9 Best Email Newsletter Software in 2023 (Incl. Free Services)

Mar 8, 2023 - By Camilla Mackeviciute

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One of the best ways to offer value and engage with your subscribers is through email newsletters. Today, email newsletters range from small-scale personal notes to massive automated campaigns.

Regardless of where your email marketing operation falls, there are many email marketing software that makes it easy to send professional-looking emails to thousands of recipients.

With the best newsletter software, you can keep your contacts engaged, establish your brand authority, and ultimately convert more leads into customers. However, not every newsletter software offers the same features. 

In this blog, let’s look at the best email newsletter software and see how it can help you increase your marketing effectiveness. So, let’s begin.

What to Look for in an Email Newsletter Service? 

With email marketing becoming so relevant for generating leads and driving traffic, you can hardly ignore it. But which email newsletter tool to choose to start email marketing?

Here are five factors to help you make the right decision: 

  • Feature-richness: To become successful at email marketing, you’ll have to try and test a lot of strategies. So, it’s always good to pick a solution that offers several features to align with your strategy shifts. A good email newsletter service has many robust features for newsletter management, conducting A/B tests, segmenting audiences, etc. 
  • Affordability: Most email newsletter service providers claim to be the cheapest and most affordable but soon get costly as your list grows. Be cautious; check out their plan limits and restrictions before you pay for the service. Test out a provider that offers an unrestricted free tier and start paying as you grow. 
  • Segmentation Capabilities: As you grow, you’ll want to personalize your newsletters to increase engagement. You’ll save a lot of time picking an email service provider with segmentation capabilities. Better go with a solution that provides advanced segmentation capabilities based on demographics, interests, online behavior, etc. 
  • Good Deliverability: Most emails from a substandard service will likely land in the spam folder. You don’t want that with your newsletters. Make sure to pick a solution that promises solid deliverability. This is crucial today as you would be wasting many resources if your emails don’t land in your subscriber’s inbox. 
  • Ease of Use: A good email service should be simple to use. It should provide a user-friendly interface that lets you add and manage lists, send messages, create email templates, and view analytics. Pick a solution that allows you to manage everything from a single dashboard. 

Email Newsletter Software: Overall Comparison

Are you in a hurry to pick the best email newsletter software and find out how to send out a newsletter? Here’s a quick comparison of the best newsletter solutions mentioned in the blog by user reviews on Capterra. Compare at a glance and pick the best one: 

Free PlanEase of UseCustomer ServiceFeaturesValue for MoneyOverall
SenderYes4.6 (winner)4.9 (winner)4.4 (draw)4.8 (winner)4.6
MailChimpYes4.44.24.4 (draw)4.4 (draw)4.5
SendInBlueYes4.5 (draw)4.5 (draw)
Campaign MonitorFree Trial4.5 (draw)4.5 (draw)4.34.4 (draw)4.6
HubSpotYes4.34.44.4 (draw)4.24.5
Constant ContactFree Trial4.
Active CampaignFree Trial4.24.5 (draw)4.54.4 (draw)4.6
Adobe CampaignNA3.944.444.4
Source: Capterra

Best Email Newsletter Platforms: Extensive Overview

Want an in-depth insight into the best application for email newsletters? We’ve compiled a list of the most popular online programs and tools to help you quickly create and send newsletters. All the services in the list are tried and tested for email deliverability and come with several exciting features. So, let’s have a look at the best email newsletter tools, one by one:

1. Sender — Best Email Newsletter Design Software

Sender is the best email marketing service. It helps you create beautiful newsletters without any HTML knowledge. It has an advanced drag-and-drop email builder that lets you select a template and personalize it with images, videos, and text elements. You can also personalize email newsletters for each recipient to make a more significant impact.

Best for

  • eCommerce owners starting email newsletter
  • Bloggers growing email lists
  • B2B SaaS using marketing automation for conversions
  • Marketing agencies setting up advanced funnels

Sender’s robust analytics feature makes it the best newsletter software for eCommerce stores, bloggers, SaaS platforms, marketing agencies, and B2B companies. It lets you see who opened your emails, clicked on links, and when they were opened. 


It even helps you create accurate buyer profiles based on your recipients’ actions, allowing you to optimize your current email strategy and craft compelling offers.

Best Email Newsletter Software Features

Sender is the only newsletter tool in this list with exclusive features like extensive email automation available for even free users. Some more exclusive features include: 

  • Full email & SMS automation with elaborate workflow builder and behavioral personalization; 
  • Unbeatable pricing plans designed to help you succeed without making a dent in your pocket; 
  • Premade email templates library to help you create stunning email newsletters;
  • Drag-and-drop newsletter builder to help you launch a newsletter quickly; 
  • Newsletter signup and pop-up form creator to help you capture interested leads; 
  • Real-time reporting and analytics to track critical metrics. 

