It’s no secret that great Black Friday sales strongly indicate a successful holiday season and a profitable year-end for both big and small businesses across all industries.
And if the estimated, eye-watering $10.8 billion turnover during Black Friday 2024 alone is any indicator, we could be in for a real treat this year.
In addition to regular advertising funnels, social media channels and web assets, email marketing will be the main cornerstone of any Black Friday marketing strategy that aims to maximize this imminent opportunity.
In this quick guide, you’ll find the best Black Friday email examples to inspire and help you get the best results from one of the busiest sale seasons of the year.
Why is Sending Black Friday Emails Worth It?
Last year, American consumers spent around $340.93 on average during Black Friday. Therefore, one way to look at this is that not only is Black Friday the biggest shopping day of the year in the United States, but it also kicks off the busiest shopping season.
- 13% of all retail sales in the US occur between Black Friday and Christmas;
- Buyers spent $74.4 billion in online store during Black Friday in 2024;
- BFCM data shows shoppers enjoy an average discount of 26% globally;
- 68% of shoppers plan to shop online exclusively during Black Friday.
Black Friday shopping is no longer confined to being a brick-and-mortar store event. It has been online for a while now.
So now is the perfect time to plan that magical mail campaign for the Black Friday sale — the one that grabs attention in crowded inboxes, drives urgency, and converts browsers into buyers. A standout Black Friday email campaign can get your digital cash registers (if there is such a thing) ringing like no tomorrow.
If you’re ready to create emails that truly stand out and deliver results, check out The Ultimate Guide to Black Friday Email Marketing for proven strategies, examples, and tips to maximize your sales.
Discover the latest Black Friday marketing statistics to help you stay ahead of the competition this holiday season: Black Friday Statistics: Worldwide Trends and Sales Data
Pre-Black Friday Emails Campaigns
In today’s world, creating curiosity and building hype before the actual event is as important as the real event. So, your Black Friday campaign shouldn’t be limited to the Thanksgiving holiday weekend. You can plan a Black Friday email strategy that warms up your audience for upcoming deals. Here are some examples:
1. Black Friday Teaser — Peak Design
Subject line: “They call him ‘Bird Legs’”
What’s effective: Peak Design’s Black Friday email grabs attention with a playful, high-energy image that works on two different levels. First, it shows people interacting with their gear in a dynamic, bantery way—with a simple easter egg waiting at the bottom of the image that explains the email’s quirky subject line.
Also, the scattered product imagery feels lively, uses white space cleverly and keeps readers scrolling. The bold “THE DEALS ARE COMING” headline builds anticipation, while the email highlights a clear, exciting offer—up to 30% off every product they make.
The layout balances fun and clarity, leading naturally to the hero image that teases a Black Friday “trailer” and reinforces the brand’s adventurous personality. Clean CTAs and strong branding make this campaign both engaging and easy to shop from.
Peak Design chose an effective, though, let’s be honest, unconventional approach to tease its sale:
Expert advice: This campaign shows how bold visuals, clear offers, and playful copy can build excitement and keep readers scrolling. One of the key takeaways from this example is that strong CTAs and a clean layout prove that simplicity and personality together can drive clicks and conversions effectively.
Want to get a jump on your Black Friday sales? Send out a teaser email. These emails create excitement before the big day and motivate your target audience to shop. The secret is to tease the best deals without giving everything away.
Here’s what we loved:
- This email grabs attention with its creativity;
- The imagery builds intrigue without giving everything away;
- The minimal text is powerful and enticing.
Also read: 170+ Black Friday Email Subject Lines That Convert (2025)
2. Black Friday Early Newsletter — Canva
Subject line: “Get ready for Black Friday”
What’s effective: This Canva Black Friday campaign works because it’s practical, visually clean, and immediately actionable. The header sets the stage by reminding readers that Black Friday is near and offering an easy solution: ready-to-use templates. The hero image reinforces the message by showing real templates in use, inspiring readers to imagine their own campaigns.
The email is also neatly segmented, leading readers through template discovery, print options, and an enticing team upgrade offer. Each section has a clear CTA, making it easy to take the next step. The layout uses white space effectively, keeping the message uncluttered, while product visuals stay front and center. It’s helpful, solution-oriented, and drives engagement without feeling overly salesy.
If you’re emailing regular newsletters and are afraid your Black Friday campaign goes unnoticed, inject some suspense and create anticipation for your upcoming sale.
You can’t go too wrong copying how Canva does it:
Expert advice: This campaign shows the power of pairing useful resources with clear, segmented CTAs. Clean design, real product visuals, and step-by-step guidance make it easy to act—turning a seasonal reminder into an actionable, value-packed email experience.
