AWeber Review (2025): Still a Contender After All These Years?

I’ve found AWeber’s campaign tools hit that sweet spot between functionality and simplicity. You can create one-off broadcasts for announcements or set up automated sequences. Choose from customizable templates that don’t require a degree in design. Or put AWeber’s Smart Designer feature to work, which automatically creates email templates matching your website’s look and feel (but does so in a hit-or-miss way).

You can also set up automated newsletters powered by RSS feeds, so new blog posts or updates go straight to your subscribers without extra work. When it comes to personalization and optimization, AWeber provides the essentials for testing and refining your email marketing campaigns. You can run A/B split tests to experiment with subject lines, content, and send times, helping identify what resonates most with your audience.

AWeber gives you plenty of flexibility on the design side, offering a mixed bag of email and newsletter templates—some I found to be top-notch, while some other I wouldn’t send to any of my subscribers. Luckily, if you have someone on your team with technical know-how, you can customize campaigns through HTML. If you don’t, AWeber’s design team is ready to give you a hand for an extra penny. 

Integrations with Canva and Unsplash make it simple to bring in visuals. And while not every template feels state-of-the-art, the range is more than enough for essential marketing needs.

Let’s get this straight—AWeber’s automation features won’t blow your mind. But for most small businesses, it hits the sweet spot of being powerful enough without requiring a PhD.

Their Campaigns feature handles the essentials: welcome sequences, basic drip content, and trigger-based emails when subscribers click links or open messages—though, don’t expect advanced features like complex branching logic found in Sender or ActiveCampaign. Meanwhile, I’ve found AWeber’s time delay options and day-specific scheduling particularly useful for nurturing sequences. 

For SMBs running welcome sequences, lead nurturing, or post-purchase follow-ups, AWeber’s automation should be more than enough.

AWeber supports transactional emails (think receipts, purchase confirmations, welcome emails) directly within its platform, and they generally deliver reliably. However, unlike SendGrid or Brevo, AWeber doesn’t provide a native SMTP relay, so developers in need of server-to-server transactional sending must use an external SMTP provider, which can be a real hassle.

AWeber’s API and webhooks do offer programmatic triggers and event-driven messaging, but that’s different from full SMTP support. In short, AWeber works well for simple transactional needs alongside marketing campaigns, but high-volume or developer-centric use cases will require outside SMTP infrastructure.

It’s been over a year since I last tried AWeber, and this time my experience was a mix of positives and negatives. On the plus side, AWeber deliverability rate remains strong at around 83% (pretty much in line with what the folks at Emailtooltester.com has reported). Several of my marketing colleagues who’ve used AWeber echoed the same. 

That said, compared to last year, deliverability does seem to have slipped a little—AWeber used to be right up there with top performers like Sender and Moosend.

When I used AWeber’s sign-up form builder, I found it pretty straightforward. From inline ones to your regular pop-ups, these form templates are ready to be rolled out as soon as you sign in. And you can easily tweak colors, headlines, and fields to personalize them however you like.

The A/B testing feature proved useful for comparing small changes, too, though the design options felt a bit basic compared to more specialized builders found in other email marketing tools, such as Sender or Brevo. Publishing was flexible—I could embed the forms on my site or just share a hosted link, which works well for simple setups or if your site is “under construction”.

If you’ve struggled with landing page builders in the past, AWeber landing page builder will be a breath of fresh air. Their forms and pages work hand-in-glove with email campaigns, creating a surprisingly effective system for list building. Sure, the drag-and-drop builder isn’t winning awards in design, but it gets the job done. You’ll also find a library of over 100 landing page templates, giving you a quick starting point for different industries and campaign goals.

I’ve found their display controls surprisingly flexible—forms can appear based on timing, scroll position, or exit intent. The performance metrics track conversion rates, views, and signup sources, feeding directly into your overall campaign data to help identify what’s actually working.

AWeber’s ecommerce tools impressed me with their simplicity and value. Setting up a sales web page, for instance, took minutes, and the low 0.6% transaction fee of Stripe (at least on Pro plan) only sounded fair. Whether it’s Etsy, Patreon or WooCommerce—AWeber has you covered. 

AWeber’s dashboard makes it easy to track sales and subscriber activity in one place. It may not be as advanced as Mailchimp or Sender, but it’s intuitive, reliable, and ideal for creators seeking a straightforward way to sell and market from a single platform.

AWeber’s approach to subscriber management isn’t revolutionary, but it’s thoughtfully implemented. For instance, when subscribers click specific links or complete certain sequences, they get automatically tagged, which can trigger targeted follow-ups or place them into new campaign paths. This goes hand in hand with AWeber’s advanced segmentation features, which let you group subscribers by behavior, engagement, or even custom criteria for hyper-targeted campaigns. 

