10 Mailjet Alternatives | Marketing & Transactional Email Services

Finding the right email marketing platform can feel like searching for a needle in a haystack. Mailjet is a solid option, but it’s not one-size-fits-all. 

Perhaps you’re looking for Mailjet competitors. This article explores nine excellent Mailjet similar services, catering to various needs and budgets. 

Whether you’re a small business owner, a seasoned developer, or somewhere in between, you’ll find a platform here to upgrade your email marketing strategy.

Why Consider Mailjet Alternatives?

​While Mailjet offers a user-friendly interface and competitive pricing, users have highlighted several areas where the platform falls short, prompting them to explore alternatives.

Common concerns include limitations in the free plan, challenges with customer support, unexpected account suspensions, and constraints in email design customization. 

These issues have been echoed across various review platforms, reflecting a pattern of user dissatisfaction in specific aspects of Mailjet’s service:

• Limited features in free plan. For instance, one user noticed that most of the providers offer more emails than Mailjet (i.e. current 6000 monthly emails);
• Challenges with customer support. Several users have reported difficulties with Mailjet’s customer service, citing unresponsiveness and inadequate assistance.​ One Reddit user even swear by staying away from Mailjet because of how bad the support is;
• Account suspension issues. In some instances, users experience unexpected account suspensions without clear explanations, which can lead to frustration.​ A Reddit user claimed that they blocked their account right after registration;
• Limited email design capabilities. Some users feel that Mailjet’s email templates and design tools are less flexible or modern than other platforms.​ According to a user on Capterra: “The templates were not the greatest and had to build a lot of our own.”

Mailjet Alternatives: A Quick Comparison

Too many alternatives to choose from? Here’s a handy Mailjet comparison table to help you decide:

Brand	Free Plan Details	Starts At	Best For
Mailjet	6,000 emails/month, 200 emails/day, 1,500 contacts, basic features	$15/month for 15,000 emails	Small businesses, teams needing collaboration, startups
Sender	Up to 2,500 subscribers, 15,000 emails/month, includes automation and templates	$7/month	SMBs, ecommerce, startups
Brevo	300 emails/day, up to 100,000 contacts, includes transactional emails and SMS campaigns	$17/month for 10,000 emails	E-commerce, startups, content creators
SendGrid	100 emails/day for 60 days	$15/month for 300,000 emails	Developers, SaaS platforms, marketplaces
ActiveCampaign	No free plan; only 14-day free trial	$15/month for up to 1,000 contacts	Agencies, ecommerce, SMBs
Mailchimp	Up to 500 contacts, 1,000 emails/month, 500 emails/day	$29/month for 1,000 contacts	Enterprises, marketing teams, agencies
Mailgun	100 emails/day, 1 custom domain, basic analytics	$15/month for 10,000 emails	SaaS companies, ecommerce platforms, developers
Postmark	No free plan; only free trial	$15/month for 10,000 emails	Ecommerce platforms, SaaS companies, financial institutions
GetResponse	No free plan; only 30-day free trial	$19/month for 1,000 subscribers	Ecommerce, SMBs, marketing teams
Moosend	No free plan; only 30-day free trial with basic features	$16/month	Ecommerce, small businesses, nonprofits
Constant Contact	No free plan; only 14-day free trial	$12/month for up to 500 contacts	SMBs, ecommerce, nonprofits

10 Best Mailjet Alternatives to Upgrade Your Email Strategy

If you’ve been searching for email services like Mailchimp, look no further. Here are the top Mailjet competitors in the market:

Sender — Best Alternative to Mailjet for SMBs

⭐️ Trusted by 180,000+ businesses worldwide

If you come from small businesses and search for cheap Mailjet alternatives that don’t compromise on features, Sender is your best bet. 

This email marketing service is designed with small and medium-sized businesses in mind, offering an outstanding balance of affordability and functionality. 

That means you can wave goodbye to restrictive email service providers like Mailjet and say hello to a platform that fits your budget and your ambitions.

Pricing: Starts at $7/month for up to 1,000 subscribers and 12,000 emails/month | Forever free plan available for up to 2,500 subscribers and 15,000 monthly emails.

Sender provides a robust set of tools to create and send engaging email campaigns. Their intuitive interface and drag-and-drop email editor make it easy to design visually appealing emails without any coding knowledge. You can choose from a variety of pre-designed templates or create your own from scratch. 

With advanced segmentation capabilities, you can target specific segments of your audience based on demographics, behavior, and more, ensuring your message resonates with the right people. Plus, their intuitive automation builder allows you to design automated email sequences triggered by specific actions, making it easy to nurture leads and drive conversions.

Finally, Sender’s form builder allows you to easily create signup forms and embed them on your website to grow your email list. All you need to do is choose a template and customize it!

And if you’re just starting, their generous free tier lets you send up to 15,000 emails monthly to up to 1,500 subscribers, making it an incredibly cost-effective option for small businesses.