Sender’s Pricing

  • Free plan with unrestricted access for up to 2500 subscribers;  
  • The premium plan starts at $8.33 per month. 
  • Unrestricted access to all the features, including automation for free users;

2. Mailchimp — Best Software for Creating Newsletters

Mailchimp is a popular email marketing software ideal for medium-sized businesses and eCommerce stores. Their free plan has basic email marketing features such as a marketing calendar and email creation, which are ideal for starting a newsletter. 

Best for

  • Small businesses wanting to start a newsletter; 
  • Aspiring newsletter creators; 
  • Social media influencers. 

What makes Mailchimp an excellent email newsletter tool is its smart recommendations feature, which offers valuable audience insights to optimize your email marketing efforts.

Mailchimp integrates with WordPress, WooCommerce, Salesforce, Email Studio, Canva, and Wix, making it an easy platform for you to set up and run email campaigns. 


MailChimp Deliverability Report 

Total Emails SentEmail Received in InboxEmails in SpamEmails Lost
6.8945.607(81.33 %)1.010(14.65 %)277(4.02 %)
Source: Email Deliverability Report

Mailchimp’s Software for Creating Newsletters Features

  • Create and send customized email campaigns.
  • Create targeted, triggered email campaigns with automation features.
  • Detailed analytics and reporting to track campaign performance.
  • Customizable landing pages to track campaign performance.
  • Integrates with various third-party apps and services.


  • Paid plan: Starts from $9.36 monthly for 500 subscribers and 5000 emails per month. This starter plan has an email newsletter builder (without HTML), basic segmentation and reporting (without demographic information and other things), and email automation (without already pre-made workflows).
  • Free plan: Free plan supports up to 500 subscribers and allows 2500 email sends per month

3. Sendinblue — Best Email Newsletter Platform for Marketers

Sendinblue is a newsletter service with email marketing tools and extra features such as customer relationship management, shared inbox, and landing page creation.

Best for

  • Marketing professionals building advanced funnels
  • Business owners growing newsletter signups
  • Influencers/bloggers starting email campaigns

The system’s email design functions simplify creating a visually appealing email with over 70 design templates. All these templates are responsive, and you can preview your results to ensure your design looks good on any screen size.

Sendinblue is an ideal email marketing software for eCommerce websites and SMBs. It integrates with all major CMS & web platforms, including WordPress, WooCommerce, Shopify, Zapier, and Elementor.


Sendinblue Deliverability Report 

Total Emails SentEmail Received in InboxEmails in SpamEmails Lost
6.8125.415(79.49 %)1.091(16.02 %)306(4.49 %)
Source: Email Deliverability Report

Sendinblue Email Newsletter Service Features

  • Transactional emails and SMTP server; 
  • Landing pages and chatbox for lead generation; 
  • Drag-and-drop newsletter editor; 
  • Perfect email newsletter personalization; 
  • Marketing automation. 


  • Paid plan: Starts from $25/month. The starter plan includes marketing automation (limited contacts), reporting (without heat map, geography, devices, and other few things), and email and SMS campaigns.
  • Free plan: Available with the restriction of sending up to 300 emails daily to unlimited contacts. 

4. Campaign Monitor — Best Newsletter Software with Subscribers List Building

Campaign Monitor is one of the best newsletter tools for publications, bloggers, restaurants, and technology companies. The platform has a variety of email templates, a user-friendly interface, and an easy-to-use email editor that helps you create stunning newsletters.

Best for

  • Bloggers starting email newsletters
  • Restaurants/food influencers growing email list
  • Tech companies nurturing an email list

The newsletter service also offers social media management and newsletter automation features that let you create drip email campaigns. It also provides a landing page builder and sign-up forms to increase your lead-generation efforts. Campaign Monitor integrates with major platforms like WooCommerce, Magneto, Shopify, Salesforce, and Drupal.


CampaignMonitor Delivery Report 

Total Emails SentEmail Received in InboxEmails in SpamEmails Lost
6.8555.868(85.60 %)776(11.32 %)211(3.08 %)
Source: Email Deliverability Report

Campaign Monitor’s Newsletter Software Features

  • Smart segmentation; 
  • Reporting and performance tracking; 
  • RSS feed triggers; 
  • Personalized marketing automation; 
  • Lead generation tools.


  • Paid plan: Starts from $9/month for up to 500 subscribers and 2500 email sends per month. It includes all email marketing features — newsletter maker, signup forms and pop-ups, reporting, and more.
  • Free plan: Free plan with a restriction of sending emails to just 5 subscribers. 

