to generate comprehensive email reports or log your WordPress emails.

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MailPoet Features

  • Free email templates;
  • Newsletter creator;
  • Subscribers list management and segmentation;
  • Opt-in and opt-out features;
  • Landing page builder.

Pricing: Free with limited features. Premium plans start at $8 per month per 500 subscribers.


Elementor —  Newsletter Subscription Form Builder

The Elementor Newsletter Plugin for WordPress makes it simple to create and manage newsletter subscriptions.

The plugin helps you create email newsletter signup forms, user registration forms, and send email newsletters. You can also use pop-ups to display information exchange structures, targeted messages, and call-to-actions on your website.

Another powerful feature of the Elementor newsletter plugin is the popup Builder, which allows you to create and manage effective promotion modal popups for your WordPress website. It provides the most straightforward method for creating an effective association between users and your website via membership popup.  

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Elementor Features

  • Lead capture subscription forms;
  • Automated email sender after integration with 3rd party email marketing service;
  • Simple newsletter widget customization.

Pricing: Free with limited features. Premium plans start at $49 per year.


Sendinblue —  Best WordPress Newsletter Plugin for Free

Sendinblue is an automated newsletter plugin for WordPress that includes a suite of tools. Sendinblue’s WordPress newsletter plugin enables you to quickly create custom newsletter forms and sync them with your email list which you can easily import. You can also set up automated welcome sequences and double opt-in to expand your list and engage your audience.

You can install the Sendinblue WordPress plugin easily through your WordPress dashboard. Once you’ve installed it, you simply activate it with the API key from your Sendinblue account. 

If you’re using WooCommerce, you can connect Sendinblue’s SMTP and send confirmation emails to buyers using the WP Mail SMTP plugin. Sendinblue also has a range of template layouts to choose from. They’re all responsive, which means they’ll look great on mobile devices.

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Sendinblue Features

  • Newsletter builder;
  • Newsletter reports;
  • Personalization;
  • A/B testing;
  • SMTP.

Pricing: Free with limited features. Premium plans start at $25 per month per 20,000 emails.

Build Your Email List With the Best Newsletter Plugin 

There you have it. The five best email newsletter plugins for WordPress. As you can see, there’s a solution for everyone — regardless of your budget or the type of WordPress website you have.

When it comes to having the best features, Sender reigns supreme over the other WordPress email marketing plugins.

Sender is an affordable, highly-effective email marketing service that displays personalized messages to subscribers after they sign up, and helps you make the most of that budding relationship.

Also read:
​​8 Popup Maker Plugins For WordPress 

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