While MailerLite has been a popular email service provider for years, many users find themselves searching for alternatives due to its limitations in advanced email marketing automation, inconsistent customer support, and restrictive features for scaling businesses.
If you’re among those looking beyond MailerLite, you’ve come to the right place. In this comprehensive guide, we’ll reveal the 12 best MailerLite alternatives of 2025 that offer superior email templates, intuitive drag-and-drop email builders, and robust ecommerce functionality.
As a team that works directly with startups, ecommerce businesses, and professional bloggers, we’ve thoroughly tested each platform’s user interface, analyzed their Free Forever plan options, and evaluated how they compare to other alternatives.
Continue reading to discover why considering MailerLite alternatives might be the best decision for your business growth strategy this year.
Why Consider MailerLite Alternatives?
Reliability, pricing, and automation capabilities matter when choosing an email marketing service. While MailerLite offers some attractive features, there are legitimate concerns you should consider before committing to their platform.
Many users have reported frustrating experiences with MailerLite across review platforms like G2, Trustpilot, Reddit, and Capterra. The most common complaints include unexpected price increases, confusing billing practices, limited automation features, and deliverability issues that directly impact business performance.
Some users who initially chose Mailerlite as one of the cheap email marketing services have been surprised by hidden costs and overage charges that weren’t clearly communicated upfront. This is particularly challenging for free plan users who scale their operations only to face significant price jumps.
If you’ve encountered these problems with MailerLite, you’re certainly not alone. Here’s what others are noticing:
- Sudden price hikes. Many businesses start with MailerLite for affordability but face unexpected price hikes as their subscriber lists grow, making it costly for scaling businesses;
- Confusing pricing structure. Users often struggle to understand MailerLite’s pricing tiers, which can make it hard to predict costs as their email marketing efforts expand;
- Overage charges. MailerLite charges extra if you slightly exceed your plan limits, leading to surprise costs for businesses with fluctuating subscriber counts.
Beyond pricing, MailerLite also struggles with core email marketing services:
- Basic automation. MailerLite’s automation is too simple for businesses with complex workflows, lacking the flexibility and depth found in more advanced tools;
- Limited segmentation. Marketers seeking precise audience targeting often find MailerLite’s segmentation features too basic for advanced personalization;
- Spam issues. Even with authentication, some MailerLite users report emails landing in spam, impacting deliverability and engagement rates;
- Inconsistent deliverability. High-volume senders often experience inconsistent inbox placement with MailerLite, affecting open rates and campaign performance;
- Missing advanced features. Unlike competitors, MailerLite lacks predictive segmentation, advanced personalization, and multichannel support, limiting growth potential;
- Limited email automation. While MailerLite covers basic automation, it falls short for businesses needing detailed customer journey mapping and multi-step workflows.
Best Mailerlite Alternatives in 2025
So, what’s better than Mailerlite? Sender stands out as the best alternative to MailerLite, offering superior email marketing automation and a more intuitive email builder.
While MailerLite is popular, Sender provides better value with its ecommerce specific features and robust signup forms. Their customer support is exceptional, with quick response times and helpful solutions.
The full list of recommendations include:
- Sender – Best for Effective Email Campaigns
- Omnisend — Best for Omnichannel Marketing Strategies
- Brevo – Best Email Marketing Platform for Ecommerce
- GetResponse – Best for Webinars and Landing Pages
- Aweber – Best Email Marketing Tool for Creators
- Drip – Good Alternative for Email Automation
- Mailchimp – Best for Beginners in Email Marketing
- Constant Contact – Best for Event-based Email Marketing
- Moosend – Best for Budget-friendly Email Automation
- Mailjet – Email Marketing Platform for Newsletters
- ActiveCampaign – Great Email Personalization Features
- Benchmark Email – Best for Responsive Email Designs
Mailerlite Alternatives — A Quick Comparison
Choosing the right email marketing platform often comes down to pricing, features, and scalability.
Below is a quick email marketing pricing comparison of the best alternatives to Mailerlite.
| Platform | Cost | Monthly Emails | Subscribers | Free Plan |
| Sender | Starts at $7/mo | 12,000 | 1,000 | Yes. Free for up to 2,500 subscribers |
| Omnisend | Starts at $16/mo | 6,000 | 500 | Yes. For up to 250 contacts |
| Brevo | Starts at $9/mo | 5,000 | Unlimited | Yes. For up to 300 emails/day |
| GetResponse | Starts at $19/mo | Unlimited | 1,000 | 30-day trial only |
| Aweber | Starts at $12.50/mo | 5,000 | 500 | 14-day trial only |
| Drip | Starts at $39/mo | Unlimited | 2,500+ | No |
| Mailchimp | Starts at $13/mo | 5,000 | 500 | Yes. Free for up to 500 contacts |
| Constant Contact | Starts at $12/mo | 5,000 | 500 | Yes. Trial only for 100 email sends |
| Moosend | Starts at $9/mo | Unlimited | 500 | 30-day trial only |
| Mailjet | Starts at $17/mo | 15,000 | Unlimited | Yes. For up to 1500 contacts |
| ActiveCampaign | Starts at $15/mo | 10,000 | 1,000 | 14-day trial only |
| Benchmark Email | Starts at $15/mo | 7,500 | 500 | Yes. For up to 500 contacts |
12 Best Mailerlite Alternatives (Free & Paid Options)
After digging through user reviews, testing platforms, and listening to the real frustrations of users, one thing is clear—Mailerlite isn’t the best option for email marketing.
If you also have a similar experience, this list is for you. Here are the best alternatives that actually deliver on performance, pricing, and scalability.
Sender — Best for Effective Email Campaigns
If you’re tired of inconsistent results and unexpected costs, Sender is a more predictable, high-performing alternative. With better automation, stronger deliverability, and a free plan that rivals Mailerlite pricing, Sender works amazingly well for growing businesses.
