8 Best WordPress Email Marketing Plugins for 2024

Mar 21, 2024 - By Thomas Radavicius

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Email marketing isn’t dead; it’s evolving. In fact, it’s 2x more effective in generating leads than social media and PPC. If you have a WordPress website, the right email marketing plugin can turn your website into an engine for inbound leads and sales. Yet, finding the right tool feels like searching for a needle in a haystack.

Consider this article your roadmap as we’ve analyzed popular email marketing services to bring the eight best WordPress email marketing plugins. So, keep reading; your perfect match is just a few paragraphs away.

What Features to Consider in WordPress Email Marketing Plugins?

An email marketing plugin is the backbone that supports relationship building and helps you turn visitors into loyal fans. So, you want an email marketing tool that’s not just about sending emails but has features to help you build long-term relationships. Here’s what you should look for:

  • Easy integration with email marketing platforms. Your plugin should play nice and feel like plugging in a lamp – simple and illuminating. Pick a solution that connects seamlessly with email marketing services without a headache; 
  • Subscription forms builders. It should let you create eye-catching forms that attract visitors. A good plugin offers drag-and-drop builders for forms that blend in or stand out just as you want; 
  • Automated workflows. Look for a plugin that saves you time by handling recurring marketing tasks like sending welcome emails, follow-ups, etc., based on behavioral triggers; 
  • Ecommerce features. Abandoned cart emails, product recommendations, and transactional messages can boost sales and customer experience without extra effort. The right plugin helps you pump up your email marketing efforts and grow revenue;  
  • Advanced email marketing features. Such features give you the superpowers you didn’t know you needed. A/B testing, segmentation, and detailed analytics help you understand your audience better. This way, every email feels crafted for them, increasing engagement and loyalty.

Top WordPress Email Plugins – A Quick Roundup

PluginOptimal Use CasePricing
SenderBest WordPress and Woocommerce email marketing plugin with automationGenerous free plan for up to 15,000 emails to 2,500 contacts.
Paid plans start from $15/mo.
MailchimpWordPress email marketing plugin with popup builderFree version for up to 500 subscribers and 1000 emails per month.
Paid plans start at $13/mo for 500 contacts and 5,000 emails/mo.
KlaviyoWoocommerce email marketing plugin with Optinmonster integrationFree plan includes up to 250 contacts, 500 emails/mo, and 150 free SMS/ MMS credits. 
Paid plan with only email starts at $20/mo for 500 contacts, 5,000 emails, and 150 free SMS/ MMS credits. 
BrevoWordPress email marketing plugin with a free planFree plan for up to 300 emails daily. 
Paid plan starts at $25/mo and includes 20,000 emails/mo.
Constant ContactWordPress plugin that tracks website behavior and automates campaignsFree trial for sending up to 100 emails. 
Paid plans start at $12/ mo for up to 500 contacts and 12x contact tier sending allowance (500×12=6000 emails per month). 
FluentCRMWordPress email marketing pluginNo free plan.
Paid plan starts from $103/year for a single domain or site; all features included.
OptinMonsterEmail marketing plugin with popup builderNo free plan. 
Paid plans start at $9/ mo for up to 2,500 page views on one website.
NotifyVisitorsWordPress, Wix and WooCommerce email marketing plugin.A feature rich free plan for new users.
Paid plan starts from $60/per month.

9 Best WordPress Email Marketing Plugins

Here’s a list of the best email marketing plugins for running your email campaigns right from your WordPress admin dashboard.

Let’s look at each email marketing service one by one.

Sender – Best WordPress Plugin for Email Marketing

Sender isn’t just another WordPress plugin; it’s a game-changer for small business owners. It transforms your website into a marketing powerhouse. From crafting personalized emails to segmenting audiences for targeted campaigns, Sender equips you with advanced features to supercharge your marketing strategy.

  • Email and SMS marketing;
  • Automation builder; 
  • Audience segmentation.

