12 Best MailerLite Alternatives: Free & Paid Options (2025)

MailerLite has been a popular email service provider for years. Yet, too many users find themselves thinking about alternatives—or trying their luck testing other email marketing software like MailerLite—due to its limitations in advanced email marketing automation and inconsistent customer support.

If you’re among those looking beyond MailerLite, you’ve come to the right place. In this comprehensive guide, I’ll go through the 12 best MailerLite alternatives of 2025 that offer superior email templates, intuitive drag-and-drop email builders, and robust ecommerce functionality.

Why Consider MailerLite Alternatives?

Reliability, pricing, and automation capabilities matter when choosing an email marketing service. While MailerLite offers some attractive features, there are legitimate concerns you should consider before committing to their platform.

Many users have reported frustrating experiences with MailerLite across review platforms like G2, Trustpilot, Reddit, and Capterra. The most common complaints include unexpected price increases, confusing billing practices, limited automation features, and deliverability issues that directly impact business performance.

Some users who initially chose MailerLite as one of the cheap email marketing services have been surprised by hidden costs and overage charges that weren’t clearly communicated upfront. This is particularly challenging for free plan users who scale their operations only to face significant price jumps.

If you’ve encountered these problems with MailerLite, you’re certainly not alone. Here’s what others are noticing:

• Free tier cut in half. Starting from September 23, 2025, MailerLite joins the list of email providers that were victims to shrinking free plans—their free plan will now only allow for 500 subscribers.
• Limited native integrations. Compared to competitors like ActiveCampaign, MailerLite offers fewer direct integrations, forcing many users to rely on third-party tools to connect their favorite apps.
• Limited template customization. Compared to competitors like ActiveCampaign, MailerLite offers fewer direct integrations, forcing many users to rely on third-party tools to connect their favorite apps.
• Overage charges. MailerLite charges extra if you slightly exceed your plan limits, leading to surprise costs for businesses with fluctuating subscriber counts.

Beyond pricing, MailerLite also struggles with core email marketing features:

• Basic automation. MailerLite’s automation is too simple for businesses with complex workflows, lacking the flexibility and depth found in more advanced tools.
• Limited segmentation. Marketers seeking precise audience targeting often find MailerLite’s segmentation features too basic for advanced personalization.
• Spam issues. Even with authentication, some MailerLite users report emails landing in spam, impacting deliverability and engagement rates.
• Inconsistent deliverability. High-volume senders often experience inconsistent inbox placement with MailerLite, affecting open rates and campaign performance.
• Missing advanced features. Unlike competitors, MailerLite lacks predictive segmentation, advanced personalization, and multichannel support, limiting growth potential.
• Limited email automation. While MailerLite covers basic automation, it falls short for businesses needing detailed customer journey mapping and multi-step workflows.

Best MailerLite Alternatives in 2025

So, what’s better than Mailerlite? Sender stands out as the best alternative to MailerLite, offering superior email marketing automation and a more intuitive email builder.

While MailerLite is popular, Sender provides better value with its ecommerce specific features and robust signup forms. Their customer support is exceptional, with quick response times and helpful solutions.

The full list of recommendations include:

• Sender — Best for Effective Email Campaigns
• Omnisend  — Best for Ecommerce Businesses Marketing
• Brevo — Best Email Marketing Platform for Ecommerce
• GetResponse – Best for Webinars and Landing Pages
• AWeber — Best Customer Support for Email Marketing
• Drip — Best for Ecommerce Email Automation
• Mailchimp — Best for Beginners in Email Marketing
• Constant Contact – Best for Event-based Email Marketing
• Moosend — Best for Budget-friendly Email Automation
• Mailjet — Email API with Advanced Deliverability
• ActiveCampaign — Best for Marketing Automation Capabilities 
• Benchmark Email — Best for Small Business Email Marketing

MailerLite Alternatives — A Quick Comparison

Choosing the right email marketing platform often comes down to pricing, features, and scalability. 

Below is a quick email marketing pricing comparison of the best alternatives to MailerLite.

12 Best MailerLite Alternatives (Free & Paid Options)

After digging through user reviews, testing platforms, and listening to the real frustrations of users, one thing is clear—MailerLite isn’t the best option for email marketing. 

If you came to a similar realization, this list is for you. Here are the best alternatives that actually deliver.

Sender — Best for Effective Email Campaigns 

If you’re tired of inconsistent results and unexpected costs, Sender is a more predictable, high-performing MailerLite alternative. With better automation and stronger deliverability, Sender works amazingly well for growing businesses.

This user-friendly platform combines powerful segmentation tools, intuitive drag-and-drop editors, and detailed analytics to ensure campaigns reach the right audience and generate measurable ROI.