Once an AWeber account is set up, it automatically tracks active and unsubscribed contacts too, making it easier to keep your lists clean and keep unsubscribed contacts’ count stable.

AWeber also lets you add personalized content blocks using dynamic fields, helping you craft messages that feel tailored to each subscriber’s interests or where they stand in their customer journey. All in all, AWeber email marketing platform doesn’t disappoint on this end.

AWeber doesn’t match the integration ecosystem of platforms like Mailchimp, but their connections cover the essentials that most small businesses actually use.

With around 100 native integrations—including the usual suspects like Shopify, WordPress, PayPal, and Zapier—you can create workflows where customer purchases, webinar signups, or CRM updates trigger specific email campaigns. If you need something more custom, I found their REST API, combined with thorough documentation, provided enough flexibility for users with technical skills to build specialized connections.

During my time with AWeber I felt confident because their security and compliance features are solid as a rock. Like most email marketing solutions, they follow GDPR and Data Privacy Framework practices and are transparent about data handling and sub-processors.

That said, I’ve seen reviewers mention occasional issues with emails landing in spam, which is a sign for concern (since email deliverability is tightly related to security optimization), but something you should always take with a grain of salt and test yourself. Overall, I’d say AWeber takes security seriously, but it’s worth keeping in mind that results can vary depending on your audience and setup.

AWeber’s approach to analytics is straightforward—it’s far from what’s being offered by Sender or GetResponse, but still it’s focused on key metrics that small businesses and newcomers will appreciate. 

I particularly value the ability to filter these reports by tag or segment, making it easy to compare performance across different audience groups. 

Time-based reporting helps identify optimal send times for your specific audience, which can significantly improve engagement. No, you won’t get the advanced attribution modeling or predictive analytics of enterprise platforms, but AWeber provides the insights most small businesses actually need and will use.

AWeber’s support team deserves special mention—they’re genuinely one of the best in the biz. Available 24/7 through live chat support, email, and yes, actual phone support too, they’re responsive and impressively knowledgeable.

What sets them apart isn’t just availability, but expertise. They will provide guidance on campaign strategy, deliverability optimization, scheduling approaches, and help make sense of your metrics. For solo entrepreneurs and small businesses without dedicated marketing teams, this level of support can make the difference between campaigns that flounder and ones that deliver results.

Many G2 users highlight AWeber’s ease of use and approachable design. One AWeber review noted that even without technical expertise, it was simple to get started with email campaigns, adding that customer support was “always available to help.” Others appreciated its responsive templates, seamless integrations with webinars, and built-in A/B testing, which made optimizing campaigns straightforward.

Not all feedback is positive, though. One particular AWeber review mentioned drawbacks like limited automation features and reporting that feels less polished than competitors. A number of long-time customers expressed frustration with recent platform changes—particularly new sending limits and rising prices.

Trustpilot reviews of AWeber are a real mixed bag. Some AWeber reviews praise the platform’s steady improvements, highlighting tools like the AI newsletter assistant and responsive, helpful support staff who go the extra mile to resolve issues. 

One in-depth AWeber review reported deeply negative encounters, citing buggy software, account deletions without warning, and poor or delayed customer service responses. Another focused on clunky navigation, limited automation, and deliverability concerns that undermine campaign performance. While a few customers value AWeber’s reliability and hands-on support, others describe it as frustrating, inflexible, and unresponsive—showing a clear divide between positive long-term users and dissatisfied newcomers.

As expected from Reddit, users there have a pretty polarized opinion of AWeber. One AWeber review highlighted its strengths: easy-to-use email design tools, reliable deliverability, and extras like text messaging and API/Zapier integrations that make it versatile for businesses.

Others were more critical, pointing to rising prices, outdated features, and slower email delivery times compared to the past. One long-time user noted frustration over loyalty not being rewarded during pricing restructures, while others question the company’s stability.

Yes, AWeber is great for those starting with email marketing. Its interface is clean and easy to navigate, making it simple to create and send campaigns without technical experience. The drag-and-drop editor, AWeber’s templates, and straightforward automation tools allow new users to create professional-looking campaigns in no time.

Yes, AWeber can manage complex email sequences and behavioral triggers. Its visual Workflow builder allows branching logic, so you can build multi-path sequences that respond dynamically to subscriber behavior—opens, clicks, purchases, sign-ups, etc. 

With event-based triggers, tagging, and more-than-okay segmentation, you can launch targeted campaigns—from welcome series to cart recovery—that cover most scenarios you’d need in email marketing. 

Switching from AWeber to another email marketing provider is generally straightforward. Most providers like Mailchimp or Sender offer clear, step-by-step guides to walk you through the process. The main steps are exporting your subscribers to a CSV file for secure transfer and choosing a plan that fits your list size and needed features.