Brevo Pricing: The Full Picture (Plans & Fees) 2026

Brevo offers flexible email marketing pricing that scales with your sending volume rather than contact count—making it especially cost-effective for businesses that send large numbers of emails. Plans start free with 300 daily emails, then range from $8/month for basic campaigns to custom enterprise pricing for high-volume senders. 

Unlike competitors like Mailchimp, Brevo (formerly known as Sendinblue) includes SMS and WhatsApp messaging across most tiers, making it a cost-effective multichannel solution. However, hidden costs like logo removal fees and sales add-on features can increase your total Brevo rates.

This guide breaks down every Sendingblue pricing tier, add-on, and alternative to help you choose wisely.

Brevo Pricing at a Glance

Annual vs Monthly Billing: Which Saves More?

*The prices shown in this table reflect baseline plans, based on 5,000 emails per month with no additional add-ons included.

Brevo Plans & Costs Reviewed

Free Plan Reviewed

I’ve found Brevo’s Free plan to be perfect for testing the platform before committing to a paid tier (no need to enter credit card details). The free plan allowing you to experiment with email and SMS campaigns, basic templates, and AI content generation, is great since you get to do that without spending a dime. 

However, the daily send limit, visible Brevo branding, and absence of automation or landing pages make it unsustainable for long-term use. In my experience, most users outgrow it once they need consistent sending, better branding control, or workflow automation. 

This limited Free plan only makes sense if you’re experimenting or running small-scale, non-commercial campaigns. 

For those needing a permanently free account with higher send limits, Sender offers up to 15,000 emails monthly on its free version.

Starter Plan

The Starter plan is what I’d recommend for freelancers or small teams looking for reliable campaign delivery and basic analytics without complex automation. It provides enough functionality for regular newsletters or promotional blasts while keeping costs low. 

Still, the lack of automation, landing page builder, and detailed analytics can feel restrictive as your marketing grows. I’ve noticed users often upgrade when they want to automate customer journeys or access A/B testing and advanced reports. 

It’s best for small businesses establishing an email presence and not yet ready to invest in full marketing automation.

Standard (Business) Plan

The Business (Standard) plan is designed for growing companies ready to scale their marketing with automation and optimization tools. It introduces features like A/B testing, web tracking included, and AI-driven send-time optimization that make campaign management more strategic. It’s a logical step for businesses transitioning from basic email to performance-driven email campaigns.

However, the single landing page limit and all the features like WhatsApp or push notifications missing might force upgrades for multi-channel marketers. From what I’ve seen, most users outgrow it when they need multi-user collaboration, larger sending capacity, or deeper segmentation.

Professional Plan

The Professional plan marks Brevo’s shift toward a more advanced marketing suite. It’s built for established businesses that need detailed reporting, multi-user collaboration, and scalable automation.

You gain access to advanced features like marketing automation workflows, advanced segmentation, and custom reporting dashboards—useful for teams managing complex customer journeys.

However, at around $500/month, it’s a significant jump from the Business plan, especially for small or midsize teams that might not fully leverage its analytics and collaborative tools. 

Enterprise Plan

Brevo’s enterprise plan is designed for organizations running complex, high-volume campaigns across multiple channels. It includes popups, WhatsApp campaigns, push notifications, advanced commerce features, and priority support. 

The higher entry cost may seem steep, but it unlocks multi-user access, contact scoring, and dedicated deliverability support—crucial for enterprise-level operations. 

This plan makes sense for ecommerce businesses or large teams managing multiple brands, integrations, or markets where reliability, deliverability, and hands-on support matter most.

While Brevo’s base prices look affordable, I’ve discovered several hidden costs that can quickly add up depending on how you use this email marketing software. Removing the Brevo logo, for instance, costs an extra $10.80 per month, and adding sales features like Sales Essentials or Sales Advanced ranges from $27.92 to $58.50 per user per month.

Exceeding your monthly sending limit can also trigger overage charges, and advanced support or dedicated IPs are available only on higher plans. These incremental costs mean the total Brevo cost can rise significantly for businesses scaling campaigns or managing multiple users—something I always recommend considering before committing long-term.

Brevo Hidden Fees & Extra Costs

While Brevo is among the least extra-costs-sneaking platforms out there, it is still plagued by practices that most email marketing veterans will be familiar with. That said, here are some time-tested ways to cut down Brevo’s monthly price:

Logo Removal Cost

Brevo does add its logo to emails on the Starter plan by default, so upgrading alone doesn’t automatically remove the branding. If you want fully unbranded emails on Starter, you’ll need to pay extra—yes, I know… 

Logo removal on the Starter tier is available as a paid add-on called “No Brevo logo”, which costs $10.80 per month. Pretty much, a pricey small print that’s lost on many users, which just happens to more than double the monthly price for the plan.

On higher-tier plans like Business or Enterprise, however, the logo is already removed, so there’s no additional charge.