5. HubSpot — Best Newsletter Service For Real Estate

HubSpot is the best-known newsletter tool for real estate agents, B2B startups, human internal company newsletters, affiliates, and all businesses looking for a CRM to nurture inbound leads automatically.

Best for

  • Businesses looking to nurture leads via email; 
  • Companies and startups looking to set up advanced marketing automation campaigns. 
  • B2B SaaS advanced sales funnels

Whether you want to send thank you emails after purchase, kickback emails, or promote current campaigns, HubSpot email marketing tool can do that. One of the best features of HubSpot’s email newsletter service is its ease of use. It has a handy drag-and-drop editor with ready-made templates to get you up and running immediately.

HubSpot has native integration with other HubSpot tools and all major marketing suites. It has an excellent ecosystem for third-party applications and software. 


HubSpot Delivery Report 

Total Emails SentEmail Received in InboxEmails in SpamEmails Lost
6.8585.783(84.32 %)862(12.57 %)213(3.11 %)
Source: Email Deliverability Report

HubSpot’s Newsletter Editing Service Features

  • CRM marketing automation; 
  • Already pre-made drip campaign sequences;
  • Landing pages for lead generation;
  • Easy email content management;
  • Email list-building tools.


  • Paid plan: Starts from $45/month for 1000 contacts. The starter plan has lots of limits and feature restrictions on advanced features like dynamic personalization, campaign management, and email automation, especially on demographics and behavioral triggers.
  • Free plan: A free 14-day trial is also available with restrictions and limitations on usage. 

6. Constant Contact — Best Newsletter Making Solution for Nonprofits

Constant Contact is an excellent email newsletter service for nonprofit organizations, schools, and churches. The platform has a simple layout that’s ideal for new email marketers. The newsletter software also has a collection of basic and elaborate email templates.

Best for

  • Nonprofits nurturing donors/patrons
  • Schools engaging parents
  • Churches starting Christian campaigns
  • Small businesses that need no-fuss newsletter platform

You can create a branded email from scratch using the software’s advanced drag-and-drop email builder. While Constant Contact offers list segmentation and autoresponders, the lack of options like dynamic content and automation, especially in lower plans, can be a deal-breaker. The newsletter service fully integrates with WordPress, Shopify, and Salesforce.


Constant Contact Delivery Report 

Total Emails SentEmail Received in InboxEmails in SpamEmails Lost
6.7615.408(79.99 %)1.056(15.62 %)297(4.39 %)
Source: Email Deliverability Report

Constant Contact Newsletter Making Solution’s Features

  • Triggered email automation; 
  • Pre-made automation workflows and funnels; 
  • Bulk newsletter sending;
  • Interactive emails;
  • Advanced email marketing metrics analysis.


  • Paid plan: $9.99 per month for up to 500 contacts. The starter plan includes almost all email marketing features but lacks integrations, dynamic content, and minimal automation.
  • Free Plan: Free 60-day trial available with limits and feature restrictions.

7. GetResponse — Best Newsletter Service for Events

GetResponse is one of the oldest email newsletter software. The platform’s features and optimization tools are ideal for online event planners, webinar organizers, hotels, and travel agencies.

Best for

  • Event marketers increasing event engagement
  • B2B SaaS startups hosting events/building email list
  • Content creators regularly hosting events/webinars
  • Hospitality startups fostering customer relationships

It’s an excellent newsletter service because of its easy-to-use email editor and wide range of functionalities. The software also offers a flexible email automation builder to nurture leads on autopilot by designing automated workflows quickly.

One of its best features is the target contact list management capabilities, allowing you to segment your audience based on actions such as website activity and lead scores.


GetResponse Delivery Report 

Total Emails SentEmail Received in InboxEmails in SpamEmails Lost
6.8085.814(85.40 %)757(11.12 %)237(3.48 %)
Source: Email Deliverability Report

GetResponse’s Newsletter Service Features

  • Automated lead generation
  • Email broadcasting tool
  • Email marketing planner
  • Double opt-in and opt-out features
  • Unlimited autoresponder


  • Paid plan: Starts from $15.58 monthly for up to 1000 contacts. The starter plan gives you advanced email campaigns but limits essential automation features such as drip campaigns and follow-ups on major triggers like click-throughs, open rates, and abandoned carts.
  • Free plan: Free trial account for up to 500 contacts with limits and restrictions.

8. ActiveCampaign — Best Newsletter Software for B2C

ActiveCampaign is a powerful newsletter and email marketing service that combines the power of email, automation, CRM, social media, and other marketing assets on a single platform. 

