Brevo Review 2025: Game-Changer or Just Good Marketing?

Brevo’s email and multi-channel campaigns strike a solid balance between ease and functionality. The email tools cover newsletters, recurring sends, A/B tests, and dynamic content that adapts based on engagement. The drag-and-drop editor is beginner-friendly, though occasionally buggy, and the templates help speed up setup. 

Beyond email, Brevo integrates SMS marketing, which works well for promos and transactional updates with flexible pay-as-you-go credits, though costs rise for international sends. WhatsApp expands options with media and personalized flows, while push notifications add real-time engagement.

Having email, push notifications, SMS marketing and WhatsApp campaigns all managed in one platform streamlines campaigns, making Brevo especially appealing to small and mid-sized teams.

Email Campaigns

Having run dozens of email marketing campaigns through Brevo, the platform has proven straightforward while offering all the essentials. The platform supports standard campaign types, including one-time newsletters, recurring sends, and A/B tests for optimizing subject lines and content.

The drag-and-drop editor isn’t the most advanced I’ve used, but it’s intuitive enough that users with zero technical skills can create professional-looking emails within minutes. However, it can occasionally be buggy—I’ve seen formatting issues pop up or changes not being saved as expected. 

Where Brevo stands out is their dynamic content functionality. I was able to create marketing campaigns that displayed different destination recommendations based on previous engagement history—all within a single email template, which includes over 40 free templates to get your email marketing campaigns going.

SMS & WhatsApp Campaigns

Brevo makes running SMS and WhatsApp campaigns simple and accessible. SMS marketing worked smoothly for promos and transactional SMS messaging, with automation and flexible pay-as-you-go credits (though international rates can get expensive). 

WhatsApp, meanwhile, offers richer messaging with media, buttons, and personalized flows like cart reminders, but it requires Meta’s Business Account, and is subject to regional limits.

The interface is beginner-friendly, and the ability to manage email, WhatsApp and SMS campaigns together in one email marketing software streamlines multichannel marketing. While not flawless, especially with pricing and approvals, it balances affordability and functionality in a way that suits small to mid-sized teams.

Transactional Emails

When it comes to transactional emails, the make-or-break moment for most email marketing platforms, Brevo delivers. Password resets, welcome emails, and order confirmations usually go out instantly and land where they should. 

Deliverability rate has been strong, hovering around 87% (close to what our friends at Emailtesttool reported as well), and it’s definitely improved since the last time (late 2023) I used Brevo. 

Every now and then, an email might land in Gmail or Outlook’s spam folder, but that’s pretty normal. If you’re missing a feature or run into a hiccup, you can always tweak things using Brevo’s transactional email API to boost performance and tailor it to your needs.

Push Notifications

Using Brevo’s web and mobile push notifications has been a great way to add real-time engagement without much effort. I could send targeted messages even when visitors weren’t on my site, while the analytics made it easy to track sent, received, and clicked notifications. 

That said, I’ve seen some quirks—like push settings lingering in WordPress even after deactivation. Overall, Brevo’s push notifications, while not exactly groundbreaking, do their function without unnecessary headaches.

Brevo’s template library gives a decent starting point, with 40+ responsive designs covering newsletters, promotions, and confirmations. They’re practical and easy to tweak, but I’ve found them a bit basic and skewed toward ecommerce styles—especially when compared to email marketing solutions, such as Sender or Mailchimp.

The drag-and-drop editor makes customization quick, though it can feel limited with fewer block options than other platforms, prompting me to try out the much-recommended Postmark extension, which really opened up customization options. After that, you simply import the HTML into Brevo and voilà! You have yourself a slick-looking email marketing campaign ready for launch.

While not as sophisticated as dedicated platforms like ActiveCampaign, Brevo’s marketing automation builder handles the most common automation needs effectively.

The interface lets you build logical sequences triggered by specific subscriber actions—email opens, link clicks, website visits, or form submissions. The conditional paths weren’t as flexible as I might have liked, but they sufficiently handled the basic “if this, then that” logic needed for moderately personalized follow-ups.

Within each automation, you can personalize messages using tags, custom fields, or engagement metrics. The scheduling tools include delay blocks that help space your emails appropriately—crucial for nurturing leads without overwhelming them. Overall, Brevo’s automation features offer a user-friendly, reliable foundation for streamlined yet personalized email workflows.

I’ve been exploring Brevo’s CRM and sales features, and they’re impressively comprehensive for a free tool. Beyond deal tracking, Brevo’s contact management and segmentation features help centralize customer data and streamline personalized outreach.

It’s worth pointing out that Brevo doesn’t sell itself as a full-on CRM platform, and it shows. For example, you can’t merge duplicate contacts, and the contact screen itself can’t be customized. As a result, the layout becomes cluttered and hard to manage when many custom properties are in use. 

Of course, there’s plenty of native extensions like Zoho CRM or Facebook ad management integration that come to the rescue. But those expecting a full-blown CRM right out of the box will be disappointed.

Sales Pipelines

When I started using Brevo, the first thing I noticed was how easy it is to set up its sales funnel. While it doesn’t offer straight away monetization features—instead offering native integrations with WooCommerce, Shopify, PrestaShop, etc.—customizing deal stages, automating reminders and getting reports on sales felt simple and practical. 

I also like having both pipeline views and reports that give me a quick snapshot of revenue forecasts and team progress.

On the downside, Brevo’s sales funnels aren’t as advanced as Omnisend’s or Sender’s. If you’re looking for deep funnel intelligence (like lead scoring or advanced metrics), Brevo may feel a bit light.

Automation for Sales

In regards to sales automation, Brevo is a mixed bag. For instance, it shines when setting up visual workflows that seamlessly trigger deal creation, task reminders, and personalized follow-up emails across multiple channels.