Standout Features

• Advanced automation features. Sender offers powerful yet easy-to-use automated workflows and SMS marketing tools — ideal for targeted campaigns and lead generation;
• Deep personalization & segmentation. Use contact data to trigger personalized email and SMS messages at scale. Sender’s intuitive interface makes it easier to build behavior-based automation without needing a dedicated marketing manager;
• Real-time analytics & email reports. Track email marketing campaign performance with detailed email reports that include delivery, open, click, and conversion rates. Compared to most bulk email services, Sender’s analytics are cleaner and more actionable;
• Seamless integrations & ease of use. Connect with your online store, CRM, and third-party integrations effortlessly.

Industry Fit 

Sender caters to a range of industries, offering tools for personalized campaigns and higher engagement.

• SMBs. Manage customer communication at scale with bulk email sender tools and an intuitive template library. It’s perfect for small teams that need efficient, affordable marketing;
• Ecommerce. Use automated email workflows, SMS marketing, and transactional emails to boost sales with targeted campaigns. These tools help recover abandoned carts and drive repeat purchases;
• Startups. Use free email marketing software and customizable templates to build an audience without high costs. It’s a great way to validate ideas and grow fast on a budget.

Sender vs. Mailjet

Sender and Mailjet are both compelling options for businesses seeking affordable and user-friendly email marketing platforms. However, they cater to slightly different needs and prioritize different aspects of email marketing.

• Deliverability & email Sending. Sender places a strong emphasis on email deliverability, offering features like dedicated IP addresses, advanced email authentication protocols, and real-time deliverability monitoring. While Mailjet provides reliable delivery, Sender goes the extra mile to ensure your emails reach the inbox;
• Automation & workflows. Both platforms offer marketing automation, but Sender provides a more robust and sophisticated system. It allows for complex branching logic, advanced segmentation options, and a wider range of triggers and actions to create highly personalized email sequences; 
• Design & user interface: Mailjet boasts a more visually appealing drag-and-drop email editor. Sender’s editor, while intuitive and functional, prioritizes practicality and functionality over aesthetics.

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Brevo — Strong CRM Tools and Transactional Emails

Brevo (formerly Sendinblue) combines email marketing with robust CRM capabilities and a reliable transactional email service. 

This makes it a great choice for businesses that want to manage customer interactions, marketing campaigns, and transactional emails within a single platform. 

It provides a free tier for basic usage and paid plans for more advanced features. Brevo is one of the better email service providers like Mailjet with more focus on CRM.

Pricing: Starts at $17/month for up to 10,000 monthly emails and 1,500 contacts| Free plan available with usage limitations. 

Brevo offers a user-friendly drag-and-drop email builder, simplifying the design of visually appealing email marketing campaigns. They also provide dynamic templates for various marketing emails.

The platform’s automation workflows enable automated email sequences triggered by user behavior or specific events. 

Brevo’s CRM features allow for contact management, segmentation, and personalized marketing emails based on customer data. It also provides a reliable transactional email service, ensuring important emails like order confirmations and password resets reach recipients promptly. 

Finally, Brevo offers additional features like SMS marketing and landing page creation. Their email infrastructure is designed for high email deliverability and email sending efficiency.

Standout Features

• Transactional email capabilities. Automate purchase confirmations and shipping updates without external tools. Ensure reliable delivery of essential order-related emails;
• Flexible contact pricing. Pay based on email volume, not contacts—ideal for growing lists on a budget. Control costs as your list expands;
• Drag-and-drop editor. Easily design emails using intuitive tools and reusable email templates. No coding skills needed to create professional campaigns;
• Centralized platform. Offers CRM, SMS, and automation in one platform. Ideal for teams wanting centralized control without third-party tools.

Industry Fit 

• Ecommerce. Leverage automation features and transactional emails for lifecycle campaigns and cart recovery. This ensures customers receive the right message at the right time;
• Startups. A smart choice for cheap email marketing services and scalable pricing. You can grow your audience without upgrading too soon.
• Content creators. Create and send beautiful updates using professional templates and user-friendly email newsletter software. It’s perfect for keeping fans and followers engaged.

Brevo vs. Mailjet

Brevo (formerly Sendinblue) and Mailjet are both strong contenders in the email marketing space, offering a well-rounded suite of features at competitive price points. However, they cater to slightly different needs and prioritize distinct aspects of the email marketing experience.

• Feature set. Brevo offers a broader range of marketing tools beyond email, including SMS marketing, transactional SMS, a chatbot builder, and a CRM system. Mailjet focuses solely on email marketing, providing a more streamlined and focused feature set;
• Collaboration & user Experience. Mailjet excels in its collaborative features, allowing teams to work together on email campaigns seamlessly with real-time editing and commenting capabilities. While Brevo allows sub-account access, its collaborative features aren’t as robust;
• Pricing. Both platforms offer free plans with limitations, but their paid plans differ in structure. Brevo’s pricing is primarily based on the number of emails sent, while Mailjet’s pricing is based on both email volume and the number of contacts.