What we loved:
- Instead of just shouting about the deal, the email highlights how the offer benefits the customer;
- The email also serves as a timely reminder for businesses to gear up for the season;
- The email design is eye-catching and stays true to the brand.
Craft Black Friday newsletters in minutes with Sender! Just pick one of the premade responsive templates, adjust & and your ready to go.
A great email design needs to get seen, and to be seen your email needs to get opened. Take a look at these 115+ catchy email subject lines.
3. Pre-Black Friday Sales Email — Streamable
Subject line: “The Best Deals: 87% Off Hulu, 67% Off Paramount+…”
What’s effective: This Streamable Black Friday campaign is another great example that works because it is straightforward, reader-friendly, and highly actionable. The email opens with a personal note from the editor, which builds trust and frames the message as a curated selection rather than a sales push. The list of deals is organized neatly by platform, with clear pricing, savings percentages, and clickable links that make it easy to act immediately.
Meanwhile, the inclusion of additional sections for streaming devices, tablets, soundbars, and live TV deals creates a one-stop resource for readers, reducing the need to search elsewhere. Its minimalist design, easy-to-skim formatting, and conversational tone keep the focus on value, making it both practical and engaging for anyone hunting for Black Friday streaming bargains.
Streamable is on to something with their Black Friday email strategy.
For a few years now, they’ve kicked things off early with early sales—and it’s been paying off big time:
Expert advice: This campaign shows the power of clarity and curation—leading with a personal note, organizing deals by category, and using scannable lists with direct links. It proves that simplicity and trust-building can drive clicks just as well as flashy design.
Sending an email blast announcing pre-sale access to your subscribers is a high-impact tactic. It can make users feel you value them and are ready to be flexible so they don’t get swamped with offers during Black Friday.
What we loved:
- This early access sale isn’t just about driving profits; it genuinely rewards customers;
- The copy feels warm and genuine, setting it apart from generic sales emails;
- The layout is easy to navigate, and shoppers can quickly find the most relevant deals.
4. Black Friday Sneak Peek — Michael Kors
Subject line: “Black Friday Sneak Peek”
What’s effective: This Michael Kors Black Friday sneak peek email is effective because it’s elegant, focused, and visually striking. The hero image immediately showcases the featured product—the Lita Crossbody—in a luxurious, aspirational setting, making it the star of the campaign. The gold and deep-toned background creates a premium feel and ties in with the exclusivity of a “sneak peek.”
The copy is minimal yet persuasive, emphasizing early access deals and limited-time Black Friday pricing, which builds urgency. While a single, elegant call-to-action button with the phrase “Shop Black Friday Now” keeps the message clear and motivates readers to click right away.
Here’s how Michael Kors offers a sneak peek in their email:
Expert advice: This campaign shows how focusing on a single hero product, pairing it with elegant visuals, and using clear, urgency-driven copy can create a premium feel while driving quick action—proof that simplicity often converts better than cluttered messaging.
Teasing your subscribers by offering an exclusive sneak peek generates interest in your Black Friday deals. You should plan ahead and launch such a campaign in the month before Black Friday.
What we loved:
- The grand product image works as a great hook when you open the email;
- The conversational email copy is also tempting;
- The mention of the special Black Friday deal on the exclusive product creates a FOMO effect;
- The email gives enough to the subscribers without delving too much into the details.
Black Friday Email Examples for Higher Conversions
Inspiration comes in all shapes and sizes. Here are ten holiday campaigns to prove it:
5. Offer Email to Loyal Customers — SoundStripe
Subject line: “👀 Early sneak peek. Your extra special offer is ready!”
What’s effective: We love this Soundstripe campaign because it combines bold design with a crystal-clear value proposition. The oversized “50% OFF” headline dominates the hero section, immediately telling readers what they stand to gain. Early-access framing adds exclusivity, motivating action before the sale ends.
The copy, meanwhile, is structured in short, scannable sections (“Your Discount, Even Bigger” and “Your Workflow, Even Faster”). Consistent CTAs (“Upgrade Now”) are visually prominent and repeated, reinforcing the next step. The sleek black, slightly grunge background with bright pink accents keeps the design modern and high-energy, matching the excitement of a major annual sale.
SoundStripe knows it wouldn’t have gotten so far without its fanbase, so surprising them was non-negotiable:
Expert advice: Soundstripe’s campaign proves the power of bold, benefit-driven messaging and clear design. Leading with the discount code that pops out as soon as you open the email and repeating a strong CTA creates urgency, it makes for a fine example of how to keep readers engaged.
While the Black Friday offer and discounts attract new customers, it’s the perfect time to show appreciation for your most loyal customers, too. A targeted email offering exclusive deals, early access to sales, or VIP discounts can make them feel valued and eager to shop.