Ever gotten tired of planning personalized email and text campaigns that address your audience’s needs? 

Sender takes the headache out of email & SMS marketing. Whether you’re announcing a sale, sharing news, or nurturing leads, features like drag-and-drop editor, behavioral segmentation, automation builder, and responsive popups make it easy for small business owners. 

Today, marketing is all about getting the right message to the right person at the right time, and Sender helps you nail it every time. Plus, with a robust free plan that offers generous limits, Sender ensures you’re always ready to connect, engage, and convert your WordPress website visitors into loyal patrons. 


Leverage Sender’s email & SMS automation feature to use specific subscriber actions or pre-defined events to trigger email and SMS campaign flows.

What’s more, design smart popups and newsletter signup forms that not only match the look and feel of your website but also grow your tribe of fans on autopilot.

Sender’s Key Features

  • Custom signup forms;
  • Free templates library;
  • Email segmentation;
  • Seamless integration; 
  • GDPR and TCPA compliant;
  • Advanced analytics.

Sender Pros & Cons

Quick and easy setup No landing page builder
Forever free planFree plan comes with Sender branding
24/7 live chat support

Sender Plans & Pricing

Forever Free Plan$02,500 contacts & 15,000 emails per month
Standard planStarts at $15 per month2,500 contacts & 30,000 emails per month
Professional planStarts at $29 per month2,500 contacts & 60,000 emails per month

Mailchimp – WordPress Email Marketing Plugin with Popup Builder

Mailchimp is a useful WordPress plugin for capturing leads and run email marketing campaigns. It seamlessly integrates with your WordPress site to help you set up engaging popups and grow your email list.

  • Easy to use popup builder; 
  • Drag-and-drop email builder; 
  • Simple UI.

Mailchimp stands out as a WordPress email marketing plugin for several reasons. Firstly, the popup builder is easy to use. Set up a website popup without fuss to start growing an email list. 

Secondly, you can use Mailchimp’s segmentation features and email builder to send automated emails based on how your customers interact with your site. Also, you get detailed reports that help you fine-tune your strategies for better results.

Mailchimp’s Key Features

  • Popup customization;
  • Behavior-based targeting;
  • Detailed analytics;
  • A/B testing options;
  • Email template variety;

Mailchimp Pros & Cons

Intuitive popup builder with ready-to-use templatesFree plan is severely limited 
Appointment booking featureLimited range of pre-built workflows
Email optimizer tool in email builderPoor deliverability 

Mailchimp Plans & Pricing

Free$0/month Up to 500 email subscribers and 1,000 emails per month
Essentials$13/month Up to 500 subscribers and 5,000 emails per month
Standard$20/month Up to 500 subscribers and 6,000 emails per month

Klaviyo – Woocommerce Email Marketing Plugin for Business

Klaviyo is a robust plugin for businesses running ecommerce stores on WordPress. It captures behavioral data to help you optimize your marketing campaigns. Imagine hooking your WooCommerce store with a tool that not only sends emails but also knows your customers’ next moves. That’s Klaviyo for you. 

  • Smart segmentation; 
  • Dynamic content;
  • Comprehensive analytics.

Its seamless integration with WooCommerce and Optinmonster opens a universe where your emails dynamically adapt to your audience’s behavior. Whether through personalized email content, engaging SMS conversations, or leveraging customer reviews, 

Klaviyo offers a comprehensive suite to not just reach but resonate with your audience. You can also track metrics such as the average cart size, average order count, average order value, and more, helping you make data-driven decisions at all times.

Klaviyo’s Key Features

  • Real-time segmentation;
  • Dynamic email content;
  • AI-driven insights;
  • 2-way SMS conversations;
  • Mobile push notifications;
  • Customer reviews integration.

