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A webinar email sequence is a series of automated emails sent to registrants before and after a scheduled webinar. Its purpose is to confirm registration, remind attendees about the event, provide important details, and follow up afterward with resources, key takeaways, or replay links to keep the audience engaged.
This webinar registration workflow helps SaaS brands keep registrants engaged before the session and continue nurturing them afterward. Timely reminders can increase attendance, while post-webinar follow-ups reinforce key product insights, encourage feature adoption, and create opportunities to convert prospects or re-engage existing users.
This email sequence for webinars helps you keep registrants engaged before the B2B event and maintain momentum after it ends. Timely reminders and webinar follow-up email sequence increase attendance, reinforce key takeaways, and create additional opportunities to nurture leads or promote your offer.
This webinar registration workflow helps online stores keep registrants engaged before the event and maintain momentum after it ends. Product launches, VIP shopping events, and how-to sessions all work as webinars, and timely reminders plus a dedicated follow-up for no-shows can lift attendance, reinforce your offer, and turn interest into sales.
This webinar registration workflow helps event organizers keep attendees engaged before the session and maintain momentum after it ends. Timely reminders can increase attendance, while post-event follow-ups reinforce key takeaways, promote future events, and encourage attendees to stay connected with your community.
This webinar registration workflow helps newsletter and media brands keep readers engaged before the event and continue the conversation afterward. Timely reminders can increase attendance, while post-webinar follow-ups reinforce key insights, drive readers back to related content, and create opportunities to grow subscriptions, memberships, or audience loyalty.
In Sender’s dashboard, go to the Automations tab and click ‘Create new workflow’.
Select the ‘Webinar’ sequence by clicking ‘Use this template’.
Click on individual steps in the sequence to modify default images, delay times and messages that align with your brand’s tone.
When you’re happy with your changes, save the sequence and hit ‘Activate’ to launch the webinar sequence.
This workflow template is ideal for marketers, educators, coaches, and businesses that use webinars to generate leads, educate audiences, or promote products. It’s especially useful for teams that want to automate confirmations and reminders, improve attendance rates, and run professional webinar campaigns without manually sending every email.
Yes, Sender allows you to add dynamic content to your emails, including elements like countdown timers for webinars, sales, or limited-time offers. You can also personalize emails with subscriber data, dynamic fields, and conditional content blocks.
Most marketers send 2–4 webinar reminder emails to maximize attendance. A common sequence includes a confirmation email right after registration, a reminder one day before the event, another reminder one hour before, and a final “starting soon” email. With Sender’s automation workflows, you can schedule these reminders automatically to keep registrants engaged and reduce no-shows.
Yes, Sender lets you segment webinar registrants based on subscriber data, behavior, or interests. You can create targeted segments using tags, custom fields, or engagement data and send tailored reminders to each group.
A post-webinar email sequence should run two tracks: one for attendees, one for no-shows. Attendees get the replay link within a few hours, followed by key takeaways and a single CTA – a demo, a resource, or your next event. No-shows get the recording framed as a second chance, not a reminder of what they missed. A few days later, both audiences can merge into the same nurture track. With Sender, you can automate both tracks inside one workflow using behavior-based triggers, no manual segmentation needed.
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