I’ve been using Brevo for a while now, and honestly, there’s a lot to like about it. First off, it’s incredibly convenient—it’s like having all my marketing tools in one place. It’s all right there, saving me the hassle of juggling multiple platforms.

— Yuri from G2

Also read: 10 Best Brevo (Sendinblue) Alternatives (April 2025)

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SendGrid — Scalable and Built for Developers via API

SendGrid, an email API provider, is popular for developers seeking a scalable and reliable email delivery service. Its robust API allows for seamless integration with applications and websites. 

Focusing on transactional emails and email delivery, SendGrid ensures important messages reach their destination efficiently. It is considered a reliable SMTP email service and a strong Mailjet competitor, especially for developers. 

Pricing: Starts at $15/month for sending up to 300,000 emails/month | Free trial available.

SendGrid’s API-centric approach enables developers to customize email sending processes according to specific needs. The platform offers detailed documentation and support for developers. 

Advanced features include dedicated IPs, deliverability alerts, and email infrastructure. SendGrid also provides tools for managing sending reputation and monitoring email delivery performance. 

SendGrid also provides a powerful SMTP relay service, allowing businesses to send transactional and marketing emails securely and at scale through their existing applications.

It also works as a powerful email builder for developers who create marketing and transactional emails. It offers dynamic templates and a robust builder.

Standout Features

• Robust API. SendGrid’s well-documented and feature-rich API makes it incredibly easy for developers to integrate email sending capabilities directly into their applications. This eliminates the need for complex workarounds and allows for seamless automation of email workflows, from transactional emails to marketing campaigns;
• Flexible webhooks. Beyond the API, SendGrid offers powerful webhooks that provide real-time notifications and data about your email events. This enables developers to create custom integrations and workflows, triggering application actions based on email opens, clicks, bounces, and more;
• Built for high-volume sending. Whether you’re sending thousands or millions of emails, SendGrid’s robust infrastructure is designed to handle massive email volumes without compromising on speed or deliverability;
• Expert support. SendGrid’s dedicated support team is available to provide technical expertise and guidance. Paid plans often come with faster response times and priority support, ensuring you get the help you need when you need it.

Industry Fit

• Ecommerce platforms. Deliver a seamless and trustworthy shopping experience by sending order confirmations, shipping updates, tracking information, and other transactional emails with speed and accuracy;
• Subscription services. Keep your subscribers engaged and informed by managing email notifications, subscription updates, billing reminders, and personalized content with ease and efficiency;
• Online marketplaces. Facilitate seamless communication between buyers and sellers by powering transactional emails for account registrations, purchase confirmations, shipping notifications, and support messages.

SendGrid vs. Mailjet

SendGrid and Mailjet are both popular choices for businesses seeking reliable email delivery and scalable solutions. However, SendGrid, now part of Twilio, focuses on transactional emails and developer-friendly tools, catering to tech-savvy users and businesses with high sending volumes. Mailjet, on the other hand, offers a more user-friendly platform with a balanced approach to both marketing and transactional emails, making it suitable for a wider range of users.

• Target audience. SendGrid primarily targets developers and businesses with a strong technical background, offering robust APIs, webhooks, and advanced deliverability features for transactional emails. Mailjet caters to a broader audience, including marketers and businesses without extensive technical expertise, prioritizing ease of use and intuitive design tools;
• Email focus. SendGrid specializes in transactional emails, such as password resets, order confirmations, and account notifications, ensuring high deliverability and fast sending speeds for these critical communications. Mailjet provides a balanced approach, offering robust features for both transactional and marketing emails, making it versatile for various use cases;
• Pricing. SendGrid’s pricing is primarily based on email volume, with a free plan for low-volume senders and tiered pricing for higher sending needs. Mailjet offers flexible plans based on email volume and contact list size, including a free plan with limited features and sending limits.

Really easy to set up and integrate into our existing application and user flow. We’ve never had an issue with our SendGrid email service, and have been incredibly reliable. Easy to track on the dashboard and analyse open rate.

— Charlie from Capterra

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ActiveCampaign — Powerful Email Automation Plus Built-In CRM

For businesses serious about taking their email marketing solution to the next level, ActiveCampaign offers sophisticated automation capabilities and a built-in CRM to streamline your marketing and sales processes. This isn’t just about sending emails; it’s about nurturing relationships and driving tangible results. 

And with ActiveCampaign’s powerful automation builder, you can create highly targeted and personalized email sequences that deliver the right message at the right time, maximizing engagement and conversions.

Pricing: Starts at $15/month for up to 1,000 contacts and up to 10,000 emails/month | 14-day free trial available.

With ActiveCampaign, you can create complex automated workflows triggered by specific user actions, such as opening an email, clicking a link, or purchasing. This enables you to send highly personalized emails based on each subscriber’s individual journey, leading to increased engagement and conversions. 

Their built-in CRM helps you manage all your customer interactions in one central location. With advanced analytics, you can track leads, segment your audience, and gain valuable insights into customer behavior. This data-driven approach allows you to refine your strategies and optimize your campaigns for maximum impact. 