Overall rating:

4.7

/5

G2:

4.6

Trustpilot:

4.9

Capterra:

4.7

See full Sender overview

Sender pricing: Paid plans start at $7/month for up to 2,500 subscribers | Forever free plan available. 

For starters, I found that Sender outperforms most competitors with powerful segmentation tools that target subscribers based on real behaviors and demographics. If that’s not enough, their conversion-focused templates use triggers that drive action more effectively than typical alternatives found elsewhere.

Thanks to its state-of-the-art automation features and a generous free plan, Sender stands out not only as a stunning free bulk email platform, but also as a strong MailerLite alternative for businesses ready to level up their email marketing game.

Key Features

• Advanced personalization & dynamic content. Send tailored product recommendations and offers based on user behavior—MailerLite’s basic segmentation can’t match this;
• High deliverability with reputation monitoring. No more emails lost in spam folders. Sender optimizes SPF, DKIM, and IP reputation for better inboxing;
• Premade automation templates. Use a powerful marketing automation dashboard right from day 1, with ready-to-use flows and a visual automation builder;
• Landing page builder. With drag-and-drop layouts and mobile-friendly designs, launch sign-up pages, promos, or product showcases in minutes—no coding needed;
• Real-time analytics and performance tracking. Get immediate insights on open rates, click-throughs, and conversion metrics with interactive dashboards that help optimize your campaigns on the fly.

Real-World Applications

For businesses looking to maximize their email marketing ROI without breaking the bank, Sender delivers exceptional value across various industry needs:

• Ecommerce stores. Automate cart recovery, product recommendations, and seasonal sales emails without limits; integrate seamlessly with major shopping platforms to synchronize customer data and purchase history for targeted campaigns;
• Marketing agencies. Set up behavior-triggered follow-ups to nurture leads without worrying about price jumps; manage multiple client accounts from a centralized dashboard with customizable reporting features.
• Small businesses. Access professional templates and simple A/B testing tools that require no technical expertise or big wallets.

MailerLite vs Sender

MailerLite users often outgrow the free plan too quickly and face hidden costs for minor overages. Sender keeps things transparent—no overage charges, no forced upgrades.

Deliverability is another major issue with MailerLite—emails frequently land in spam folders due to weak sender reputation management. Sender actively monitors email reputation, ensuring high inbox placement.

For businesses looking for affordable, scalable, and results-driven email marketing, Sender isn’t just a MailerLite alternative—it’s a superior choice. 

See pricing →

Omnisend — Best for Ecommerce Businesses Marketing

MailerLite is fine for simple newsletters, but when it comes to multi-channel automation and advanced segmentation, it falls short. Meanwhile, Omnisend offers a smarter, ecommerce-first alternative that integrates email, SMS, and web push notifications into a seamless marketing plan.

I really enjoyed their smart product recommendation engine, which automatically selects products based on actual customer behavior, delivering much higher conversion rates than other platforms. Combine this with seamless integrations with popular ecommerce giants like Shopify, WooCommerce or BigCommerce, and Omnisend suddenly clicks.

Overall rating:

4.6

/5

G2:

4.6

Trustpilot:

4.4

Capterra:

4.7

See full Omnisend review

Omnisend pricing: Paid plans start at $11/month for up to 500 contacts | Free plan available.

Omnisend also beats most competitors, including MailerLite, with their visual workflow builder that creates behavior-triggered journeys with branching paths that respond to visitors’ actions—no matter how specific they might be.

Omnisend eliminates the technical complexity and data synchronization issues that typically occur when using separate systems for each channel. And while Omnisend isn’t nearly as packed with premium features like Sender, and is mainly tailored for ecommerce—this MailerLite alternative offers a unified view of customer engagement across touchpoints.

Key Features

• Omnichannel marketing platform. Unlike MailerLite’s basic email-only automation, Omnisend allows email, SMS, and push notifications in the same campaign;
• Behavior-based segmentation. Target cart abandoners, repeat buyers, or inactive subscribers with highly personalized messages;
• Revenue attribution & AI insights. Track exactly which messages lead to sales and optimize campaigns accordingly;
• Seamless ecommerce integrations. Direct connections with major platforms like Shopify, WooCommerce, and Magento with product content sync for creating shoppable emails without manual updates.

Real-World Applications

Omnisend excels for ecommerce businesses seeking integrated multi-channel marketing solutions beyond basic email capabilities:

• D2C brands. Coordinate product launches and promotional campaigns across email, SMS, and web push channels; leverage customer behavior data to create personalized shopping experiences;
• Subscription-based retailers. Build automated lifecycle marketing programs that reduce churn and increase customer lifetime value;
• Seasonal businesses. Schedule coordinated marketing campaigns in advance to maximize holiday and event-based sales.

MailerLite vs Omnisend 

MailerLite’s automation is basic at best—users often struggle with limited segmentation options and lack of multi-channel support. Omnisend solves this by combining email, SMS, and push notifications in a single workflow.

