Brevo Review: Does It Live Up to the Buzz in 2026?

Brevo’s email and multi-channel campaigns strike a solid balance between ease and functionality. The email tools cover newsletters, recurring sends, Email A/B tests, and dynamic content that adapts based on engagement. The drag-and-drop editor is beginner-friendly, though occasionally buggy, and the templates help speed up setup. 

Beyond email, Brevo integrates SMS marketing, which works well for promos and transactional updates with flexible pay-as-you-go credits, though costs rise for international sends. WhatsApp expands options with media and personalized flows, while push notifications add real-time engagement.

Having email, push notifications, SMS marketing and WhatsApp campaigns all managed in one platform streamlines campaigns, making Brevo especially appealing to small and mid-sized teams.

Email Campaigns

Having run dozens of email marketing campaigns through Brevo, the platform has proven straightforward while offering all the essentials. The platform supports standard campaign types, including one-time newsletters, recurring sends, and email A/B tests for optimizing subject lines and content.

The drag-and-drop editor isn’t the most advanced I’ve used, but it’s intuitive enough that users with zero technical skills can create professional-looking emails within minutes. However, it can occasionally be buggy—I’ve seen formatting issues pop up or changes not being saved as expected. 

Where Brevo stands out is their dynamic content functionality. I was able to create marketing campaigns that displayed different destination recommendations based on previous engagement history—all within a single email template, which includes over 40 free templates to get your Brevo email marketing campaigns going

SMS & WhatsApp Campaigns

Brevo makes running SMS and WhatsApp campaigns simple and accessible. SMS marketing worked smoothly for promos and transactional SMS messaging, with automation and flexible pay-as-you-go credits (though international rates can get expensive). 

It’s worth pointing out that for the US and Canada, a verified toll-free number is required to send SMS reliably, which adds an extra step during setup. The good news is that Brevo also supports transactional SMS via SMTP, making it easy for developers to trigger real-time messages from apps or websites.

WhatsApp, meanwhile, offers richer messaging with media, buttons, and personalized flows like cart reminders, but it requires Meta’s Business Account, and is subject to regional limits.

The interface is beginner-friendly, and the ability to manage email, WhatsApp and SMS campaigns together in one email marketing software streamlines multichannel marketing. While not flawless, especially with pricing and approvals, it balances affordability and functionality in a way that suits small to mid-sized teams.

Transactional Emails

When it comes to transactional emails, the make-or-break moment for most email marketing platforms, Brevo delivers. Password resets, welcome emails, and order confirmations usually go out instantly and land where they should. 

Deliverability rate has been strong, hovering around 87% (close to what our friends at Emailtesttool.com reported as well), and it’s definitely improved since the last time (late 2023) I used Brevo. 

Every now and then, an email might land in Gmail or Outlook’s spam folder, but that’s pretty normal. If you’re missing a feature or run into a hiccup, you can always tweak things using Brevo’s transactional email API to boost performance and tailor it to your needs.

Push Notifications

Using Brevo’s web and mobile push notifications has been a great way to add real-time engagement without much effort. I could send targeted messages even when visitors weren’t on my site, while the analytics made it easy to track sent, received, and clicked notifications. 

That said, I’ve seen some quirks—like push settings lingering in WordPress even after deactivation. Overall, Brevo’s push notifications, while not exactly groundbreaking, do their function without unnecessary headaches.

Brevo Conversations

Brevo Conversations has fit seamlessly into my workflow, and a few things really stand out. The live-chat tool is available even on the free plan, making it one of the easiest and most budget-friendly ways to manage real-time responses. 

Installation is quick and painless, and once the widget is live in your Brevo account, all conversations—from website chat to social DMs and WhatsApp—flow into a single inbox. Because it’s integrated with Brevo’s CRM, I can instantly see a visitor’s history and context during chats. 

The built-in chatbot handles simple rules, FAQs, and lead capture, though it’s not as advanced as dedicated support platforms like Zendesk. Still, for small to mid-sized teams wanting streamlined, multichannel communication, Brevo Conversations feature is a noteworthy part of the package.