Their user-friendly platform combines powerful segmentation tools, drag-and-drop editors, and detailed analytics to ensure campaigns reach the right audience and generate measurable ROI. Thousands of satisfied marketers have already made the switch.
Sender pricing starts at $7/month for up to 1,000 subscribers | Forever free plan available.
Sender outperforms competitors with powerful segmentation tools that target subscribers based on real behaviors and demographics. Their conversion-focused templates use proven psychological triggers that drive action more effectively than typical alternatives.
Unlike the frustrating surprises you’ll encounter with Mailerlite pricing, Sender gives you transparent pricing with clear subscriber tiers and no hidden fees. This predictability helps businesses that sell digital products forecast their marketing expenses accurately as they grow.
The platform combines these powerful features with straightforward forms and clear analytics that show you exactly how your campaigns perform.
Their intuitive interface makes it easy to build complex automations without technical skills, while their deliverability infrastructure ensures your messages consistently reach inboxes instead of spam folders.
For businesses focused on driving revenue through email, Sender provides an ideal balance of sophisticated capabilities and straightforward implementation.
Standout Features
- Advanced personalization & dynamic content. Send tailored product recommendations and offers based on user behavior—Mailerlite’s basic segmentation can’t match this;
- High deliverability with reputation monitoring. No more emails lost in spam folders. Sender optimizes SPF, DKIM, and IP reputation for better inboxing.
- Premade automation templates. Use a powerful marketing automation dashboard right from day 1, with ready-to-use flows and a visual automation builder.
- Real-time analytics and performance tracking. Get immediate insights on open rates, click-throughs, and conversion metrics with interactive dashboards that help optimize your campaigns on the fly.
Real-World Applications
Sender is hands-down the best choice for businesses that need a reliable email marketing platform with high deliverability rates. With its intuitive interface, comprehensive automation features, and competitive pricing structure, Sender stands out in a crowded marketplace of email service providers. What truly sets Sender apart is its commitment to inbox placement, ensuring your carefully crafted messages actually reach your audience.
For businesses looking to maximize their email marketing ROI without breaking the bank, Sender delivers exceptional value across various industry needs:
- Ecommerce stores. Automate cart recovery, product recommendations, and seasonal sales emails without limits; integrate seamlessly with major shopping platforms to synchronize customer data and purchase history for targeted campaigns;
- Marketing agencies. Set up behavior-triggered follow-ups to nurture leads without worrying about price jumps; manage multiple client accounts from a centralized dashboard with customizable reporting features.
- Small businesses. Access professional templates and simple A/B testing tools that require no technical expertise and high-spends.
Sender vs. Mailerlite
Mailerlite users often outgrow the free plan too quickly and face hidden costs for minor overages. Sender keeps things transparent—no overage charges, no forced upgrades.
Deliverability is another major issue with Mailerlite—emails frequently land in spam folders due to weak sender reputation management. Sender actively monitors email reputation, ensuring high inbox placement.
For businesses looking for affordable, scalable, and results-driven email marketing, Sender isn’t just a Mailerlite alternative—it’s a superior choice.
Omnisend — Best for Omnichannel Marketing Strategies
Mailerlite is fine for simple newsletters, but when it comes to multi-channel automation and advanced segmentation, it falls short. Omnisend offers a smarter, ecommerce-first alternative that integrates email, SMS, and push notifications into a seamless marketing plan.
Their platform enables merchants to create sophisticated customer journeys with powerful targeting capabilities, real-time purchase data synchronization, and conversion-focused templates. Businesses using Omnisend report higher engagement rates and increased revenue from automated campaigns compared to basic email providers.
Omnisend pricing starts at $11/month for up to 500 contacts | Free plan available.
Omnisend brings all your marketing channels together with a unified campaign builder that coordinates messaging across email, SMS, and push notifications. This approach keeps your brand voice consistent and eliminates the disjointed experience customers hate.
Their smart product recommendation engine automatically selects products based on actual customer behavior, delivering much higher conversion rates than other platforms.
Omnisend beats most competitors with their visual workflow builder that creates behavior-triggered journeys with branching paths that respond to customer actions.
Their responsive customer support team shows you exactly how to use these powerful tools for maximum impact. For retailers managing multiple communication channels, Omnisend eliminates the technical complexity and data synchronization issues that typically occur when using separate systems for each channel, providing a unified view of customer engagement across touchpoints.
Standout Features
- Pre-built omnichannel workflows. Unlike Mailerlite’s basic email-only automation, Omnisend allows email, SMS, and push notifications in the same campaign;
- Behavior-based segmentation. Target cart abandoners, repeat buyers, or inactive subscribers with highly personalized messages;
- Revenue attribution & AI insights. Track exactly which messages lead to sales and optimize campaigns accordingly.
- Seamless ecommerce integrations. Direct connections with major platforms like Shopify, WooCommerce, and Magento with product content sync for creating shoppable emails without manual updates.
Real-World Applications
Omnisend excels for ecommerce businesses seeking integrated multi-channel marketing solutions beyond basic email capabilities. With its purpose-built features for online retailers, Omnisend delivers exceptional results through synchronized messaging across email, SMS, push notifications, and more.
Its intuitive workflow builder enables brands to create cohesive customer journeys that feel personal yet automated, while its ecommerce-specific analytics provide actionable insights to optimize campaigns and drive revenue growth.
- D2C brands. Coordinate product launches and promotional campaigns across email, SMS, and web push channels; leverage customer behavior data to create personalized shopping experiences;
- Subscription-based retailers. Build automated lifecycle marketing programs that reduce churn and increase customer lifetime value;
- Seasonal businesses. Schedule coordinated marketing campaigns in advance to maximize holiday and event-based sales.
