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The cost depends on your chosen best mass texting service. For example, with Sender, you can start reaching your audience for as low as €0.013 per message.
Yes, and No.
Governed by the FCC, the Telephone Consumer Protection Act (TCPA) is the major anti-telemarketing law that regulates SMS marketing in the United States.
It clearly prohibits businesses from sending messages or making phone calls, even to their own customers, without their consent. This holds true even if an individual has long-standing relationships with the company.
Businesses need to obtain explicit consent to add subscribers to their subscription list.
Therefore with consent, you can. But without consent, you can’t even text your own customers who might have bought from you in the past!
Mass texting is perfectly legal for use by both private and public institutions. Schools, universities, and even state and national governments use mass texting to communicate important information to interested parties.
However, be it cold calls or cold SMSes, consumer privacy always comes first.
Therefore every subscriber on your list must subscribe or opt-in using an online or offline form that informs them what they consent to.
Sender is 100% TCPA compliant, so you never have to worry about ever doing SMS marketing incorrectly.
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