Additionally, MailerLite’s pricing is unpredictable as businesses scale. Omnisend offers flexible pricing without hidden overages while providing more robust features tailored for ecommerce.

Brevo — Best Email Marketing Platform for Ecommerce

Another great MailerLite alternative, Brevo offers real-time email tracking, powerful segmentation, combined with a unified inbox for multi-channel engagement.

Most Brevo alternatives struggle to match their real-time email tracking that shows you engagement metrics as they happen, which allowed me to fine-tune campaigns pretty much on the spot instead of waiting for delayed reports

Overall rating:

4.5

/5

G2:

4.5

Trustpilot:

4.4

Capterra:

4.6

See full Brevo review

Brevo pricing: Paid plans start at $8/month for up to 5,000 monthly emails | Free plan available.

Brevo’s ecommerce automation workflows outperform generic email sequences from platforms with inflated pricing. And while it lacks some deep branching logic workflows found elsewhere, for its price—it does the job better than most similarly-priced platforms.

Finally, their specialized transactional email infrastructure, which can be tweaked by accessing Brevo’s API, ensures critical purchase confirmations and shipping updates reach customers instantly. Sure, one or two gets lost in the ‘spam’ folder, but that doesn’t diminish the overall package of this outstanding MailerLite alternative.

Key Features

• AI-powered segmentation. Unlike MailerLite’s basic filtering, Brevo segments customers based on behavior, past purchases, and engagement;
• Automated transactional emails. Send order confirmations, cart recovery emails, and special promotions without manual effort;
• Real-time performance analytics. Track deliverability, open rates, and clicks as they happen for better decision-making.
• Multi-channel marketing platform. Seamlessly combine email, SMS, chat, and landing pages in unified campaigns that maintain consistent messaging across all customer touchpoints.

Real-World Applications

For organizations seeking an all-in-one marketing toolkit that grows with their business, Brevo delivers exceptional functionality across various industry needs:

• SaaS companies. Implement automated onboarding sequences that combine email tutorials with timely SMS reminders; track user engagement through the built-in CRM to identify upselling opportunities and reduce churn through targeted communication;
• Ecommerce. Launch personalized campaigns or send tailored product recommendations, abandoned cart reminders, and order updates to boost sales;
• Online educators. Develop comprehensive student communication plans that blend promotional emails with course reminders and achievement celebrations.

MailerLite vs Brevo

MailerLite users often struggle with emails landing in spam folders due to inconsistent deliverability. Brevo solves this using IP reputation monitoring and sender authentication tools (SPF, DKIM, DMARC) that actually work. 

While MailerLite’s automation is basic and limited, Brevo offers full workflow automation, including order confirmations, abandoned cart recovery, and re-engagement emails. For ecommerce businesses that need CRM integration with great deliverability, Brevo is a far more reliable alternative with powerful email campaign tools.

GetResponse — Best for Webinars and Landing Pages

If you want lead generation, automation, and engagement tools in one platform, GetResponse offers a far better alternative than MailerLite.

GetResponse all-in-one approach streamlines the entire customer acquisition process, from capturing leads with professional-looking forms to nurturing relationships through sophisticated autoresponders. Unlike most competitors, GetResponse brings email marketing services, landing pages, webinars, and subscription forms together in one cohesive system.

Overall rating:

4.2

/5

G2:

4.2

Trustpilot:

4.1

Capterra:

4.2

See full GetResponse review

GetResponse pricing: Paid plans start at $15/month for up to 1,000 contacts | 30-day free trial available.

I really enjoyed that GetResponse eliminates technical headaches with their built-in webinar platform. It handles everything from registration to recording without requiring separate software or juggling multiple windows. The Autoresponder 2.0 system is also great, as it helps with dynamic sequences that adapt based on subscriber behavior.

All in all, while I found the interface a bit old-school, it doesn’t change the fact that businesses looking for a great email marketing solution with built-in webinar hosting features and reliable deliverability won’t find better than GetResponse.

Key Features

• Built-in webinar hosting. Unlike MailerLite, GetResponse lets you host live or on-demand webinars directly inside the platform;
• AI-optimized landing pages. Smart design features and A/B testing help maximize conversion rates;
• Automated lead nurturing. Behavior-based email sequences and follow-ups help turn attendees into customers;
• Conversion funnel management. Complete sales funnel toolkit with integrated payment processing, signup forms, and sales tracking all in one platform.

Real-World Applications

For professionals seeking to monetize their expertise through digital channels, GetResponse offers specialized tools tailored to various business models:

• Coaches & course creators. Host webinars, collect signups, and nurture leads through automated email sequences; utilize engagement scoring to identify your most promising prospects and deliver customized content pathways;
• SaaS companies. Drive product demos and engage users with automated follow-up emails; create segmented onboarding flows based on webinar participation to address specific pain points;
• Event marketers. Set up registration pages, email reminders, and post-event engagement with ease; leverage the built-in A/B testing capabilities to optimize conversion rates at each touchpoint.

