Reconnect with inactive customers and inspire their next purchase.
Sender’s re-engagement email sequence helps you win back inactive contacts and turn fading interest into renewed engagement.
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A re-engagement email sequence is a set of automated emails sent to subscribers who’ve engaged with your services in the past but haven’t done so in a while. Its goal is to move dormant clients toward conversion by reminding them of the value you offer, addressing hesitation, and giving them a clear next step (like a product recommendation, proof, or a first-time offer).
This re-engagement sequence helps SaaS brands reconnect with inactive users by gradually reminding them of the value the product provides. By combining useful resources, feature highlights, and a final confirmation step, the workflow gives users multiple opportunities to return, reactivate their account, and take the next step toward becoming a paying customer.
This re-engagement sequence helps B2B brands reconnect with inactive subscribers by gradually reminding them of the value your emails provide. By combining helpful resources, insights, and a final confirmation step, the workflow gives contacts multiple chances to re-engage and continue enjoying your brand.
This re-engagement sequence helps ecommerce brands reconnect with inactive customers by reminding them of the value, products, and experiences the brand provides. By combining product highlights, personalized recommendations, exclusive offers, upcoming launches, and a final confirmation step, the workflow gives past customers multiple opportunities to re-engage, return to the store, and make another purchase.
This re-engagement sequence helps event organizers reconnect with inactive attendees by reminding them of the value and experiences their events provide. By combining event highlights, personalized recommendations, upcoming opportunities, and a final confirmation step, the workflow gives past attendees multiple chances to re-engage and register for another event.
This re-engagement sequence helps newsletter and media organizations reconnect with inactive readers by gradually reminding them of the value their content provides. By combining popular stories, personalized recommendations, exclusive insights, and a final confirmation step, the workflow gives readers multiple opportunities to re-engage, renew their interest, and continue receiving your content.
*8 Strategies For Re-Engaging Inactive Subscribers In 2025, Emercury
In Sender’s dashboard, go to the ‘Automations’ tab and click ‘Create new workflow’.
Select Re-engagement sequence by clicking ‘Use this template’.
Click on individual steps in the sequence to modify default images, delay times and messages that align with your brand’s tone.
When you’re happy with your changes, save the sequence and hit ‘Activate’ to launch the re-engagement sequence.
Re-engagement workflow template is ideal for marketers, ecommerce brands, and growing businesses that want to reconnect with subscribers who have stopped engaging with their emails. It’s especially useful for teams looking to automatically revive inactive contacts, increase overall conversion rate, and keep their email list healthy without spending time on manual re-engagement campaigns.
Yes, Sender allows you to target subscribers who haven’t opened your emails for a defined period and send them re-engagement offers automatically. By creating inactivity-based segments, you can trigger campaigns with special discounts, exclusive content, or reminders designed to bring inactive subscribers back and encourage them to engage again.
Sender lets you automate re-engagement campaigns by creating segments based on different inactivity periods, such as 30, 60, or 90 days without opens or clicks. You can then trigger separate automation workflows for each segment, sending tailored messages, reminders, or offers depending on how long the subscriber has been inactive.
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