Brevo’s template library gives a decent starting point, with 40+ responsive designs covering newsletters, promotions, and confirmations. They’re practical and easy to tweak, but I’ve found them a bit basic and skewed toward ecommerce styles—especially when compared to email marketing solutions, such as Sender or Mailchimp.

The drag-and-drop editor makes customization quick, though it can feel limited with fewer block options than other platforms, prompting me to try out the much-recommended Postmark extension, which really opened up customization options. After that, you simply import the HTML into Brevo and voilà! You have yourself a slick-looking email marketing campaign ready for launch.

Brand Library Feature

Brevo’s Brand Library feature has been a real time-saver. Instead of manually reapplying logos, colors, and fonts every time I start a new email, I can store everything once and let Brevo auto-apply my branding across templates. 

It keeps campaigns consistent and cuts down on design fiddling—especially helpful when juggling multiple client accounts or tight deadlines. Not a ground-breaking innovation, but one that definitely saves a truckload of time.

Built-in Image Editor

Brevo’s built-in image editor has been another pleasant surprise. I’ve used it the same way others do—cropping, resizing, adding simple text, or adjusting colors without leaving the email builder—and it genuinely speeds up campaign creation. While not exactly a novel feature, since Mailchimp and Omnisend already offer it, I’m glad Brevo decided to throw it in as well.

Like most email marketing platforms today, Brevo followed suit with a brand new AI helper. At this point, it’s difficult to tell if Brevo’s AI is any better than competitors’. It certainly handles first drafts and quick refinements well enough that I rarely start from a blank page anymore. 

It also suggests send-time optimizations and basic segmentation ideas, though those features feel more “assistive” than fully automated.

While not as sophisticated as dedicated platforms like ActiveCampaign, Brevo’s marketing automation builder handles the most common automation needs effectively.

The interface lets you build logical sequences triggered by specific subscriber actions—email opens, link clicks, website visits, or form submissions. The conditional paths weren’t as flexible as I might have liked—especially when paired with Brevo’s automation templates which do most heavy lifting for you—but they sufficiently handled the basic “if this, then that” logic needed for moderately personalized follow-ups.

Within each automation, you can personalize messages using tags, custom fields, or engagement metrics. The scheduling tools include delay blocks that help space your emails appropriately—crucial for nurturing leads without overwhelming them. Overall, email automation features offer a user-friendly, reliable foundation for streamlined yet personalized automated workflows.

I’ve been exploring Brevo’s CRM and sales features, and they’re impressively comprehensive for a free tool. Beyond deal tracking, Brevo’s contact management and segmentation features help centralize customer data and streamline personalized outreach—especially if you need multi-user access for teams handling sales and marketing together.

It’s worth pointing out that Brevo doesn’t sell itself as a full-on CRM platform, and it shows. For example, you can’t merge duplicate contacts, and the contact screen itself can’t be customized. As a result, the layout becomes cluttered and hard to manage when many custom properties are in use. 

Of course, there’s plenty of native extensions like Zoho CRM or Facebook ad management integration that come to the rescue. But those expecting a full-blown CRM right out of the box will be disappointed.

Sales Pipelines

When I started using Brevo, the first thing that stood out was how easy it is to set up its sales funnel. Customizing deal stages, automating reminders, and generating basic sales reports felt straightforward, and having both pipeline views and forecasts gave me a clear snapshot of team progress. 

Sales automation is a bit of a mixed bag, though: the visual workflows make it simple to trigger deal creation, tasks, and personalized follow-ups across channels, but advanced multi-branch logic and deep funnel analytics just aren’t there. 

Lead capture is smooth thanks to the drag-and-drop form builder, which feeds new contacts straight into workflows, though you’ll spend a moment styling forms since there are no prebuilt templates. For more sophisticated tracking or sales intelligence, tools like ActiveCampaign or Sender still go further.

In my experience, sign-up forms are solid for capturing leads and feeding them straight into workflows. The drag-and-drop builder makes it easy to create custom forms, pop-ups, or full-page sign-ups, allowing users to enable double opt-in and include GDPR consent without any hassle.

