GetResponse vs Mailchimp: Which Fits Your Marketing Style?

Investing in the right email marketing platform might be one of the smartest moves you’ll make for your business this year.

I’ve spent weeks testing both GetResponse and Mailchimp across various projects, and let me tell you — your choice really does matter, whether you’re just starting out or looking to scale up your marketing strategy.

These two platforms consistently pop up in conversations about email marketing, and for good reason. GetResponse offers an impressive all-in-one toolkit that bundles email campaigns with landing pages, webinars, and automation features without breaking the bank. 

Mailchimp, on the other hand, has built its reputation on sophisticated automation capabilities, tons of integration options, and that signature user-friendly interface that makes it a go-to for growing brands juggling multiple marketing channels.

Throughout this comparison, I’ll walk you through the nitty-gritty of GetResponse vs Mailchimp — from what they’ll cost you to what they can actually do for your business. By the end, you should have a pretty clear picture of which one aligns better with where you want to take your marketing.

GetResponse vs Mailchimp — Quick Comparison

Feature Overview

Strengths & Weaknesses

GetResponse vs Mailchimp — Feature Comparison

GetResponse: The Swiss Army Knife

GetResponse feels like it was built for businesses that want to consolidate their marketing toolkit. It goes beyond just email to include landing pages, webinars, and sales funnels — all under one roof.

I’ve found it particularly valuable for small to mid-sized businesses who don’t want the hassle of juggling multiple platforms or the expense of separate tools for each marketing function.

The interface isn’t the most beautiful I’ve seen, but it’s functional and gets the job done without overwhelming you with options. It hits a sweet spot for marketers who need more than basic email campaigns but aren’t ready for enterprise-level complexity.

Mailchimp: The Sophisticated Marketer’s Choice

Mailchimp has evolved from a simple email platform into a powerful marketing automation engine. It excels at creating personalized customer journeys through advanced segmentation, dynamic content, and behavior-based triggers.

The platform clearly caters to growing brands that prioritize data-driven marketing and want to create highly targeted campaigns across multiple channels.

While Mailchimp tends to get expensive as your subscriber list grows, the investment pays off if you’re leveraging their more advanced features. The analytics and reporting capabilities alone can justify the higher price tag for businesses making decisions based on customer data and campaign performance.

GetResponse vs Mailchimp — What You’ll Actually Pay

The Price-Value Equation

GetResponse maintains a more wallet-friendly pricing structure across all subscriber levels. This makes it particularly appealing for small to mid-sized businesses that want built-in landing pages, conversion funnels, and even webinar hosting without investing in separate tools.

Their pricing scales reasonably while still delivering solid automation and lead generation capabilities.

Mailchimp costs more at almost every tier, but there’s a reason for that premium. You’re paying for deeper automation possibilities, more sophisticated segmentation options, predictive analytics, and a broader integration ecosystem.

It’s better suited for businesses that depend heavily on personalized, data-driven marketing and need advanced reporting to optimize their customer engagement strategies.

GetResponse vs Mailchimp — Free Plan Showdown

Free Plan Reality Check

Both platforms offer free plans that can get you started without spending a dime. 

GetResponse’s free plan is a bit unusual — they give you unlimited emails (which is generous) but severely limit you to one landing page and no automation whatsoever. It’s really only suitable for sending basic newsletters or building your list.

Mailchimp takes a different approach with their free offering. You’re limited to 1,000 emails per month (which isn’t much), but you get unlimited landing pages, signup forms, and even basic single-step automation for things like welcome emails or lead magnet delivery.

Both free plans display company branding on your communications and offer limited support.

If you’re primarily focused on content-heavy newsletters, GetResponse’s unlimited emails might be more valuable. If you need basic automation and want to create multiple landing pages, Mailchimp’s free plan offers more flexibility despite the monthly email cap.

GetResponse vs Mailchimp — Pros & Cons

GetResponse Makes Sense if You…

GetResponse hits the sweet spot for small to mid-sized businesses looking for an affordable all-in-one marketing solution. If you’re trying to reduce the number of tools in your stack while getting solid email marketing, landing pages, and basic automation, it delivers excellent value. 

The webinar functionality is a standout feature if that’s part of your marketing strategy, and the pricing structure won’t punish you as severely when your list grows.

It’s particularly well-suited for content marketers, service-based businesses, and entrepreneurs who want a straightforward platform that handles multiple marketing functions without overwhelming complexity or cost.

Mailchimp is Your Better Bet if You…

Mailchimp shines for growing brands that want to leverage sophisticated automation, deep segmentation, and extensive third-party connections.

If you’re prioritizing data-driven marketing with advanced personalization and multi-channel customer engagement, Mailchimp’s robust feature set justifies its higher price tag.

It’s ideal for ecommerce businesses, established brands with larger marketing budgets, and teams that need powerful reporting and analytics to optimize their campaigns. The platform scales well with your business, though you’ll definitely pay for that growth.

GetResponse vs Mailchimp — What Real Users Are Saying

Overall rating:

4.2

/5

G2:

4.2

Trustpilot:

4.1

Capterra:

4.2

See other alternatives

Overall rating:

3.9

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.5

See other alternatives

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.