What we loved:
- The Black Friday subject line “👀 Early sneak peek. Your extra special offer is ready!” is irresistible and creates a sense of excitement and exclusivity;
- Loyal customers feel seen and appreciated because the offer clearly targets them;
- The substantial offer is exciting and drives conversion rates.
Find a perfect Black Friday email in our library full of tested templates:
6. Black Friday Weekend Deals — Rad Power Bikes
Potential Subject line: “Save $500 with this Black Friday Holiday Haul 🎁”
What’s effective: This Rad Power Bikes Black Friday campaign works because it’s festive, organized, and highly conversion-focused. The hero image instantly grabs attention with a bike decorated in holiday-themed gifts, tapping into the seasonal shopping mood. The headline clearly communicates the value—“Save up to $500”—and the bright, high-contrast CTA button invites readers to explore deals right away.
Below, bikes are neatly organized by model, making it easy for shoppers to compare options and spot savings. The use of holiday-colored dotted borders and clean product images keeps the design cheerful without distracting from the offers.
Rad Power Bikes purposely chose a holiday gifting theme for their ‘Black Friday Weekend Deals’ email:
Expert advice: Grouping bikes by model helps shoppers easily spot special offers, while framing products as gifts aligns perfectly with the holiday spirit. Festive visuals like wrapped presents and decorations add excitement and inspire customers to make a purchase
This email is a great example of how to turn Black Friday into something more than ‘just discounts’ without making users feel left out. The idea of gifting linked to Black Friday savings is a clever move on the brand’s part.
What we loved:
- The green header background makes brand’s product the hero of the email;
- The holiday elements influence subscribers to get into the Christmas mood without mentioning it in the copy;
- The offers are cleverly presented as holiday presents rather than being pushed to prospects.
7. Attractive Black Friday Email with Coupon Code — iKhokha
Subject line: “You’ll kick yourself if you don’t 👀”
What’s effective: This iKhokha Black Friday email is excellent because it’s short, direct, and action-oriented—perfect for a busy inbox during sale season. The bold headline “It’s Black Flyday” is playful, instantly grabbing attention and differentiating the campaign from generic Black Friday emails. The copy is concise, emphasizing the deal clearly: the lowest price ever for the iK Flyer, with urgency built in by stating that only 100 units are available.
A bright yellow CTA button (“Claim your discount”) contrasts strongly against the dark background, drawing the eye immediately. Including a promo code gives readers a second way to act, and the clean layout ensures the message is easily digestible on both desktop and mobile, boosting click-through rates.
iKhokha kept their email clean and simple, highlighting a strong discount with an easy-to-use coupon code:
Expert advice: This campaign shows how brevity, bold design, and scarcity messaging can cut through inbox noise. A playful headline, clear offer, and high-contrast CTA make it easy to act quickly—proving that simple, focused emails can drive strong results.
Want to see a surge in your Black Friday online sales? Offer a tempting discount and make it easy for customers to redeem it. Include a coupon code directly in your email so they can grab the deal without any hassle.
What we loved:
- The offer is simple yet effective – it proves you don’t need fancy gimmicks to grab attention;
- The full-size image of the product perfectly showcases its key feature;
- The coupon code is presented as a plan B, providing the customers with a choice;
- The “watch your price drop” call to action adds a touch of playfulness.
8. Creative Black Friday Sale Email — Surreal
Subject line: “This is your last chance”
What’s effective: This Surreal campaign is another fine example of combining humor, urgency, and clarity to grab attention and drive action. The playful headline “The end is nigh” stands out and immediately creates a sense of FOMO while staying on-brand with Surreal’s quirky personality. The copy is lighthearted and fun, but clearly communicates that this is the last chance to grab the biggest sale on their favorite cereals.
The discount tiers (20%, 25%, 30%) are displayed in bold, easy-to-read blocks, making it simple for customers to understand the savings at a glance. Multiple CTAs guide readers smoothly to shop, while the clean, pastel design keeps the email visually engaging and on-brand, making it both memorable and effective at encouraging purchases.
Here’s an example that breaks the mold and captures attention with its creativity:
Expert advice: This campaign shows how playful copy, tiered discounts, and urgency messaging can work together to drive action. Clear offers, bold CTAs, and a quirky tone keep readers engaged while nudging them toward quick, last-chance purchases.
Black Friday email ideas present a fantastic opportunity to showcase your brand’s personality and have a little fun. Don’t be afraid to think outside the box with your email design and copy.
What we loved:
- The header instantly grabs attention; it’s playful and unexpected;
- The copy is engaging and keeps the reader hooked;
- The more you buy, the more you save – the message resonates and encourages larger orders.