Omnisend vs. Mailerlite
Mailerlite’s automation is basic at best—users often struggle with limited segmentation options and lack of multi-channel support. Omnisend solves this by combining email, SMS, and push notifications in a single workflow.
Additionally, Mailerlite’s pricing is unpredictable as businesses scale. Omnisend offers flexible pricing without hidden overages while providing more robust features tailored for ecommerce.
Overall, my experience with Omnisend has been good. It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise as your list grows, it’s a solid tool for marketing.
— User review from Capterra
Brevo — Best Email Marketing Platform for Ecommerce
For ecommerce businesses, email marketing is about speed, automation, and conversions. But Mailerlite’s basic automation and segmentation can feel limiting.
Brevo offers a better alternative, with real-time email tracking, powerful segmentation, and a unified inbox for multi-channel engagement. Their comprehensive platform enables businesses to create sophisticated customer journeys across email, SMS, and chat with intuitive workflow builders.
Brevo pricing starts at $8/month for up to 5,000 monthly emails | Free plan available.
Brevo alternatives struggle to match its real-time email tracking that shows you engagement metrics as they happen, letting you optimize campaigns immediately instead of waiting for delayed reports.
Their multi-channel inbox brings all customer interactions from email, SMS, and chat into one place, helping your support team provide consistent responses without jumping between platforms. Brevo’s ecommerce automation workflows for abandoned carts and post-purchase sequences outperform generic email sequences from platforms with inflated pricing.
Their powerful targeting uses actual browsing behavior and purchase history to drive conversions. Brevo includes professional sign-up forms that connect directly to major ecommerce platforms, making it one of the most effective solutions for online retailers.
Their specialized transactional email infrastructure ensures critical purchase confirmations and shipping updates reach customers instantly, maintaining the trust essential for ecommerce success.
Standout Features
- AI-powered segmentation. Unlike Mailerlite’s basic filtering, Brevo segments customers based on behavior, past purchases, and engagement;
- Automated transactional emails. Send order confirmations, cart recovery emails, and special promotions without manual effort;
- Real-time performance analytics. Track deliverability, open rates, and clicks as they happen for better decision-making.
- Multi-channel marketing platform. Seamlessly combine email, SMS, chat, and landing pages in unified campaigns that maintain consistent messaging across all customer touchpoints.
Real-World Applications
Brevo offers a comprehensive marketing solution that combines email, SMS, chat, and CRM capabilities in one powerful platform. With its scalable infrastructure and user-friendly interface, Brevo empowers businesses to create sophisticated marketing campaigns without technical complexity.
For organizations seeking an all-in-one marketing toolkit that grows with their business, Brevo delivers exceptional functionality across various industry needs:
- SaaS companies. Implement automated onboarding sequences that combine email tutorials with timely SMS reminders; track user engagement through the built-in CRM to identify upselling opportunities and reduce churn through targeted communication;
- Professional service firms. Create segmented email campaigns that nurture long-term client relationships; leverage the integrated landing page builder to capture qualified leads and trigger personalized follow-up sequences;
- Online educators. Develop comprehensive student communication plans that blend promotional emails with course reminders and achievement celebrations.
Brevo vs. Mailerlite
Mailerlite users often struggle with emails landing in spam folders due to inconsistent deliverability. Brevo solves this using IP reputation monitoring and sender authentication tools (SPF, DKIM, DMARC) that actually work.
While Mailerlite’s automation is basic and limited, Brevo offers full workflow automation, including order confirmations, abandoned cart recovery, and re-engagement emails. For ecommerce businesses that need CRM integration with great deliverability, Brevo is a far more reliable alternative with powerful email campaign tools.
I’ve had an amazing experience with Brevo! I love the automations, the stats, and the notifications it provides. The double opt-in feature is my favorite, and I use it a lot for easy email subscriptions.
— User review from Capterra
GetResponse — Best for Webinars and Landing Pages
If you want lead generation, automation, and engagement tools in one platform, GetResponse offers a far better alternative than Mailerlite. With built-in webinar hosting and a landing page builder, it becomes a complete marketing solution.
Their all-in-one platform streamlines the entire customer acquisition process, from capturing leads with professional-looking forms to nurturing relationships through sophisticated autoresponders.
GetResponse pricing starts at $13/month for up to 1,000 contacts | 30-day free trial available.
GetResponse eliminates technical headaches with their built-in webinar platform that handles everything from registration to recording without requiring separate software. Their comprehensive funnel builder lets you design complete customer journeys in one place, showing you exactly how each touchpoint contributes to conversions.
The Autoresponder 2.0 system creates dynamic sequences that adapt based on subscriber behavior, delivering content when prospects are most likely to respond.
Unlike many competitors that excel in just one area, GetResponse brings email marketing services, landing pages, webinars, and subscription forms together in one cohesive system. This integration makes it particularly valuable for businesses requiring educational nurturing, without the excessive costs you’ll find with comparable pricing tiers.
Standout Features
- Built-in webinar hosting. Unlike Mailerlite, GetResponse lets you host live or on-demand webinars directly inside the platform;
- AI-optimized landing pages. Smart design features and A/B testing help maximize conversion rates;
- Automated lead nurturing. Behavior-based email sequences and follow-ups help turn attendees into customers.
- Conversion funnel management. Complete sales funnel toolkit with integrated payment processing, signup forms, and sales tracking all in one platform for seamless customer journey optimization.
Real-World Applications
GetResponse stands out as an exceptional marketing platform for businesses leveraging webinars and educational content in their sales strategy. With its robust webinar functionality seamlessly integrated with email marketing and conversion funnels, GetResponse creates a unified ecosystem for knowledge-based businesses to attract, engage, and convert prospects.
