Brevo Pricing: Email Marketing That Won’t Break the Bank

After personally testing over a dozen email platforms this past quarter, I’ve found Brevo to be a refreshing standout in the crowded email marketing space.

What caught my attention wasn’t just their feature set (which is quite robust), but their thoughtful approach to pricing that genuinely seems designed with small businesses and growing teams in mind.

Their free plan deserves special mention — it accommodates unlimited contacts with a daily sending limit of 300 emails (roughly 9,000 monthly). That’s substantially more generous than what I’ve seen from most competitors.

I was particularly impressed to discover that even free users get access to AI-powered tools like subject line suggestions and content generators — features typically locked behind premium tiers elsewhere.

For just $9 monthly, Brevo opens up 24/7 email support alongside practical additions like multi-user access and approval workflows. In my experience evaluating various platforms, these exact capabilities often require upgrading to significantly pricier tiers with other providers.

These practical inclusions make Brevo particularly compelling for collaborative teams working with tight marketing budgets who don’t want to sacrifice essential functionality.

Brevo’s Pricing Structure: Straightforward and Scalable

• Free Plan: $0 for unlimited contacts, 300 daily emails (approximately 9,000 monthly), core features, single user
• Starter Plan: Beginning at $9/month for unlimited contacts, 20,000+ monthly emails, no Brevo branding, and basic automation capabilities
• Business Plan: Starting from $18/month for unlimited contacts with advanced automation, A/B testing options, multi-user collaboration, and approval workflows
• BrevoPlus Plan: Custom pricing for unlimited contacts and emails, enhanced security (SSO), service level agreements, dedicated account management, and advanced integration options

Monthly Pricing Based on Email Volume

After analyzing their approach, I’ve noted a few particularly interesting aspects about their pricing model. Unlike many competitors who charge based on contact count, Brevo prices primarily on email volume while allowing unlimited contacts across all plans.

This creates a significant advantage for businesses maintaining larger databases but sending targeted campaigns to specific segments.

The Starter Plan delivers essential marketing functionality — customizable templates, intuitive drag-and-drop editing, and basic performance tracking.

For more sophisticated needs, the Business Plan adds critical capabilities like marketing automation workflows, A/B testing tools, advanced analytics, and team collaboration features, along with phone support and landing page creation.

Organizations requiring enterprise-grade solutions will find the BrevoPlus Plan offers tailored pricing with additional benefits like sub-organization management, enhanced security protocols, sophisticated integrations, and personalized support channels.

Feature Comparison: What You Actually Get

From my evaluation, the Free Plan works best for individuals or early-stage users testing the platform with minimal sending requirements. The Starter Plan caters to small businesses focused on consistent campaign execution with basic automation and testing capabilities.

For teams needing workflow automation, collaboration tools, and detailed reporting, the Business Plan offers the right balance. Large enterprises requiring scalability, dedicated support, predictive analytics, and custom technical implementation will find the BrevoPlus plan most appropriate.

Free Plan: Surprisingly Capable for Zero Cost

Brevo’s no-cost option provides a solid starting point for freelancers, early-stage startups, and independent creators exploring email marketing without financial commitment.

With unlimited contacts and up to 300 daily emails (approximately 9,000 monthly), it offers enough capacity for basic newsletter distribution or simple campaigns.

Users gain access to their intuitive drag-and-drop email builder, fundamental contact management tools, and even basic automation capabilities. I was particularly impressed by the inclusion of AI-powered subject line generation — a feature that directly impacts open rates and engagement.

Despite being free, it still provides access to Brevo’s essential analytics dashboard for real-time campaign performance tracking.

Where it falls short:

• The daily sending limit restricts campaign flexibility
• Single-user restriction prevents team collaboration
• Brevo branding appears on all communications
• No testing capabilities or visual engagement tools
• Limited automation and segmentation functionality

While generous compared to many free alternatives I’ve evaluated, this plan best suits occasional senders or those exploring the platform’s capabilities. Businesses focusing on growth or requiring collaborative features will likely outgrow these limitations relatively quickly.

Starter Plan: Affordable Scaling for Growing Businesses

Starting at $9 monthly, the Starter Plan addresses the needs of small businesses and individual marketers ready to move beyond free tier limitations. It removes the daily sending cap with plans beginning at 20,000 monthly emails (with pricing that scales based on volume requirements).

Users can eliminate Brevo branding, implement A/B testing, and schedule campaigns in advance — all essential tools for improving engagement metrics and maintaining professional communications.

Though still limited to a single user, the plan introduces enhanced design flexibility and more comprehensive performance reporting.

In my testing, I found this tier particularly well-suited for lean operations or independent professionals seeking reliable functionality without the complexity of team collaboration or sophisticated marketing automation sequences.