Best for

  • Bloggers/influencers growing email list
  • Small businesses building omnichannel campaign
  • Enterprises setting up advanced lead nurturing funnels

ActiveCampaign is designed to target users across every stage of the customer journey. With features like a powerful drag-and-drop builder, marketing automation builder, AI-based predictive sender, email segmentation, lead scoring, etc., it’s an amazing solution for startups looking to grow fast using email. 

With its automation features, you can create amazing newsletters, campaigns, and promotions that can be scheduled to be sent at the right time. 


ActiveCampaign Delivery Report 

Total Emails SentEmail Received in InboxEmails in SpamEmails Lost
6.8165.793(84.99 %)796(11.68 %)227(3.33 %)
Source: Email Deliverability Report

ActiveCampaign Newsletter Software’s Features

  • Supports omnichannel campaigns across social media, email, and SMS; 
  • Customized landing page builder with a vast library of templates; 
  • Triggered and targeted email campaign automation; 
  • Advanced audience segmentation for deep personalization; 
  • Deep reporting and analytics with integrations to Google analytics.


  • Paid Plan: Starts at $9 per month for 500 subscribers. Has limitations with respect to custom branding and no option to set up elaborate automation like abandoned cart email campaigns. 
  • Free Plan: Free trial account available with restrictions on feature usage. 

9. Adobe Campaign — Best Program To Create Newsletters

Adobe Campaign is a powerful email marketing suite designed for large-scale businesses and indie creators. It helps you set up an engaging newsletter and nurture leads at every stage of the sales and marketing funnel. 

Best For

  • Large-scale businesses and enterprises; 
  • Successful eCommerce with a large email list; 
  • Enterprise clients looking to build advanced nurturing funnels for sales & marketing leads. 

Adobe Campaign helps you target customers across various mediums like email and SMS with the help of dynamic campaigns. With rich features like advanced journey builder and dynamic customer profiles, businesses can take control of their marketing effectiveness.

Also, an interesting feature of Adobe is the support for offline channels like calls and direct mail, which makes it a powerful solution for a business or a maker looking to nurture & engage customers through unconventional ways. 


Adobe Campaign Features

  • Advanced drag-and-drop email builder for creating responsive emails; 
  • Dynamic content for the creation of personalizing emails; 
  • Triggered emails for automated remarketing campaigns; 
  • Central dashboard for customer data management. 


Best Free Newsletter Software

You’ve seen all the best newsletter software along with their cost. But you might want to try out some before committing to a paid plan. Here are three free newsletter software that you should try if you’re thinking of starting out a newsletter but don’t want to invest money into the ordeal: 

Sender — Best Free Service with Zero Restrictions 

Sender is the only email newsletter and marketing automation tool out there that doesn’t restrict usage, even on the free plans. You can literally build advanced automation campaigns without paying a penny. 

The free plan supports all the campaigns you can send to 2500+ subscribers. Also, the free plan has no restrictions on advanced features like custom fields, behavioral segmentation, form builder, or newsletter editor. There are no daily quotas, and the platform offers great customer support, even for free users. 

So, you can start your newsletter and fulfill all your ambitions without worrying about paying something until you don’t get the desired traction. 

Sender offers amazing deliverability, advanced marketing features, and more, with zero usage restrictions on free plans. 

MailChimp — Best Newsletter Program  Marketing Beginners 

MailChimp is the first email marketing tool everyone uses due to its massive popularity. Its intuitive and user-friendly interface and free plan make it suitable for people using emails for marketing for the first time in life. 

Features like a drag-and-drop email + landing page builder, single-step email automation, and a helper fr subject lines are a lifesaver for users with little knowledge of email as a marketing medium. 

Though the free plan only allows you to send up to 500 emails daily and supports only up to 500 subscribers. So, it’s not free if you plan to gain traction in your early days. Check out its daily limits and paid plans before signing up for the free plan. 

Sendinblue — Free Newsletter Platform with Unlimited Email Contacts 

You have already read how good Sendinblue sounds for eCommerce stores and marketers. It has a generous free plan that allows you to store unlimited contacts. It doesn’t charge you ever for keeping the contacts. But Sendinblue restricts the number of emails you can send daily — 300 emails per day. 

If you’re fine with the daily restriction and limited availability of advanced automation and lead nurturing features, you can choose to go with SendInBlue. 

Start Using the Best Email Newsletter Software in the Market

  • Pick an email newsletter software that offers a generous or no-restriction free plan;
  • Test out the email marketing platform using the free plan before migrating to the service; 
  • Always try to leverage marketing automation and segmentation features for the best results from your newsletters and email marketing campaigns.

Also read:

Author Bio

Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.


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