Reconnect with subscribers who have gone quiet.
Sender’s win-back email sequence helps you automatically re-engage inactive contacts and bring them back with timely, relevant messages.
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A win-back automation sequence is a series of automated emails sent to subscribers who haven’t engaged with your messages for a certain period. Its purpose is to reconnect with inactive contacts, remind them of the value of your brand, and encourage them to return.
This win-back workflow gradually re-engages inactive users by highlighting new features, sharing relevant success stories, and showing how the product can solve their current challenges. By spacing the emails over time and increasing the value of each message, the sequence encourages users to return, explore the platform again, and move closer to reactivation.
This win-back workflow gradually re-engages inactive subscribers with timely reminders, personalized recommendations, and incentives to return. By spacing messages over time and escalating the value of each email, the sequence maximizes the chances of reviving interest while protecting your list quality and deliverability.
This win-back workflow re-engages lapsed shoppers who haven’t ordered in months, moving from a welcome-back incentive through customer-favorite recommendations and a feedback check-in to a final last-chance offer. By spacing the emails over time and escalating the reason to return, the sequence rekindles interest and drives repeat purchases while keeping your list healthy.
This win-back workflow gradually re-engages past attendees by highlighting new event experiences, sharing relatable success stories, and presenting timely opportunities to return. By spacing the emails over time and making each message more compelling, the sequence encourages renewed registrations without overwhelming your audience.
This win-back workflow gradually re-engages inactive readers by showcasing fresh content, highlighting popular stories, and delivering personalized recommendations based on their interests. By spacing the emails over time and making each message increasingly relevant, the sequence encourages readers to return while protecting engagement rates and email deliverability.
*Client WinBack Benchmark Study, 2019
In Sender’s dashboard, go to the Automations tab and click ‘Create new workflow’.
Select the ‘Win-back’ sequence by clicking ‘Use this template’.
Click on individual steps in the sequence to modify default images, delay times and messages that align with your brand’s tone.
When you’re happy with your changes, save the sequence and hit ‘Activate’ to launch the win-back sequence.
This workflow template is designed for marketers, ecommerce stores, and growing businesses that want to re-engage subscribers who have gone quiet. It’s especially helpful for teams aiming to automatically revive inactive contacts, bring customers back with targeted offers, and keep their email list active without spending time on manual follow-ups.
Sender identifies inactive subscribers by tracking engagement metrics such as email opens, clicks, and website activity over a defined period. You can create segments based on inactivity – like subscribers who haven’t opened or clicked any emails in the last 30, 60, or 90 days.
Yes, you can include discount codes, special offers, or limited-time promotions in your win-back emails to encourage inactive subscribers to re-engage. Sender allows you to add personalized content, dynamic fields, and promotional elements to make the offer more relevant and compelling for each recipient.
Yes, Sender allows you to automate a series of reminder or re-engagement emails for subscribers who haven’t opened or clicked your emails for a defined period. By creating inactivity-based segments, you can trigger a win-back sequence that sends timed reminders, special offers, or helpful content to encourage subscribers to engage again.
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