20+ Follow-Up Email Examples & How to Write a Good Template

Sep 25, 2023 - By Camilla Mackeviciute

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As you probably already know, emails are an effective way to interact with the audience and increase sales. You’re most definitely sending promotional and transactional emails, but is that enough? People might forget your offer during their busy day, and they need an extra nudge to act. Or it could be worse – with all inboxes overflowing, your email might get lost in the sea of them and NEVER. BE. READ. 

Now, let’s stop pretending to be drama queens and talk about a solution to ease this problem – follow-up emails. In this blog post, we’ll tell you everything you need to craft an effective one. Let’s dive in!

What is a Follow-Up Email?

It’s a message sent to a user with whom there’s already been at least one interaction. Each of us has received it at least once. Usually, it’s a follow-up to a previous email. And guess what? It works! Sending multiple emails with specific offers to the same person actually doubles the number of responses.

If you’ve sent an email to a specific person but didn’t receive a response or interaction, don’t worry – you can keep the conversation going!

The content of your next message might include:

  • Sharing additional information to the previous topic;
  • Introducing a new aspect of your product or service;
  • Offering a special discount;
  • Inviting them to a webinar or event, etc.

Sending follow-up emails is crucial if you want to boost engagement and lay the foundation for lasting relationships. Oh, and also, if you want to generate more sales.

Why People Don’t Respond to Emails: Common Reasons

Ever wondered why your well-crafted emails didn’t get much attention? Let’s delve into some reasons why it might’ve happened:

  • Email overload. These days inboxes are flooded with emails, making it challenging for yours to be seen. 
  • Lack of clarity. Unclear subject lines and vague email content might be the reason why your audience doesn’t engage with your email – click on links or even open the email itself.
  • Suspicious sender. If your sender name appears unfamiliar or resembles spam, recipients might be cautious about engaging with your email.
  • Too much text. No one has time to read novels from their inboxes, so if your email is too long, it won’t get the engagement you desire. Make sure it’s to the point, succinct and compelling.
  • No CTA (call to action). A great CTA is one of the most important things to do when crafting an email – it’s the guidance to the reader. What do you want them to do?

Make sure your emails are engaging, relevant to your audience, and concise – that way, you’ll create powerful emails that engage your audience and create meaningful communication.

How to Write a Follow-Up Email?

Creating a compelling follow-up email requires a strategic approach and several key steps to ensure its effectiveness:

  • Create context. Dont forget to remind your audience what your previous message was. Introduce the context in the opening line and give a gentle nudge to check the previous email. 
  • Personalize. Personalization enhances the sense of relevance and increases the likelihood of capturing the reader’s attention.
  • Provide value. Increase the appeal of your follow-up email by making the initial offer even better or introducing a new one. Consider discounts, exclusive deals, or anything else that might intrigue and benefit the recipient.
  • Explain why you’re following up. Briefly clarify why you’re resending a similar email – be clear and transparent about the reasoning.
  • Use user-centric language. Focus on recipients and make them feel like the most important person in the world by addressing their needs and interests.
  • Add a clear CTA. Make sure it’s convenient for the recipient to take the desired step with a simple click – compelling and obvious CTA.

Once you’ve written the best follow-up email, it’s time to set up the triggered automation. Instead of sending one email at a time, you can set up automated follow-up emails based on time and behavior triggers. 

With email marketing tools like Sender, you can do it in minutes: 


Following Up Email Examples

If you’re looking for the easiest way to send follow-up emails, we’ve got you covered! If copywriting isn’t your forte, here are a few ready-to-use follow-up email templates for you: 

Polite Follow Up Email Sample

Subject line: Checking in – How Can We Help?

Hi [Name],

We just wanted to see how things are going – to revisit our recent conversation about [topic]. Your insights matter to us. Could you take a moment and share some feedback with us? 

Your satisfaction is our priority, so let us know if you need any help! 

Warm regards,
[Your Name]

Follow Up Email Sample After No Response

Subject line: Seeking Your Valued Input

Hi [Name],

I appreciate your time in considering [topic], and I really liked our earlier discussion. I’m following up because we’re eager to know your thoughts and answer any questions you might have. 

Can’t wait to hear your perspective! 

Best regards,
[Your Name]

Gentle Follow Up Email Sample

Subject line: Friendly Nudge: [Subject]

Hi [Name],

Just a quick message regarding [subject]. We’re keen to ensure you have everything you need to make a decision. Feel free to reach out if there’s any info we can provide!

[Your Name]

I Would Like to Follow Up on My Previous Email

Subject line: Continuing our conversation, [Name]

Hi [Name],

I hope you’re doing great! I’m super excited to continue our discussion about [topic]. Your insights are pivotal, and I’m eager to move forward together. Let me know your thoughts! 

[Your Name]

Inquiry Follow Up Email Template

Subject line: Seeking expert’s opinion: Let’s meet!

Wow, [Name], your insight in [topic] stood out! Could we discuss it further? It could be incredibly valuable to us. Let me know when we can schedule a meeting!

Thank you in advance.

[Your Name]

Proposal Follow Up

Subject line: Refining our proposal: your input?

Hi [Name],

We hope you’re as enthusiastic about our [proposal/strategy] as we are. Your input could make it even better. Let’s collaborate to craft the perfect solution!

Waiting for your response!

Best regards,
[Your Name]

Invoice Follow Up Email Template

Subject line: Friendly Reminder: Invoice #[Invoice Number]

Hi [Name],

Hoping you’re well. Just a quick reminder about invoice #[Invoice Number] you need to pay until [Date]. If you need any clarity, we’re here to help.