Klaviyo Pros & Cons

Highly intuitive user interface & usabilityExtremely limited free plan
Powerful web tracking systemGets expensive really fast as you scale
Robust, in-depth analytics & insightsSlow customer support 

Klaviyo Plans & Pricing

Free plan$0/monthUp to 250 contacts and 500 emails per month
Email$20/monthUp to 500 contacts and 5,000 emails per month
Email + SMS $35/monthUp to 5000 monthly emails + 1250 SMS/MMS credits per month

Brevo – Email Marketing Solution for Small Businesses

Brevo helps you effortlessly capture leads from your website and engage them with personalized content. You can create and manage campaigns directly from your WordPress dashboard.

  • Multichannel campaigns;
  • Automated deal tracking;
  • One-on-one chat tools.

Whether crafting personalized email campaigns or automating your sales pipeline, Brevo saves time and money. Create engaging email campaigns, manage sales pipelines, and connect with customers through chat and SMS, all in one place. Plus, with the ability to connect with over 150 digital tools, Brevo simplifies workflow and enhances productivity.

Brevo’s Key Features

  • Text & WhatsApp automation tools;
  • A/B testing;
  • Landing page builder;
  • Drag-and-drop builder for signup forms;
  • Pipeline management.

Brevo Pros & Cons

Easy-to-use email builderMarketing automation is only available in the higher plans
Sales CRM feature with leads pipeline managementSplit testing feature is limited
Universal inbox for all customer conversationsLimited email templates

Brevo Plans & Pricing

Free$0/month Unlimited contacts and up to 300 emails per day
Starter$25/monthUnlimited contacts and up to 20,000 emails per month
Business$65/month Unlimited contacts and up to 20,000 emails per month + marketing automation features

Constant Contact – Tracks Website and Automates Campaigns

Constant Contact’s seamless integration with WordPress sites helps capture leads and automate email marketing campaigns directly from your website. 

  • Omnichannel campaigns;
  • Social media integration;
  • Automation flow builder.

The platform focuses on tracking website activity and visitor behavior, letting you personalize campaigns and customer experience across email, text messages, and social media.

You can use it for automating contextual emails or texts at just the right time. So, whether you’re announcing a sale, launching a new product, or just keeping in touch, Constant Contact ensures your message hits home. It’s particularly handy for small businesses aiming to grow their audience without expanding their marketing team.

Constant Contact’s Key Features

  • Behavioral tracking on WordPress website;
  • Automated SMS & email campaigns;
  • Email personalization;
  • List segmentation;
  • A/B testing;
  • Integrations with marketing platforms.

Constant Contact Pros & Cons

Pros Cons
Easy to use and set upNo free version. Can get pricey as your list grows
Social media management toolsCampaign dashboard might be overwhelming for beginners
Built-in CRMOutdated email templates

Constant Contact Plans & Pricing

Lite$12/monthUp to 500 contacts and 12x contact tier allowance
Standard$35/month Up to 500 contacts & 12x contact tier allowance 
Premium$80/monthUp to 500 contacts and 24x contact tier allowance

FluentCRM – Best WordPress Email Marketing CRM Plugin

FluentCRM is a self-hosted email marketing automation plugin for WordPress that helps you manage leads and customers, broadcast email campaigns, automated email flows, and much more without ever having to leave the familiar comfort of your WordPress admin dashboard.

  • Multichannel engagement;
  • Dynamic, personalized discount codes;
  • Pre-built ecommerce workflows.

With FluentCRM, you can easily track and segment your subscribers and customers based on their behavior and engagement to send targeted, personalized emails that are more likely to be opened and acted upon.

Managing targeted email campaigns is easy with powerful FluentCRM capabilities such as including or excluding lists and tags, choosing dynamic segments, or simply filtering out contacts with the help of custom queries. The A/B testing feature tests different subject lines and preheaders to find winners for better open rates and drive more sales.

FluentCRM’s Key Features

  • Email campaign management;
  • Automated email sequences;
  • Smart contact segmentation;
  • 360° subscriber & customer data tracking;
  • A/B testing for subject lines;
  • Email heatmaps.

