7 Best Hubspot Alternatives with Free Competitors Included

Founded in 2006, HubSpot became a household name across the world. And for a good reason – it has almost everything a marketer coming from eCommerce business needs, from CRM and marketing automation to support. And yet, it lacks two things that even larger businesses can be sensitive about – reasonable price and ease of use.

That said, looking for an alternative to HubSpot is more than justifiable, and you came to the right place to find it. But first, let’s discuss the most significant concerns with HubSpot.

Why Consider HubSpot Alternatives?

In reality, HubSpot has three products: Marketing Hub, Service Hub, and customer relationship management (CRM). Each product has an expensive price tag that gets even pricier with each feature added, not to mention the pricey onboarding programs, given how complex HubSpot’s setup is.

Let’s look at the reasons to look for Hubspot alternatives:

• Cost: HubSpot offers a free plan; however, most of the valuable features are available with paid plans that start at $45/month.
• Feature limitations: The platform lacks advanced features or services like deep CRM integration, complex automation workflows, or industry-specific tools.
• Scalability: The platform doesn’t adequately scale to handle increased data volumes, user counts, or marketing automation complexity.
• User experience: Some experienced marketers expressed the need for smoother and more intuitive user experiences seen in other tools. 

Let’s Compare Best HubSpot Alternatives in 2023

Whether you’re already using HubSpot and want to switch, or you’ve only heard of its’ weak points and are considering alternatives, there’s a considerable choice.

In this blog post, together, we’ll explore tools that outstrip HubSpot in price, performance, and overall experience. Namely:

• Sender
• Freshsales
• EngageBay
• Zoho CRM
• GetResponse
• DRIP
• Ontraport

1. Sender – Best HubSpot Alternative for Email Automation

Anyone who’s ever been involved in email marketing will testify that email automation takes a lot off your back. So, while HubSpot’s automation features can do wonders here, the automation journey’s setup can become a challenge on its’ own. 

If you’re tired of wrestling with complicated email automation platforms, Sender is the straightest answer. Powerful features? Check. Human-friendly interface? Double check. And that’s just the tip of it.

• Advanced automation workflows for supercharged targeted messaging;
• Drag-and-drop email editor for quick creation of email masterpieces;
• Detailed analytics to follow up on key metrics and optimize for best results.

Segment your email list to target relevant audiences with laser precision and personalize your messages far beyond just the recipient’s name. Get your emails delivered straight to inboxes thanks to fantastic deliverability. And just in case something doesn’t go along with your plan – trust in the Sender’s support, eager to help any time of the day.

Why is Sender the Best HubSpot Alternative?

If you’re looking for ways to up your email marketing game, Sender is your best team player owning to powerful features and benefits:

• Easy-to-use automation builder for maximizing results without a hassle; 
• Enticing SMS & email marketing campaigns to nurture leads across multiple channels; 
• Lovely customer support with a high satisfaction rate; 
• Human-friendly email builder with great design elements and responsive templates; 
• Generous Free Forever plan with zero restrictions.

Pros & Cons

Pricing: 

• Forever-free pricing plan for up to 2500 subscribers with zero restrictions and feature limits; 
• Paid plans start at $8 monthly for sending up to 30,000 emails.

2. Freshsales – Reasonably Priced CRM Software

A well-functioning CRM software that doesn’t cost an arm and a leg? Say hello to Freshsales. Its’ one-of-a-kind features are destined to revolutionize your customer relationship management without burning a hole in your pocket.

• Contact management for easy tracking of contacts, communication history, and preferences;
• Sales pipeline management that allows you to clearly see your sales process;
• Reporting and analytics offer valuable insights.

If your marketing and sales team can’t be bothered with challenges introduced by CRM anymore, Freshsales software got your back. Keep your inbox in sync with your CRM using email integration. Prioritize the hottest leads with lead scoring. And best of all – do it with a snap of your fingers using Freshsales’ user-friendly interface and customizable workflows.