MailerLite vs GetResponse

MailerLite users have to rely on third-party webinar tools and face limited landing page customization options. GetResponse eliminates this hassle with a built-in webinar platform and a landing page builder. Plus, the social media features (including social media tracking) make it a better package, overall. 

Additionally, MailerLite’s automation is basic and lacks deep behavior-based personalization. GetResponse provides advanced segmentation and AI tools to maximize webinar attendance and post-event follow up emails. 

AWeber — Best Customer Support for Email Marketing

MailerLite is popular among creators, but its inconsistent pricing structure and lack of advanced marketing automation make it frustrating for those who want to scale their audience efficiently. And that’s where AWeber comes to the rescue.

For starters, AWeber removes design barriers with 700+ mobile-responsive templates you can customize without touching a line of code. I was also impressed with their deliverability rate, which was around 89% at most times.

Overall rating:

3.7

/5

G2:

4.2

Trustpilot:

2.5

Capterra:

4.4

See full AWeber review

AWeber pricing: Paid plans start at $13/month for up to 500 subscribers | Free plan available.

Unlike other solutions with complex interfaces, AWeber focuses on simplicity without sacrificing power. Their dedicated support team, which is accessible either by phone, email or live-chat, provides personalized guidance that saved my campaigns a couple of times. And that beats many AWeber alternatives that offer minimal help or charge extra for comparable service. 

AWeber is a perfect MailerLite alternative for content creators seeking specialized tools for digital product delivery and a support team that really knows what they’re doing.

Key Features

• AMP for emails. AWeber allows interactive elements like polls and carousels inside emails to boost engagement;
• Premium list segmentation. Creators can tag and organize subscribers by interest, activity, and behavior;
• Curated RSS-to-email feature. Automatically convert blog posts or content updates into newsletters with zero effort.
• 24/7 expert customer support. Access to live email marketing specialists via email, chat or phone support every day of the week, providing personalized guidance for campaigns that most competitors hide behind enterprise custom pricing.

Real-World Applications

For individuals and small teams whose business revolves around content creation, AWeber provides specialized features tailored to these specific needs:

• Bloggers & podcasters. Send automated content updates and segment readers based on preferences; leverage AWeber’s tagging system to track content consumption patterns and deliver increasingly personalized recommendations;
• YouTubers & influencers. Use drip sequences to convert followers into loyal subscribers; create strategic automation pathways that gradually introduce your broader content ecosystem to new subscribers;
• Coaches & digital product sellers. Promote courses, webinars, and paid content with seamless email automation; utilize conversion tracking to identify your most effective messaging and optimize your sales sequences.

MailerLite vs AWeber

MailerLite’s pricing model punishes growing creators—as subscriber lists expand, so do unexpected fees and overages. AWeber, on the other hand, offers predictable pricing with unlimited automation, making it a safer long-term choice.

Another major issue is MailerLite’s limited email customization. AWeber’s AMP-powered interactive emails, enhanced segmentation, and automation flexibility provide creators with more ways to engage their audience.

Drip — Best for Ecommerce Email Automation

Drip offers behavior-based automation, deep segmentation, and ecommerce-first features that help turn email campaigns into revenue-generating machines. 

This MailerLite alternative also excels at tracking customer interactions across touchpoints, enabling highly personalized messaging based on browsing history, purchase behavior, and engagement patterns.

Overall rating:

4.4

/5

G2:

4.4

Trustpilot:

0.0

Capterra:

4.4

See full Drip review

Drip pricing: Paid plans start at $39/month for up to 2,500 subscribers | 14-day free trial.

Drip transforms your ecommerce marketing with behavior-based automation that creates personalized customer journeys based on real-time actions. I got to experience this first-hand as it delivered messages exactly when they’ll have maximum impact, outperforming the rigid sequences offered by most competitors.

Drip’s visual workflow builder makes these powerful capabilities accessible without coding skills, helping small teams implement sophisticated customer journeys. The platform integrates with major ecommerce systems and provides high-converting registration points designed to capture valuable customer data. 

Sure, it doesn’t have a built-in landing page builder, but that’s a small price to pay for all this ecommerce-oriented MailerLite alternative has to offer.

Key Features

• Custom behavior triggers. Unlike MailerLite, Drip can trigger emails based on user activity, abandoned carts, and browsing behavior;
• Dynamic email segmentation. Automatically group subscribers based on engagement, purchase history, and actions—no manual work needed;
• Smart revenue attribution. Tracks exactly how much revenue each email generates, something MailerLite lacks.
• Ecommerce-specific visual workflows. Purpose-built automation templates designed specifically for online stores with pre-configured purchase paths, product recommendation logic, and order follow-up sequences that integrate directly with your store’s inventory.