For professionals seeking to monetize their expertise through digital channels, GetResponse offers specialized tools tailored to various business models:
- Coaches & course creators. Host webinars, collect signups, and nurture leads through automated email sequences; utilize engagement scoring to identify your most promising prospects and deliver customized content pathways;
- SaaS companies. Drive product demos and engage users with automated follow-up emails; create segmented onboarding flows based on webinar participation to address specific pain points;
- Event marketers. Set up registration pages, email reminders, and post-event engagement with ease; leverage the built-in A/B testing capabilities to optimize conversion rates at each touchpoint.
GetResponse vs. Mailerlite
Mailerlite users have to rely on third-party webinar tools and face limited landing page customization options. GetResponse eliminates this hassle with a built-in webinar platform and a landing page builder. Plus, the social media features (including social media tracking) make it a better package, overall.
Additionally, Mailerlite’s automation is basic and lacks deep behavior-based personalization. GetResponse provides advanced segmentation and AI tools to maximize webinar attendance and post-event follow up emails.
It has an accessible interface that makes it easy for a single person to set up and monitor multiple campaigns at once. The analytics dashboard gives immediate feedback on campaign performance with ease.
— User review from Capterra
AWeber — Best Email Marketing Tool for Creators
Mailerlite is popular among creators, but its inconsistent pricing structure and lack of advanced marketing automation make it frustrating for those who want to scale their audience efficiently.
AWeber provides a better alternative with stronger deliverability, unlimited automation, and a subscriber-friendly pricing model—making it a perfect fit for creators who need simplicity and reliability.
AWeber pricing starts at $12.50/month for up to 500 subscribers | 14-day free trial.
AWeber removes design barriers with 700+ mobile-responsive templates you can customize without coding knowledge. Their platform shines with seamless e-commerce integration that lets creators distribute content directly through email campaigns without separate shopping cart software.
The AI content assistant helps you overcome writer’s block by generating engaging material from simple prompts, solving the consistency challenges that plague many creators.
Unlike other solutions with complex interfaces, AWeber focuses on simplicity without sacrificing power, making it perfect for creators who want results, not technical complexity. Their dedicated team provides personalized guidance that helps optimize your campaigns, beating many alternatives that offer minimal help or charge extra for comparable service.
AWeber is perfect for content creators monetizing their expertise, its specialized tools for digital product delivery and affiliate marketing integration provide essential infrastructure that generic platforms lack.
Standout Features
- AMP for emails. AWeber allows interactive elements like polls and carousels inside emails to boost engagement;
- Premium list segmentation. Creators can tag and organize subscribers by interest, activity, and behavior;
- Curated RSS-to-email feature. Automatically convert blog posts or content updates into newsletters with zero effort.
- 24/7 expert customer support. Access to live email marketing specialists via phone, email, and chat every day of the week, providing personalized guidance for campaigns that most competitors reserve for enterprise plans.
Real-World Applications
AWeber delivers a streamlined email marketing solution ideally suited for content creators and independent publishers seeking to build meaningful connections with their audiences. With its straightforward interface and robust deliverability, AWeber removes technical barriers that often prevent creators from implementing effective email strategies.
For individuals and small teams whose business revolves around content creation, AWeber provides specialized features tailored to these specific needs:
- Bloggers & podcasters. Send automated content updates and segment readers based on preferences; leverage AWeber’s tagging system to track content consumption patterns and deliver increasingly personalized recommendations;
- YouTubers & influencers. Use drip sequences to convert followers into loyal subscribers; create strategic automation pathways that gradually introduce your broader content ecosystem to new subscribers;
- Coaches & digital product sellers. Promote courses, webinars, and paid content with seamless email automation; utilize conversion tracking to identify your most effective messaging and optimize your sales sequences.
AWeber vs. Mailerlite
Mailerlite’s pricing model punishes growing creators—as subscriber lists expand, so do unexpected fees and overages. AWeber, on the other hand, offers predictable pricing with unlimited automation, making it a safer long-term choice.
Another major issue is Mailerlite’s limited email customization. AWeber’s AMP-powered interactive emails, enhanced segmentation, and automation flexibility provide creators with more ways to engage their audience.
I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill.
— User review from Capterra
Drip — Good Alternative for Email Automation
Drip is a better alternative to Mailerlite, offering behavior-based automation, deep segmentation, and ecommerce-first features that help turn email campaigns into revenue-generating machines.
Their platform excels at tracking customer interactions across touchpoints, enabling highly personalized messaging based on browsing history, purchase behavior, and engagement patterns.
With pre-built workflow templates, visual campaign builders, and robust analytics, Drip empowers online retailers to create sophisticated marketing sequences that nurture relationships and drive conversions throughout the customer lifecycle.
Drip pricing starts at $39/month for up to 2,500 subscribers | 14-day free trial.
Drip transforms your marketing with behavior-based automation that creates personalized customer journeys based on real-time actions. This responsive approach delivers messages exactly when they’ll have maximum impact, outperforming the rigid sequences offered by most competitors.
Their revenue attribution connects specific emails directly to sales, solving the “black box” problem that plagues many platforms and letting you optimize based on actual revenue instead of proxy metrics.
Drip’s visual workflow builder makes these powerful capabilities accessible without coding skills, helping small teams implement sophisticated customer journeys. The platform integrates with major ecommerce systems and provides high-converting registration points designed to capture valuable customer data.
Unlike the rigid tiers of other providers, Drip scales smoothly with your business while maintaining access to advanced features that drive measurable growth. Their segmentation engine uses machine learning to identify patterns human marketers might miss.
Standout Features
- Custom behavior triggers. Unlike Mailerlite, Drip can trigger emails based on user activity, abandoned carts, and browsing behavior;
- Dynamic email segmentation. Automatically group subscribers based on engagement, purchase history, and actions—no manual work needed;
- Smart revenue attribution. Tracks exactly how much revenue each email generates, something Mailerlite lacks.
