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10 Best Mailerlite Alternatives & Competitors for 2024

Jan 30, 2024 - By Camilla Mackeviciute

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Mailerlite is a decent email marketing tool. But once you’ve graduated from the basics, you realize you should look at other solutions with advanced features and functionalities. 

Many users start seeking Mailerlite alternatives when they take a look at the costs, automation features, and segmentation capabilities of other tools. In this blog, we’ll compare the best Mailerlite alternatives. But before we begin, let’s look at why people search for a substitute for Mailerlite. 

Why Consider Mailerlite Alternatives?

Mailerlite used to be a beginner-friendly email marketing solution. However, simplicity can be restricting when you seek advanced features for email marketing campaigns. In other words, you outgrow the beginner-first approach as you learn more and grow your business through email. That’s a major reason for users searching for alternatives, along with

  • Limited automation capabilities. Mailerlite offers automation capabilities but with limitations. You can build basic-level automation with simple triggers, but it’s impossible to create elaborate automations consisting of advanced behavioral triggers; 
  • Restrictive free plan. The free plan is limited. You get basic email builder, segmentation, and automation features. It’s enough to test the basic features, but don’t expect it to help you much if you want to run email campaigns regularly; 
  • Expensive. The platform offers a basic plan for $9 per month. But the cost scales quickly as your email list grows. For example, for an email list of over 10,000 subscribers, annual costs can go over $1000 on its basic plan; 
  • Unsatisfactory customer service. Some users report that Mailer lite’s support could be more responsive at times. Also, live chat support isn’t available on the starter plan; 
  • Lack of segmentation options. While the segmentation options might look good initially, they get confusing (and limited) as your needs evolve and you want to segment your list based on the stages of customer journey. 

10 Best Mailerlite Alternatives (Including Free Tools)

If you’re searching for an email marketing software like Mailerlite but with better features, pricing plans, or for any other reason, you should consider the following tools: 

1. Sender – Best Mailerlite Alternative Ideal for All Businesses

Sender is the best substitute for Mailerlite if you want an all-in-one tool for your business. Run omnichannel campaigns to engage customers across multiple channels from a single platform. 

Sender Features

  • Email and SMS campaigns
  • Advanced segmentation for personalizing emails; 
  • High-converting popups and sign-up forms; 
  • Drag-and-drop email builder with a template library; 
  • 24/7 customer support over live chat & email.
sender_logo

Sender solves all the problems you must’ve faced while using Mailerlite. There’s a forever-free plan with generous limits, a powerful visual automation builder, and advanced segmentation features. Plus, the email builder supports drag-and-drop design and custom HTML templates. There’s even a template library with responsive email designs for different occasions. So, you can quickly create, schedule, and send emails that look good everywhere. 

If you’re an ecommerce business, you’ll love Sender for its behavioral triggers. Set up automated follow-up, upsell, and abandoned cart campaigns that hit the inbox at the right time to supercharge your email marketing strategy. 

drag_and_drop_email_builder

Pros & Cons

ProsCons
Easy-to-use visual automation builderNo landing page builder (yet)
Drag-and-drop email builder with free templates​Sender branding in the free plan
Exceptional deliverability 

Pricing

  • Forever-free plan for up to 2,500 subscribers and 15,000 emails per month; 
  • Paid plans start at $15/month for up to 30,000 emails.

2. ActiveCampaign – Mailerlite Alternative with Good Template Library 

If you’re bored with limited email templates in Mailerlite, you should look at ActiveCampaign. It has templates for all industries and situations, making it a good alternative. 

ActiveCampaign Features

  • Dynamic content customization & personalization; 
  • Wide variety of responsive email templates; 
  • Built-in sales CRM platform; 
  • Detailed reporting and analytics. 
ActiveCampaign_logo

ActiveCampaign brings multiple aspects of nurturing leads for conversions on a single dashboard. You can use customer relationship management, email marketing, and marketing automation features. CRM features greatly benefit sales teams, enabling a unified view of customer interactions. 

It’s perfect for businesses looking to conduct targeted, data-driven campaigns and using data insights to nurture leads. The platform also offers advanced customer segmentation features to improve engagement rates and ROI. 