Limitations worth noting:

• Still restricted to a single user account
• Basic automation capabilities only
• No behavioral segmentation options
• SMS marketing available only as additional purchase
• Support limited to email and ticket systems

While cost-effective and feature-rich for individual users, the Starter Plan reveals its limitations when team collaboration becomes necessary. Without robust automation tools or multi-user capabilities, it doesn’t fully support growing companies managing complex campaigns or multi-stage customer journeys.

Business Plan: Team-Focused Marketing Capabilities

Beginning at $18 monthly, Brevo’s Business Plan delivers significantly enhanced control, collaboration, and automation capabilities.

It unlocks multi-user access, advanced workflow automation, and behavioral segmentation — making it particularly valuable for software companies, marketing agencies, and e-commerce operations.

The plan includes comprehensive A/B testing, landing page creation tools, and analytical features like email heatmaps and send-time optimization that meaningfully improve strategy refinement and performance metrics.

Team collaboration becomes seamless through approval workflows, while priority support channels ensure assistance when needed.

Having worked with various platforms, I found this represents a substantial upgrade from the Starter tier, offering precision and capability for data-driven marketing initiatives.

What you won’t get:

• No multivariate testing functionality
• Lacks predictive analytics capabilities
• SMS marketing still requires additional payment
• No dedicated account management
• Limited onboarding assistance (reserved for BrevoPlus subscribers)

While powerful for most marketing teams, the Business Plan may still feel constraining for enterprise-level users or organizations managing global, multi-brand operations.

It lacks the advanced analytics customization, AI-powered predictive tools, and implementation support that larger operations typically require, potentially making the BrevoPlus tier or external integrations necessary for sophisticated requirements.

Pay-As-You-Go Email Credit System

How Brevo’s Pay-As-You-Go System Works

For organizations with irregular sending patterns or those preferring to avoid monthly commitments, Brevo offers a flexible credit-based approach.

The system operates on a straightforward principle: one credit equals one email to one recipient. For example, distributing a campaign to 1,000 contacts would consume 1,000 credits.

What particularly impressed me about their implementation:

• No expiration policy: Credits remain valid indefinitely, making them perfect for businesses with sporadic or seasonal sending requirements
• Comprehensive feature access: PAYG credits provide access to most tools available in Brevo’s paid subscription plans, including email design capabilities, basic automation, analytics, and segmentation functionality
• Ideal use cases: This model works exceptionally well for seasonal businesses, event marketers, or agencies managing multiple client accounts without requiring ongoing subscriptions

This flexible approach provides excellent control over costs while maintaining access to professional-grade email marketing tools without monthly obligations.

Transactional Email Pricing Structure

Understanding Brevo’s Transactional Email Approach

In Brevo’s system, each “block” represents 25,000 transactional emails monthly. These typically include real-time, event-triggered communications like order confirmations, password reset notifications, and shipping updates.

The pricing follows a volume-based model where larger purchases receive more favorable rates, creating cost efficiencies at scale. This tiered approach supports businesses as they grow, offering increasing value at higher volumes.

For organizations prioritizing deliverability and sender reputation, dedicated IP addresses are available starting at $150 annually. While optional, this addition is particularly valuable for consistent, high-volume transactional sending.

It’s worth noting that Brevo’s transactional email service is offered exclusively as an add-on for Business (Standard) or BrevoPlus subscribers — it’s not available with Free or Starter plans. 

Additionally, unused emails don’t carry forward between billing cycles, with each month resetting your transactional quota based on purchased blocks.

SMS Marketing Pricing Details

Note: The above costs are approximate and may vary. For the most accurate and up-to-date pricing, refer to Brevo’s official SMS pricing calculator.

SMS Credit Structure and Purchasing Details

• SMS credits are available in packages of 100 and can be purchased directly through your Brevo account dashboard. The credit requirements per message vary depending on recipient country and message length, with standard SMS messages containing up to 160 characters. Exceeding this character count may require additional credits.
• For users in the United States, multimedia messaging (MMS) that includes images costs the equivalent of 2.1 SMS credits per message. This functionality requires registration for a toll-free number through Telnyx before implementation.
• Unlike some competitors I’ve evaluated, Brevo’s SMS credits have no expiration period, allowing businesses to utilize them as needed without time constraints. This creates valuable flexibility for seasonal campaigns or irregular messaging requirements.
• SMS marketing features are accessible across all Brevo plans, including the Free tier. However, users must purchase SMS credits separately to activate these capabilities. While Brevo supports messaging to over 170 countries, MMS functionality is currently limited to the United States and requires specific compliance measures, including toll-free number registration.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.