While ActiveCampaign is a more premium option, its advanced automation and CRM features make it a valuable investment for businesses looking to scale their marketing efforts.

Standout Features

• Deep CRM integration. Combine email and sales pipelines for seamless lead tracking. Align marketing and sales to close more deals;
• Advanced conditional workflows. Automate complex sequences based on user behavior and preferences. Create powerful logic paths for every subscriber journey;
• Custom fields & tags. Segment and target with precision beyond basic list management. Personalize content at a granular level;
• Full analytics and goal tracking. Optimize every send–know exactly what’s working and adjust campaigns in real time.

Industry Fit 

• Agencies. Manage multiple client journeys with automation features, tagging, and detailed segmentation. This ensures each campaign matches client goals and audiences;
• Ecommerce. Enhance conversions through personalized email marketing campaigns and SMS marketing. It’s ideal for sending product recommendations based on behavior;
• SMBs. Integrate with CRMs and optimize follow-ups using transactional emails and chat support. The setup helps maintain consistent communication across channels.

ActiveCampaign vs. Mailjet

ActiveCampaign and Mailjet are both reputable email marketing platforms, but they cater to different needs and levels of marketing sophistication. ActiveCampaign positions itself as a comprehensive marketing automation platform. Mailjet, on the other hand, focuses primarily on providing a user-friendly and collaborative email marketing experience.

• Marketing automation. ActiveCampaign shines in its robust marketing automation capabilities, offering a wide array of triggers, actions, and conditions to create complex and highly personalized email sequences. While Mailjet offers automation features, they are more streamlined and geared towards simpler workflows;
• CRM & sales features. ActiveCampaign goes beyond email marketing by providing built-in CRM and sales automation features, allowing businesses to manage contacts, track deals, and automate sales processes within the same platform. Mailjet focuses solely on email marketing and does not offer these additional functionalities;
• Pricing. ActiveCampaign’s pricing is typically higher than Mailjet’s, reflecting its more advanced features and comprehensive marketing suite. ActiveCampaign’s pricing is based on contact list size and feature access, while Mailjet offers plans based on email volume and contact tiers.

We moved to ActiveCampaign from two separate systems — one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing. I love how easy it is to use ActiveCampaign for creating and sending our marketing emails.

— DJ from G2

Also read: 10 ActiveCampaign Alternatives (From a Site That Isn’t Affiliated)

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Mailchimp — All-in-One Platform with Lots of Templates, Analytics

Mailchimp is a well-established email marketing tool known for its user-friendly interface and comprehensive set of features. Thanks to its scalability and ease of use, it’s a popular choice for businesses of all sizes, from small startups to large enterprises. 

Plus, Mailchimp’s automation features allow you to create simple yet effective email sequences triggered by specific actions, like welcoming new subscribers or recommending products based on purchase history.

Pricing: Starts at $29/month for up to 1,000 contacts and up to 18,000 emails/month | Free plan available.

Mailchimp offers a vast library of pre-designed email templates to help you get started quickly. Their intuitive drag-and-drop email editor makes it easy to customize templates to match your brand and messaging.

With a wide range of content blocks, you can add images, videos, social media buttons, and dynamic content to create engaging and personalized emails that capture attention and drive action. 

Mailchimp also provides robust analytics to track your campaign performance. You can monitor open rates, click-through rates, unsubscribes, and other key metrics to understand what’s working and identify areas for improvement. This data-driven approach empowers you to make informed decisions and continuously optimize your email marketing strategy. 

And with Mailchimp’s built-in reporting tools, you can easily generate visually appealing reports to share your email marketing performance with stakeholders.

Standout Features

• Pre-designed email templates. Provides a wide variety of customizable templates for different campaign types. Jumpstart your email design, even without coding knowledge.
• Creative studio. Centralized hub for brand assets, content, and design tools. Maintain brand consistency across campaigns effortlessly;
• Audience insights. Offers smart suggestions for segmentation, send times, and content. Improve results using predictive insights and user behavior;
• Extensive integrations. Connect with ecommerce, CRM, and analytics tools out of the box. Great for businesses already using a wide tool stack.

Industry Fit

• Enterprises. Suitable for large teams that need a mature platform with advanced email marketing campaign tools and detailed analytics. Its higher cost is offset by extensive features and integrations;
• Marketing teams. Offers robust email templates, segmentation, and testing capabilities for brands focused on high-volume campaigns. Ideal for those prioritizing data-driven growth over budget;
• Agencies with high-budget clients. Useful for managing premium accounts that demand complex automation, brand consistency, and high deliverability. Its premium pricing is justified by its scalability and reputation.

Mailchimp vs. Mailjet

Mailchimp and Mailjet are two of the most recognizable names in the email marketing world, both offering user-friendly platforms and a solid set of features.

Mailchimp, with its massive user base and extensive feature set, positions itself as a comprehensive marketing platform, encompassing not just email but also website building, social media management, and more. Mailjet, on the other hand, maintains a sharper focus on email marketing. 