Pros & Cons

ProsCons
Advanced automation featuresComplexity may get overwhelming for beginners
Comprehensive CRMMore expensive than other alternatives
Wide range of email templatesCustomer service varies based on pricing plans 

Pricing

  • A free trial account is available with feature restrictions and limits; 
  • Paid plan starts at $29 per month for up to 1000 contacts. 

3. Brevo (Sendinblue) – Good Mailerlite Alternatives for Marketing Automation 

If you want a blogger-friendly email marketing tool, try Brevo (formerly Sendinblue). It has impressive RSS capabilities that allow you to send automated campaigns based on your RSS feed. 

Brevo Features

  • RSS to email functionality; 
  • Vast email template library; 
  • Marketing automation builder; 
  • Drag-and-drop email builder; 
  • SMS, WhatsApp, and chat marketing. 
brevo_logo

Brevo was recently rebranded from Sendinblue, promising better features for use cases other than just newsletters. And the features look promising. From marketing automation to user experience personalization and transactional emails to WhatsApp & SMS marketing, Brevo gives a lot on a single dashboard.  

Also, it’s a great alternative if you’re thinking of growing your email list, as it allows you to store unlimited contacts, even on the free plan. 

Pros & Cons

ProsCons
Omnichannel automation builderEmail-only customer service, on lower plans
SMS and WhatsApp campaignsAdvanced features are only available in higher plans
Simple user interface Transactional emails require a separate setup

Pricing

  • Free plan with unlimited contacts and a sending limit of 300 emails/daily;
  • Paid plans start at $25 per month for up to 20,000 emails.

4. GetResponse – Email Marketing Tool with Landing Page Builder

GetResponse is ideal for businesses looking for more than email marketing. Its unique features, like landing page builder, webinar hosting, and ecommerce tools, make it a worthy alternative to Mailerlite. 

GetResponse Features

  • Automation flows based on user journey; 
  • Integration with ecommerce platforms; 
  • 200+ modern email templates; 
  • Drag-and-drop builder to create a landing page;
  • Integrated webinar hosting tools. 
getresponse_logo

Its simple, feature-rich, and intuitive dashboard caters is useful for both beginners and pros. However, deliverability rates and limited automation capabilities on lower plans can be problematic for some businesses. 

Pros and Cons 

ProsCons
Visual automation builderIssues with email deliverability 
Integrated CRM & webinar hosting toolsLimited automation capabilities on lower plans
Integrations with ecommerce platformsNo phone support

Pricing

  • Free plan available for up to 500 contacts with sending limit of 2,500 emails/mo; 
  • Paid plans start at $19/mo for up to 1000 contacts and unlimited email sends. 

5. Drip – Good Alternative for Email Marketing Automation

Drip is designed specifically for ecommerce businesses. Its segmentation and marketing automation features can help you with better customer relationships and contextual campaigns. 

Drip Features

  • Behavioral automation based on online activity; 
  • Segmentation for campaign personalization; 
  • Easy-to-use automation builder; 
  • Ecommerce friendly feature set; 
  • A/B testing for email campaigns. 
drip_logo

Create highly targeted email campaigns using Drip’s behavioral segmentation capabilities. Top it up with its automation builder and you can personalize interactions with customers easily. 

So, whether you’re looking to nurture leads, recover abandoned carts, or streamline your email marketing, Drip has essential features that Mailerlite lacks. 

Pros & Cons

ProsCons
Advanced customer segmentationLack of customization features for landing pages
User journey builder for personalizing interactions Expensive compared to other tools
Powerful analytics dashboard No A/B testing for email content

Pricing

  • Free 14-day trial is available; 
  • Paid plans start at $39 per month for up to 2,500 subscribers. 

6. Mailchimp – Great Mailerlite Alternative for Popups & Optin Forms

If Mailerlite’s popups and forms are giving you trouble, try Mailchimp. It is a nice alternative known for its versatility and clean user interface. 