Thank you,
[Your Brand]

Request Follow Up Email Template

Subject line: Your opinions mean a lot!

Hey [Name], 

It was a great discussion we had, and I’m genuinely impressed by your knowledge in [topic]. Could you spare a moment to share your deeper insights? Your perspective could shape our approach, and we can move forward with a better plan.

Thanks in advance!

Best regards,
[Your Name]

Link Building Follow Up Template 

Subject line: Our Collab Would Be Awesome!

Hi [Name],

Just following up on my previous offer: [Offer]. Our collaboration for link building holds exciting potential. 

Let’s exchange ideas and explore together!

Warm regards,
[Your Name]

Job Interview Follow Up Email Templates

Subject line: Reflecting on our conversation

Hey [Name],

Our discussion was insightful, and I appreciate your feedback. Let’s continue our dialogue as we consider the path ahead. Let me know your further thoughts! 

Warm regards,
[Your Name] 

Follow Up Email Template After an Interview

Subject line: Following up on our interview

Hi [Name],

I had a great time during our interview, and I’m really interested in becoming [Position]. I hope you’ll consider me for the role as I’m eager to contribute my skills and experience to [Company].

I hope to hear from you soon!

Warm regards,
[Your Name]

Application Follow Up Email Template

Subject line: Inquiries regarding my application

Hello [Name],

I hope this email finds you well. I’m checking on the status of my application for [Position] at [Company]. Your update on the process would mean a lot, thank you in advance!

Best regards,
[Your Name] 

Sales or Meeting Follow Up Email Template

Subject line: Following up on our meeting

Hi [Name],

Our meeting ignited some ideas in my head. Let me know if you’d be interested in further discussion, and let’s delve deeper into how our synergy can bring mutual benefits!

[Your Name]

Business Follow Up Email Template

Subject line: Let’s talk about our vision!

Hi [Name],

Our discussion was amazing and really resonated with me. There’s untapped potential in our ideas. Let’s chart the path forward together. Let me know the time you’re available for another chat, thanks!

Best regards,
[Your Name]

Also read: 20 Business Email Examples & Professional Templates

Follow Up Email Template to Client

Subject line: What are your thoughts on [Topic]?

Hello [Name],

Our recent partnership is invaluable to us. Your opinion and insights are too. We’d appreciate if you’d share your feedback with us. 

Also, if you have any questions or need help, we’re one email away!

Warm regards,
[Your Name]

Trade Show Follow Up Email Template

Subject line: Beyond [Event Name]: Exploring Together

Hey [Name],

Meeting you at [Event Name] was fantastic. Let’s carry the excitement forward and explore ways to collaborate. It would be a blast!

[Your Name]

Cold Email Follow Up Template

Subject line: Sharing Value & Insights

Hi [Name],

It’s been a while since our first connection, and I’ve found [Resource] beneficial. If you have a moment, let’s reconnect and discuss your thoughts on [Topic].

Looking forward to your response!

Best regards,
[Your Name]

Apartment Follow Up Email Template

Subject line: Envisioning you at [Apartment Name]

Hi [Name], 

Thank you for touring [Apartment Name]. Can you picture yourself in here? If you’re seeking more information or have any questions, please don’t hesitate to contact me, and I’ll be happy to help.

Waiting for your reply!

Best regards,
[Your Name]

Follow Up Email After Apartment Tour 

Subject line: Make [Apartment Name] your new home!

Hello [Name],

It was a pleasure showing you around the apartment. Imagine calling it home… It probably feels so good! If you need more information before deciding, just let me know, and I’ll be happy to answer.

Warm regards,
[Your Name]

Event Follow-Up Template

Subject line: Reliving [Event Name] Together

Hey [Name],

I hope you’re relishing the memories from [Event Name]. As we surely do! It was a blast. Would you like to share your opinion and thoughts about it? We’d LOVE to hear it. 

Thank you in advance,
[Your Name]

Also read: 

Follow Up Email FAQs

1. How Long Should You Wait Before Following Up?

It really depends on the context. Here are the key scenarios for follow-ups: 

Job applications: Wait 1-2 weeks before following up and radiate enthusiasm for the role!
Networking: Give it about 1 week. Express genuine interest.
Sales & Business: Wait a few days. Don’t overdo it with follow-up emails – politely remind your presence.
Meetings: Allow a few days, and then send a friendly reminder.
Customer service: After 24-48 hours, nudge for attention.
Projects: About 1 week works perfectly fine. Make sure to keep the connection strong.

2. How Many Follow-Up Emails Should I Send?

The optional number of follow-up emails varies depending on the situation. Here are the most common scenarios:

Job applications: 1-2 follow-ups.
Networking: 1 follow-up within a week.
Sales & Business: 3-5 follow-ups over a few weeks.
Meetings: 1 follow-up after a few days. 
Customer service: 1-2 follow-ups within 24-48 hours.
Projects: 1 follow-up around 1 week.

3. Can I Automate My Follow-Ups?

Yes, and automating follow-up and other emails is a game-changer. You can set up triggered automated workflows, and that’s it – all your work is done. Never lift a finger to send follow-up emails with email marketing tools like Sender.

Author bio

Conrad from Essay Tigers is a professional blogger, content maker, and freelance writer. He has written many great and valuable posts on a variety of topics. Conrad loves outdoor activities. He believes the fresh air brings him inspiration for new ideas.

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