- Ecommerce-specific visual workflows. Purpose-built automation templates designed specifically for online stores with pre-configured purchase paths, product recommendation logic, and order follow-up sequences that integrate directly with your store’s inventory.
Real-World Applications
Drip excels as a specialized ecommerce marketing automation platform designed for businesses seeking data-driven customer journey optimization. With its robust integration capabilities and behavioral tracking, Drip enables merchants to create highly personalized shopping experiences based on real-time customer interactions with your store.
For ecommerce operations focused on maximizing customer lifetime value, Drip offers sophisticated tools tailored to revenue-generating objectives:
- Ecommerce retailers. Automate cart recovery emails, product recommendations, and post-purchase follow-ups; leverage purchase history and browsing behavior to create dynamic customer segments that receive increasingly relevant offers;
- Subscription-based services. Run personalized onboarding sequences and renewal reminders; implement automated retention campaigns triggered by engagement metrics to reduce churn and increase subscriber lifetime value;
- Online marketplaces. Score leads based on behavior and automate sales-driven email sequences.
Drip vs. Mailerlite
Mailerlite’s automation is too basic for serious marketers. It lacks advanced customer journey mapping, real-time segmentation, and deep ecommerce integrations. Drip, on the other hand, allows multi-step workflows that adjust based on behavior, leading to higher engagement and conversions.
Another major limitation is Mailerlite’s limited email analytics and reporting. Drip provides full revenue attribution, allowing businesses to track exactly how much each email contributes to sales. how much each email contributes to sales.
Our overall experience has been excellent. We were really pleased with the extremely high open rate of our latest Broadcast Emails. It was no hassle to upload dozens of new emails and get a message out in a hurry. We also like the integration with our CRM.
— User review from Capterra
Drip sounds good, but not good enough? Here are 8 Drip alternatives for smarter email campaigns.
Mailchimp — Best for Beginners in Email Marketing
Mailerlite often attracts beginners with its simple interface but Mailchimp is a better alternative. It offers a more intuitive drag-and-drop editor and better deliverability for first-time users to send emails without being worried about spam triggers.
Their platform combines user-friendly design tools with powerful backend technology that ensures messages reach inboxes consistently.
Mailchimp pricing starts at $20/month for up to 500 contacts | Free plan available.
Mailchimp makes communication accessible with an intuitive campaign builder that combines simplicity and power, letting beginners create professional emails without technical knowledge.
Their AI content tools generate design elements, subject lines, and copy suggestions based on your brand, helping new marketers overcome the blank-page problem.
Mailchimp stands out from other platforms with comprehensive tutorials that walk you through everything from creating effective conversion points to implementing advanced segmentation. The system handles technical complexities behind the scenes, letting you focus on content and strategy instead of technical details.
While Mailchimp pricing concerns many growing businesses, their beginner-friendly approach beats Mailchimp alternatives that offer lower costs but steeper learning curves and weaker assistance for email marketing newcomers.
Their extensive template library provides proven designs for every industry and goal, eliminating the design barriers that often delay campaigns.
Standout Features
- AI-powered content suggestions. Unlike Mailerlite, Mailchimp suggests subject lines, content ideas, and send times based on AI-driven data;
- Better email editor. Simpler interface with a wider variety of ready-made templates, elements, and design options;
- Free learning resources. Mailchimp provides beginner-focused tutorials and a knowledge base to learn the ropes of email marketing.
- Comprehensive marketing CRM platform. Beyond email, manage your entire customer relationship with audience insights, marketing automation, social media posting, and digital ad management all in one integrated ecosystem.
Real-World Applications
Mailchimp stands as the quintessential entry point for businesses beginning their email marketing journey, offering an intuitive platform that balances simplicity with growth potential. With its recognizable brand and user-friendly interface, Mailchimp removes barriers to entry while providing scalable features that evolve alongside your marketing sophistication.
For organizations prioritizing ease of use and quick implementation, Mailchimp delivers essential functionality tailored to growing businesses:
- Freelancers & small business owners. Set up campaigns without technical expertise; leverage pre-designed templates and straightforward analytics to establish professional client communications and promotional offers;
- Local stores & nonprofits. Send event invites, promotions, and newsletters easily; utilize location-based segmentation to target community members with relevant announcements;
- First-time sellers. Use simple promotional newsletters to build and grow their email list; implement basic automation sequences that welcome new subscribers and showcase products.
Mailchimp vs. Mailerlite
Mailerlite’s interface is simple, but its limitations appear quickly. As soon as businesses need automation, advanced templates, or better segmentation, they outgrow Mailerlite’s free plan and face pricing frustrations.
Mailchimp, while not the cheapest, offers a smoother learning curve, AI-powered suggestions, and beginner-focused automation tools. If you’re just starting with email marketing, Mailchimp is a better option.
My overall experience with Mailchimp has been positive. It’s a well-rounded platform that makes creating and managing email campaigns straightforward and effective. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.
— User review from Capterra
Constant Contact — Best for Event-Based Email Marketing
Mailerlite’s basic automation and segmentation make it difficult to manage event promotions, reminders, and follow-ups effectively. For businesses that rely on event marketing, Constant Contact is a better alternative, offering robust event management tools, RSVP tracking, and seamless email automation designed specifically for events.
Their specialized platform integrates invitation distribution, registration management, and post-event communication in one intuitive system. Constant Contact transforms complex event marketing campaigns into streamlined, measurable processes that consistently drive higher participation rates.
Constant Contact pricing starts at $12/month for up to 500 contacts | Free trial available
Constant Contact dominates event marketing with specialized tools that handle everything from invitation design to ticket sales and attendance tracking, simplifying what would require multiple platforms with generic solutions.