Refrain from feeling suspicious about their monetary promise too. It is budget-friendly CRM software that doesn’t skimp on features or performance, allowing your inbound marketing efforts to shine.

Why is Freshsales the Best HubSpot Alternative?

CRM doesn’t need to be more difficult than it already is. Nor, expensive according to Freshsales. Here’s what you can expect from their program:

• Cooperative contact management and a centralized database; 
• Attractive sales pipeline management;
• Informative reporting and analytics;
• Seamless email integration;
• Mobile App for CRM data management on the go.

Pros & Cons

Pricing: 

• Free growth plan with limited features but also possibilities to purchase add-ons; 
• Paid plans start at $15/user/month with 1,000 marketing contacts.

3. EngageBay – Best All-in-One Software for SMB

Though juggling multiple tools sounds like a cool party trick, it’s far from fun when it comes to marketing. That’s why EngageBay is serious about making a comprehensive, all-in-one CRM suite available to SMBs for an affordable price. 

• Sales Bay for advanced contact management, real-time updates, and notifications;
• Marketing Bay for managing a variety of marketing channels at once;
• Service Bay for improving communication with customers.

Let’s be honest; just like HubSpot, EngageBay has a lot to bring to the table. Is it a reason to be overwhelmed? With its user-friendly interface, there’s none. It’s designed with SMBs in mind, making it easy to learn and use without hiring a team of tech wizards. 

And if you ever catch yourself blankly staring at one of their tools, their support team is always ready to cut you some slack. Actually, you can hop on its’ LiveChat any time to learn how to get the best of EngageBay’s software.

Why is EngageBay the Best HubSpot Alternative?

HubSpot made its name by offering marketing and sales teams an all-in-one solution. Yet, little did they know that such a strong player would enter the game. Let’s look at what features and benefits EngageBay has to offer:

• Built-in CRM with contact management, marketing automation, and sales pipeline management;
• LiveChat/helpdesk, ticketing, telephone, and appointment scheduling;
• Integration with third-party tools;
• Advanced A/B testing;
• Landing pages and basic email marketing.

Pros & Cons

Pricing: 

• Free plan with limited features for up to 250 contacts; 
• Paid plans with all-in-one access start at $13/user/month with 500 marketing contacts.

4. Zoho CRM – Good All-Rounder

Zoho’s CRM software packs a real punch when it comes to CRM—especially the human part of it. If you want to streamline your customer relationship management and watch your business grow, minus the complexity, plus the support, look no further than Zoho CRM.

• Contact management that provides a centralized hub for all your customer information;
• Sales automation for repetitive tasks from lead management to pipeline tracking;
• Reporting and analytics for reports and key metrics tracking.

CRM journey is a hazardous one. Luckily, Zoho CRM software is designed to accompany your sales and marketing teams in every way. Email integration keeps the inbox in sync with your CRM, ensuring no customer interaction falls through the cracks. Workflow automation helps you breeze through tasks like you would through a park. And with social media engagement features, you can stay connected with your audience.

Another jealousy-inducing feature of Zoho CRM is its’ customizable dashboard that you tailor to your needs. Their support is worth an honorable mention, too – it feels like talking to an old, savvy friend.

Why is Zoho CRM the Best HubSpot Alternative?

Zoho’s slogan is “Your life’s work, powered by our life’s work,” and rightfully so. Here are only a few features and benefits they promise to deliver over the full measure: 

• Advanced automation and customization options;
• Multichannel engagement;
• Analytics, forecasting, and reports;
• Mobile app.

Pros & Cons

Pricing: 

• 15-day free trial of all paid plans; 
• Paid plans start at $14/user/month.

5. GetResponse – Autofunnel Feature and Landing Pages

There are many things GetResponse does well. Yet, there are two things that it does great. First? An auto funnel feature that, once you use it, you’ll never want to come back. Second, landing page builder that’s hard to get enough of. Let’s take a closer look.

• Autofunnel with premade templates, seamless integration, and automated workflows;
• Drag-and-drop landing page builder and in-built A/B testing;
• Email marketing tools for customization, segmentation, automation, and analytics.