FluentCRM Pros & Cons

Unlimited contacts & email sendsPer site license
Fixed monthly pricing with unlimited contactsNo premade email templates
A/B testing for email subject linesBeing self-hosted might require a bit more technical know-how for the initial setup

FluentCRM Plans & Pricing

Flat Yearly Pricing$103/yearUse all features for one website
Flat Yearly Pricing$199/yearUse all features for five websites
Flat Yearly Pricing$349/yearUse all features for 50 websites

OptinMonster – Email Marketing Plugin with a Popup Tool Collection

OptinMonster is not just an average email marketing plugin; it’s a collection of popup tools designed to supercharge your WordPress site’s engagement and conversions. Tailored for small business owners eager to expand their email lists and boost sales, OptinMonster converts passive website visitors into active subscribers and customers through engaging email optin forms.

  • A/B testing; 
  • Exit intent technology;
  • Traffic redirection. 

Imagine creating visually stunning popup offers without touching a line of code, thanks to their drag-and-drop builder and 97+ premade templates. It’s not just about looks; OptinMonster allows you to target and personalize your offers with behavior automation, ensuring the right people see the right message at the right time. 

A/B testing lets you ditch the guesswork and see what truly resonates with your audience. And with exit Intent technology, you can capture visitors’ attention right before they leave, turning potential exits into opportunities.

OptinMonster’s Key Features

  • Drag-and-drop builder;
  • 97+ premade templates;
  • Behavior automation targeting;
  • Real-time testing and adjustments;
  • Page-level targeting;

OptinMonster Pros & Cons

Drag-and-drop builder right within WordPress Slow customer response times
Large template library with hundreds of templatesLimited customization options
Context-based and time-based targeting optionsViews-based pricing plans

OptinMonster Plans & Pricing

Basic$9/monthUp to 2,500 page views on 1 WordPress site 
Plus$19/monthUp to 10,000 page views on 2 WordPress sites
Pro$29/monthUp to 25,000 page views on 3 WordPress sites

The popup feature caught your eye? Check out these 11 best form builders for WordPress (including free plugins).

NotifyVisitors — Revenue-Boosting WordPress Email Marketing Plugin

NotifyVisitors is one the best wordpress email plugins. With NotifyVisitors, you get access to an easy-to-use and intuitive email builder that allows you to create highly personalized email campaigns and track the email performance with accuracy.

  • Email automation;
  • Advanced segmentation;
  • Drag-and-drop editor with professional templates.

With its AI-driven email personalization engine, you can craft messages that can be tailored to the interests of your target customers based on their behavior on the site. 

And best of all, NotifyVisitors integrates with third parties for seamless implementation. From email automation to segmentation to data analysis, it’s everything you need in one place for Shopify email marketing success.

NotifyVisitors’ Key Features

  • Automation;
  • Customer data collection and analysis;
  • Interface and analytics;
  • Integration.

NotifyVisitors Pros & Cons

Easy to create and send email campaignsToo many features can overwhelm a new user
Advanced segmentation
Real-time analytics

NotifyVisitors Plans & Pricing

Free$0/monthUp to 1000 contacts and 1000 emails per month 
Standard$60/monthUp to 10,000 contacts and 30,000 email sends
Pro$59/month100,000+ contacts and 300,000+ email sends

Key Takeaways

Now that you’ve explored different email marketing tools pick one that suits your goals. Remember, your WordPress website can help you grow your lead pipeline with the right email marketing plugin. Here’s what you should keep in mind when choosing your plugin:

  • Always take a test run using free versions before picking a paid plugin; 
  • Choose a plugin that helps you manage everything from within the WordPress dashboard; 
  • Look for plugins and solutions with reliable customer support and great integrations.

But wait! We’ve got more roundup articles, that you might be interested in: 

Author bio

Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.

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