An email broadcast or blast sends an email message to many readers on your mailing list. Whether launching new merchandise, announcing a spring campaign, or promoting your e-book, you’re probably starting with an email blast service.
This is an incredibly effective way for companies to get more significant revenue; even bloggers use it to get more traffic to their new traffic.
In this blog, we’ll demonstrate how to do an email blast properly and share some email blast examples.
What is an Email Blast?
An email blast is a message sent to a whole or many email lists at once.
These email blasts target all contacts primarily in a mailing list, making these email blast campaigns have a broad reach.
Email blasts are also known as mass emails, broadcast emails, or bulk emails. Here are some reasons why marketers have a bad opinion of email blasts:
- Emails are sent to as many people as possible, no matter if the sender has the right permissions;
- Emails are usually not part of a broader strategy aimed at building a long-term relationship with the customers;
- It usually doesn’t matter who is on the receiving end; what matters is the number of clicks.
Some even feel that email blasts are an obsolete strategy for growing your email list and engaging existing customers or subscribers. There’s some truth in that, but there are ways to use email blasts to effectively engage potential customers.
Are Email Blasts Old-Fashioned?
Email blasts are known for delivering messages to many people; some consider it an old-fashioned way to receive communication. You must also be confused about the difference between an email blast and an email marketing campaign. Both sound similar. But there are some striking differences between the two.
Email campaigns are part of your email marketing strategy and are personalized, customized, and sent at a strategic time. A lot of thought, planning, and insights go into creating and sending an email campaign.
On the other hand, email blasts are more like mass emails sent to the entire list without personalization or customer segmentation. You can think of them as mass-market promotions that everyone is to receive and use.
|1) Emails are sent to the entire email list, in batches or all at once
2) Emails are not segmented and personalized
3) Sent simultaneously to everyone without considering where the readers are located
|1) Sent to a targeted or segmented audience
2) Personalized to reflect the subscribers’ needs
3) Sent according to the recipient’s time zone and according to their past behavior
For the same reasons, blast emails can sometimes be highly irrelevant for the recipient, giving them the tag of being ‘old fashioned’. Here are some reasons:
- Email Blasts are Unexpected: Blast emails are unexpected and can breed natural resistance from the recipients. People get hundreds of emails daily, so if they have something they don’t expect to see, they automatically delete it. Email blasts are different from personalized email campaigns, which people on your mailing list expect to receive in the first place.
- Email Blasts are Unsegmented: When sending email blasts, most companies use entire mailing lists without categorizing the recipients into behavioral or unique segments. They fail to target the recipients’ needs and interests and cater to their unique requirements.
- Email Blasts are Not Personalized: Since they’re crafted as mass marketing messages, email blasts lack any form of personalization. Such emails end up feeling like spam to the recipients. Therefore, they have low open and engagement rates.
Despite their shortcomings, email blasts are not dead. Your inbox can vouch for that. No matter how much we deny it, there’s a demand to send email blasts correctly.
11 Email Blast Examples
If you want to start sending email blasts but are confused about where to start, here are a few examples for your email marketing campaigns. Feel free to use the elements or design as your email blast inspiration or start from scratch after checking these out.
Flash Sale Announcement Blast by Ipsy
Flash sales are a great reason to send an email blast to your subscriber list. Take a look at the flash sale email blast by Ipsy:
Subject line: ⚠️Flash Sale closes soon… ⏱️to stock up
The simple emailer has a giant clock designed as a star as if telling users not to lose this shiny opportunity to grab their favorite products before the sale ends. The email copy, too, reminds them to hurry and grab their favorites at special prices in the flash sale. The CTA button in a contrasting color stands out from the rest of the email.
- Keep the email short and straightforward;
- Add interactive elements like countdown timers to flash sale email blasts;
- Add a CTA button in a contrasting color to the rest of the email.