9. Black Friday Deals GIF Email — Freshly
Potential Subject line: “The Secret’s Out—Time To Save BIG”
What’s effective: This Freshly Black Friday campaign is effective because it combines bold savings, curiosity, and motion to capture attention. The hero section immediately announces “$175 Off,” which is a compelling headline on its own, but the animated GIF element adds a layer of engagement rarely seen in email marketing. The subtle motion keeps the reader’s eyes on the message, increasing the chance they’ll absorb the key details.
The “Secret Sale” phrasing paired with bright yellow highlighting builds intrigue and urgency, while the clean design and central CTA (“Save Now”) make the next step obvious. The food image at the bottom ties it all together, reminding readers what they’re getting—a fresh, appetizing meal—making the email both enticing and actionable.
Freshly used a GIF with contextual content to announce their Black Friday sale and special deals:
Expert advice: This elegant campaign shows how combining bold discounts with motion grabs attention and boosts engagement. A well-placed GIF, curiosity-driven copy, and a clear CTA sing together, keeping readers interested and pushing them toward taking action.
A GIF is an instant attention-grabber, especially in the email inbox. Creating an interactive Black Friday email template with a GIF is an amazing idea to stand out and be memorable.
What we loved:
- The GIF of gift boxes with question marks creates intrigue in subscribers’ minds about the sale offers;
- The complementing copy about the secret being out is impactful;
- The fresh meal bowl and the $175 off promise makes people want to save more and click the CTA.
10. Eblast with Great CTA — Cards Against Humanity
Subject line: “200% Off Sale”
What’s effective: This Cards Against Humanity Black Friday campaign is brilliant (and we don’t throw this word often) because it leans fully into humor and absurdity, perfectly aligning with the brand’s bantery personality.
The email introduces “Bōks” with exaggerated, tongue-in-cheek copy that makes something as mundane as a storage box feel like a must-have item. The headline promise of “200% off” is intentionally ridiculous, flipping expectations and pulling readers in with curiosity and amusement.
The design is clean and minimal, allowing the product image and playful text to shine. The call-to-action is bold and urgent, encouraging quick clicks while staying on-brand. By using humor as the hook, this marketing campaign doesn’t fail to entertain while selling it.
So, let’s take a look at an example that nails the CTA:
Expert advice: One of the key takeaways from this punny campaign is that it’s important to know one’s audience—which is why CAH played to its strengths and succeeded. Bold humor, playful copy, and an unexpected offer grab attention, entertain readers, and drive clicks—proving that leaning into brand personality can make a sales email truly memorable.
Sending an email blast with a strategic CTA can bring incremental sales during the Black Friday season. After all, you already know how important a CTA is for your email marketing campaigns.
What we loved:
- The email comes with one of the simplest but most irresistible Black Friday subject lines – “200% Off Sale”;
- The offer is something you don’t see every day, making it stand out from the crowd;
- The CTA creates a sense of urgency like anything else, encouraging action here and now.
11. BFCM Promotional Email — Dinnerly
Subject line: “WHAT’S FOR DINNER”
What’s effective: Dinnerly’s marketing campaign succeeds because it leverages FOMO by using a countdown timer, clearly showing that the Black Friday deal ends soon. The sense of urgency encourages quick action. The hero image is visually appealing, featuring fresh, colorful vegetables spilling out of a branded Dinnerly box, reinforcing the idea of healthy, delicious meals. The bold headline, “crazy deals, crazy delicious,” immediately grabs attention and conveys value.
The prominent “50% off” message acts as a strong call-to-action, making the offer hard to resist. The overall design uses high contrast (black background with purple accents) to make key information stand out, ensuring the reader quickly understands the deal and feels compelled to click through.
Here’s an example of a BFCM campaign by Dinnerly:
Expert advice: One of the key takeaways from this fine campaign is that urgency and bold visuals work together. A ticking countdown, eye-catching hero image, and simple 50% off message make the offer feel too good to miss, boosting clicks and quick conversions.
Everyone loves crazy deals—that’s why Black Friday is so popular. Right?
Planning an email blast announcing your crazy BFCM (Black Friday Cyber Monday) deals is something you should spend some time on. If you get it right, you can surely register your highest revenue month this weekend.
What we loved:
- The brand used a straightforward, yet highly effective Black Friday messaging;
- The copy announces how everything about the BFCM offer favors the recipient;
- The countdown timer creates a sense of urgency to use the early-access offers before the sale ends.
12. Checkout Email — Pulp & Press
Subject line: “Hey Smiles Davis! Get 30% off if you check out now.”
What’s effective: This cart abandonment campaign works because it combines urgency, personalization, and social proof to drive action. The headline “Oops… Did you forget something?” paired with a hero image of the juices creates a clear cart abandonment reminder.
