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If you send marketing emails to anyone in Canada, Canada’s Anti-Spam Legislation (CASL) applies to you — even if your business sits in New York, London, or Sydney. CASL is widely regarded as the strictest email law in the world, and the penalties prove it: up to $10 million CAD per violation for businesses, and … Continue reading “CASL Compliance: A Complete Guide for Email Marketers (2026)”
The average inbox now delivers 100+ messages a day, with more than half of them getting opened on mobile devices. As email service providers continue to introduce new rules that impact deliverability by affecting design signals, optimizing your email design has become one of the most cost-effective performance levers you can use. The same copy, … Continue reading “Email Design Guide: Principles & Best Practices (2026)”
SMS lands where email and ads can’t reach. While your promotional emails sit unopened in promotions tabs and your retargeting ads scroll past unnoticed, a text message buzzes a phone in a pocket and gets read within 3 minutes. That’s not a marketing claim. That’s just how people use their phones. This guide is for … Continue reading “SMS Marketing Guide: How to Get Started in 2026”
Email is still the highest-ROI channel in marketing — by a wide margin. With over 4.5 billion users worldwide and an average return of $36 for every $1 spent (Litmus), the channel quietly outperforms social, search, and paid combined. But here’s the catch: most marketers don’t have an “email problem.” They have an analytics problem. … Continue reading “Email Analytics: Metrics, Benchmarks & Frameworks to Boost Email ROI”
Every day, malicious actors send billions of emails impersonating brands they don’t own. They forge domains, copy logos, and trick recipients into clicking links or wiring money. The defense isn’t a spam filter — it’s email authentication. Email authentication is the set of standards that proves an email actually came from the domain it claims … Continue reading “Email Authentication: Guide to SPF, DKIM, DMARC, ARC & BIMI”
In the world of email marketing, timing is everything. But timing without context is just noise. Sending a generic “Buy Now” email is okay, but sending an email that says, “Hey, you’re only $10 away from free shipping,” exactly when a user stops browsing? That’s magic. That magic is powered by Custom Events. We are … Continue reading “Custom Events in Sender: Step-by-Step Tutorial and Use Cases”
With Easter just around the corner, we wanted to share some of the egg-citing things we’ve been working on over the past month or so. After all, what better way to start April than with a quick look at what’s new? Ecommerce Reports Now Available on Standard Plan You’ve read that right. Reports that make … Continue reading “Product Update: March, 2026”
With the growing demand for effective digital marketing strategies, choosing the right tools to manage your email marketing is more critical than ever. This page provides an overview of the best email marketing platforms for ecommerce in 2026, comparing their features, pricing, and suitability for different business needs. Whether you’re looking to boost customer engagement … Continue reading “12 Best Email Marketing Platforms for Ecommerce in 2026”
What if you could take all this goodness of WordPress a notch up and launch winning email marketing campaigns in just a few clicks?
In this post, let’s look at some strong Brevo alternatives and see which one you can use for your email marketing strategy.
Strap in, digital enthusiasts! In this article we’re unveiling the keys to transforming your email strategy from chaotic to captivating using the best email marketing automation tools.
While Mailerlite is suitable software for some, there are better marketing automation tools in the market, considering the costs, features, and capabilities. In this blog, we’ll compare the best Mailerlite alternatives.