Real-World Applications

For ecommerce operations focused on maximizing customer lifetime value, Drip offers sophisticated tools tailored to revenue-generating objectives:

• Ecommerce retailers. Automate cart recovery emails, product recommendations, and post-purchase follow-ups; leverage purchase history and browsing behavior to create dynamic customer segments that receive increasingly relevant offers;
• Subscription-based services. Run personalized onboarding sequences and renewal reminders; implement automated retention campaigns triggered by engagement metrics to reduce churn and increase subscriber lifetime value;
• Online marketplaces. Score leads based on behavior and automate sales-driven email sequences.

MailerLite vs Drip

MailerLite’s automation is too basic for serious marketers. It lacks advanced customer journey mapping, real-time segmentation, and deep ecommerce integrations. Drip, on the other hand, allows multi-step workflows that adjust based on behavior, leading to higher engagement and conversions.

Another major limitation is MailerLite’s limited email analytics and reporting. Drip provides full revenue attribution, allowing businesses to track exactly how much each email contributes to sales.  how much each email contributes to sales. 

Drip sounds good, but not good enough? Here are 8 Drip alternatives for smarter email campaigns.

Mailchimp — Best for Beginners in Email Marketing

MailerLite often attracts beginners with its simple interface, but Mailchimp is a better alternative. It offers a more intuitive drag-and-drop editor, not to mention a wider range of built-in design options.

Overall rating:

3.9

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.5

See full Mailchimp review

Mailchimp pricing: Paid plans start at $20/month for up to 500 contacts | Free plan available. 

Mailchimp makes communication accessible with an intuitive campaign builder that combines simplicity and power, letting beginners create professional email campaigns without technical knowledge. What’s even better, there’s always their extensive library of 130+ templates to get you going.

I really thought their comprehensive tutorials that walk you through everything (from creating effective conversion points to implementing advanced segmentation) are amongst the best in the biz—they don’t just skim the surface, they actually guide you step-by-step with real examples and best practices.

While Mailchimp pricing concerns many growing businesses, their beginner-friendly approach beats most Mailchimp alternatives that offer lower costs but steeper learning curves and weaker assistance.

Key Features

• AI-powered content suggestions. Unlike MailerLite, Mailchimp suggests subject lines, content ideas, and send times based on AI-driven data;
• Better email editor. Simpler interface with a wider variety of ready-made templates, elements, and design options;
• Free learning resources. Mailchimp provides beginner-focused tutorials and a knowledge base to learn the ropes of email marketing.
• Comprehensive marketing CRM platform. Manage your entire customer relationship with audience insights, marketing automation, and social media posting all in one ecosystem.

Real-World Applications

For organizations prioritizing ease of use and quick implementation, Mailchimp delivers essential functionality tailored to growing businesses:

• Freelancers & small business owners. Set up campaigns without technical expertise; leverage pre-designed templates and straightforward analytics to establish professional client communications and promotional offers;
• Local stores & nonprofits. Send event invites, promotions, and newsletters easily; utilize location-based segmentation to target community members with relevant announcements;
• First-time sellers. Use simple promotional newsletters to build and grow their email list; implement basic automation sequences that welcome new subscribers and showcase products.

MailerLite vs Mailchimp

MailerLite’s interface is simple, but its limitations appear quickly. As soon as businesses need automation, advanced templates, or better segmentation, they outgrow MailerLite’s free plan and face pricing frustrations.

Mailchimp, while not the cheapest, offers a smoother learning curve, AI-powered suggestions, and beginner-focused automation tools. If you’re just starting with email marketing, Mailchimp is a better option.

Constant Contact — Best for Event-Based Email Marketing 

MailerLite’s basic automation and segmentation make it difficult to manage event promotions, reminders, and follow-ups effectively. For businesses that rely on event marketing, Constant Contact is a go-to alternative for event-based marketing.

For instance, their platform integrates invitation distribution, registration management, and post-event communication in one intuitive system. They transform complex event marketing campaigns into streamlined, measurable processes that consistently drive higher participation rates.

Overall rating:

4.3

/5

G2:

4.1

Trustpilot:

4.4

Capterra:

4.3

See full Constant Contact review

Constant Contact pricing: Paid plans start at $12/month for up to 500 contacts | Free trial available 

Meanwhile, their RSVP system automatically updates contact records based on registration status and attendance, eliminating the spreadsheet juggling that frustrates event marketers. Their event-specific templates drive significantly higher registrations than generic email layouts, addressing challenges that most competitors ignore. 

Constant Contact’s integrated promotion extends your event visibility across channels while maintaining consistent messaging. Their specialized support team provides expert event marketing guidance that goes beyond technical help. 