New Product Launch Blast by Carbon38
Scheduling an email blast on a new product launch is a nice tactic to generate interest in your product. Many brands plan elaborate automation campaigns weeks before the actual launch. Here’s a product launch email blast by Carbon38:
Subject line: JUST LAUNCHED 🐾 THE CANINE COLLECTION
The email looks attractive with its bright colors. The subject line explains exactly what to expect inside. The email copy and header image are witty enough to keep people scrolling, check out the offering, and click on the CTA.
- Keep your email blasts attractive and colorful;
- Use emojis in subject lines;
- Add a dash of humor or personality to your email copy.
New Feature Email Blast by Canva
Scheduling an email blast before and during the launch of a new feature can speed up user adoption.
When Canva was about to drop their new ‘Magic’ feature, they smartly scheduled an email blast to get users buzzing. The subject line? “Ready for Magic.” Intriguing, right?
Subject line: Ready for Magic
The subject line grabs you instantly. You’re curious. Plus, the clean design and a nod to a previous feature make you feel like you’re in the know. The kicker? An “add to calendar” CTA. That way, you’re not just reading about the new feature—you’re reminded to try it when it goes live.
- Experiment with subject line to make users curious;
- Create a CTA that increases adoption when you launch the feature;
- Keep the layout and email format simple and minimalist.
Fresh Deal Email Blast by Jomashop
Announcing deals via email blasts is a common tactic. But that doesn’t make it less effective. When done right, as done by Jomashop here, such blasts can increase conversion rates:
Subject line: ATTENTION: Christmas in July PRIME DEALS
The email feels really effective. First, the subject line. It’s got that urgent “ATTENTION” which almost forces you to click. Then, you see this summer-Christmas mash-up that piques your curiosity. Inside, the collection of deals you care about will make anyone curious to click and check out the product.
- Nail the subject line. Make it urgent and irresistible;
- Add product blocks to your deal emails;
- Flaunt how much subscribers will save. It makes clicking through a no-brainer.
Event Campaign Email Blast by Adobe
Event email blasts announce the event details, remind users to join at the right time, or share the speaker lineup. Adobe’s not just good at making creative software; they also know how to get you pumped for an event. Let’s look at their event email blast sent just a day before the big show.
Subject line: Tune in Tomorrow at 9 am (PDT) for MAX Online
The subject line is simple: “Tune in Tomorrow at 9 am (PDT) for MAX Online.” No fluff, just a straight-up reminder. Open the email, and you’re met with a headline that gets your blood pumping. They even throw in some new speaker names to increase their curiosity levels. And if someone wants to join, there’s a can’t-miss CTA button for that. They could’ve added the subject of speaker discussion thought to create contextual interest in the minds of recipients.
- Remind recipients about the event in the subject line itself;
- Add a list of speakers or panel discussions to the emailers;
- Add a contextual CTA to the emailer.
Limited Offer Email Blast by FirstCry
Time-sensitive offers are best promoted via FOMO-inducing email blasts. FirstCry uses a great subject line to promote its limited-time deals on its website:
Subject line: 🏃Dash to Grab Flat 50% OFF at Beat the Cl⏰ck Sale
The subject line is a sprint in itself: Emojis? Check. FOMO? Double check.
Open it up, and you’ve got deals and deadlines staring you in the face. They break down the bestsellers, top brands, and categories you should care about, making it a must-check email for all things baby shopping.
- Add emojis in your subject lines;
- Make the offer, discount or deal the star of your email. Don’t bury the deets;
- Make it effortless to browse and buy by adding direct links to product and category pages.
Insights, Promo, and Event by Ace Hotel
Sending an insightful newsletter as an email blast is a great idea to keep your subscribers engaged. Ace Hotel sends a monthly newsletter that includes useful tips, things to do, events in the upcoming month and more.
Subject line: September Goings On
The email unfolds like a miniature magazine, capturing the essence of September and all it has to offer. From the Event of the Month to hidden local gems, Ace Hotel gives you something to look forward to all month. It’s not just info; it’s an invite to a community.
