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Ignas Vieversys

Ignas Vieversys focuses on email deliverability, segmentation, and the technical side of email marketing platforms. He evaluates tools by putting them through real sending conditions, not just surface-level features. His analysis helps marketers understand what's actually happening under the hood and where performance can be improved.
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Articles by Ignas Vieversys

Email Marketing Best Practices: 14 Rules That Work in 2026

  • Email Marketing
  • Sep 08, 2026
  • 43 min read

Let’s ditch the overwhelm and dive into the time-tested email marketing best practices that will have you rocking your campaigns in no time. 

13 Best Customer Onboarding Software Compared (2025)

  • Digital Marketing Tips
  • Nov 28, 2025
  • 35 min read

Automating the customer onboarding process is a game-changer. It’s not just about cutting down on manual work; it’s also about elevating the customer experience right from the get-go.

What Is an SMTP Server? Everything You Need to Know in 2026

  • Email Deliverability
  • Apr 09, 2026
  • 14 min read

Every time you hit send on an email, an SMTP server does the heavy lifting behind the scenes. Simple Mail Transfer Protocol handles the journey from your outbox to your recipient’s inbox, but most people have no idea how it actually works.  If you’ve ever wondered why emails bounce, how to fix delivery issues, or … Continue reading “What Is an SMTP Server? Everything You Need to Know in 2026”

What Is an Email Campaign? Types, Examples & How-To (2026)

  • Email Marketing
  • Sep 04, 2026
  • 25 min read

Everything you always wanted to know about creating effective email marketing campaigns but were afraid to ask.

17 Best Marketing Automation Tools Reviewed (2026)

  • Marketing Automation
  • Apr 10, 2026
  • 41 min read

Marketing automation software helps you automate your marketing efforts and save you time.

13 Best Marketing Automation Workflows That Work (2026)

  • Marketing Automation
  • Feb 23, 2026
  • 25 min read

Marketing automation workflows have become the backbone of digital marketing automation strategy. We don’t like repeating ourselves, but when companies make $5.44* for every $1 they spend on email marketing automation, translating to a return on investment (ROI) of 444%—it’s difficult not to. With businesses seeking efficiency and personalization at scale, understanding how to automate … Continue reading “13 Best Marketing Automation Workflows That Work (2026)”

What Is Email Personalization? Types & Examples (2026)

  • Email Segmentation
  • Sep 01, 2026
  • 14 min read

80% of consumers are more likely to do business with a company that offers personalized experience. You wouldn’t want to miss such chance, would you?

9 Best Email Template Builders in 2026: Free & Paid, Tested

  • Email Design
  • Aug 26, 2026
  • 29 min read

So many email marketing tools, so hard to choose the best one for your business… To save your time and effort, we have made a list of best email template builders. You just need to choose!

19 Best Form Builders for 2025 (Free & Paid Tested)

  • Lead Generation
  • Mar 02, 2026
  • 34 min read

Many online form builders promise the moon. But how to choose one that suits your online growth goals?

9 Best Omnisend Alternatives for Ecommerce in 2026 (Compared)

  • Email Marketing
  • Sep 01, 2026
  • 25 min read

While Omnisend has its fans, it’s not a one-size-fits-all solution. That’s why we’ve curated a list of the 10 best Omnisend competitors, highlighting their key features and how they compare.

6 Beehiiv Alternatives to Scale Your Newsletter Business (2025)

  • Email Marketing
  • Feb 23, 2026
  • 23 min read

Beehiiv is a relatively new online publishing platform that quickly gained popularity among the creator community. It’s clean, creator-focused, and designed for simplicity.  While Beehiiv nails the basics, I keep hearing about the same problems—limited design control, underwhelming automation, and lack of integration capabilities. That’s what pushed me to explore Beehiiv replacements. Not just based … Continue reading “6 Beehiiv Alternatives to Scale Your Newsletter Business (2025)”

20+ Black Friday Marketing Strategies to Boost Holiday Sales

  • Email Marketing Calendar
  • Nov 11, 2025
  • 20 min read

Forget everything you thought you knew — this is your new guide to a high-impact Black Friday marketing campaigns without breaking the bank.

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Ignas Vieversys focuses on email deliverability, segmentation, and the technical side of email marketing platforms. He evaluates tools by putting them through real sending conditions, not just surface-level features. His analysis helps marketers understand what's actually happening under the hood and where performance can be improved.

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