This MailerLite alternative’s prices are a bit higher than some other tools, but you actually get more for your money since the event-specific features replace what you’d normally need several different platforms to handle.

Key Features

• Built-in event registration & RSVP tracking. Unlike MailerLite, Constant Contact lets users create event pages, collect RSVPs, and manage guest lists easily;
• Automated reminder sequences. Send custom reminders, last-minute updates, and follow-ups based on attendee behavior;
• Ticket sales & payment integration. Sell tickets directly without needing extra plugins or software.
• Social media campaign management. Synchronize your email marketing with social media posting, ad campaigns, and audience targeting across multiple platforms from a single dashboard for cohesive multi-channel marketing.

Real-World Applications 

For organizations that view events as central to their community-building efforts, Constant Contact offers specialized tools tailored to event-centric marketing needs:

• Webinar & conference hosts. Automate registrations, reminders, and post-event follow-ups; utilize customizable registration forms that capture attendee information and preferences, triggering segmented communication flows that maintain engagement before, during, and after your events;
• Nonprofits & Fundraisers. Manage RSVPs and donation-driven email campaigns seamlessly; leverage the platform’s donation tracking capabilities to create targeted acknowledgment sequences and impact reports;
• Local businesses & event planners. Promote workshops, in-store events, and community gatherings without juggling multiple tools; integrate social media promotion with email campaigns to maximize attendance.

MailerLite vs Constant Contact

MailerLite’s lack of event-specific features forces users to rely on external tools for registration, tracking, and reminders. Constant Contact keeps everything in one place, eliminating the need for third-party event platforms.

Additionally, MailerLite’s automation is too basic for event-driven workflows. Constant Contact automates attendee communication, sends real-time updates, and tracks RSVPs—all within the platform.

Moosend — Best for Budget-Friendly Email Automation

Like MailerLite, Moosend is a great budget-friendly email marketing software, offering powerful automation, AI-driven segmentation, and a transparent pricing model that hides no surprises.

Their platform combines enterprise-level features with intuitive simplicity, making sophisticated email marketing accessible to businesses of all sizes.

Overall rating:

4.2

/5

G2:

4.7

Trustpilot:

3.4

Capterra:

4.6

See full Moosend review

Moosend pricing: Paid plans start at $7/month for up to 500 contacts | 30-day free trial available. 

During my time with Moosend, I was able to eliminate hours of manual work with AI-powered segmentation that automatically identifies patterns in subscriber behavior to create targeted audience groups. 

Unlike the confusing structure of many competitors, Moosend gives you transparent costs without surprising jumps when you reach arbitrary subscriber thresholds. It doesn’t damage the appeal of the overall package that Moosend has fewer pre-made templates than Sender.

For businesses seeking sophisticated capabilities without premium costs, this MailerLite alternative beats most Moosend alternatives with features that match or exceed more expensive services.

Key Features

• Unlimited emails on all plans. Unlike MailerLite, Moosend doesn’t limit the number of emails sent, even on lower-tier plans;
• AI-powered automation & lead scoring. Automate email sequences and prioritize high-value leads based on engagement;
• Pay-as-you-go credits. Businesses can avoid monthly fees and only pay when they send emails, making it highly cost-effective.
• Advanced personalization engine. Create highly customized content with dynamic product recommendations, personalized discounts, and behavioral triggers that adapt to each recipient’s unique interaction history with your brand.

Real-World Applications

Moosend offers an exceptional balance of sophisticated marketing automation and budget-conscious pricing, making advanced email capabilities accessible to growing businesses with limited resources. With its intuitive drag-and-drop editor and pre-built automation templates, Moosend enables marketers to implement complex customer journeys without requiring technical expertise or significant time investment. 

For organizations seeking to maximize marketing impact while minimizing costs, Moosend delivers powerful functionality tailored to efficiency-focused businesses:

• Startups & small businesses. Affordably priced plans with pay-as-you-go option and automation features; implement sophisticated marketing workflows typically reserved for enterprise platforms;
• Ecommerce brands. Leverage AI-powered product suggestion algorithms and behavior-triggered recovery campaigns that deliver personalized shopping experiences without requiring the development resources of larger competitors;
• Freelancers & solopreneurs. Budget-friendly plans without losing automation power; create professional client communications and lead nurturing sequences that operate continuously in the background.

MailerLite vs Moosend

MailerLite’s pricing quickly becomes expensive, with overage fees and forced upgrades once you hit subscriber limits. Moosend remains cost-effective with transparent pricing and no hidden fees.

Additionally, MailerLite’s automation is basic, while Moosend uses AI-driven automation, advanced segmentation, and lead scoring to ensure better personalization and higher conversions.

