Beehiiv Pricing: Compare All 2025 Plans and Features
Beehiiv has this interesting backstory—it was built by the Morning Brew team after they grew their newsletter to 4 million subscribers. So when they designed their pricing, they weren’t thinking like typical email platform folks. They were thinking like creators who actually understand the newsletter game.
The pricing reflects that mindset. You’re not just buying an email tool; you’re getting a platform designed around the idea that newsletters should make money. But here’s the catch: the jump from their generous free plan to paid can feel pretty steep if you’re just testing the waters.
Let’s dig into whether Beehiiv’s creator-focused pricing actually makes sense for your newsletter, and how it stacks up against alternatives like Sender.net.
Beehiiv Pricing Overview
The first thing you’ll notice about Beehiiv’s pricing is what it doesn’t do. No email limits. No pay-per-send nonsense. You pay based on subscribers, and you can send as many newsletters as you want. It’s refreshing, honestly.
They’ve got four plans total: a free tier that’s actually useful, and three paid options that scale with your audience. The clever bit is how they handle growth—your pricing adjusts as you gain subscribers, but within tiers that make sense. So you’re never paying enterprise rates when you’re still figuring things out.
What’s interesting is how they think about monetization. Most email platforms treat making money from your newsletter like an afterthought. Beehiiv builds it right in. Their ad network, referral programs, and paid subscriptions—all standard features, not expensive add-ons.
The downside? Everything’s month-to-month. No annual discounts, no long-term savings. They’ve prioritized flexibility over cost savings, which works if you’re still growing but might sting if you’re looking to optimize costs.
Beehiiv Monthly Pricing
Monthly plans start free and scale up to enterprise-level custom pricing. The structure is pretty straightforward: pay for the subscribers you have, get unlimited sends, and access features that match your tier.
Here’s where Beehiiv gets smart about growth. Instead of massive pricing jumps, they use subscriber tiers within each plan. Your Scale plan might cost $43 for 1,000 subscribers but $109 for 5,000. It grows with you, but gradually.
Payment processing is simple—one monthly charge, no surprise fees. The only extras come from premium features like removing their branding or getting priority support. Compare that to platforms where basic features get nickeled and dimed.
Starting Price
Subscriber Limit
Key Features
Best For
Launch
Free
Up to 2,500
Unlimited sends, website builder, basic analytics
Testing & early growth
Scale
$43/month
Up to 100,000
Ad network, referral program, AI tools
Serious creators
Max
$99/month
Up to 100,000
Remove branding, priority support, course access
Professional publishers
Enterprise
Custom
Unlimited
Dedicated IPs, account manager, white-label
Large organizations
Beehiiv Monthly Plans
Free Plan (Launch)
The Launch plan doesn’t feel like a typical “freemium trap.” You get 2,500 subscribers, unlimited sends, and access to surprisingly robust features. Even the website builder and recommendation network are included.
What’s nice is they don’t cripple the experience to push upgrades. Custom domains, audience segmentation, API access—it’s all there. The only real limitation is that subscriber cap, which gives most creators several months to test things out.
The 2,500 limit will eventually force a decision, but by then you’ll know if Beehiiv works for your style. That’s smart product design.
Scale Plan ($43/month)
This is where Beehiiv shows its hand. For $43 monthly, you get everything that makes the platform special: ad network access, referral programs, paid subscription tools. Most platforms charge extra for monetization features.
The pricing scales with your growth—$43 for 1,000 subscribers, $69 for 2,500, and so on. It feels fair because your revenue potential grows with your audience. The inclusion of Beehiiv AI and advanced analytics sweetens the deal.
If you’re serious about newsletter publishing as more than a hobby, this is probably where you’ll land. The monetization tools can offset the monthly cost pretty quickly with an engaged audience.
Max Plan ($99/month)
The Max plan is really about looking professional. Remove Beehiiv branding, get priority support, access their newsletter course. It’s twice the cost of Scale for features that are nice-to-have rather than essential.
The main draw is supporting up to 10 publications instead of 3. If you’re running multiple newsletters or building a media brand, that becomes valuable. Otherwise, you’re paying a premium for polish.
Most creators can build a successful newsletter business on the Scale plan. Max feels like something you upgrade to after you’re already making good money.
Enterprise Plan (Custom Pricing)
Enterprise kicks in when you outgrow the standard tiers or need special features. Custom pricing, dedicated IPs, white-label options, account managers—the works.
This isn’t just bigger Scale pricing. You’re getting infrastructure and support that makes sense for media companies or large organizations. If you’re considering this tier, you’re probably already generating serious revenue.
The custom approach means Beehiiv can serve everyone from solo creators to major publishers. That’s ambitious, and mostly they pull it off.
Beehiiv Pay-as-you-go Plan
Here’s something that might catch you off guard: Beehiiv doesn’t do pay-as-you-go pricing. Everything’s subscription-based, which is unusual in the email space.
This actually makes sense for their target market. Newsletter creators typically send on regular schedules, not sporadically. Monthly subscriptions provide predictable costs and constant access to growth tools.
Pay-as-you-go Alternative
Cost Structure
Best For
Mailchimp Credits
$0.02-0.15 per email
Irregular senders
Sender.net Credits
$0.01-0.05 per email
Budget-conscious users
Beehiiv Scale
$43/month unlimited
Regular newsletter creators
The subscription-only approach trades flexibility for simplicity. You know exactly what you’ll pay, and you can send without worrying about credit balances. If you publish consistently, it works better than managing email credits.
Sender.net offers both subscription and credit options, which gives more flexibility for different use cases. But if you’re committed to regular newsletter publishing, Beehiiv’s approach is cleaner.
Beehiiv Transactional Emails Pricing
Beehiiv doesn’t do transactional emails. No password resets, no order confirmations, no automated system messages. They’ve stayed focused on newsletters and marketing emails.
This is a strategic choice rather than an oversight. Instead of being mediocre at everything, they’ve decided to excel at the newsletter use case. It keeps their platform clean and their pricing simple.
If you need transactional emails, you’ll use a separate service. Postmark, SendGrid, or even Sender.net can handle that while Beehiiv focuses on your newsletter strategy.
The trade-off is managing multiple vendors versus having everything in one place. For newsletter-focused creators, it’s probably worth it. For businesses needing mixed email types, platforms like Sender.net make more sense.
SMS Pricing (Not Available)
No SMS capabilities at Beehiiv. They’ve chosen to be great at email rather than spread thin across multiple channels.
While platforms like Sender.net bundle SMS with email marketing, Beehiiv believes in doing newsletters exceptionally well. It’s a philosophy thing—depth over breadth.
If you want multi-channel communication, you’ll integrate separate SMS platforms. Klaviyo, Attentive, or Sender.net can handle texting, while Beehiiv handles your newsletter.
The focused approach keeps their feature set clean, but it also means more vendor management if you need comprehensive marketing tools.
Key Takeaways
Beehiiv’s pricing makes sense if you’re serious about newsletter publishing as a business. The free tier is generous enough for testing, and the paid plans include monetization tools that can offset costs.
The subscription-only model works well for regular publishers but lacks flexibility for sporadic use. Missing transactional emails and SMS means you’ll need other tools for comprehensive communication.
Whether Beehiiv’s premium pricing pays off depends on your commitment level. For hobbyists, Sender.net’s broader free tier might work better. For creators building newsletter businesses, Beehiiv’s focused approach and built-in monetization probably justify the cost.