Mailchimp Features

  • Drag-and-drop editor for emails and landing pages; 
  • Basic automation and segmentation; 
  • Appointment scheduler; 
  • Built-in campaign/email optimizer.
mailchimp_logo

Mailchimp is quite popular among email marketing beginners because of its features and documentation. It has audience segmentation features and automation capabilities to help you personalize your email campaigns at scale. Plus, the form and landing page builder are useful for increasing signups and growing your email list. 

The only problem is its pricing model. It charges users for duplicate contacts and add-ons to utilize advanced features. The restrictive feature set on basic plans makes picking Mailchimp for email marketing a costly affair. 

Pros & Cons

ProsCons
Intuitive popup and opt-in form creator Expensive for businesses with large email lists 
Segmentation and automation featuresRestrictive lower-tier plans 
Responsive template libraryLimited customer service, especially for lower plans

Pricing

  • Free plan is available with a sending limit of up to 1000 emails; 
  • Paid plans start at $13 per month for up to 500 subscribers and a sending limit of 5,000 emails. 

7. Constant Contact – Mailerlite Alternative for Bloggers 

Constant Contact is a Mailerlite alternative for small businesses and companies that organize online events and webinars. It has an intuitive interface and several useful features for growing and nurturing your email list. 

Constant Contact Features

  • No-code drag-and-drop email editor; 
  • Social media integration; 
  • Landing page and form builder; 
  • Donation and event management features. 
constantcontact_logo

Its audience segmentation features are good for personalizing campaigns. Other features include automated campaigns based on blog posts, an opt-in form builder for growing email lists, and an integrated event management dashboard. 

This makes it ideal for businesses that host online events and webinars. They can send tickets and promo codes, set up event landing pages, and study analytics on a single dashboard. 

Pros & Cons

ProsCons
Customizable email templates Limited automation capabilities 
Decent segmentation featuresEmail deliverability isn’t the best
Social media post schedulerExpensive, compared to other alternatives

Pricing

  • Free limited-period trial plan is available to test out platform features; 
  • Paid plans start at $12 monthly for up to 500 subscribers with basic email marketing features. More advanced features are available on a plan that costs $35 per month for 500 subscribers. 

8. SendGrid – Good Email Marketing Software with High Deliverability 

Looking for an alternative that scores well on deliverability, integrations, and utility? Check out SendGrid. It’s a decent tool for businesses and seasoned marketers, offering a mix of great interface and a dedicated email API. 

SendGrid Features

  • Email API; 
  • Dynamic templates;
  • Advanced analytics;
  • Integration-friendly;
  • Signup forms. 
sendgrid_logo

If you send many emails, particularly transactional ones, you should try it out. Its email API supports high-volume senders and promises great deliverability rates. Plus, it supports integrations with several marketing platforms off the shelf. 

However, its marketing automation is not as advanced as some competitors, and the user interface might be overwhelming for beginners.

Pros & Cons

ProsCons
Great deliverabilityLimited marketing automation features
Informative reporting and analytics dashboard Deliverability issues 
Extensive integrationsCustomer support can be slow at times

Pricing

  • Free forever plan for up to 2,000 contacts and a sending limit of up to 6,000 emails per month; 
  • Email API plans start at $19.95 per month for up to 50,000 emails, and marketing plans start at $15 per month for up to 1000 contacts and 10,000 emails per month. 

9. Mailjet – Mailerlite Competitor for SMS Marketing Efforts 

Mailjet offers great list management features like custom contact properties, online behavior, etc. This allows businesses to segment their email lists better, improving campaign personalization. 

Mailjet Features

  • Smart contact management and segmentation; 
  • Drag-and-drop email builder with responsive templates; 
  • SMS API and email SMTP relay;
  • Campaign A/B testing; 
  • Real-time analytics. 
mailjet_logo

Mailjet also helps businesses create targeted SMS and email campaigns. Its segmentation feature enables you to segment the audience based on their online behavior and personalizing your campaigns.

Mailjet offers an intuitive email template builder, A/B testing features, and a real-time analytics dashboard. Plus, its transactional email & SMS feature promises timely delivery of vital messages, improving customer experience and trust in your brand.

Pros & Cons

ProsCons
Advanced personalization and segmentationLimited features in the free plan
Intuitive email builderMore focus on technical aspects and not responsive designs
Email API for transactional emailsComplicated and overwhelming UI 

Pricing

  • Free plan with a limit of 1,500 email contacts and 200 emails per day;  
  • Paid plans start at $15/month for unlimited contacts and sending up to 15,000 emails monthly. 

10. Omnisend – Email Marketing Solution for Online Stores

Omnisend focuses on ecommerce and has many user-friendly features, making it a worthy rival to Mailerlite. 

Omnisend Features

  • Ecommerce store integrations; 
  • Supports email, SMS, and web push notifications; 
  • Drag-and-drop editor with templates; 
  • Detailed analytics dashboard.
omnisend_logo

Audience segmentation, multichannel campaigns, and behavioral automation are some of the advanced features supported by Omnisend. Also, you can nurture and engage your audience with popups, automated newsletters, and follow-up emails. 

If you’re planning to dive deep into meticulous automation, you should check it out. However, for those just starting out or with simpler needs, Omnisend might sometimes feel like a bit much. 

Pros & Cons

ProsCons
Comprehensive analytics dashboardOverwhelming for beginners
Supports push notification campaignsLimited customization options for product & discount blocks in email design
Ready-to-use automation flows Issues with responsiveness on mobiles reported by some users

Pricing

  • Free plan for 250 contacts and sending limit of 500 emails per month; 
  • Paid plans start at $16 per month for up to 500 subscribers and 6,000 monthly email sends. 

Mailerlite Alternatives: Price & Feature Comparison Table

SenderActiveCampaignBrevo
(Sendinblue)
DripMailchimpConstant ContactSendGridMailjetGetResponseOmnisend
ContactsUp to 2,500 (Free Plan)100 Contact (free plan)UnlimitedUpto 2,500 (Starter Plan)Up to 500 (Free Plan)up to 500 (Starter plan)Up to 2,000 contacts (Free plan)Up to 1500 (Free plan)up to 500 contacts (Free plan)up to 250 contacts (Free plan)
EmailsUp to 15,000 (Free Plan)100 emails (Free plan)Up to 6,000 (Free Plan)Unlimited ( Starter Plan)Up to 100010x of contactsUp to 6,000 emails (Free plan)200 emails/ day (Free plan)2,500 emails per month (Free plan)500 emails per month (Free plan)
Daily limits (Free account)Unlimited300300
Support24/7 Live Chat + EmailEmail and Live ChatEmail-onlyEmail SupportEmail-only, first 30 daysEmail-onlyEmail SupportEmail and Live ChatEmail SupportEmail Support
WordPress Integration++++++++++
Email Automation++++Basic+++++
Email Templates Library++++Basic+++++
Advanced Segmentation++Basic+BasicBasic++++
Email Scheduling+++++++++
Advanced Reporting+++++BasicBasic
Geography & device reporting+++
Heat map reporting+
Advanced open & click stats+++Basic+BasicBasic
Multi-user accessUnlimited3 UsersLimited on Lower PlansLimited on Lower Plans1Limited on Lower PlansYesLimited on Lower PlansLimited on Lower Plans
Pricing$15 per month for 2,500 subscribers and up to 30K emails per month$29 per month for 1000 subscribers$25 per month for sending up to 20K emails/month (No restriction on subscribers)$39 per month for up to 2,500 subscribers$13 per month for 500 subscribers and 5,000 emails per month$12 per month for upto 500 contacts$15 per month for sending up to 15,000 emails$15/month for up to 15,000 emails$19 per month for up to 1000 subscribers$16 per month for up to 500 subscribers

Key Takeaways: Mailerlite Alternatives

When planning to switch from Mailerlite, compare all available options by going through their pros and cons. Make sure to remember the following: 

  • Pick a solution that helps you save time through automation and improve your email marketing efforts; 
  • Choose a platform with segmentation capabilities, prompt customer support, and great deliverability; 
  • Try and test multiple email marketing services using the free plan before you think of migrating from Mailerlite; 
  • Pick an email marketing service provider with affordable pricing plans. 

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