The text emphasizes FOMO with phrases like “your cart is going to expire soon” and “don’t miss out,” plus a 30% off incentive for orders over $100, which sweetens the deal. The inclusion of the exact item and price in the cart makes it personal and relevant. The bold call-to-action button (“LET’S DO THIS!”) is simple and motivating.
Here’s an example of an abandoned cart email that will encourage a shopper to give a second thought about the items:
Expert advice: This fine example shows how combining urgency, a clear discount, and cart details can nudge shoppers to complete their purchase. Adding social proof and a bold CTA keeps it persuasive, personal, and conversion-focused without feeling pushy.
People splurging on Black Friday doesn’t mean you won’t witness abandoned carts on your ecommerce store. In fact, you might find more people abandoning the cart during Black Friday, mainly because they expected more discounts or just because they’re distracted.
To make sure you don’t miss out on potential sales, you need to have a great cart abandonment email template ready for Black Friday. Think of it as a failsafe mechanism that would bring back lost revenue in case your Black Friday offers or emails fail to impress your subscribers.
What we loved:
- The brand has used clever copywriting to give a subtle reminder that the Cyber Monday sale won’t last forever;
- The headline followed by the sale price reminder grabs the reader’s attention;
- The additional offer with a clever CTA button and user reviews encourages the abandoner to reconsider completing the purchase.
13. Black Friday Sale Email — Hush & Hush
Potential Subject line: “Psst. Black Friday Sale Goes On!”
What’s effective: This Hush & Hush email campaign succeeds on many levels. First, it uses bold visuals and urgency to capture attention. The hero image prominently showcases the product, reinforcing brand recognition and highlighting what’s on sale. Then there’s the big, bold “BLACK FRIDAY SALE!” headline immediately communicates the event, while “Extended! Ends Sunday.” creates good old FOMO.
Furthermore, the offer (“Buy One, Get One 50% Off Sitewide”) is simple, clear, and appealing, encouraging higher-value purchases and boosting average order value. The “SHOP NOW” button stands out and provides an easy next step, reducing friction. Featuring product images and short descriptions below keeps the focus on what’s available, inspiring customers to explore and take advantage of the deal quickly.
Here’s a good example of how it’s done by Hush & Hush:
Expert advice: This campaign shows the power of bold, simple messaging paired with a strong hero image and clear CTA. Adding urgency with “Extended! Ends Sunday.” plus a compelling BOGO offer drives quick action and encourages larger purchases.
Your Black Friday sale email is one where you announce your best offer to your list of customers and prospects while hoping to capture their attention and convert it into a transaction before anyone else does.
What we loved:
- The plain white and black background of this Black Friday email template visually enhances some excellently taken product photos;
- Email text has been kept to a bare minimum, making the products the centerpiece;
- The best products are clearly laid out, all under a single and straightforward offer.
Want to create Black Friday emails that actually make sales? You need an email marketing tool that’s got your back.
Sender is that tool. Check out how easy it is for Hush & Hush to build their emails:
All it takes is to pick a responsive template and customize it using Sender’s drag-and-drop builder. No coding, no headaches – just simple, effective email marketing.
14. Black Friday Newsletter — Paper Collective
Subject line: “30% Off – Black Friday Art Inspiration 💡”
What’s effective: This Paper Collective email campaign succeeds by combining elegant email design, curated inspiration, and subtle urgency to drive engagement. The hero section uses a clean, minimalist layout with a bold headline, “Black Friday Inspiration,” immediately setting the tone. The 30% off offer is clearly stated, emphasizing that it’s a weekend-only deal.
Featuring curated categories like “Strong Women,” “Fashion Illustration,” and “Blue Themes” helps customers quickly find art that matches their personal style, making the email feel tailored and inspiring rather than purely promotional. The call-to-action button (“Browse all art”) is clear, central, and easy to click, encouraging exploration.
This is a Black Friday newsletter done right:
Expert advice: This newsletter campaign shows how curated content and clean design can inspire clicks. A clear weekend-only discount adds gentle FOMO, while category highlights guide shoppers toward choices, making the experience feel personal and encouraging exploration beyond a single product.
Black Friday email marketing is a prime opportunity to use your newsletter to connect with your subscribers. Use it to share curated product selections, exclusive deals, and any other exciting promotions you have planned.
Here’s what we loved:
- The email is a visual treat, showcasing the products and drawing readers in;
- Dividing products into themes with clear CTAs makes browsing and shopping a breeze;
- The copy is inviting and pressure-free; instead of aggressive sales tactics, it encourages exploration.