• Features & scope. Mailchimp boasts a wider range of marketing tools beyond email, including website and landing page builders, social media management, and basic marketing automation. Mailjet focuses primarily on email marketing, offering a more streamlined and specialized feature set;
• Pricing. Mailchimp offers a popular free plan with limited features and sending limits, but its paid plans can become more expensive as your contact list grows and you require advanced features. Mailjet’s pricing is generally more competitive, with a free plan with more features and paid plans that scale based on email volume and contact tiers;
• Collaboration. Mailjet excels in its collaborative features, allowing multiple users to work on email campaigns simultaneously with real-time editing and commenting capabilities. While Mailchimp offers limited collaboration features, it’s not as robust or user-friendly as Mailjet’s collaborative interface.

My overall experience with Mailchimp has been positive. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.

— Alec from Capterra

Also read: 14 Mailchimp Alternatives Compared (2025 Update)

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Mailgun — Developer-Focused Email API With Great Customization

Mailgun is a powerful transactional email service designed specifically for developers who need to build custom email infrastructure. 

It provides a robust API that allows you to integrate email functionality directly into your applications and websites, giving you complete control over your email sending process.

Pricing: Starts at $15/month for unlimited contacts and up to 10,000 emails/month | Free plan available.

Mailgun prioritizes email deliverability and offers detailed tracking and analytics to help you maintain a positive sender reputation. Their API gives you complete control over your email infrastructure, allowing you to customize every aspect of your email sending process. 

You can send transactional and marketing emails and even build custom email solutions tailored to your specific needs. This flexibility makes Mailgun’s platform ideal for developers who need to integrate email seamlessly into their applications and workflows. 

With its focus on deliverability and customization, Mailgun is a popular choice for businesses that send large volumes of email or require advanced email functionality.

Mailgun also provides robust APIs and webhooks, allowing developers to automate email workflows, track events, and get real-time notifications, making it a powerful solution for businesses with complex email needs.

Standout Features

• Powerful API. Mailgun’s robust API empowers developers to integrate email sending capabilities directly into their applications effortlessly. This eliminates the need for complex workarounds and allows for seamless automation of email workflows;
• Customizable templates. Mailgun allows you to craft dynamic templates that personalize content programmatically. You can use recipient data, integrate with your application’s logic, and create truly engaging email experiences that resonate with your audience;
• Dedicated IPs. This is crucial for businesses that send high volumes of email and want to avoid the pitfalls of shared IP pools, safeguarding your sender reputation and ensuring your messages reach the inbox.
• Advanced email validation. Minimize bounces and protect your sender reputation with Mailgun’s sophisticated email validation system. Identify invalid or risky email addresses before sending, ensuring your messages reach their intended recipients. 

Industry Fit 

• SaaS companies. Seamlessly send transactional emails such as password resets, account verifications, and two-factor authentication codes. Beyond these essential transactional emails, Mailgun also facilitates the delivery of personalized notifications, user updates, product announcements, and other crucial communications that enhance the user experience and foster customer loyalty;
• Ecommerce platforms. Mailgun provides the infrastructure necessary to automate essential transactional emails, including order confirmations, shipping updates, delivery notifications, and return/refund confirmations;
• Developers and system integrators. Mailgun offers developers unparalleled flexibility and control over their email infrastructure. Its well-documented API and comprehensive libraries empower developers to build custom email solutions tailored to their specific needs.

Mailgun vs. Mailjet

Mailgun and Mailjet are both well-established email service providers. However, Mailgun focuses primarily on transactional emails and developer-friendly tools, making it ideal for tech-savvy users and businesses with high sending volumes. Mailjet, on the other hand, offers a more balanced approach.

• Target audience. Mailgun caters primarily to developers and businesses with technical expertise, offering a robust API, webhooks, and advanced deliverability features for transactional emails. Mailjet targets a wider audience, including marketers and businesses without extensive technical knowledge, prioritizing ease of use and intuitive design tools;
• Email focus. Mailgun specializes in transactional emails, such as password resets, order confirmations, and account notifications, ensuring high deliverability and fast sending speeds for these critical communications. Mailjet provides a balanced approach, offering robust features for both transactional and marketing emails, making it versatile for various use cases;
• Pricing. Mailgun’s pricing is primarily volume-based, charging based on the number of emails sent, making it suitable for high-volume senders. Mailjet offers flexible plans based on both email volume and contact list size, including a free plan for low-volume senders.

We use Mailgun for a while now and we really like it. Currently we’re using it as a standard for all our transactional mailings on new projects. Also, when we experienced difficulties and reached out to the support, we’ve been amazed about their qualified response.

— Andreas from Capterra

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Postmark — Blazing-Fast Transactional Emails With Stricter Compliance

Postmark specializes in transactional email delivery, ensuring your important emails, such as order confirmations, password resets, and shipping notifications, reach their recipients quickly and reliably.  It’s like having a dedicated postal service for your most critical communications. 

And with Postmark’s simple API and clear documentation, even developers new to transactional email can be up and running quickly.