But wait, there’s more! To seal the deal, GetResponse also brings in notable features, from hosting webinars that mesmerize your audience to integrating with your favorite CRM tools for seamless data management.

If now GetResponse sounds like something we’ve dreamt up, brace yourself. It also has a user-friendly interface and a responsive support team. Talk about marketing efforts made breezy.

Why is GetResponse the Best HubSpot Alternative?

When there’s a need, there’s a way. When HubSpot doesn’t deliver, there are valuable features offered by GetResponse:

• Autofunnel and automated workflows;
• Advanced landing page builder;
• A set of powerful email marketing tools;
• Seamless integration with third-party tools.

Pros & Cons

Pricing: 

• Free plan with up to 500 contacts, only basic features included; 
• Paid plans with marketing automation included start at $38/month.

6. DRIP – Affordable Email Marketing Automation

A smaller budget isn’t always a death sentence to advanced email marketing campaigns; DRIP’s marketing automation software is here to prove that. It comes to the rescue as an affordable and feature-rich email marketing tool with powerful automation capabilities – now only the sky is your limit.

• Visual workflow builder for creating complex automation sequences;
• Personalization features for dynamic email content;
• Behavioral tracking and segmentation for targeted campaigns.

DRIP’s approach to struggles in automation looks almost personal since its’ solution – a powerful workflow builder for creating complex and highly customized automation sequences – perfectly fits each marketer.

Its’ segmentation feature isn’t far behind either, enabling precise targeting based on specific criteria, such as demographics, behavior, or engagement. 

Why is DRIP the Best HubSpot Alternative?

When it comes to email marketing, a focused approach equals quality. That said, here are the reasons why DRIP could replace HubSpot:

• Automation triggers based on user behavior;
• Advanced personalization, including dynamic content and personalized recommendations; 
• Advanced eCommerce integration;
• Deep data analytics.

Pros & Cons

Pricing: 

• Free 14-day trial is available;
• Paid plan starts at $39 per month for 2500 subscribers and unlimited emails.

7. Ontraport – Personalize Sales Funnels

If it takes 1000 hours to master something, Ontraport puts at least 10x to excel in personalizing your sales funnels. With this powerful CRM and automation platform, personalizing your customer journey and driving conversions becomes hassle-free thanks to powerful tools.

• Advanced automation for delivering targeted messages at the right time;
• Dynamic CRM for advanced customer data and interactions management;
• eCommerce integrations for creating personalized shopping experiences and maximizing revenue.

If you’re a firm believer in the continuous enhancement of marketing and automation efforts, Ontraport is at your service. The robust platform’s features include customizable landing pages, email marketing campaigns, lead scoring, analytics and reporting, and membership site management. All are neatly packed in an intuitive interface that will improve your day.

What about the reason we recommend Ontraport in the first place? Well, its’ drag-and-drop campaign builder makes an important statement by allowing you to create and manage your personalized sales funnels with unbelievable ease. Embrace the power of personalization with Ontraport and watch your conversions soar.

Why is Ontraport the Best HubSpot Alternative?

There are a few things HubSpot still holds over Ontraport’s head. However, the tables turn when it comes to the following:

• Advanced automation options for efficient lead engagement;
• Ability to track interactions across sales, marketing, and customer service;
• Robust segmentation capabilities to target customers or prospects more accurately;
• Quickly measurable key data points to inform better outreach decisions
• Easy integration with other third-party platforms to extend sales and marketing activities.

Pros & Cons

Pricing: 

• Free 14-day trial of any paid plan; 
• Paid plans start at $24/month for up to 500 contacts.

HubSpot Alternatives: Price & Feature Comparison Table

Key Takeaways: HubSpot Alternatives

Given the complex manner of some platforms in this list, also invest time to go through genuine user reviews about customer support.

Also read:

• 16 Best Marketing Automation Tools (Free & Paid Software)
• 11 Best Mailchimp Alternatives for 2023 (Incl. Free Competitors)

Author Bio

Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.