15. Email Offering Free Stuff — CAH
Subject line: “Cards Against Humanity Pays You $5”
What’s effective: Another Cards Against Humanity campaign that baits subscribers with a promise to get paid (however ridiculous it sounds)? Why not, because it’s bold, unexpected, and instantly attention-grabbing. The hero image uses bold neon colors and oversized text to stand out in a crowded inbox. The headline “Pays You $5 Sale” flips the usual Black Friday narrative, sparking curiosity and making readers want to click just to see what’s happening.
The short, punchy copy (“It’s Black Friday! Who wants $5?”) creates excitement and a sense of FOMO, suggesting a limited-time opportunity. The large, high-contrast CTA button (“Get $5”) is impossible to miss and drives immediate action. Its minimal, almost absurdly simple design perfectly matches the brand’s humor and keeps the focus on the offer, increasing click-through potential. What’s not to like?
You can almost say that Cards Against Humanity’s email screams about it:
Expert advice: This campaign proves that bold design and a surprising offer can stop readers in their tracks. Clear, playful messaging, a huge CTA button, and a curiosity-driven headline make the email irresistible and drive instant clicks.
What we loved:
- The unique design stands out from typical Black Friday emails while strongly reflecting the brand identity;
- The single, crystal-clear message leaves no room for confusion;
- The air of mystery surrounding the offer compels readers to click the CTA and discover more.
16. Promotional — DesignModo
Subject line: “Black Friday on Designmodo, 30% discount for a limited time.”
What’s effective: This Designmodo email campaign succeeds thanks to its bold visual design and clear messaging. The hero image grabs attention immediately with a vibrant, colorful Black Friday graphic that makes the 30% discount impossible to miss. The headline “Black Friday Sale is Here!” and mention of the coupon code reinforce the offer clearly. Including the end date introduces FOMO, encouraging readers to act before the deal expires. While the CTA button (“Learn More”) is prominent, easy to click, and drives action.
Featuring individual product sections (Startup, Postcards, Slides) with short descriptions and “Get 30% Off” buttons personalizes the message, allowing users to jump straight to what they need and increasing the likelihood of conversions.
For example, DesignModo did a great job communicating:
Expert advice: This campaign highlights how bold visuals, a clear discount, and a deadline work together to drive urgency. Breaking out products with quick descriptions and direct CTAs makes it easy for readers to act fast and choose what interests them.
Whether you are only offering free shipping for the first hundred buyers or a BOGO (Buy One, Get One) offer to unlimited purchasers over the BFCM weekend, your Black Friday promotional email should make the offer easy to understand and as desirable as possible.
What we loved:
- The main creative is eye-catching;
- The messaging is concise and communicates the deal in as few words as possible;
- The attractive layout enhances the excellent choice of colors and typography.
17. Book Sale Email — A Kids Co.
Subject line: “🎉 Black Friday Deals Came Early This Year!! 🎉”
What’s effective: This “A Kids Book About” Black Friday campaign does well because it is clear, visually cohesive, and easy to act on. The hero image uses bold typography and warm, inviting colors to immediately announce the sale and set a friendly tone. The offer — buy two books, get one free — is highlighted with simple, visually appealing imagery that reinforces the deal.
The copy emphasizes urgency (“HERE EARLY this year!” and “Don’t miss these HUGE SAVINGS”), creating FOMO and encouraging quick action. The email avoids clutter, with short, scannable text and two clear CTAs (“Shop Now” and “Shop Black Friday Sale”) that stand out. This streamlined approach makes it easy for readers to understand the offer and convert quickly.
Here’s an example of a Black Friday email designed to capture a book lover’s attention:
Expert advice: This early Black Friday sale shows the power of clear messaging and simple design. A bold headline, easy-to-understand offer, and multiple strong CTAs make taking action effortless, while urgency-driven language encourages quick decisions and boosts conversions.
What we loved:
- The header image is eye-catching and perfectly reflects the brand;
- The early launch gives shoppers a head start;
- The free product offer taps into shoppers’ desire to save money while getting more value from their purchase.
Post-Black Friday Email Newsletter Examples
Don’t let your email marketing efforts dwindle after Black Friday. Capitalize on the post-holiday promotions and newsletter campaigns—maybe even throw in a free gift as a thank-you to keep customers coming back. These are just a few of many ideas:
18. Thank You and Last Chance Sale — Kizik
Subject line: “LAST CHANCE for Black Friday”
What’s effective: This Kizik Black Friday campaign succeeds by combining urgency, product focus, and easy navigation. The “LAST CHANCE” tag immediately creates FOMO, encouraging customers to act quickly. The hero image with multiple shoe styles attracts attention and highlights product variety.
The email keeps the offer clear with a section outlining Black Friday perks (buy one, get one, free stock socks, free shipping & returns), making the value proposition irresistible. Multiple “Shop now” links under each featured shoe make browsing frictionless and tailored to preferences. The bright yellow CTA button stands out against the neutral background, guiding readers toward purchase.