This newsletter is a great example of engaging a community by adding value to their daily lives, something every newsletter and email blast should aim for.
- Keep the theme consistent with your brand values and subscriber’s interests;
- Create different sections for different information within the newsletter;
- Add strategic CTAs that take users to respective pages or sections on your website.
Discover a Feature Newsletter by Bitski
Whenever you launch a new feature, sending an announcement or discovery email to your users is a good idea. Here’s an example of Bitski when they launched the Portfolio View feature on their iOS app:
Subject line: Introducing Portfolio View on Bitski iOS App! 📈
The email cuts right to the chase, showing off the sleek new feature and how you can use it to your advantage. You’re not just hearing about Portfolio View; you’re getting a walkthrough. And if you hit a bump? Their support email is right there, inviting you to get in touch in the final section, which makes the brand approachable.
- Add the feature snapshot at the top of the email;
- Share the use cases and benefits of the new feature from the end-user perspective;
- Add a support email or helpdesk contact to make your brand approachable.
Weekly Event Email Blast by Ami Ami
When you host weekly events or webinars, you must include reminder emails and announcement emails in your strategy. Ami Ami sends a simple yet engaging email blast for their weekly local events.
Subject line: This Saturday! Get crafty with us.🍷
Their email is neat and informative, delivering all the essential details immediately—when, where, and what you’ll be doing. A ‘More Info’ CTA button is also included, perfect for the curious subscriber who wants to learn more about the crafty escapade. As the cherry on top, Ami Ami includes a “special in-person offer,” tantalizing enough for even the busiest bees to consider making time for them.
- Add event details in the email header;
- Add more info CTA taking the recipient to the event landing page;
- Add a promo offer to the email to tempt users to attend the event.
Payday Sale Last Call Newsletter by Lane Bryant
Sending last-minute reminders for payday, annual, flash, or semi-annual sales is a great idea to pump up conversions. Lane Bryant sends the following email blast to subscribers:
Subject line: LAST CHANCE! Stock up before these ✌️ out for six mos
The vibrant red email immediately grabs your attention. The animated header adds an extra layer of engagement. The design features a bold exclamation point at the top, leading down to a grid of special offers. They’ve also incorporated multiple CTAs that guide subscribers to their area of interest, thereby increasing the likelihood of making a sale.
- Incorporate animated elements like GIFs in your email layout;
- Use product tiles or a tiled layout for your email;
- Insert relevant CTAs next to each product tile or section to guide subscribers.
Exciting News and Features by Circles
Sharing news about your latest events, features, or collections via email blast is a great idea for your email marketing strategy, especially if you’ve an engaged community of subscribers. Here’s how Circles shares news and updates in one of its emails:
Subject Line: Circles 2023 Update: New Speakers, Workshops, and Exciting Partnerships!
The email’s inviting sunny hue immediately elevates the mood. Although it primarily focuses on common updates, such as upcoming workshops and new speakers, the tone remains anticipatory and excited.
The email’s content is crisp and to the point, detailing speaker qualifications, fresh workshop offerings, and even an exclusive sweepstakes.
All in all, it’s a well-rounded email that informs, engages, and captivates the reader simultaneously.
- Use an eye-catchy color tone to make regular announcements more interesting;
- For important information, use responsive and easy-to-read layout;
- Surprise and intrigue subscribers whenever you can with a special offer or a giveaway.
Recommendation & Sale Newsletter by Warby Parker
Sending curated recommendations during and before the sale makes your subscribers love you more than before. They feel cared for and are highly likely if your recommendations are on point. Here’s an example of a recommendation newsletter by Warby Parker.
Subject line: Your 2023 frame horoscope
This extended email is specially tailored for readers seeking perfect frames for their new glasses. Each product block includes frames for different zodiac signs. Clever CTA ”Or ignore the signs” leads to the full gallery.
