116+ Valentine’s Day Email Subject Lines for Maximum Opens

Jan 11, 2023 - By Camilla Mackeviciute

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Valentine’s day is a big deal for most businesses regardless of whether they offer a product or service relevant to the Cupid season.

It’s because Valentine’s day is the perfect opportunity to connect with every subscriber and customer more humanly and with great timing too!

According to the National Retail Federation (NRF), Valentine’s day alone involves a total market spend of over $20B, with as much as 38% of this expected to happen online. 

As such, your Valentine’s day email marketing campaign needs to be really on point. The one way to guarantee maximum opens on these “sales love letters” your business plans to send your customers is to get your Valentine’s day email subject lines right!

Check out the very best of Valentine’s day email subject lines that are guaranteed to boost opens and, therefore, engagement!

Why Do Valentine’s Day Email Subject Lines Matter?

Getting inside your prospect’s inbox is relatively easy. But are you getting opens? Well, it’s the subject line that often determines whether an email is opened.

  • 69% of email recipients report emails as spam after reading the subject line. (Invesp, 2021)
  • 33% of email recipients open emails because of catchy subject lines. (OptinMonster, 2020)

Better subject lines = More opens = Increased clicks = More moolah! Catch them in the Subject line, and you are all good! That’s why you should swipe this list of email subject lines for Valentine’s day. Get that desired inspiration and keep adding to it as you find more awesome ones!

In essence, email subject lines are to emails what headlines (the big-sized H1 header at the top) are to a landing page.  

Now let’s look at some examples of unique email subject lines for inspiration.

Valentine’s Day Email Subject Lines (With Emojis)

  • Would You Like To Be Our Valentine? 😍
  • Valentine’s Day Giveaway! Jump right in 
  • Be Our Valentine 💘🥰  
  • To Celebrate Valentine’s day is to Celebrate True Love 🌹💘
  • Don’t Forget Us this Valentine’s Day 💔
  • If your loved one forgot, we didn’t 🥰
  • Happy Galentine’s Day ❤️
  • Let’s Spread the Love this Valentine’s Day 💘
  • Celebrating True Love on Valentine’s Day ❤️
  • Make this Valentine’s Day really special 💍
  • P.S: I love you…💘🥰 
  • Valentine’s Day Specials to Celebrate a Special Someone 🥰
  • Happy Valentine’s Week! Shop away with 45% Off Sitewide. 
  • Here’s how to make them fall in Love all over again! 🌹
  • Announcing Exciting Valentine’s Day Deals! Shop Now!
  • Surprise that Special Someone this Feb! 🍫

Valentine’s Day Sale Subject Lines 

  • Get your love on 💌 with our Valentine’s Day sale!
  • Spoil your sweetheart with the perfect gift!
  • ⏲️ It’s not too late to shop for Valentine’s, <first_name>!
  • 💸 Save on gifts for your loved one this Valentine’s Day!
  • Don’t wait until the last minute – shop our Valentine’s Day sale now!
  • Love is in the air 💨 and discounts are on — Shop now for Valentine’s!
  • Find the way to your sweetheart’s heart — Sale Live now!
  • Sweeter than 🍫 and cheaper, too — Grab Valentine’s Day offers now!
  • Surprise your Valentine with a gift from our special Valentine’s Day Gift Guide
  • Love doesn’t have to be costly 💰 — Shop for the perfect Valentine’s gift
  • Surprise your love, <First_Name>! Grab something from our Valentine’s Day sale
  • Love is on sale — Shop now for the perfect Valentine’s Day gift!
  • Make this Valentine’s Day special without breaking the bank!
  • Save some love (and money) on Valentine’s Day gifts with our sale!
  • Find the perfect gift with our Valentine’s Day Gift Guide

Catchy Valentine’s Day Subject Lines 

  • Find the perfect present for your valentine at our lovely sale prices!
  • Sweep your sweetheart off their feet with discounts on romantic gifts!
  • Don’t miss out on our love-ly Valentine’s Day sale — Shop now!
  • Find the way to your valentine’s heart ❤️ with discounted gifts from our sale
  • Love is in the air — shop now for discounted Valentine’s Day gifts!
  • Pamper her with multiple presents 🎁with Exclusive Valentine’s Discounts!
  • Shower them with Gifts — Buy more, save more on Valentine’s! 💰
  • Sweep your sweetheart off their feet with our Valentine’s Day deals!
  • <First_Name>, Forgot something? 🤷 Valentine’s Day is here!
  • Did you find the perfect gift? Get the best Valentine’s Gift ideas now!