Their RSVP system automatically updates contact records based on registration status and attendance, eliminating the spreadsheet juggling that frustrates event marketers. Their event-specific templates drive significantly higher registrations than generic email layouts, addressing challenges that most competitors ignore.
Constant Contact’s integrated promotion extends your event visibility across channels while maintaining consistent messaging. Their specialized team provides expert event marketing guidance that goes beyond technical help.
While their rates exceed some alternatives, they deliver better value than comparable options when you consider the specialized event features you’d otherwise need multiple platforms to achieve.
Standout Features
- Built-in event registration & RSVP tracking. Unlike Mailerlite, Constant Contact lets users create event pages, collect RSVPs, and manage guest lists easily;
- Automated reminder sequences. Send custom reminders, last-minute updates, and follow-ups based on attendee behavior;
- Ticket sales & payment integration. Sell tickets directly without needing extra plugins or software.
- Social media campaign management. Synchronize your email marketing with social media posting, ad campaigns, and audience targeting across multiple platforms from a single dashboard for cohesive multi-channel marketing.
Real-World Applications
Constant Contact delivers robust event marketing capabilities integrated with email functionality, making it the ideal solution for organizations that regularly host gatherings as part of their engagement strategy. With its comprehensive event management features and straightforward email editor, Constant Contact streamlines the entire event promotion lifecycle from invitation to follow-up.
For organizations that view events as central to their community-building efforts, Constant Contact offers specialized tools tailored to event-centric marketing needs:
- Webinar & conference hosts. Automate registrations, reminders, and post-event follow-ups; utilize customizable registration forms that capture attendee information and preferences, triggering segmented communication flows that maintain engagement before, during, and after your events;
- Nonprofits & Fundraisers. Manage RSVPs and donation-driven email campaigns seamlessly; leverage the platform’s donation tracking capabilities to create targeted acknowledgment sequences and impact reports;
- Local businesses & event planners. Promote workshops, in-store events, and community gatherings without juggling multiple tools; integrate social media promotion with email campaigns to maximize attendance.
Constant Contact vs. Mailerlite
Mailerlite’s lack of event-specific features forces users to rely on external tools for registration, tracking, and reminders. Constant Contact keeps everything in one place, eliminating the need for third-party event platforms.
Additionally, Mailerlite’s automation is too basic for event-driven workflows. Constant Contact automates attendee communication, sends real-time updates, and tracks RSVPs—all within the platform.
Constant Contact has been very useful for e-news, event, and fundraising communication. For the most part the platform is user friendly and intuitive to use. It’s important to keep an eye on the number of contacts in your system and remove any outdated ones because Constant Contact bills by the number of contacts in your account.
— User review from Capterra
Moosend — Best for Budget-Friendly Email Automation
Moosend is a better alternative, offering powerful automation, AI-driven segmentation, and a transparent pricing model that stays affordable even as your list grows.
Their platform combines enterprise-level features with intuitive simplicity, making sophisticated email marketing accessible to businesses of all sizes. With intelligent product recommendations, weather-based triggers, and behavior-tracking capabilities, Moosend enables marketers to create highly personalized campaigns that consistently outperform standard newsletters.
Moosend pricing starts at $9/month for up to 500 contacts | 30-day free trial available.
Moosend eliminates hours of manual work with AI-powered segmentation that automatically identifies patterns in subscriber behavior to create targeted audience groups. Their advanced system can even adjust campaign timing based on local weather conditions for each recipient, dramatically increasing relevance for weather-sensitive products.
Unlike the confusing structure of many competitors, Moosend gives you transparent costs without surprising jumps when you reach arbitrary subscriber thresholds. Their platform includes professionally designed conversion elements that integrate with popular website builders and ecommerce platforms, making subscriber capture simple.
For businesses seeking sophisticated capabilities without premium costs, Moosend beats most alternatives with features that match or exceed more expensive services.
Standout Features
- Unlimited emails on all plans. Unlike Mailerlite, Moosend doesn’t limit the number of emails sent, even on lower-tier plans;
- AI-powered automation & lead scoring. Automate email sequences and prioritize high-value leads based on engagement;
- Pay-as-you-go credits. Businesses can avoid monthly fees and only pay when they send emails, making it highly cost-effective.
- Advanced personalization engine. Create highly customized content with dynamic product recommendations, personalized discounts, and behavioral triggers that adapt to each recipient’s unique interaction history with your brand.
Real-World Applications
Moosend offers an exceptional balance of sophisticated marketing automation and budget-conscious pricing, making advanced email capabilities accessible to growing businesses with limited resources. With its intuitive drag-and-drop editor and pre-built automation templates, Moosend enables marketers to implement complex customer journeys without requiring technical expertise or significant time investment.
For organizations seeking to maximize marketing impact while minimizing costs, Moosend delivers powerful functionality tailored to efficiency-focused businesses:
- Startups & small businesses. Affordably priced plans with pay-as-you-go option and automation features; implement sophisticated marketing workflows typically reserved for enterprise platforms;
- Ecommerce brands. Leverage AI-powered product suggestion algorithms and behavior-triggered recovery campaigns that deliver personalized shopping experiences without requiring the development resources of larger competitors;
- Freelancers & solopreneurs. Budget-friendly plans without losing automation power; create professional client communications and lead nurturing sequences that operate continuously in the background.
Moosend vs. Mailerlite
Mailerlite’s pricing quickly becomes expensive, with overage fees and forced upgrades once you hit subscriber limits. Moosend remains cost-effective with transparent pricing and no hidden fees.
Additionally, Mailerlite’s automation is basic, while Moosend uses AI-driven automation, advanced segmentation, and lead scoring to ensure better personalization and higher conversions. is basic, while Moosend uses AI-driven automation, advanced segmentation, and lead scoring to ensure better personalization and higher conversions.
We have tried a lot of different autoresponders and this has been the best of the lot. You’ve got high-end functions but without the cost of some of the bigger companies. We have been incredibly pleased with the deliverability we have received from Moosend.