Mailjet — Email API with Advanced Deliverability 

Mailjet offers a better alternative to MailerLite, providing scalable bulk email sending, collaborative email editing, and high deliverability—without any unwelcome surprises.

From the start, their enterprise-level infrastructure managed large sending volumes while keeping inbox placement hovering around 85% most of the time. And if that’s not quite enough, Mailjet gives technically savvy users the option to tinker with its API to improve deliverability and unlock other enhancements.

Overall rating:

4.0

/5

G2:

4.0

Trustpilot:

3.9

Capterra:

4.2

See full Mailjet review

Mailjet pricing: Paid plans start at $17/month for up to 15,000 monthly emails | Free plan available. 

This MailerLite alternative automatically handles complex GDPR compliance across subscription interfaces and data storage, eliminating legal risks associated with manual privacy management.

Their streamlined approach makes Mailjet particularly valuable for content-driven businesses where reliable deliverability is critical—all without sacrificing editorial workflow efficiency.

Key Features

• Real-time email collaboration. Unlike MailerLite, Mailjet allows teams to edit and approve newsletters simultaneously;
• High-volume bulk sending. Optimized SMTP relay and scalable infrastructure make sending large email blasts faster and more reliable;
• Dedicated IP & deliverability control. Protects sender reputation and prevents emails from landing in spam.
• Enterprise-grade security compliance. GDPR, SOC 2, and ISO 27001 certified platform with advanced user permissions, API security, and data protection measures designed for large organizations with strict regulatory requirements.

Real-World Applications

For businesses where email represents a critical, high-frequency communication channel, Mailjet provides specialized infrastructure tailored to sustained email excellence:

• Media & publishing companies. Send daily or weekly newsletters with advanced tracking; leverage Mailjet’s delivery optimization and content management capabilities to distribute time-sensitive content to large subscriber bases;
• Enterprises & large teams. Use collaborative editing tools for seamless email approvals; implement structured workflows with permission controls that enable marketing, legal, and executive stakeholders to efficiently review content;
• Community-based brands. Run newsletter-based product updates and customer engagement campaigns; utilize segmentation capabilities to deliver relevant content to different user cohorts.

MailerLite vs Mailjet

MailerLite’s deliverability issues mean newsletters often land in spam, while Mailjet ensures better inbox placement with IP monitoring and authentication tools.

Additionally, MailerLite lacks true collaboration tools, forcing teams to work separately on email templates. Mailjet solves this with real-time editing, making it a more efficient platform for newsletters and team-driven campaigns.

ActiveCampaign — Best for Marketing Automation Capabilities

ActiveCampaign is an outstanding MailerLite replacement if you need more advanced features beyond simple newsletters, combined with advanced automation.

ActiveCampaign stands out with its predictive sending AI, which times emails perfectly based on each subscriber’s behavior. Its automation tools let you build behavior-based workflows without touching code, instead using triggers like email engagement, site visits, goals, or custom events.

Overall rating:

4.1

/5

G2:

4.5

Trustpilot:

3.1

Capterra:

4.6

See full ActiveCampaign review

ActiveCampaign pricing: Paid plans start at $15/month for up to 1,000 contacts | 14-day free trial available. 

I also enjoyed their comprehensive Customer Experience Automation feature, which coordinates touchpoints across email, SMS, and chat support interactions. This advanced behavior tracking incorporates cross-channel engagement into personalization decisions, creating truly cohesive customer journeys. 

While their sophisticated features cost more than basic providers, ActiveCampaign delivers exceptional value compared to similar MailerLite alternatives.

Key Features

• Predictive sending. ActiveCampaign analyzes subscriber behavior to send emails at the optimal time;
• Dynamic content customization. Automatically adjust email copy, images, and offers based on user preferences and interactions;
• Multi-channel personalization. Use email, SMS, and on-site messages together to create a highly customized experience;
• Advanced CRM integration with sales automation. Seamlessly connect marketing efforts with sales processes through built-in pipeline management, lead scoring, and automated follow-ups that synchronize customer data across departments.

Real-World Applications

For organizations where customer journey optimization drives revenue growth, ActiveCampaign offers advanced capabilities tailored to relationship-focused businesses:

• Ecommerce stores. Send personalized product recommendations based on browsing history; implement predictive sending that optimizes email timing based on individual engagement patterns;
• B2B SaaS companies. Automate lead nurturing with behavior-driven email sequences; create sophisticated scoring models that identify sales-ready prospects based on website interactions, content consumption, and product usage patterns;
• Coaches & course creators. Deliver customized learning journeys based on user progress; develop conditional content paths that adapt to student engagement levels.

MailerLite vs ActiveCampaign

MailerLite’s lack of advanced segmentation and automation makes personalization difficult and limited. ActiveCampaign solves this with AI-powered segmentation and behavioral triggers, ensuring highly relevant email delivery.

