Leverage automated emails and unleash the best results

Email automation is easy to follow once you understand how it operates. Here’s a simplified explanation:

Component 1: Leads.

On your landing page, a website visitor fills up your popup or form to gain access to your lead magnet (an item of value that you give away for free or at a low cost in exchange for their email address).

Component 2: Segmentation.

Automatically add all incoming emails to different segments based on interests, behaviors, etc.

Component 3: Email Campaign.

Design an email campaign with the emails you wish to send to different segments of users. These could be single email campaigns, such as promotional messages, or multi-email sequences based on what you are trying to do.

Component 4: Triggers.

Using the automation module contained inside most email automation tools, set up delays or conditions that will cause your email campaigns to fire and trigger emails to be sent automatically.

E.g., when someone purchases a product, a ‘thank you’ email with the invoice, followed by a simple upsell sequence.

When someone adds a product to their carts but cannot check out for some reason, woo them with an email + SMS sequence and a special discount code to encourage them to complete their purchase.

Component 5: Reports.

Stay on top of your automated email campaigns by constantly checking what’s working, and what needs to go.

From ecommerce to service-based startups, businesses in nearly every niche and industry can benefit from automated emails. The following are just a few of the benefits of email automation:

• Avoid the cost of additional manpower to handle email correspondence manually;
• Save time by avoiding manual sends and replies;
• Save attention and focus that could be better invested in strategic business activities;
• Inject interested leads using popups and forms into your mailing list automatically;
• Welcome prospects and new signups with automated welcome emails;
• Nurture leads using drip sequences to become paying customers;
• Deliver personalized auto emails to your mailing list, no matter how big it is;
• Easily send targeted and relevant communication to your segmented lists;
• Setup an automated email sales funnel at a cost far lesser than selling over other channels such as PPC and social media advertising;
• Communicate with large mailing lists of tens of thousands of prospects almost instantaneously;

All in all, email marketing automation helps you scale your business effectively and without the need for additional capital investment or recurring expenses.

Sending emails automatically is the process of staying in constant touch with both potential and current customers using relevant, personalized, and timely emails

Marketing automation generally refers to the automation of any type of repetitive or cumbersome marketing tasks or activities.

Sending automated emails, on the other hand, is an extension of this idea where we aim to automate the sending and replies to emails. As such, it is a type of marketing automation.

However, marketing automation covers a whole lot more than just email automation. It covers the entire lifecycle of a prospect’s journey with your business across different channels, including search engines and social media, and as such, it’s more complex to implement and monitor.

With the right tool, setting up email automation for your business can be not only easy, but also fun. Here are some steps to help you start sending automatic emails:

STEP 1: Map Your Buyer Journey.

Identify the various touchpoints that emails and SMS need to go out.

E.g., after purchase, following signup to your email newsletter, or upon cart abandonment.

STEP 2: Choose The Right Email Automation Tool.

Choose one that fits your business requirements, including daily ease of use, features, and affordability.

STEP 3: Compose Your High-Converting Email Sequence.

Unless you are doing a one-off promotion, it is best to design an email sequence where every email builds upon the one before. Pay special attention to the subject lines, preview text, creatives, and call-to-action (CTA).

STEP 4: Design Your Email Campaign.

Set up your email campaigns for your segments with the right schedule inside your email marketing program.

STEP 5: Setup Triggers.

Using the step-by-step automation builder, arrange your emails sequentially and choose the right triggers to fire them.

STEP 6: Monitor Campaign Performance.

Analyze your data for insights on improvement markers. It is crucial to test everything out and stick to more of what’s working.