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Ignas Vieversys

Ignas Vieversys focuses on email deliverability, segmentation, and the technical side of email marketing platforms. He evaluates tools by putting them through real sending conditions, not just surface-level features. His analysis helps marketers understand what's actually happening under the hood and where performance can be improved.
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Articles by Ignas Vieversys

20+ Best Lead Generation Software Tools Reviewed for 2026

  • Lead Generation
  • Aug 05, 2026
  • 36 min read

If cost, features and ease-of-use are important to you when choosing lead generation software, take a look at our list where we have sorted the best free and paid tools.

What Is SMTP Relay? How It Works & Why It Matters [2026]

  • Email Deliverability
  • Apr 09, 2026
  • 10 min read

Every email you send travels through a chain of servers before reaching its destination. SMTP relay is the mechanism that makes this journey possible—forwarding messages from one mail server to another until they arrive in the recipient’s inbox. Without relay, your emails would have nowhere to go beyond your own server. Whether you’re sending transactional … Continue reading “What Is SMTP Relay? How It Works & Why It Matters [2026]”

9 Best Mailgun Alternatives for Transactional Email (2026)

  • Email Deliverability
  • Apr 27, 2026
  • 50 min read

Mailgun’s technical setup requirements and limited built-in marketing tools lead many dev and marketing teams to explore alternatives for transactional email provider. This page compares nine Mailgun Alternatives for 2026, covering platforms suited to different use cases–from developer-focused APIs like Amazon SES to all-in-one solutions like Sender and Brevo.  Each option is assessed on deliverability … Continue reading “9 Best Mailgun Alternatives for Transactional Email (2026)”

Email Marketing Best Practices: 14 Rules That Work in 2026

  • Email Marketing
  • Sep 08, 2026
  • 43 min read

Let’s ditch the overwhelm and dive into the time-tested email marketing best practices that will have you rocking your campaigns in no time. 

13 Best Customer Onboarding Software Compared (2025)

  • Digital Marketing Tips
  • Nov 28, 2025
  • 35 min read

Automating the customer onboarding process is a game-changer. It’s not just about cutting down on manual work; it’s also about elevating the customer experience right from the get-go.

What Is an SMTP Server? Everything You Need to Know in 2026

  • Email Deliverability
  • Apr 09, 2026
  • 14 min read

Every time you hit send on an email, an SMTP server does the heavy lifting behind the scenes. Simple Mail Transfer Protocol handles the journey from your outbox to your recipient’s inbox, but most people have no idea how it actually works.  If you’ve ever wondered why emails bounce, how to fix delivery issues, or … Continue reading “What Is an SMTP Server? Everything You Need to Know in 2026”

What Is an Email Campaign? Types, Examples & How-To (2026)

  • Email Marketing
  • Sep 04, 2026
  • 25 min read

Everything you always wanted to know about creating effective email marketing campaigns but were afraid to ask.

17 Best Marketing Automation Tools Reviewed (2026)

  • Marketing Automation
  • Apr 10, 2026
  • 41 min read

Marketing automation software helps you automate your marketing efforts and save you time.

13 Best Marketing Automation Workflows That Work (2026)

  • Marketing Automation
  • Feb 23, 2026
  • 25 min read

Marketing automation workflows have become the backbone of digital marketing automation strategy. We don’t like repeating ourselves, but when companies make $5.44* for every $1 they spend on email marketing automation, translating to a return on investment (ROI) of 444%—it’s difficult not to. With businesses seeking efficiency and personalization at scale, understanding how to automate … Continue reading “13 Best Marketing Automation Workflows That Work (2026)”

What Is Email Personalization? Types & Examples (2026)

  • Email Segmentation
  • Sep 01, 2026
  • 14 min read

80% of consumers are more likely to do business with a company that offers personalized experience. You wouldn’t want to miss such chance, would you?

10 ActiveCampaign Alternatives That Cost Less (2026)

  • Email Marketing
  • Sep 01, 2026
  • 43 min read

Dissatisfaction with ActiveCampaign’s proposition has led people to look for a robust email marketing automation software that is a viable alternative. 

9 Best Email Template Builders in 2026: Free & Paid, Tested

  • Email Design
  • Aug 26, 2026
  • 29 min read

So many email marketing tools, so hard to choose the best one for your business… To save your time and effort, we have made a list of best email template builders. You just need to choose!

Simple email marketing with affordable pricing
  • Premium features included
  • No hidden costs or usage limits
  • Scale from startup to enterprise
Simple email builder illustration