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Articles by
Emily Austin

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.

10 Top Omnisend Alternatives That Outperform in 2025

Alternative Solutions
06/10/2025
34 min read

While Omnisend has its fans, it’s not a one-size-fits-all solution. That’s why we’ve curated a list of the 10 best Omnisend competitors, highlighting their key features and how they compare.

Email Marketing Customer Journey: What You Need to Know (2025)

Email Marketing Strategies
20/06/2025
19 min read

If you want to master your email campaigns, you need to be able to adapt your email strategy to customer journey maps.

What is a Squeeze Page? Learn with 6 Great Examples

Digital Marketing Tips
06/08/2025
16 min read

Do you know how they say that if you want to get something, you first have to give something? It’s never been more true than when it comes to squeeze pages.

10 Best WordPress Email Marketing Plugins for 2025

Software Overviews
30/05/2025
27 min read

What if you could take all this goodness of WordPress a notch up and launch winning email marketing campaigns in just a few clicks?

Cheap Email Marketing: 12 Affordable Platforms for SMBs

Software Overviews
19/10/2025
43 min read

Who says you need a fat wallet to rock the email marketing game? Let’s spill the tea on the slickest, budget-friendly platforms that pack a punch.

8 Free Email Collector Tools Compared (2025)

Software Overviews
11/04/2025
18 min read

Planning to collect emails via your website? Check out how these free tools can be used to get more leads from your existing website.

HIPAA Compliance Checklist: 9 Key Steps and Requirements

Digital Marketing Tips
11/04/2025
13 min read

Here’s the good news: HIPAA compliance doesn’t have to be a headache. In fact, when done right, it’s a win-win—patients feel safe, and your organization runs smoother.

10 Best AWeber Alternatives Compared (2025 Update)

Alternative Solutions
11/04/2025
27 min read

In this blog, we’ll share some of the best email marketing services with features like AWeber to upgrade your email marketing automation game.

15 Must-See Product Landing Page Examples

Landing Pages
26/08/2025
18 min read

Want to jazz up your product landing page? Buckle up, we’re about to take you on a wild ride through a wonderland of landing pages!

Landing Page Best Practices to Follow in 2025

Landing Pages
26/08/2025
12 min read

Start increasing conversions and your ROAS in 2024 by implementing these best practices on your landing pages. Ensure your pages are user-friendly, optimized, and personalized for your target audience.

Visual Content Marketing: Tips and Examples for Success

Digital Marketing Tips
18/03/2025
12 min read

Visual content marketing isn’t just adding a bunch of generic stock photos to your blog. In this article we’ll break down what visual content marketing really is, why it’s crucial, plus seven powerful strategies to help you master it.

How Do We Test Tools for Our Roundups

Software Overviews
03/03/2025
2 min read

Picking the right tool is tough. We get it! That’s why we do the testing for you and only recommend the best. Want to know how we separate the winners from the rest? Keep reading! How We Find and Test the Best Tools for You We test tools based on several factors because we want … Continue reading “How Do We Test Tools for Our Roundups”

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