Last-minute holiday emails, especially those announcing a final sale, can be incredibly effective in capturing those procrastinators and securing those final purchases.
Knowing it, Kizik sent this email to subscribers who haven’t yet bought:
Expert advice: This campaign shows how urgency, clear perks, and product-focused design boost conversions. Multiple CTAs under each item make shopping effortless, while a standout button and “last chance” messaging create FOMO that nudges customers to act before the sale ends.
What we loved:
- The “Last Chance” message is prominent yet tasteful;
- The tiered deals are easy to understand at a glance with the combination of text and product imagery;
- While repetitive, the multiple CTAs actually enhance navigation.
19. Cyber Monday Email Reminder — BAGGU
Subject line: “Cyber Weekend Ends Tonight!”
What’s effective: This BAGGU Cyber Weekend email campaign succeeds because it grabs attention instantly with its bold, graphic-heavy design and unique typography. The bright yellow background and striking blue text stand out in an inbox, making the message hard to ignore. The headline “ENDS TONIGHT!” creates FOMO and urgency, pushing readers to act before the deal expires. The 20% off discount is front and center, with “NO CODE NEEDED” removing friction from checkout.
A prominent CTA button (“SHOP CYBER WEEKEND”), meanwhile, provides a clear next step. The email also highlights free shipping, adding extra value to the promotion. Overall, the design feels playful yet urgent, perfectly aligned with BAGGU’s brand identity while motivating quick conversions before the deadline.
Take a look at this example and try telling us about Cyber Monday emails otherwise:
Expert advice: This campaign shows how bold, eye-catching design paired with urgent language can drive quick action. The key takeaway? A clear discount, frictionless offer (“no code needed”), and a strong CTA create a sense of immediacy while staying true to the brand’s playful style.
Black Friday might be over, but the deals keep rolling with Cyber Monday. A well-timed reminder email is key to grabbing your subscribers’ attention and getting them excited for another round of savings.
What we loved:
- The eye-catching design guides you exactly where the brand wants you to look;
- The discount, the offer, the details—it’s all laid out in a way that’s easy to understand at a glance;
- The absence of specific products creates intrigue.
20. Holiday Gift Guide Follow-Up — Warby Parker
Subject line: “Our Holiday Gift Guide, inside 🎁”
What’s effective: This Warby Parker email campaign succeeds because it’s highly visual, segmented, and makes gift shopping effortless. The playful headline “So much to see, so much to give” ties perfectly to the brand’s identity and sets a cheerful, holiday tone. The layout is clean and uses lifestyle imagery to showcase products in a relatable way, sparking inspiration for different gift recipients.
By breaking the email into sections (“for the always-on-vacationers,” “for the device devotees,” etc.) it personalizes the customer experience and helps readers quickly find the perfect gift. The design is bright, approachable, and easy to skim, while the multiple product links act as subtle CTAs, increasing the chances of boosting click-through rates and ultimately driving holiday conversions.
Holiday gift guides are fantastic for inspiring shoppers, but sometimes a little extra nudge is needed.
That’s why Warby Parker decided to send a second gift guide email, offering gifts for different types of people:
Expert advice: This campaign shows how segmenting products by recipient makes gift shopping easy and engaging. A cheerful headline, strong visuals, and multiple CTAs guide readers to explore, boosting clicks and helping them quickly find something for everyone on their list.
A follow-up email that highlights your top picks or offers a special incentive can be just the thing to encourage those holiday purchases.
What we loved:
- The copy acknowledges the reader’s potential pain point and immediately swoops in with a helpful solution;
- The curated gift selections cater to diverse personalities and interests;
- The design is visually appealing and subtly incorporates festive elements.
21. Customer Feedback Request — J. Crew
Subject line: “Thoughts?”
What’s effective: This J.Crew email campaign succeeds because it effectively encourages customer engagement and builds social proof. The subject line and headline, “So… Did you love it?” feel conversational and invite the reader to share their opinion, making the request feel personal. Featuring images of the exact items purchased makes the email highly relevant and increases the likelihood of interaction.
The clear, prominent CTA buttons (“Share your thoughts”) make it easy for customers to leave a review with just one click. Gathering reviews not only strengthens trust for future shoppers but also deepens the relationship with existing customers by making them feel valued. The clean, minimalist design keeps the focus on the products and the action J.Crew wants readers to take.
Okay, Black Friday and Cyber Monday are over. Now’s the perfect time to hear what your customers really thought. Create an email asking for feedback on their shopping experience or products they’ve bought.