- Share the personalized recommendations straightaway;
- If your email has great content, so let your subscribers know what’s inside straight from the subject line;
- Write special commentary about a deal or recommendation, wherever possible.
Tips and Insights Newsletter by Recess
A themed tips and insights newsletter for your subscribers is a great idea for an email blast. It increases your value and helps you prevent the SPAM folder as you’re not just promoting your products. Here’s an example by Recess:
Subject line: tips for your next party
The email reads like a friendly note from someone who genuinely wants to help you throw an unforgettable party. Even though the brand’s products are embedded into the content, it feels seamlessly integrated rather than forced.
The visual design is appealing, and the product images with handy tips grab attention. The concluding note expressing a wish to get an invite adds a personal touch to the newsletter.
- Pick a helpful theme and create useful newsletters around it;
- Keep the email short and contextual;
- Add products to the tips and discussion wherever possible.
How to Send Effective Email Blast Campaigns?
Companies use email blasts along with email marketing campaigns to promote their product, discounts, etc., primarily because they’re cheap and do the job of passing the message across.
If you’re not a professional marketer, here is a step-by-step guide on how to send an email blast the right way to engage your subscribers:
1. Choose an Email Blast Tool
The first and obvious step is choosing a reliable email blast service provider with all the necessary features. There are hundreds of service providers such as HubSpot, Mailchimp, Omnisend, Moosend, Constant Contact, Sendinblue (and many more) that you can use to create and send email blasts.
Sender is one of the most affordable email marketing solutions. Its in-built marketing tools make it easy to quickly and efficiently create engaging emails, SMS, and popups.
It’s an omnichannel automation feature that supports SMS and email, making it an excellent solution for businesses trying to boost conversion rates by creating compelling customer journeys.
2. Target Your Email List
Email targeting or segmentation is the most crucial aspect of an email blast campaign. Email targeting is dividing your email readers into smaller groups. You can target your email subscribers based on age, geographical location, gender, purchase history, etc.
For example, a spa may create different segments for couples, parents with kids, with different emails.
3. Create a Targeted Blast
After segmenting audiences, it’s time for a message; the next task is to create a targeted email campaign. You can create an email differently depending on the discount offer, promotion, etc.
You can use Sender to start a new blast campaign quickly. Add the essentials — subject line, preview text, from, and email address to get started. In the next step, you can add your email content and design.
4. Create and Personalize Content
This is the most important step in creating your email blast campaign. Once you finalize the basics of the email blast, you will have to start working towards creating your email content. The first step is usually writing the email copy, but you can even start working from a pre-designed email template.
Sender has a drag-and-drop email design builder with a vast library of readymade design templates. All you need to do is pick a design template, start customizing it using your logo and brand guidelines, and easily create content for your email blast.
While you’re writing the actual content for the blast, keep the following things in mind:
- Keep your email short and sweet.
- Have a clear thought (and idea) in mind about what you want to promote to the audience;
- Use the knowledge of your audience’s interests, likes, and dislikes to personalize your email header, content, and even design;
- Add flavor and personality to your email copy by adding references you know your audience would understand;
- Keep the focus on adding value (or announcing a special offer) throughout the email;
- Spend extra time writing CTA button messages in your emails.
5. Create Catchy Email Blast Subject Lines
Your email should grab attention, not just go into a dark hole of unread emails in your subscriber’s inbox. So, the email blast needn’t be completely generic. Instead, you can send a personalized email blast by focusing on the email subject lines.
A compelling subject line grabs attention and persuades users to open your email. Spend much time writing strong, clear, and convincing subject lines. Because if the user doesn’t open your email blast, all your efforts go to waste.
Your subject line should be catchy, attention-grabbing, and meaningful. Avoid cliché phrases and overly generic one-liners. Instead, write a subject line that makes the recipient curious or gives them a reason to respond.
You can also personalize your subject lines by adding custom field information (like the first name) to your subject line when you create an email blast using Sender.