Dedicated IP Pricing

Brevo offers a dedicated IP address for marketers who want more control over their sender reputation, but it’s not something you get on lower-tier plans. 

If you’re on the Professional plan, a dedicated IP is available as a paid add-on rather than being included by default. The add-on costs around $251 per year (roughly $20.90 per month), which is fairly standard for the market. It’s mainly worth it if you’re sending high volumes of email consistently, as it keeps your deliverability separate from other Brevo users. 

Enterprise plans include a dedicated IP at no extra cost, making them a better fit for serious, large-scale senders.

Additional User Seats

Brevo lets you add extra user seats if you need more teammates in your account, but they’re not included for free beyond the base allowance—pretty standard industry practice, even if I’m not a fan of it. 

On most paid plans, you get a limited number of users, and additional seats cost extra. While there’s no option to add any more seats for the Starter plan, each extra seat for the Standard users costs $10.80 per month, which adds up if you’re building a bigger team. 

For Professional plan users, a single extra seat goes for either $27.92 or $58.50, depending on your Sales package. 

Extra Landing Pages

Brevo’s landing pages are nice to have for capturing leads, but they aren’t freely unlimited. Only Business and Enterprise plans include landing pages—Starter and Free don’t offer them at all.

With Business, you get 1 landing page included, and if you want more, you can buy them in packs of 5 for about $24 per month. This setup works well if you’re running campaigns that need multiple funnels or opt-in pages, but the extra cost adds up if you need a lot of pages.

Brevo Pricing by Email Volume

Brevo Pay-As-You-Go Costs

When Pay-As-You-Go Makes Sense

Pay-as-you-go credits can be perfect for businesses that send emails occasionally or have seasonal peaks rather than ongoing campaigns. Brevo’s prepaid credits never expire, making them ideal for infrequent senders who want full control without a recurring Brevo subscription. Larger packs include volume discounts—the more credits you buy, the lower your per-email rate. 

Although Brevo pricing is based on email volume rather than list size, it does not offer unlimited contacts (no matter the plan), and contact limits still apply depending on the selected plan. Now that we got that out of the way, here are Brevo cost per email pricing in detail:

Credits can also serve as a backup if you exceed your monthly limits. Since all Starter-level features apply and remove Brevo branding is included, this model is especially useful for event-based marketing, testing new lists, or supplementing your primary email marketing platform.

Credit System Explained

Each prepaid credit equals one email sent to one contact, and packs range from 5,000 to 1 million credits. These credits never expire, can be used at any time, and apply to both marketing and transactional messages. Volume discounts start kicking in at higher tiers, significantly reducing per-email costs for bulk buyers. 

Credits are always used after your monthly subscription plan quota—acting as overflow when you exceed your limit. This setup works best for agencies, seasonal businesses, or marketers needing flexible, non-expiring sends without committing to larger monthly email volume requirements.

Brevo SMS Pricing & Costs

Brevo’s SMS pricing follows a flexible, pay-as-you-go model designed to scale with your messaging needs. Instead of locking you into rigid plans, Brevo’s SMS marketing lets you control costs based on how and when you send SMS. Here are the SMS credits prices for each country:

Brevo WhatsApp Campaign Pricing

Now that you’re up to speed with WhatsApp prices across the globe, here is additional information you might find useful if you plan on using WhatsApp in your marketing plan:

• Plan requirement. Available for Professional or Enterprise plans only;
• No hidden fees. Transparent pricing with no setup, licensing, or monthly WhatsApp subscription costs;
• Credits flexibility. Pay-as-you-go model with credits that never expire—use them whenever you need;
• US restriction. As of April 2025, Meta suspended WhatsApp marketing templates for US phone numbers (+1 country code);
• Updated pricing. Meta introduced new WhatsApp API pricing in July 2025, reflecting recent changes to messaging costs.

Brevo Transactional Email & API Pricing

Brevo vs. Competitors: Which Costs Less?

Is Brevo Worth the Price?

In my assessment, Brevo makes the most sense for small to mid-sized businesses that want multichannel communication tools—email, SMS, WhatsApp—without paying enterprise prices. It’s particularly strong for ecommerce brands and marketers who value flexibility in billing and automation. 

However, those who need more sophisticated CRM capabilities or deeper analytics might find better fits elsewhere. For instance, ActiveCampaign or HubSpot excel in customer journey mapping, while Klaviyo dominates ecommerce personalization.

I’ve found Brevo shines in affordability and simplicity, but companies with advanced segmentation needs or large-scale integrations may outgrow it as their marketing operations expand. 

For startups prioritizing the lowest cost over multichannel features, Sender delivers comparable email functionality at an even more accessible price. 

When exploring other email marketing software, consider your Brevo pricing plans needs carefully—the Free Starter, Business (Standard), Professional and Enterprise plans each serve different growth stages, and paid plans start at just $8.08 monthly.

Brevo Pricing FAQs