Valentine’s Day Discount Emails Subject Lines

  • Nothing Spells Love Like Our Valentine’s Day Sale Today
  • Valentine’s Day Sale: 30% Off Store Wide
  • 30% Off Sitewide. Lovin’ us back yet?
  • Fallin’ in Love — Now Cheaper by 30%
  • Special 30% Off Only to Singles
  • All Items are 20% Off. Just for You.
  • Up to 30% Off everything all February
  • 30% OFF. Order Your Valentine’s Day Gifts Now 
  • Today only — Free Shipping + 20% Off Sitewide
  • Free Express Flower Delivery Countrywide for Orders above $99
  • Free to Browse. 30% OFF to Shop.
  • 40% Off — Savings Sweeter than Chocolate
  • What’s better than Roses for Feb 14? Free Shipping. Buy Now!

Romantic Happy Valentines Day Subject Lines

  • In Celebration of True Love
  • Celebrating Our Only True Valentine—You!
  • Happy Valentine’s day! Shop our new arrivals!
  • Hey, Valentine. Take 40% off today.
  • Roses are Red. Violets are Blue. All Items are 40% Off just for You!
  • Sending ❤️: 40% Off Sitewide
  • “He” will L-O-V-E this Sale!
  • “She” will L-O-V-E you for this Sale!
  • Your Special Someone Will Love 30% More, For This!
  • Order the Valentine’s Day Gift with Special Packaging Now!
  • We Don’t Discriminate Love. 40% OFF Sitewide!
  • Never Too Late to Win Valentine’s Day.
  • 💕 For your Soulmate Only
  • Valentine’s Day Gift Ideas That’ll Melt Hearts 🏹
  • Sweet Deals for a Special Someone
  • Secret admirer spotted. Learn who now!
  • A Perfect Gift that says I Love You, better than You 💕
  • Special Gifts for Your Wife that say I Love You, so You don’t have to!
  • No Valentine is Complete Without a Bouquet 
  • No boyfriend. No girlfriend. How about a furry Valentine?

Love Email Subject Lines

  1. Valentine’s Day deals for your special someone!
  2. Show your love❤️with our special V-Day offers
  3. Find the perfect present for your Valentine! 🎁 Limited stock available.
  4. Find the way to your valentine’s heart with gifts from our sale 
  5. Surprise your sweetheart with love-ly gifts ❤️‍🔥
  6. Make this Valentine’s Day extra special! 💑 
  7. Show your love with one-of-a-kind Valentine’s Day gifts 🎁
  8. Make this Valentine’s Day a love fest ❤️‍
  9. Get ready to fall head over heels this Valentine’s!
  10. Make this Valentine’s a love-filled celebration❣️

Cute Valentines Day Subject Lines

  • Still looking for the Perfect Valentine’s Day Gift?
  • Your 40% OFF Coupon Inside…
  • Beyond Roses, Candy, and Chocolates
  • Not Your Usual Sale—50% OFF!
  • Rekindle Love with a Special Gift for Him
  • Surprise Her with a Special Gift this Valentine!
  • She loves surprises! Here’s how you can make it Special!
  • Do you know what day it is? Your sweetheart does!
  • Fallin’ in Love Made Easy this February!
  • Your Valentine’s on Us! 75% OFF Sitewide!

Creative Valentine’s Day Subject Lines for Newsletters

  • Better Than Roses: 30% off!
  • Sweeter Than Hershey’s Kisses—40% OFF Sitewide
  • You forgot Valentine’s Day. Now what?
  • X Fun Things to do on Valentine’s Day.
  • You may not believe in Valentine’s day, oh but they do…
  • Everyone deserves a Second Chance on Valentine’s Day!
  • Make Every Valentine Day like Love at First Sight.
  • Hey, You’re Running Out Of Valen-TIME

Last Minutes Valentine’s Day Gift Email Subject Lines

  • You Forgot! But Cupid remembered…
  • Last Minute Gift for Your Valentine?
  • Express Shipping—Last Change to Get That Gift Delivered on Time!
  • Where can you get Last Minute Valentine’s gifts now?
  • LAST Chance. Remember—Hell Hath No Fury Like a…
  • Hurry! You’ve Still Got Time to Impress Your Valentine
  • Have You Forgotten? It’s Valentine’s Day today! 
  • How can you forget Valentine’s Day?
  • Cupid’s Leaving us in 24 hours.
  • LAST Chance to Onboard the Cupid Train
  • You said ‘Next day’, Now only 6 hrs left.
  • Last-Minute Valentine’s Gift?
  • Final Day for Delivery by Valentine’s Day
  • It’s Cupid’s last round – shop now!