— User review from Capterra
Mailjet — Email Marketing Platform for Newsletters
Mailjet offers a better alternative to Mailerlite, providing scalable bulk email sending, collaborative email editing, and high deliverability—without the pricing surprises.
While Mailerlite is popular for newsletters, its limited automation, deliverability concerns, and unclear pricing make Mailjet a better option overall. Their enterprise-grade infrastructure handles massive sending volumes while maintaining inbox placement rates that consistently outperform competitors.
Mailjet pricing starts at $17/month for up to 15,000 monthly emails | Free plan available.
Mailjet speeds up newsletter production with a collaborative editor that lets team members work simultaneously with proper permissions and approval workflows, dramatically accelerating timelines compared to the sequential processes required by most platforms.
Their enterprise-grade sending infrastructure delivers consistent inbox placement even for massive campaigns to millions of recipients, solving deliverability challenges that plague growing publishers. Mailjet automatically handles complex GDPR compliance across subscription interfaces and data storage, eliminating legal risks associated with manual privacy management.
Unlike many competitors that excel in either technical capability or ease of use, Mailjet delivers both while maintaining transparency that beats the escalating tiers of other providers.
Their streamlined approach makes Mailjet particularly valuable for content-driven businesses that need reliable deliverability without sacrificing editorial workflow efficiency.
Standout Features
- Real-time email collaboration. Unlike Mailerlite, Mailjet allows teams to edit and approve newsletters simultaneously;
- High-volume bulk sending. Optimized SMTP relay and scalable infrastructure make sending large email blasts faster and more reliable;
- Dedicated IP & deliverability control. Protects sender reputation and prevents emails from landing in spam.
- Enterprise-grade security compliance. GDPR, SOC 2, and ISO 27001 certified platform with advanced user permissions, API security, and data protection measures designed for large organizations with strict regulatory requirements.
Real-World Applications
Mailjet excels as a robust email delivery platform designed for organizations requiring high-volume sending capabilities with enterprise-grade reliability. With its collaborative workflow features and powerful API, Mailjet enables teams to efficiently create, approve, and dispatch large-scale email campaigns without sacrificing deliverability.
For businesses where email represents a critical, high-frequency communication channel, Mailjet provides specialized infrastructure tailored to sustained email excellence:
- Media & publishing companies. Send daily or weekly newsletters with advanced tracking; leverage Mailjet’s delivery optimization and content management capabilities to distribute time-sensitive content to large subscriber bases;
- Enterprises & large teams. Use collaborative editing tools for seamless email approvals; implement structured workflows with permission controls that enable marketing, legal, and executive stakeholders to efficiently review content;
- Community-based brands. Run newsletter-based product updates and customer engagement campaigns; utilize segmentation capabilities to deliver relevant content to different user cohorts.
Mailjet vs. Mailerlite
Mailerlite’s deliverability issues mean newsletters often land in spam, while Mailjet ensures better inbox placement with IP monitoring and authentication tools.
Additionally, Mailerlite lacks true collaboration tools, forcing teams to work separately on email templates. Mailjet solves this with real-time editing, making it a more efficient platform for newsletters and team-driven campaigns.
I appreciate how simple it is to use. Despite its flaws, the online email editor is helpful. List administration is straightforward. The scenarios are simple to construct and effective. I use Mailjet’s professional servers and am very pleased with the rate of mail delivery.
— User review from Capterra
ActiveCampaign — Great Email Personalization Features
ActiveCampaign is a far better alternative if you’re looking for advanced personalization. With smart personalization, advanced automation, and AI-driven segmentation, ActiveCampaign helps businesses send the right message to the right person at the right time.
Their sophisticated platform leverages machine learning to analyze customer behavior patterns and anticipate needs, enabling truly predictive marketing campaigns.
ActiveCampaign pricing starts at $15/month for up to 1,000 contacts | 14-day free trial available.
ActiveCampaign boosts open rates significantly with predictive sending AI that determines the exact right time to reach individual subscribers based on their past behavior. Their dynamic content system adjusts email elements based on dozens of subscriber variables, creating true one-to-one communication at scale that feels personally crafted.
ActiveCampaign beats all rivals with their comprehensive Customer Experience Automation that coordinates touchpoints across email, site messaging, SMS, and support interactions. This advanced behavior tracking incorporates cross-channel engagement into personalization decisions, creating truly cohesive customer journeys.
While their sophisticated features cost more than basic providers, ActiveCampaign delivers exceptional value compared to similar options when you consider the revenue impact of advanced personalization.
Standout Features
- Predictive sending. ActiveCampaign analyzes subscriber behavior to send emails at the optimal time;
- Dynamic content customization. Automatically adjust email copy, images, and offers based on user preferences and interactions;
- Multi-channel personalization. Use email, SMS, and on-site messages together to create a highly customized experience;
- Advanced CRM integration with sales automation. Seamlessly connect marketing efforts with sales processes through built-in pipeline management, lead scoring, and automated follow-ups that synchronize customer data across departments.
Real-World Applications
ActiveCampaign stands as a premier marketing automation platform for businesses seeking sophisticated personalization powered by customer behavior data. With its comprehensive tracking capabilities and flexible automation builder, ActiveCampaign enables marketers to create dynamic customer experiences that evolve based on individual interactions across multiple touchpoints.
For organizations where customer journey optimization drives revenue growth, ActiveCampaign offers advanced tools tailored to relationship-focused businesses:
- Ecommerce stores. Send personalized product recommendations based on browsing history; implement predictive sending that optimizes email timing based on individual engagement patterns;
- B2B SaaS companies. Automate lead nurturing with behavior-driven email sequences; create sophisticated scoring models that identify sales-ready prospects based on website interactions, content consumption, and product usage patterns;
- Coaches & course creators. Deliver customized learning journeys based on user progress; develop conditional content paths that adapt to student engagement levels.