J. Crew sent this email asking for customer thoughts:
Expert advice: This campaign shows how personalized post-purchase emails can boost engagement. Featuring exact items bought and simple CTAs makes leaving reviews easy, while conversational copy builds connection and encourages user-generated content that strengthens trust and drives future conversions.
What we loved:
- The brand clearly emphasizes how much they value customer feedback;
- The insights gathered will not only fuel improvements but also serve as social proof;
- Sharing thoughts is effortless as recipients can quickly select the specific item they want to review.
Crafting the Perfect Black Friday Email Campaigns
Ready to rock this Black Friday? Here are some time-tested, key takeaways to create effective Black Friday emails:
- Craft unbeatable offers. Launch your Black Friday offers and percentage discounts with a bang! Make them irresistible to entice customers and increase your average order value.
- Segment your email list. Have an existing email list that you nurture around the year? Now, categorize and break it down. Tailor your Black Friday emails to fit different customer needs.
- Nail your subject line. Your subject line is the door to your email. It better be inviting. Test multiple catchy email subject lines to see what hooks people in.
- Use urgency and scarcity to your advantage. Want to make them act fast? Show them the clock’s ticking. Consider bundle deals to encourage customers to add more to their cart.
- Add eye-catching visuals. First rule of email marketing? Grab recipient’s attention as soon as the email is opened. Use jaw-dropping graphics to make people stop and stare.
- Optimize for mobile. 55% of all Black Friday sales were registered on mobiles in 2024. You don’t want to miss out on the opportunity, do you?
- Timing is crucial. Send your initial email as soon as the deals go live. And yes, combine automation with push notifications to make your life easier.
Use a Black Friday Email Template to Launch
Using a Black Friday email template is the fastest way to get your campaign live without sacrificing quality. Templates give you a professionally designed starting point, saving time on layout and formatting so you can focus on crafting irresistible copy and offers.
Pre-made Black Friday templates are optimized for mobile, eye-catching, and built with best practices baked in—think bold headlines, clear CTAs, and space for your hero image. With a template, you can launch faster, look polished, and maximize engagement from day one of your campaign.
Write a Black Friday Email Subject Line
A great Black Friday email subject line can make or break your campaign—it’s the first thing your audience sees and the key to getting your email opened. Keep it no longer than 5 words, and make sure it’s benefit-driven so it stands out in a crowded inbox. It’s also good to remember to avoid spammy words (such as ‘Click Here’ or ‘Risk-Free’) that could send your message straight to the spam folder.
Using urgency-driving phrases like “Ends Tonight,” teasing your best deal, or adding a hint of mystery can spark curiosity and FOMO. Emojis can work too, as long as they fit your brand tone. Test a few variations to see which pulls the highest open rates—a strong subject line sets the stage for everything that follows.
Optimize Your Email Design for Mobile Devices
Optimizing your Black Friday emails for mobile is non-negotiable—most shoppers check their inbox on their phones. A clean, mobile-first design ensures your message looks great on any screen.
Use a single-column layout, large tappable buttons, and short, scannable copy so readers can act quickly without pinching or zooming. Keep images lightweight for fast loading and make sure your hero image and CTA appear above the fold. A smooth mobile experience removes friction, keeping attention focused on your offer and driving faster conversions.
Create Urgency with Countdown Timers and Scarcity
Urgency is one of the most powerful drivers of Black Friday sales, and countdown timers or scarcity messaging can make a big difference. A ticking clock in your email reminds shoppers that the deal won’t last, creating immediate FOMO and pushing them to act quickly. No wonder a well-placed countdown timer can boost conversions by 20%.
Phrases like “Only a few left!” or “Sale ends at midnight” add extra pressure and boost conversions. Pair urgency with a clear CTA and eye-catching design so readers know exactly what to do next before time (or stock) runs out.
Segment Your Email List for Better Targeting
Segmenting your email list is one of the smartest ways to boost Black Friday results. Instead of sending the same offer to everyone, target customers and tailor your message for each group. This personalization makes your emails more relevant, which means higher open rates, better click-throughs, and more conversions.
Studies show segmented campaigns can drive over 30% more opens and 50% more clicks than generic blasts. The result? Happier subscribers, fewer unsubscribes, and a bigger impact from every email you send.
Turn Black Friday Ideas Into Revenue
Now that everything’s said and done, it’s time to put these tips and tricks into action for your Black Friday playbook. Whether it’s crafting eye-catching subject lines or planning daily deals to keep excitement high, use this guide to make sure every base is covered during your Black Friday campaign.
The best part? With Sender, you can do all this with dozens of pre-made templates, time-tested subject lines and advanced automation, saving yourself hundreds of hours of manual work and
All the best in executing your Black Friday email strategy!
Find out more genius holiday marketing tips in these articles:
