Beehiiv vs Kit (formerly ConvertKit): Which Fits You?

Let’s face it — picking an email marketing platform isn’t just about blasting out newsletters anymore. It’s about building a real connection with your audience, driving meaningful engagement, and setting yourself up for sustainable growth.

I’ve spent countless hours testing various platforms, and two names keep popping up in conversations with fellow creators: Beehiiv and Kit.

Beehiiv caught my eye with its modern, clean interface and wallet-friendly pricing — it’s clearly built with creators and newsletter-first businesses in mind.

Kit, meanwhile, has earned its reputation for robust automation capabilities, deeper segmentation options, and a wealth of integrations that support more sophisticated marketing approaches.

I’m breaking down everything you need to know about these platforms — from pricing and features to real-world performance — so you can make the right call for your specific needs without wasting time on the wrong platform.

Beehiiv vs Kit (formerly ConvertKit) — Quick Comparison

Feature Overview

Strengths & Weaknesses

Beehiiv vs Kit (formerly ConvertKit) — Features Comparison

Beehiiv

Beehiiv is unapologetically newsletter-first — built for content creators, bloggers, and media brands who prioritize audience growth and monetization. What impressed me was their clean writing interface and monetization options (that Ad Network is pretty sweet, and subscription support is solid).

The built-in referral program is perfect for organic growth, but I was disappointed by the limited automation capabilities, basic personalization, and relatively few third-party integrations. It’s ideal if you’re running a newsletter-driven business with straightforward marketing needs.

Kit

Kit casts a wider net with features that support more complex email strategies. Their automation builder is genuinely impressive, and the conditional content and detailed segmentation tools give you much better control over customer journeys.

Yes, it costs more, but the wide range of integrations makes it worth considering if you’re selling products, running courses, or need more targeted audience segmentation. It’s the better choice if you need automation flexibility and want to engage your audience across multiple channels.

Beehiiv vs Kit (formerly ConvertKit) — Pricing Comparison

The Bottom Line on Pricing: Beehiiv’s pricing model is newsletter-focused and increases moderately as your audience grows. It’s perfect for content creators who value simplicity, referral growth, and built-in monetization features like paid subscriptions and ad networks. 

The plans get pricier with larger subscriber counts, but you’re paying for those audience monetization features.

Kit, meanwhile, offers more affordable entry-level pricing (especially for smaller lists) and scales predictably. You’re getting advanced automation, segmentation, and ecommerce-friendly tools included.

It’s a better fit if you’re managing complex email campaigns, selling products, or running membership programs where you need greater control over automation and customer journeys.

Beehiiv vs Kit (formerly ConvertKit) — Free Plan Comparison

Beehiiv’s free plan is surprisingly generous with that 2,500 subscriber limit and unlimited emails — great if you’re focused on growing a newsletter audience. The automation is super limited though (just basic welcome emails).

Kit caps you at 1,000 subscribers but gives you landing pages, customizable forms, and simple single-step automation — better if you want to build basic lead funnels or deliver free content.

Both plans have platform branding and limited support, but Beehiiv wins for newsletter-focused users while Kit’s free plan is better for creators needing basic automation and list-building tools.

Beehiiv vs Kit (formerly ConvertKit) — Pros & Cons

Beehiiv

Beehiiv feels like it was built from the ground up for content creators, publishers, and newsletter-driven businesses who value simplicity and direct monetization. Their user interface is refreshingly clean, and features like the built-in ad network and referral program are clearly designed to fuel organic list growth.

It’s perfect if your focus is primarily on email newsletters rather than complex marketing automation. The limited workflow automation, fewer integrations, and higher pricing at scale make it less ideal if you need advanced customer journeys or multi-channel campaigns.

Kit

Kit takes a broader approach with features that support creators needing more sophisticated email tools. Their automation builder, segmentation capabilities, and flexible integrations give you much more control over customer engagement and sales funnels.

It’s the right choice for online creators, course sellers, and digital entrepreneurs managing complex audience journeys or multiple revenue streams. While their free plan is great for getting started, be aware that pricing can climb quickly as your subscriber base grows.

Beehiiv vs Kit (formerly ConvertKit) — Ratings & Reviews

Overall rating:

4.2

/5

G2:

4.6

Trustpilot:

3.6

Capterra:

4.3

Overall rating:

3.7

/5

G2:

4.4

Trustpilot:

2.0

Capterra:

4.6

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