ActiveCampaign vs. Mailerlite
Mailerlite’s lack of advanced segmentation and automation makes personalization difficult and limited. ActiveCampaign solves this with AI-powered segmentation and behavioral triggers, ensuring highly relevant email delivery.
Additionally, Mailerlite’s automation can’t dynamically adapt to customer behavior. ActiveCampaign creates personalized experiences across multiple channels, making it a more powerful tool for businesses that need true one-to-one email marketing.oss multiple channels, making it a more powerful tool for businesses that need true one-to-one email marketing.
ActiveCampaign has made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allow us to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads to customers
— User review from Capterra
Benchmark Email — Best for Responsive Email Designs
Mailerlite is easy to use, but its email design options are limited. Plus, no email previews make it frustrating for businesses that want polished, mobile-friendly campaigns.
Benchmark Email offers a far better alternative, providing high-quality responsive designs, a drag-and-drop builder, and real-time previews that ensure your emails look perfect on every device.
Benchmark Email pricing starts at $15/month for up to 500 contacts | Free plan available
Benchmark Email eliminates display inconsistencies with their intelligent responsive design engine that automatically optimizes messages across all devices without requiring separate desktop and mobile versions. Their inbox preview testing shows exactly how campaigns will look across 15+ email clients before sending, preventing deliverability problems that damage your reputation and revenue.
Their unique engagement-based design AI analyzes which elements drive the highest engagement with your specific audience and recommends clear improvements.
Unlike most competitors with generic templates, Benchmark engineers their designs specifically for conversion across industries, making them particularly effective for businesses with digital offerings.
Their platform includes smart capture mechanisms with progressive profiling that gathers additional information over time without overwhelming new subscribers.
Standout Features
- Live mobile & desktop previews. Unlike Mailerlite, Benchmark lets you preview how emails will render across different screen sizes in real time;
- Drag-and-drop responsive builder. Intuitive editor with mobile-first templates that adjust dynamically;
- Advanced image editing & video embeds. Customize images, GIFs, and add embedded videos to make emails more interactive;
- Robust inbox testing and spam analysis. Pre-send email validation across 15+ popular email clients and devices with comprehensive spam scoring that identifies potential deliverability issues before campaigns go live.
Real-World Applications
Benchmark Email delivers an exceptional design-focused platform that prioritizes visual appeal and mobile responsiveness without sacrificing usability. With its intuitive drag-and-drop editor and extensive template library, Benchmark enables businesses to create professionally designed campaigns that maintain their visual integrity across all devices.
For organizations where visual presentation directly impacts engagement and conversion, Benchmark Email provides specialized tools tailored to design-conscious marketers:
- Ecommerce brands. Showcase products with visually appealing, responsive designs; leverage dynamic content blocks and image-focused layouts that highlight merchandise details with perfect clarity on any screen size;
- Marketing agencies. Design and test high-converting emails across multiple devices; utilize advanced spam testing and inbox preview features to guarantee client campaigns display flawlessly across email clients;
- Event organizers & local businesses. Ensure newsletters and event invites look flawless on mobile; implement location-based responsive designs that present critical event information optimally on smartphones.
Benchmark Email vs. Mailerlite
Mailerlite’s email design tools are basic and often require manual adjustments for mobile responsiveness. Benchmark solves this with auto-responsive layouts, ensuring emails adapt seamlessly across all devices.
Additionally, Mailerlite lacks real-time mobile previews and has limited customization options. Benchmark provides a richer email design experience with interactive elements, advanced image editing, and built-in video support.
The software overall is great. It allows me to import the contacts I want in any way I want, create emails, schedule or send emails out immediately and even has analytics for the emails that have been sent out.
— User review from Capterra
Free Mailerlite Competitors Compared
If you’re looking for free Mailerlite alternatives, there are many free email marketing tools to test.
Here are the top five low-cost email marketing platforms that provide better value:
| Name of Tool | Monthly Email Limit | Subscribers Limit | Feature Restrictions |
| Sender | 15,000 | 2,500 | Sender’s branding on the free plan |
| Omnisend | 500 | 250 | No priority support or advanced reporting |
| Brevo | 9,000 | Unlimited | Daily sending cap of 300 emails |
| MailerLite | 12,000 | 1,000 | Limited templates, no priority support |
| Benchmark Email | 3,500 | 500 | Watermark on free emails, limited automation |
Mailerlite Alternatives FAQs
What is the best free alternative to Mailerlite?
Sender is one of the best free alternatives to Mailerlite. It offers 15,000 free emails per month for up to 2,500 subscribers with strong deliverability and full automation. Brevo is another great option if you need unlimited contacts, but it has a daily sending limit of 300 emails. Both offer better inbox placement and automation than Mailerlite’s free plan.
Which Mailerlite alternative is best for ecommerce?
Sender is the best Mailerlite alternative for ecommerce because it offers multi-channel automation, SMS marketing, and dynamic segmentation. It also integrates seamlessly with Shopify, WooCommerce, and BigCommerce, making it ideal for online stores. Omnisend is another strong option, offering push notification support, automated product recommendations, and Shopify review support.
Can I migrate my email list from Mailerlite to another platform?
Yes, most email marketing tools allow you to import your Mailerlite subscriber list easily. Platforms like Sender offer step-by-step import guides to transfer contacts, tags, and email templates. Before you migrate from MailerLite to ‘X’, don’t forget to use list-cleaning tools to remove inactive subscribers.
What is the most affordable Mailerlite alternative?
Sender provides one of the most generous free plans and great automation capabilities, making it the best email marketing software within budget. If you want to be in the email marketing game for a long time, pick Sender, as the paid plans are affordable, too.
