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Articles by
Ignas Vieversys
Ignas is a copywriter with years of editorial and writing experience, now diving into the exciting world of email marketing. In his free time, you can find him reading about video games, listening to smooth jazz or doing cool jiu-jitsu moves.
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What Is an SMTP Server? Everything You Need to Know in 2025

  • Digital Marketing Tips
  • Nov 28, 2025
  • 13 min read

Every time you hit send on an email, an SMTP server does the heavy lifting behind the scenes. Simple Mail Transfer Protocol handles the journey from your outbox to your recipient’s inbox, but most people have no idea how it actually works.  If you’ve ever wondered why emails bounce, how to fix delivery issues, or … Continue reading “What Is an SMTP Server? Everything You Need to Know in 2025”

13 Best Marketing Automation Tools Reviewed (2026)

  • Software Overviews
  • Feb 06, 2026
  • 33 min read

Marketing automation software helps you automate your marketing efforts and save you time.

13 Best Marketing Automation Workflows That Work (2025)

  • Digital Marketing Tips
  • Nov 21, 2025
  • 24 min read

Marketing automation workflows have become the backbone of digital marketing automation strategy. We don’t like repeating ourselves, but when companies make $5.44* for every $1 they spend on email marketing automation, translating to an ROI of 444%—it’s difficult not to. With businesses seeking efficiency and personalization at scale, understanding how to automate marketing workflows that … Continue reading “13 Best Marketing Automation Workflows That Work (2025)”

What is Email Personalization? The Ultimate Guide for Marketers in 2025

  • Email Marketing Strategies
  • Dec 17, 2025
  • 21 min read

80% of consumers are more likely to do business with a company that offers personalized experience. You wouldn’t want to miss such chance, would you?

9 ActiveCampaign Alternatives for Email Automation (2026)

  • Alternative Solutions
  • Jan 28, 2026
  • 32 min read

Dissatisfaction with ActiveCampaign’s proposition has led people to look for a robust email marketing automation software that is a viable alternative. 

Mailchimp Pricing: What You’ll Actually Pay in 2026

  • Software Overviews
  • Jan 02, 2026
  • 18 min read

Curious about how much Mailchimp might hit your wallet? Recent tweaks in their pricing have left many puzzled about the cost of email marketing. Let’s break down the ins and outs of Mailchimp’s pricing together!

Best Email Marketing Platforms for Ecommerce Stores in 2025

  • Software Overviews
  • Nov 21, 2025
  • 31 min read

Running a successful ecommerce business, whether you sell digital products or physical, means staying connected with your customers at every stage of their journey. From that first welcome email to abandoned cart reminders and post-purchase follow-ups, email marketing remains one of the most effective channels for online retailers. But with so many best email marketing … Continue reading “Best Email Marketing Platforms for Ecommerce Stores in 2025”

11 Best Email Template Builders (Including Free Software)

  • Software Overviews
  • Nov 20, 2025
  • 34 min read

So many email marketing tools, so hard to choose the best one for your business… To save your time and effort, we have made a list of best email template builders. You just need to choose!

11 Best Email Drip Campaign Software for 2025 (Compared)

  • Software Overviews
  • Oct 24, 2025
  • 31 min read

One of the most effective ways to nurture, engage, and move both existing and potential customers is through email marketing — specifically, email drip campaigns.

19 Best Form Builders for 2025 (Free & Paid Tested)

  • Software Overviews
  • Jan 09, 2026
  • 34 min read

Many online form builders promise the moon. But how to choose one that suits your online growth goals?

8 Omnisend Alternatives Worth the Switch (2025)

  • Alternative Solutions
  • Dec 09, 2025
  • 21 min read

While Omnisend has its fans, it’s not a one-size-fits-all solution. That’s why we’ve curated a list of the 10 best Omnisend competitors, highlighting their key features and how they compare.

6 Beehiiv Alternatives to Scale Your Newsletter Business (2025)

  • Alternative Solutions
  • Oct 10, 2025
  • 23 min read

Beehiiv is a relatively new online publishing platform that quickly gained popularity among the creator community. It’s clean, creator-focused, and designed for simplicity.  While Beehiiv nails the basics, I keep hearing about the same problems—limited design control, underwhelming automation, and lack of integration capabilities. That’s what pushed me to explore Beehiiv replacements. Not just based … Continue reading “6 Beehiiv Alternatives to Scale Your Newsletter Business (2025)”

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