However, if you’re looking for hyper-specialized tools for advanced analytics or sales automation—particularly when it comes to multi-branch workflows and in-depth funnel reporting—there are other platforms, like ActiveCampaign or Sender, that will do a better job.

In my experience, Brevo’s sign-up forms are solid for capturing leads and feeding them straight into workflows. The drag-and-drop builder makes it easy to create custom forms, pop-ups, or full-page sign-ups, allowing users to enable double opt-in and include GDPR consent without any hassle.

I also liked that I can track submissions directly in the dashboard and see conversion trends, which helps me optimize campaigns. For more advanced tracking, however, I’ve added Google Analytics integration or Facebook Pixel scripts and sometimes captured UTM parameters through thank-you pages. 

The only downside? There aren’t any pre-made styled templates, so you’ll have to spend a minute or two designing forms yourself.

In my experience using Brevo’s lead capture tools, the landing pages and forms work really well as funnels into personalized campaigns. The drag-and-drop landing page builder feels just like the email editor, so even beginners can get something up quickly. The template library has plenty of options for things like webinars, lead magnets, or promos, which is an absolute time saver. Their step-by-step guides also deserve a shoutout for helping me out once or twice.

Customizing branding and layouts is simple, and the mobile previews are handy, too. I also like that you can drop in tracking pixels and get clear conversion stats, while form submissions flow straight into workflows for instant follow-ups.

Having managed several client databases within Brevo, I’ve found their segmentation and personalization capabilities are good enough for most small to mid-sized businesses. The platform allows you to create dynamic segments based on standard criteria like email engagement, geographic location, subscription source, or custom attributes you’ve collected.

The personalization extends beyond just targeting the right segments—Brevo supports dynamic variables in both subject lines and email content. This makes messages feel individually crafted, even when sent to larger segments.

That said, there are some limitations I’ve noticed during my time with Brevo. While dynamic segments are easy to set up, more advanced filtering—like combining multiple behavioral triggers or creating deeply nested conditions—can feel limiting for teams for whom Brevo isn’t their first email marketing rodeo.

Based on implementing Brevo across various client tech stacks, I’ve found their integration capabilities cover most essential needs for small to mid-sized businesses. The platform offers direct connections with popular tools like Shopify, WordPress, Salesforce, and WooCommerce, plus access to hundreds more through Zapier.

For more technical clients, Brevo’s RESTful API gives you the flexibility to build custom integrations when you need them. Developers will appreciate Brevo’s ability to handle transactional emails via API/SMTP.

It does take a bit of know-how to navigate, but the documentation is solid and really helpful. What I like most is how these integrations let you run genuinely behavior-driven campaigns—no more generic batch-and-blast emails.

Having analyzed numerous campaign performances on Brevo, I find their reporting tools provide clear, actionable insights without overwhelming users with excessive metrics. Whether with or without Google Analytics 4 integration, Brevo doesn’t disappoint in this department.

Each marketing campaign delivers real-time data on essential performance indicators: open rates, click-through rates, bounce rates, unsubscribes, and basic device analytics. The visual heatmaps showing which links received the most engagement have proven particularly useful for optimizing content placement.

For campaigns using personalization or segmentation, Brevo allows you to filter results by audience group to compare performance. And while Brevo doesn’t offer the depth of advanced reporting & analytics found in enterprise platforms, it provides deliverability monitoring tools and the metrics most small businesses actually need to improve their email performance gradually.

Having interacted with Brevo’s support team countless times while managing client accounts, I can attest to their responsiveness and knowledge. 

What impresses me most is their practical approach to resolving issues. When I encountered deliverability problems with a time-sensitive campaign, the support team not only identified the cause but also provided actionable guidance on list cleaning and warmup practices to improve future performance. 

For clients using more advanced features like multi-step automations or dynamic content, the support team provides helpful guidance on setting up campaigns and SMS marketing effectively.

The main drawback is that while support is available via live chat, email, and tiered phone options, response times can vary significantly depending on whether you’re on the Starter or Business plan—something that doesn’t sit well with me, no matter if it’s a regular practice among email marketing services.

Brevo reviews on G2 often highlight its ease of use and practical feature set, especially for small teams. One Brevo review appreciated the unified inbox that brings WhatsApp, email, and social DMs together, while another pointed out that its drag-and-drop automations make setting up onboarding flows quick without any help from support. The built-in CRM and clear dashboards for managing credits and sends are also frequently praised.

On the downside, one detailed Brevo review noted that Brevo’s documentation and analytics can feel limited, also noting occasional deliverability issues.

Many Capterra Brevo reviews highlight the platform’s affordability and scalability, especially for smaller businesses or creators just starting out. The free tier provides enough volume to get going, and users appreciate that paid plans kick in at a logical point of growth rather than too early. One Brevo review praised how it ties together email marketing, automation, and CRM in one platform.

However, there are some nuisances users aren’t happy about. One negative Brevo review noted that it isn’t always the easiest to learn—features like forms, automations, or contact attributes can be tricky, especially during editor transitions. Other Brevo reviews mention plugin bugs, UI refinement needs, and limited support options for complex technical issues.

Feedback on Reddit is pretty mixed, with some users calling it a practical choice and others describing frustrating experiences. On the positive side, one Brevo review was particularly satisfied with its generous free plan, built-in automation, and CRM features—making it attractive for small businesses or anyone already using it for SMTP.

However, several Brevo reviews report serious bugs with the drag-and-drop email editor, limited template options, and UI glitches that disrupted campaign building. While another Brevo reviewer found the API and documentation outdated, with broken links and inconsistent guidance that complicated transactional email setup.