I also liked that I can track submissions directly in the dashboard and see conversion trends, which helps me optimize campaigns. For more advanced tracking, however, I’ve added Google Analytics integration or Facebook Pixel scripts and sometimes captured UTM parameters through thank-you pages. 

The only downside? There aren’t any pre-made styled sign-up forms, so you’ll have to spend a minute or two designing forms yourself.

In my experience using Brevo’s lead capture tools, the landing pages and forms work really well as funnels into personalized campaigns. The drag-and-drop landing page builder feels just like the email editor, so even beginners can get something up quickly. 

The template library has plenty of options for things like webinars, lead magnets, or promos, which is an absolute time saver. Their step-by-step guides also deserve a shoutout for helping me out once or twice.

If there’s something that I wasn’t crazy about is the fact that you only get a single landing page on Brevo’s Starter plan, with additional 5 landing pages adding $24/month on top of your current billing. You get unlimited landing pages on the Professional plan, sure. But you’ll have to fork out $449/month for that luxury.

Having managed several client databases within Brevo, I’ve found their segmentation and personalization capabilities are good enough for most small to mid-sized businesses. The platform allows you to create dynamic segments based on standard criteria like email engagement, geographic location, subscription source, or custom attributes you’ve collected.

The personalization extends beyond just targeting the right segments—Brevo supports dynamic variables in both subject lines and email content. There’s also 10 pre-made segment templates to get you on the right track, from new subscribers to users who unsubscribed after specific email campaigns.

That said, there are some limitations I’ve noticed during my time with Brevo. While dynamic segments are easy to set up, more advanced filtering—like combining multiple behavioral triggers or creating deeply nested conditions—can feel limiting for teams for whom Brevo isn’t their first email marketing rodeo.

Based on implementing Brevo across various client tech stacks, I’ve found their integration capabilities cover most essential needs for small to mid-sized businesses. I was able to connect Brevo with popular tools like Shopify, WordPress, Salesforce, and WooCommerce, plus access to hundreds more through Zapier.

For more technical clients, Brevo’s RESTful API gives you the flexibility to build custom integrations when you need them. Developers will appreciate Brevo’s ability to handle transactional emails via API/SMTP.

It does take a bit of know-how to navigate, but the documentation is solid and really helpful. What I like most is how these integrations let you run genuinely behavior-driven campaigns—no more generic batch-and-blast emails.

Brevo’s email deliverability has been consistently solid in my experience, landing around 87% on average, which lines up with what I’ve seen across multiple campaigns. Most transactional messages—like order confirmations and password resets—go out instantly and reliably, and regular newsletters generally reach the inbox without major issues. 

Every now and then an email may slip into Gmail or Outlook’s spam folder, but that’s fairly normal for shared IP pools. The platform’s built-in deliverability tools, warm-up guidance, and API/SMTP options make it easy to fine-tune performance if needed. Overall, it’s not the absolute best on the market, but for small to mid-sized teams, Brevo offers dependable deliverability with minimal fuss.

Having analyzed numerous campaign performances on Brevo, I find their reporting system provide clear, actionable insights without overwhelming users with excessive metrics. Whether with or without Google Analytics 4 integration, Brevo doesn’t disappoint in this department.

Each marketing campaign delivers real-time data on essential performance indicators: open rates, click-through rates, bounce rates, unsubscribes, and basic device analytics. The visual heatmaps showing which links received the most engagement have proven particularly useful for optimizing content placement.

For campaigns using personalization or segmentation, Brevo allows you to filter results by audience group to compare performance. And while Brevo doesn’t offer the depth of advanced reporting & analytics found in enterprise platforms, it provides deliverability monitoring tools and the metrics most small businesses actually need to improve their email performance gradually.

Having interacted with Brevo’s support team countless times while managing client accounts, I can attest to their responsiveness and knowledge. 

What impresses me most is their practical approach to resolving issues. When I encountered deliverability problems with a time-sensitive campaign, the support team not only identified the cause but also provided actionable guidance on list cleaning and warmup practices to improve future performance. 

