Moosend vs Mailchimp: The Real Talk Guide for Small Business

Finding the perfect email marketing platform isn’t just about checking boxes — it’s about finding a tool that’ll actually help you connect with customers, grow your audience, and boost your business in the long run.

I’ve been in the trenches testing both Moosend and Mailchimp extensively, and let me tell you, your choice matters.

These two platforms couldn’t be more different in some ways. Moosend has earned its reputation as the budget-friendly option that doesn’t sacrifice usability — it’s straightforward and perfect for smaller businesses or anyone just getting their feet wet with email marketing. 

Mailchimp, meanwhile, is the heavyweight with all those fancy automation features, deep integrations, and analytics that make data nerds like me very happy.

I’m going to walk you through how these platforms stack up against each other — from pricing (because who isn’t watching their budget these days?) to features, usability, and overall performance.

By the end, you’ll have a much clearer picture of which one might be the better fit for where your business is headed.

Moosend vs Mailchimp — Quick Comparison

Feature Overview

Strengths & Weaknesses

Moosend vs Mailchimp — Feature Comparison

Moosend: The Budget-Friendly Option

Moosend just makes sense if you’re a small business, startup, or someone who needs email marketing without the complexity. I like that they don’t restrict your email sends (unlike some other platforms I could name…), and their automation builder is surprisingly powerful without being overwhelming.

You get landing pages, forms, and all the essential tools for effective campaigns. The downside? They don’t connect with as many other platforms as Mailchimp, and you won’t find some of the deeper CRM features that bigger businesses might need.

Mailchimp: The Feature-Rich Solution

Mailchimp is built for businesses that need to get more sophisticated with their marketing. Their automation tools are legitimately impressive — you can create complex customer journeys, segment your audience in practically infinite ways, and the reporting gives you insights that actually help you improve.

The platform connects with practically everything, and their personalization options let you create highly targeted campaigns. Of course, all this comes at a price — literally. Mailchimp gets expensive as your list grows, and many of their best features are locked behind higher-tier plans.

It’s definitely geared toward businesses ready to invest in their marketing.

Moosend vs Mailchimp — Pricing Comparison

What this Means for Your Budget

Moosend is definitely one of the most affordable options out there if you’re watching your budget (and honestly, who isn’t?). Their pricing is straightforward and includes unlimited emails on every plan, which is refreshingly transparent compared to some competitors.

Mailchimp costs more at every level — there’s no getting around that. But what you’re paying for is access to their advanced features: better journeys for your customers, predictive tools that help you anticipate needs, and connections to practically every other platform your business might use.

It’s an investment that makes sense for businesses that are ready to get serious about their email marketing and want tools that can grow with them.

Free Plan Face-Off: Moosend vs Mailchimp

What This Means For You

Mailchimp has a decent free plan if you’re just starting out or want to test the waters. You can manage up to 500 subscribers and send 1,000 emails each month, plus you get access to landing pages, forms, and basic automation.

The catch? Your emails will have Mailchimp branding, and you won’t get access to their more advanced features.

Moosend doesn’t offer a free plan at all, which is disappointing if you’re looking to try before you buy. Their approach clearly targets users who are ready to commit to a paid plan right from the beginning.

If you’re on the fence, Mailchimp gives you that opportunity to experiment with the basics before pulling out your credit card.

Moosend vs Mailchimp — The Pros and Cons

Consider Moosend If…

Moosend makes perfect sense if you’re running a small business, working solo, or just need the core email marketing features without spending a fortune. I’m particularly impressed with their unlimited email sends (a rare find these days) and how easy their interface is to navigate.

You’ll get all the essentials — automation, landing pages, forms — without the steep learning curve. Just be aware that you won’t find as many native integrations, and the CRM and ecommerce tools aren’t as robust as what Mailchimp offers.

Consider Mailchimp If…

Mailchimp is the better choice if your business is growing and you need advanced features to support that growth.

Their automation capabilities are legitimately impressive, and you can create deeply personalized campaigns with their segmentation tools. The reporting gives you actionable insights, and they integrate with practically everything.

Yes, it’s pricier, especially as your list expands, but the investment makes sense if you’re serious about using email as a core part of your marketing strategy. Plus, you can start with their free plan to get a feel for the platform before committing.

Moosend vs Mailchimp — What Real Users Are Saying

Overall rating:

4.2

/5

G2:

4.7

Trustpilot:

3.4

Capterra:

4.6

See other alternatives

Overall rating:

3.9

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.5

See other alternatives

Let’s compare Moosend vs Mailchimp on different aspects that the audience cares most about: the ease of use, learning curve, feature capabilities and affordability.