Pricing: Starts at $15/month for unlimited contacts and up to 10,000 emails/month | Free trial available.

Postmark is known for its fast and reliable email deliverability speeds, with a strong focus on deliverability and inbox placement. They have a strict sending policy and actively monitor for spam to maintain a positive sender reputation for their users.

Postmark also prioritizes security and compliance, making it a suitable choice for businesses handling sensitive customer data. Their platform is designed to handle high volumes of transactional emails efficiently and ensure that your important communications are delivered on time. 

Unlike some email marketing services that focus on bulk email blasts, Postmark specializes in delivering individual, personalized emails that are less likely to be flagged as spam. This laser focus on transactional email ensures that critical communications, like password resets and order confirmations, reach your recipients’ inboxes quickly and reliably, enhancing the customer experience and building trust in your brand.

Standout Features

• Optimized for speed. Postmark’s streamlined systems and direct routes to mailbox providers ensure that your transactional emails reach their destination in seconds, not minutes. This speed is crucial for time-sensitive communications like password resets, two-factor authentication, and order confirmations;
• Exceptional deliverability tates. Postmark boasts some of the highest deliverability rates in the industry. Their dedicated IP addresses, rigorous authentication protocols, and proactive reputation monitoring work in unison to keep your emails out of spam folders and ensure they land in the inbox;
• Compliance-forward approach. Postmark simplifies compliance by offering built-in features like unsubscribe management, data processing agreements, and clear documentation to help businesses adhere to best practices and regulations;
• Dedicated support. When you need assistance, Postmark’s team of email experts is just a click away. Their responsive and knowledgeable support team can answer your questions, troubleshoot issues, and provide guidance to ensure your email program runs flawlessly.

Industry Fit 

• Ecommerce platforms. Postmark enables ecommerce platforms to send order confirmations, shipping updates, delivery notifications, and other transactional emails quickly and reliably. This rapid delivery enhances customer experience, reduces customer inquiries, and builds trust in purchasing.
• SaaS companies. Deliver user notifications, password resets, two-factor authentication codes, and other important emails promptly and reliably. This ensures a seamless user experience and minimizes disruptions;
• Financial institutions and fintech companies. Postmark provides the robust infrastructure and compliance-focused features necessary for financial institutions to send secure and compliant transactional emails related to account activity, transaction confirmations, security alerts, and other sensitive information.

Postmark vs. Mailjet

Both Postmark and Mailjet are reputable email service providers, but they cater to different needs. Postmark excels in transactional emails, prioritizing speed, reliability, and deliverability for mission-critical communications.

Mailjet, on the other hand, offers a more versatile platform encompassing both marketing and transactional emails, with a focus on user-friendliness and design flexibility.

• Core focus. Postmark specializes solely in transactional emails, while Mailjet offers both transactional and marketing email features.
• Pricing. Postmark operates on a volume-based pricing model, making it ideal for businesses with high sending volumes. Mailjet provides flexible plans, including a free tier for low-volume senders and scalable paid options;
• Ease of use. Mailjet boasts a more intuitive interface and drag-and-drop email editor, making it easier for beginners to design and send emails. Postmark prioritizes developer-friendliness, offering robust APIs and documentation for custom integrations.

It’s a great SMTP provider that is easy to set up as well as great delivery and clean IPs. On top of that, it also has a DMARC reporting tool which I like and recommend to any beginner or non-techy person out there. Support is great and quick to reply to any issues you might have.

— Dame from G2

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GetResponse — All-in-One Marketing (Webinars, Funnels, CRM)

GetResponse is a comprehensive marketing platform that offers a wide range of tools to manage your entire marketing funnel, from email marketing to webinars, landing pages, and marketing automation. 

This means businesses can attract new leads with engaging landing pages and webinars, nurture them with targeted email campaigns, and convert them into customers with automated sales funnels, all while tracking their progress and analyzing results in real-time.

Pricing: Starts at $19/month for up to 1,000 contacts and unlimited emails | 30-day free trial available

GetResponse’s email marketing features include a drag-and-drop editor, pre-designed templates, and automation capabilities to streamline your email campaigns. You can also create landing pages and sales funnels to capture leads and guide them through your sales process. Their webinar platform allows you to host live webinars and engage with your audience in real-time. 

GetResponse also offers a built-in CRM to manage your contacts, track interactions, and segment your audience for targeted communications.

What sets GetResponse apart is its focus on providing a truly all-in-one marketing solution. Instead of piecing together multiple tools, businesses can manage their email marketing, landing pages, webinars, and even marketing automation all within a single platform.

This streamlined approach simplifies marketing efforts, saves time, and provides a centralized hub for managing customer interactions throughout the customer journey.

Standout Features

• Autofunnel builder. Create full sales journeys from opt-in to conversion in one tool. Ideal for building revenue funnels without coding;
• Webinar integration. Run live sessions directly from your email platform. Educate and convert your audience in real time;
• AI email generator. Quickly produce optimized emails with smart copy suggestions. Save time and boost performance with AI-powered content;
• Conversion-focused tools. Includes landing pages, sales funnels, and automation in every plan. Built to drive leads and maximize ROI from day one.