Add their first name, last name, or anything else within the subject line to grab the attention and stand out in a crowded inbox.
6. Send Email Blast Campaign
After creating a targeted newsletter blast, your next task should be to conduct deliverability tests. With this practice, you can address spammy content before blasting users with unnecessary hassle and prevent chances of unsubscribing.
Send a test email to yourself to carry out a delivery test and ensure the email is responsive and displays correctly in the receiver’s inbox.
Schedule email delivery to maximize the impact of the email blast, as it will be sent automatically at a given time. By testing the responsiveness beforehand and scheduling the email, you ensure no loose ends when sending the email.
7. Track & Measure Results
Sending an email does not mean that your work is complete. After sending your email campaign, you need to measure your results and see how the recipients reacted. The difficulty with an email blast is achieving great deliverability.
You can use the tracking dashboard in your email marketing tool, like Sender, to understand how many users opened, clicked, or ignored your email blast.
If many users ignore your blast and others unsubscribe, you must work on your email content, list, and deliverability again.
Here are some proven methods to improve email deliverability:
- Make your emails useful, relevant, and engaging;
- Create catchy subject lines;
- Update your email list periodically and remove invalid email addresses, etc.;
- Maintain a consistent frequency when sending your email blasts;
- Find the best time to send an email blast based on your audience’s engagement rates.
Improving Email Blasts Over Time
Email blasts are an excellent opportunity to engage with your existing subscribers and create a solid brand recall. If you’re looking for tips and examples of how to get the most out of email blasts, here are some best practices:
- Planning and strategy. This process involves identifying and documenting your target audience and defining goals and objectives. You must ask yourself, what are you trying to achieve with an email blast, how will your target audience react to the email, what action do you want your audience to take from an email blast, and how will you measure success? All these answers will help you plan your email content strategically and take a personalized approach to email blasts;
- Design and layout. It’s important to have a good email design, layout, and structure. You should pick a responsive template, as statistics show that most of your audience uses mobile devices to open emails, and people get more frustrated by unresponsive emails than ever. Add images to your email blast, avoid using more than one font family and break down your emails using headers, footers, and subheaders. This ensures your email looks more organized and helps your recipients understand the content;
- List building and management. There are a lot of things that can affect your email blast performance — the quality of your email list, reputation of your email marketing service, features of email marketing software, or the size of your mailing list. So, you must document your list-building goals, segment your email list, and set smart filter rules based on online behavior or activity to keep your list clean;
- Sending and testing. Test your campaign by running A/B tests to determine which elements work best. For example, the best subject lines will get more opens and clicks than others. You can test different variations and determine which message converts better using A/B testing. Find the best day to send an email blast before scheduling. Craft an attention-grabbing subject line, add an engaging preview text and track relevant metrics to measure success;
- Find the best times to send email blasts. If you don’t send it on the correct day and time, your email blasts may be buried within a sea of other email blasts and messages and will never be seen. Emailing at the wrong time could also make you lose valuable leads and prospects. So, always test your email blasts and optimize the send timing based on subscribers’ activity, engagement, or time zones. You can track email engagement throughout the day and schedule your email blasts when you receive high open rates, clickthrough rates, and click-to-open rates;
- Personalize your email blasts. Personalization helps you stand out in a crowded inbox. Also, it adds relevance and context to otherwise ‘boring’ and ‘irritating’ email blasts. Use your prospect’s first name to personalize the subject line, create an email copy based on user behavior or online activity as per your segmentation strategy, and add dynamic fields within your email copy to address the pain points or appeal to the desires of your subscribers.
Whenever planning an email blast campaign, you must keep the golden rules of outreach in mind. Here are the most important ones from this blog post:
- Always add context and try to personalize your email blast by segmenting your audience;
- Test your subject lines, email copy, and offer with a small list before sending an email broadcast at scale;
- Use a marketing automation tool to schedule your email blast campaigns;
- Never send an unsolicited email blast to subscribers who never asked for it.
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.