Valentine’s Day Subject Lines for Employees

  • You are our True Valentine!
  • Love is… What we have between us.
  • Employee Only Special—75% OFF Sitewide
  • You are family. You are Our Valentine.
  • Thank you for supporting us in becoming who we are today!
  • FREE Chocolate Hampers for you with Thanks.
  • 90% OFF Employees-Only! We never forgot you!

Personalized Valentine’s Day Subject Lines

  • {First_Name}, Personalize Your Surprise Valentine’s Day Gift Today!
  • Looking for a Valentine’s Day gift for him, {First_Name}?
  • {First_Name}, Valentine’s Treat for You and Yours
  • Exclusive 30% OFF, only for you {First_Name}
  • 6 hrs left {First_Name}. What are you waiting for?
  • 24 hrs Left. Let’s Fall in Love @30% OFF.
  • It’s Valentine’s Day. When will you show love back {First_Name}?
  • 45% OFF Coupon Expires in 12 hrs, {First_Name}.
  • {First_Name}, Treat Your Sweetheart @50% OFF
  • {First_Name}, Buy what you want. We are not judging!
  • A Little Self-Love this Valentine’s Day, {First_Name}? 
  • Roses are Red. Violets are Blue. Here’s Your 20% OFF Coupon, Shiny & New!
  • {First_Name}, What to give your sweetheart on Valentine’s Day?
  • So you decided yet on the gift, {First_Name}?

Valentine’s Day Email Subject Line Tips

Here are some optimizations that you can implement to improve your tagline ideas. Think of these as guidelines, if you will.

  1. Keep the Subject line copy short—Ideally 50 characters or less. Keeping the subject message short also helps display it correctly without clipping on mobile devices.
  2. Personalize the subject line with relevancy—for example, the prospect’s first name.
  3. Include scarcity if applicable.
  4. Inject urgency through curiosity and a deadline.
  5. Mention incentives or benefit clearly. For example, FREE Shipping on all orders over $49. Only for Today.
  6. Avoid spam words such as “Offer,” “Guarantee,” “Best price,” “Cost,” “$,” and others.
  7. Include emojis 😀
  8. Keep the subject line relevant to the occasion (Valentine’s day) and your offer. Do not force the issue.

Overall, get creative with your overall marketing slogans (come up with a slogan if you don’t have one already). Funny phrases or pop culture—whatever you think will rock your prospect’s boat!

What to look for in Valentine’s Day Email Marketing Tool?

Let’s face it. 

No one really looks forward to using an email marketing tool that promises all the bells and whistles but is complex and cumbersome to use. Instead, you want something easy and almost intuitive to use daily.

Secondly, setting up automation and complex workflows should be pretty easy, with excellent product support by the side, should you need it.

Thirdly, it would be great to have inbuilt, ready-to-send high-converting templates, so you don’t have to worry about sitting down and designing them!

For example, you can grab this one FOR FREE and enjoy an easy workflow:


For all of these above reasons, we recommend Sender. In-built email design tools make it a breeze to build emails quickly and efficiently using simple drag-and-drop editing. Also included are responsive pre-designed email newsletter templates that make it extremely easy for you to send Valentine’s newsletters!

Check out the FREE Forever plan that allows you to send up to 15,000 emails to a maximum of 2,500 Subscribers every month and also includes advanced automation not available in the FREE tiers of other email marketing tools.

Finest Valentines Day Email Subject Lines

Whether you are running an online ecommerce store retailing beauty products or selling high-end real estate, in general, Saint valentine’s day applies to more of your prospects than you’d think.

So, in addition to running your regular advertising campaigns, leverage the power of email campaigns to establish more humane communication links with your prospects, even if you don’t think that Valentine’s day has little or no link to your product or service. 

And speaking of your Valentine’s day email marketing strategy, writing out a great offer and email means nothing if your email will never get opened in an inbox where everyone wants to be your prospect’s Valentine.

So getting your Valentine’s day email subject lines on point is the first way to ensure opens, engagement, and bulging sales!

Also read:
11 Winning Valentine’s Day Email Marketing Examples For You
Best Valentine’s Day Marketing, Advertising & Ideas


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