Industry Fit 

• Ecommerce. Build sales funnels with email templates, web push notifications, and SMS marketing. You can create automated journeys from signup to checkout;
• SMBs. Use the website builder and automation for lead capture and nurturing. It’s ideal for running webinars, sales campaigns, and autoresponders;
• Marketing teams. Track how many subscribers convert using detailed analytics and email reports. You’ll know exactly what’s working and where to improve.

GetResponse vs. Mailjet

GetResponse and Mailjet are both popular email marketing platforms offering a variety of features to manage email campaigns, automate workflows, and track performance. However, they differ in their strengths and target audiences.

• Feature set. GetResponse boasts a more comprehensive suite of marketing tools, including webinars, landing pages, and advanced automation workflows. Mailjet focuses primarily on email marketing, offering a streamlined feature set for designing, sending, and analyzing campaigns;
• Pricing. GetResponse’s pricing is based on list size and feature access, while Mailjet offers plans based on email volume, with a free plan for low-volume senders. GetResponse can become more expensive as your list grows and you require advanced features;
• Target audience. GetResponse caters to businesses seeking an all-in-one marketing solution with advanced automation and a wider range of features. Mailjet is well-suited for individuals, small businesses, and teams who prioritize ease of use and collaborative email marketing features.

It has an accessible interface that makes it easy for a single person to set up and monitor multiple campaigns at once. The analytics dashboard gives immediate feedback on campaign performance with ease.

— Sasha from Capterra

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Moosend — Best Budget Marketing Automation Tool

Moosend is an affordable email service provider that doesn’t skimp on features, offering advanced marketing automation capabilities at a competitive price. It’s proof that you don’t need a massive budget to access powerful marketing tools. 

This makes it an ideal option for small and medium-sized businesses, startups, and budget-conscious marketers who need to make every dollar count without sacrificing functionality.

Pricing: Starts at $16/month for up to 1,000 contacts | 30-day free trial available.

Moosend’s visual automation editor makes it easy to create sophisticated email sequences based on user behavior, demographics, and engagement. You can target specific audience segments with personalized content and automate email marketing to save time and resources. 

They offer advanced features like dynamic content, which allows you to personalize email content based on subscriber data, and A/B testing, to optimize your campaigns for better results. 

Moosend’s affordable pricing and robust feature set also make it a compelling option for businesses seeking cost-effective marketing automation solutions. Imagine sending welcome emails that dynamically adjust based on the subscriber’s interests, or automatically following up with personalized product recommendations based on their browsing history. 

With Moosend, you can achieve this level of personalization and automation without breaking the bank, making it an attractive choice for businesses looking to maximize their marketing ROI.

Standout Features

• Competitive pricing plans. Moosend offers flexible and affordable pricing plans designed to scale with your business. Whether you’re just starting or have a growing list of subscribers, you’ll find a plan that fits your budget and provides excellent value;
• Advanced segmentation options. Target the right subscribers with the right message at the right time. Moosend’s powerful segmentation tools allow you to divide your audience based on demographics, behavior, purchase history, and more, ensuring your emails resonate and drive conversions.
• Landing page builder. Create high-converting landing pages to capture leads and promote your offers without needing a separate landing page platform. Moosend’s drag-and-drop landing page builder makes it easy to design professional-looking pages that integrate seamlessly with your email campaigns.

Industry Fit 

• Ecommerce businesses. Boost your online sales with Moosend’s powerful e-commerce features. Send targeted product recommendations, recover abandoned carts with automated emails, and track sales conversions to optimize your email marketing ROI.
• Small businesses. Build lasting relationships with your customers through engaging email campaigns. Moosend makes it easy to create visually appealing newsletters, promote your products or services, and nurture leads with personalized content;
• Nonprofits. Connect with donors, manage fundraising campaigns, and keep your audience informed with Moosend’s powerful email marketing tools. Segment your audience, personalize your messaging, and track engagement to maximize your impact.

Moosend vs. Mailjet

Moosend and Mailjet are both attractive options for businesses seeking user-friendly email marketing platforms with automation capabilities and competitive pricing. However, they target slightly different needs and offer distinct strengths.

• Automation & segmentation. Moosend shines in its advanced automation workflows and granular segmentation options, allowing marketers to create highly targeted and personalized email sequences. While Mailjet offers automation, its strength lies in user-friendly visual workflows rather than complex branching logic;
• Email design & templates. Mailjet boasts a more intuitive drag-and-drop email editor and a wider selection of pre-designed templates, making it easier for beginners to craft visually appealing emails. Moosend offers a decent editor but focuses more on functionality and automation features;
• Pricing. Moosend’s pricing is solely based on subscriber count and offers unlimited emails. This makes Moosend potentially more cost-effective for high-volume senders with smaller lists.

We have tried a lot of different autoresponders and this has been the best of the lot. You’ve got high-end functions but without the cost of some of the bigger companies. We have been incredibly pleased with the deliverability we have received from Moosend.

