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Articles by
Emily Austin
Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.
Sender > Blog > Emily Austin

8 Best Zoho Campaigns Alternatives in 2025

  • Alternative Solutions
  • Oct 09, 2025
  • 15 min read

Zoho Campaigns offers solid email marketing features within the extensive Zoho ecosystem, providing unique advantages for businesses already invested in Zoho’s suite of applications. You can seamlessly integrate with Zoho CRM, Zoho Analytics, and other Zoho products. In the meantime, features like social media campaign management, workflow automation, and detailed recipient tracking cater specifically to … Continue reading “8 Best Zoho Campaigns Alternatives in 2025”

6 Best Emma Alternatives Reviewed (August 2025)

  • Alternative Solutions
  • Oct 09, 2025
  • 13 min read

Emma by Marigold positions itself as a team-friendly email marketing solution with professional template design and multi-location collaboration features. However, its high starting price of $99 per month and clunky email builder have left many users—including mid-size businesses, Emma’s main audience—searching for more affordable, user-friendly email marketing services that better align with their long-term financial … Continue reading “6 Best Emma Alternatives Reviewed (August 2025)”

8 Best Elastic Email Alternatives in 2025

  • Alternative Solutions
  • Oct 11, 2025
  • 17 min read

Elastic Email has made quite a name for itself as an affordable email platform that brings together both transactional and marketing emails for small businesses and developers who don’t want to break the bank. You get drag-and-drop builders, email workflows, and solid analytics—but plenty of businesses hit roadblocks with deliverability issues, limited advanced features, and … Continue reading “8 Best Elastic Email Alternatives in 2025”

11 Best Ontraport Alternatives Compared (2025)

  • Alternative Solutions
  • Oct 09, 2025
  • 14 min read

Ontraport is a great email marketing provider built for businesses that have outgrown basic email tools but don’t need enterprise‑level complexity. Since its start in 2006, it’s become a powerful all‑in‑one platform for marketing, sales, and operations—without the usual IT headaches.  While its visual workflow builder and built-in CMS make it attractive for coaches and … Continue reading “11 Best Ontraport Alternatives Compared (2025)”

11 Best All-in-One Marketing Platforms Compared (2025)

  • Software Overviews
  • Aug 05, 2025
  • 32 min read

We’ll break down the nitty-gritty–pros, cons, and those ‘wow’ features—to guide you through your digital journey. Ready to meet your business’s new best friend? Let’s dive in!

8 Best SendPulse Alternatives Reviewed (July 2025)

  • Alternative Solutions
  • Oct 09, 2025
  • 17 min read

If SendPulse’s deliverability issues, confusing interface, or rising costs have you searching for better email marketing software—you’re not alone. We’ve reviewed a handful of alternatives to SendPulse—platforms that offer similar features but often deliver better automation, deliverability, and overall ease of use, all at a more competitive price. That said, in this article we break … Continue reading “8 Best SendPulse Alternatives Reviewed (July 2025)”

10 Best Marketo Alternatives & Competitors (2025)

  • Alternative Solutions
  • Oct 09, 2025
  • 24 min read

Marketo built itself up as the premium B2B marketing automation solution with enterprise-grade features for complex sales cycles. But here’s the thing—its high costs and brutal learning curve have pushed many businesses to look elsewhere. After working with dozens of marketing and sales teams, I’ve watched talented marketers spend more time fighting with Marketo’s clunky … Continue reading “10 Best Marketo Alternatives & Competitors (2025)”

10 Pardot Alternatives: Best Email Automation Software in 2025

  • Alternative Solutions
  • Oct 24, 2025
  • 30 min read

Pardot appeals to B2B marketing teams through its Salesforce integration, sophisticated lead scoring, and robust automation workflows. But here’s the thing—its steep learning curve, costs starting at $1,250 monthly, and limited design flexibility drive many businesses to look elsewhere. Whether you’re priced out of Pardot’s enterprise model, need specialized ecommerce features, or just want more … Continue reading “10 Pardot Alternatives: Best Email Automation Software in 2025”

7 EmailOctopus Alternatives Compared (July 2025)

  • Alternative Solutions
  • Oct 09, 2025
  • 19 min read

EmailOctopus became a go-to choice for cash-strapped teams who needed small business email marketing without the hefty price tag. Users loved its no-nonsense interface, decent free plan covering 2,500 subscribers, and smart Amazon SES integration. If you wanted to send emails without drowning in features you’d never use, EmailOctopus made sense for basic email marketing … Continue reading “7 EmailOctopus Alternatives Compared (July 2025)”

10 Best Keap Alternatives for Business Automation (2025)

  • Alternative Solutions
  • Oct 09, 2025
  • 39 min read

Keap started out with a solid vision. It promised to bring CRM, email marketing, and sales pipeline management together in one neat package, which sounds appealing if you’re a small business owner juggling a dozen different tools. And for a while, it worked well enough for consultants, service providers, and growing businesses who just wanted … Continue reading “10 Best Keap Alternatives for Business Automation (2025)”

What is B2B Marketing? A Practical Guide for Business Growth

  • Email Marketing Strategies
  • Sep 08, 2025
  • 20 min read

Do you know where the B2B marketing industry is heading?

Email Marketing Customer Journey: What You Need to Know (2025)

  • Email Marketing Strategies
  • Jun 20, 2025
  • 19 min read

If you want to master your email campaigns, you need to be able to adapt your email strategy to customer journey maps.

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