Additionally, MailerLite’s automation can’t dynamically adapt to customer behavior. ActiveCampaign creates personalized experiences across multiple channels, making it a more powerful tool for businesses that need true one-to-one email marketing.oss multiple channels, making it a more powerful tool for businesses that need true one-to-one email marketing.

Benchmark Email — Best for Small Business Email Marketing

Last but not least, Benchmark Email, which is a far better MailerLite alternative, provides a price tag and set of tailor-made features made for small businesses.

For instance, Benchmark Email eliminates display inconsistencies with their responsive design engine that automatically optimizes messages across all devices without requiring separate desktop and mobile versions.

Overall rating:

3.8

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.3

See full Benchmark Email review

Benchmark Email pricing: Paid plans start at $13/month for up to 500 contacts | Free plan available

Unlike most competitors with generic templates, Benchmark engineers their designs specifically for conversion across industries, making them particularly effective for businesses with digital offerings. I do have to mention that Benchmark Email still hasn’t fixed their deliverability issues, which resulted in a rather disappointing inbox placement rate of 53% (which ranks accurately to folks at Emailtooltester results, too).

Besides some minor disappointments, with smart capture mechanisms with progressive profiling that gathers additional information over time, Benchmark Email makes one of the best MailerLite competitors for small businesses out there.

Key Features

• Live mobile & desktop previews. Unlike MailerLite, Benchmark lets you preview how emails will render across different screen sizes in real time; 
• Responsive drag-and-drop builder. Intuitive editor with mobile-first templates that adjust dynamically;
• Advanced image editing & video embeds. Customize images, GIFs, and add embedded videos to make emails more interactive;
• Robust inbox testing and spam analysis. Pre-send email validation across 15+ popular email clients and devices with comprehensive spam scoring that identifies potential deliverability issues before campaigns go live.

Real-World Applications

For organizations where visual presentation directly impacts engagement and conversion, Benchmark Email provides specialized tools tailored to design-conscious marketers:

• Ecommerce brands. Showcase products with visually appealing, responsive designs; leverage dynamic content blocks and image-focused layouts that highlight merchandise details with perfect clarity on any screen size;
• Marketing agencies. Design and test high-converting emails across multiple devices; utilize advanced spam testing and inbox preview features to guarantee client campaigns display flawlessly across email clients;
• Event organizers & local businesses. Ensure newsletters and event invites look flawless on mobile; implement location-based responsive designs that present critical event information optimally on smartphones.

MailerLite vs Benchmark Email

MailerLite’s email design tools are basic and often require manual adjustments for mobile responsiveness. Benchmark solves this with auto-responsive layouts, ensuring emails adapt seamlessly across all devices.

Additionally, MailerLite lacks real-time mobile previews and has limited customization options. Benchmark provides a richer email design experience with interactive elements, advanced image editing, and built-in video support.

Email Marketing Platforms Cost Calculator

Picking the perfect email marketing platform—one that matches your subscriber list, must-have features, and most importantly, your budget—can feel like searching for a needle in a haystack. 

That’s why we built Sender’s price calculator—a fast, easy way to cut through the noise and find the software that fits your business like a glove.

Free MailerLite Competitors Compared 

If you’re looking for free MailerLite alternatives, there are many free email marketing tools to test.

Here are the top five low-cost email marketing platforms that provide better value:

FAQs

What is the best free alternative to MailerLite?

Sender is one of the best free alternatives to MailerLite you can find today. It offers 15,000 free emails per month for up to 2,500 subscribers with strong deliverability and full automation. Brevo is another great option if you need unlimited contacts, but it has a daily sending limit of 300 emails. Both offer better inbox placement and automation than MailerLite’s free plan.

Which MailerLite alternative is best for ecommerce?

Sender is the best MailerLite alternative for ecommerce because it offers multi-channel automation, SMS marketing, and dynamic segmentation. It also integrates seamlessly with Shopify, WooCommerce, and BigCommerce, making it ideal for online stores. Omnisend is another strong option, offering push notification support, automated product recommendations, and Shopify review support. 

Can I migrate my email list from MailerLite to another platform?

Yes, most email marketing tools allow you to import your MailerLite subscriber list easily. Platforms like Sender offer step-by-step import guides to transfer contacts, tags, and email templates. Before you migrate from MailerLite to ‘X’, don’t forget to use list-cleaning tools to remove inactive subscribers.  

What is the most affordable MailerLite alternative?

Sender provides one of the most generous free plans and great automation capabilities, making it the best email marketing software within budget. If you want to be in the email marketing game for a long time, pick Sender, as their premium plans are affordable, too.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She’s also no stranger to testing out marketing tools, always keen to find out whether they truly deliver or are just full of big promises. She loves perfecting digital content, ensuring everything is polished and ready to go live.

Writer - Ignas Vieversys