— Stephan from Capterra

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Constant Contact — Great for Small Business Owners

Constant Contact is a user-friendly email marketing platform designed for small businesses. It offers a simple and intuitive interface and single sign-on options, making it easy for even those new to email marketing to get started. 

With its focus on simplicity and ease of use, Constant Contact removes the technical barriers that often intimidate small business owners, allowing them to focus on what matters most: creating engaging content and building relationships with their customers.

Pricing: Starts at $12/month up to 500 contacts | Free 14-day trial available.

Constant Contact provides a drag-and-drop editor, pre-designed templates, and various customization options to create professional-looking emails. They also offer a good selection of integrations with popular business tools, allowing you to connect Constant Contact with your existing workflows. 

The platform is easy to navigate, and it provides helpful resources and support to help you create and send successful email campaigns. This means businesses can seamlessly import their contacts, automate email list growth, and even track the effectiveness of their email campaigns alongside their other marketing efforts. 

This level of integration and support allows small businesses to manage their marketing activities efficiently and effectively, all within a user-friendly and affordable platform. 

Finally, Constant Contact offers a free trial, allowing businesses to test-drive the platform and explore its features before committing to a paid plan.

Standout Features

• Landing page + email builder. Run end-to-end campaigns with list-building tools included. Perfect for promotions, events, and lead capture;
• Event management tools. Organize and promote webinars, workshops, and fundraisers easily. Everything you need to manage event marketing in one place;
• Phone and chat support. Hands-on help makes it appealing to users needing guidance. Get real-time assistance whenever you’re stuck;
• Email + event marketing combo. Combine email templates with RSVP tools and reminders. Ideal for promoting and managing in-person or virtual events.

Industry Fit 

• SMBs. Combine email templates and landing pages to grow lists and conversions. It’s useful for collecting leads from events, promotions, or social campaigns;
• Ecommerce. Use automation features and campaign tools to retarget site visitors. This helps turn casual browsers into paying customers;
• Nonprofits. Ideal for sending newsletters, event updates, and donation campaigns with an easy-to-use interface and built-in phone support. It helps teams with limited tech resources stay connected to their audience.

Constant Contact vs. Mailjet

Constant Contact and Mailjet are both established players in the email marketing arena, each catering to different types of users. Constant Contact targets small businesses and organizations with its user-friendly interface, robust customer support, and extensive library of pre-designed templates.

Mailjet, however, focuses on providing a collaborative platform with flexible design options and competitive pricing, making it suitable for both individuals and growing businesses.

• Ease of use. Constant Contact shines in its simplicity and ease of use. Its intuitive drag-and-drop editor, pre-built templates, and guided setup process make it ideal for beginners. Mailjet, while user-friendly, offers more advanced customization options, potentially requiring a slightly steeper learning curve;
• Collaboration features. Mailjet allows multiple users to collaborate on email campaigns simultaneously, with real-time commenting and editing features. This makes it a strong choice for teams working together on email marketing. Constant Contact’s collaboration features are more limited;
• Pricing. Constant Contact’s pricing is based solely on list size, with no free plan available. Mailjet offers a free plan with limited features and email volume, alongside paid plans that scale based on your sending needs.

Constant Contact has been very useful for e-news, event, and fundraising communication. For the most part the platform is user friendly and intuitive to use. It’s important to keep an eye on the number of contacts in your system and remove any outdated ones because Constant Contact bills by the number of contacts in your account.

— Allyson from Capterra

Mailjet Alternatives FAQs

How does Mailjet compare to Mailchimp?

Mailjet and Mailchimp are both popular email marketing platforms, but they cater to different needs. Mailjet offers a more balanced approach between marketing and transactional emails and a more intuitive interface for managing both.

Mailchimp provides a more comprehensive marketing platform with additional features such as landing pages, social media management, and more extensive template options. The best choice depends on your specific marketing requirements and budget. This Mailjet comparison highlights some key differences.

Is Mailjet a reliable email service provider?

Mailjet is generally considered a reliable email service provider with good email deliverability rates.  However, like any email service provider, deliverability can vary depending on factors such as list quality, email content, and sending practices. Mailjet provides tools and resources to help users maintain a good sending reputation and maximize email deliverability.

How are Mailjet’s transactional and marketing emails different?

Mailjet handles transactional and marketing emails separately. Transactional emails are triggered by specific user actions, such as order confirmations or password resets, and are sent individually.

Marketing emails are sent to groups of subscribers and are typically used for promotional purposes or newsletters. Mailjet allows users to manage both types of emails within the same platform but with distinct features and settings.

Why use transactional emails in marketing?

Transactional emails, while triggered by specific actions, can also be used strategically in marketing efforts. By including relevant promotional content or personalized recommendations within transactional emails, businesses can increase customer engagement and drive additional sales. 

For example, an order confirmation email could include personalized product recommendations or a discount code for a future purchase. This allows businesses to capitalize on existing customer interactions and maximize the value of transactional emails.