For clients using more advanced features like multi-step automations or dynamic content, the support team provides helpful guidance on setting up campaigns and SMS marketing effectively.

The main drawback is that while support is available via live chat, email, and tiered phone options, response times can vary significantly depending on whether you’re on the Starter or Business plan—something that doesn’t sit well with me, no matter if it’s a regular practice among email marketing services.

One thing I really appreciate about Brevo Meetings is how it brings Calendly-style scheduling straight into the platform. You can set your availability, share a booking link, and let clients pick a time without endless emails. It even supports paid appointment booking, which is great if you offer consultations or billable sessions. 

What makes Brevo Meetings even better is the fact that it’s completely free on all plans, including the Free tier. This means you can start taking bookings right away without paying for a separate scheduling tool.

Brevo reviews on G2 often highlight its ease of use and practical feature set, especially for small teams. One Brevo review appreciated the unified inbox that brings WhatsApp, email, and social DMs together, while another pointed out that its drag-and-drop automations make setting up onboarding flows quick without any help from support. The built-in CRM and clear dashboards for managing credits and sends are also frequently praised.

On the downside, one detailed Brevo review noted that Brevo’s documentation and analytics can feel limited, also noting occasional deliverability issues.

Many Capterra Brevo reviews highlight the platform’s affordability and scalability, especially for smaller businesses or creators just starting out. The free tier provides enough volume to get going, and users appreciate that paid plans kick in at a logical point of growth rather than too early. One Brevo review praised how it ties together email marketing, automation, and CRM in one platform.

However, there are some nuisances users aren’t happy about. One negative Brevo review noted that it isn’t always the easiest to learn—features like forms, automations, or contact attributes can be tricky, especially during editor transitions. Other Brevo reviews mention plugin bugs, UI refinement needs, and limited support options for complex technical issues.

Feedback on Reddit is pretty mixed, with some users calling it a practical choice and others describing frustrating experiences. On the positive side, one Brevo review was particularly satisfied with its generous free plan, built-in automation, and CRM features—making it attractive for small businesses or anyone already using it for SMTP.

However, several Brevo reviews report serious bugs with the drag-and-drop email editor, limited template options, and UI glitches that disrupted campaign building. While another Brevo reviewer found the API and documentation outdated, with broken links and inconsistent guidance that complicated transactional email setup.

Yes, Brevo is a solid email platform, especially for small to mid-sized businesses. It offers intuitive campaign building, robust segmentation, email automation features, and mostly reliable deliverability, all supported by useful integrations and real-time analytics. 

While it may lack some advanced enterprise-level tools like predictive lead scoring or deep attribution modeling found in Sender, its ease of use and practical reporting make it highly effective for improving engagement and running targeted, behavior-driven email campaigns.

Brevo is relatively inexpensive because it focuses on delivering essential email marketing features without the overhead of enterprise-level extras. It offers a user-friendly platform with core tools like automation, segmentation, and reporting, while advanced features like AI-powered analytics or predictive lead scoring are limited.

However, certain Brevo alternatives, including Sender, match Brevo’s price while offering more advanced features found on enterprise email marketing solutions.

Yes, Brevo offers migration support through easy contact-import tools and integrations with platforms like Mailchimp and Sender. In some cases, Brevo can even automate parts of the migration process, such as transferring eligible automation workflows when switching to its updated automation editor, ensuring your settings and history are preserved during the transition.

Yes, Brevo is fully GDPR compliant and includes built-in tools to help businesses meet data-protection requirements. It offers features like double opt-in, consent-managed signup forms, clear data-processing agreements, and options for managing subscriber data (access, deletion, and portability). 

Brevo also stores data in GDPR-compliant environments, ensuring personal information is collected and handled securely and transparently.

Brevo does have mobile-friendly options, but it does not have a single official Brevo app that covers all features like email campaigns, automation, and contact management. 

However, there are official Brevo apps tied to parts of Brevo’s platform. For example, Brevo Phone (for calls) and Conversations by Brevo (for live chat and inbox management) are available on iOS and Android.