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Ignas Vieversys

Ignas Vieversys focuses on email deliverability, segmentation, and the technical side of email marketing platforms. He evaluates tools by putting them through real sending conditions, not just surface-level features. His analysis helps marketers understand what's actually happening under the hood and where performance can be improved.
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Articles by Ignas Vieversys

23 Email Marketing Examples That Drive Results in 2025

  • Email Content Ideas
  • Dec 05, 2025
  • 37 min read

In this blog, let’s look at how businesses use email to grow their business. We’ll also share relevant email marketing templates and tips to help you get started.

24 Best Lead Generation Software Tools Reviewed for 2026

  • Software Overviews
  • Mar 04, 2026
  • 36 min read

If cost, features and ease-of-use are important to you when choosing lead generation software, take a look at our list where we have sorted the best free and paid tools.

What Is SMTP Relay? How It Works & Why It Matters [2026]

  • Digital Marketing Tips
  • Apr 09, 2026
  • 10 min read

Every email you send travels through a chain of servers before reaching its destination. SMTP relay is the mechanism that makes this journey possible—forwarding messages from one mail server to another until they arrive in the recipient’s inbox. Without relay, your emails would have nowhere to go beyond your own server. Whether you’re sending transactional … Continue reading “What Is SMTP Relay? How It Works & Why It Matters [2026]”

11 Best HubSpot Alternatives for Email Marketing & CRM (2025)

  • Alternative Solutions
  • Mar 05, 2026
  • 26 min read

If you don’t find HubSpot relevant because of the cost, feature limitations, scalability, or user experience, try these alternative tools.

9 Best Mailgun Alternatives for Transactional Email (2026)

  • Alternative Solutions
  • Apr 27, 2026
  • 50 min read

Mailgun’s technical setup requirements and limited built-in marketing tools lead many dev and marketing teams to explore alternatives for transactional email provider. This page compares nine Mailgun Alternatives for 2026, covering platforms suited to different use cases–from developer-focused APIs like Amazon SES to all-in-one solutions like Sender and Brevo.  Each option is assessed on deliverability … Continue reading “9 Best Mailgun Alternatives for Transactional Email (2026)”

Email Marketing Best Practices: 14 Proven Strategies for 2025

  • Email Marketing
  • Nov 28, 2025
  • 40 min read

Let’s ditch the overwhelm and dive into the time-tested email marketing best practices that will have you rocking your campaigns in no time. 

13 Best Customer Onboarding Software Compared (2025)

  • Software Overviews
  • Nov 28, 2025
  • 35 min read

Automating the customer onboarding process is a game-changer. It’s not just about cutting down on manual work; it’s also about elevating the customer experience right from the get-go.

What Is an SMTP Server? Everything You Need to Know in 2026

  • Digital Marketing Tips
  • Apr 09, 2026
  • 14 min read

Every time you hit send on an email, an SMTP server does the heavy lifting behind the scenes. Simple Mail Transfer Protocol handles the journey from your outbox to your recipient’s inbox, but most people have no idea how it actually works.  If you’ve ever wondered why emails bounce, how to fix delivery issues, or … Continue reading “What Is an SMTP Server? Everything You Need to Know in 2026”

14 Best Marketing Automation Tools Reviewed (2026)

  • Software Overviews
  • Apr 10, 2026
  • 35 min read

Marketing automation software helps you automate your marketing efforts and save you time.

13 Best Marketing Automation Workflows That Work (2025)

  • Digital Marketing Tips
  • Feb 23, 2026
  • 24 min read

Marketing automation workflows have become the backbone of digital marketing automation strategy. We don’t like repeating ourselves, but when companies make $5.44* for every $1 they spend on email marketing automation, translating to an ROI of 444%—it’s difficult not to. With businesses seeking efficiency and personalization at scale, understanding how to automate marketing workflows that … Continue reading “13 Best Marketing Automation Workflows That Work (2025)”

What is Email Personalization? The Ultimate Guide for Marketers in 2025

  • Email Marketing
  • Dec 17, 2025
  • 21 min read

80% of consumers are more likely to do business with a company that offers personalized experience. You wouldn’t want to miss such chance, would you?

9 ActiveCampaign Alternatives for Email Automation (2026)

  • Alternative Solutions
  • Apr 15, 2026
  • 28 min read

Dissatisfaction with ActiveCampaign’s proposition has led people to look for a robust email marketing automation software that is a viable alternative. 

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