Brevo Pricing: Plan Costs, Add-ons & Best Choice 2025

Brevo offers flexible email marketing pricing that scales with your sending volume rather than contact count—a major advantage for businesses with large databases. Plans start free with 300 daily emails, then range from $8.08/month for basic campaigns to custom enterprise pricing for high-volume senders. 

Unlike competitors like Mailchimp, Brevo includes SMS and WhatsApp messaging across most tiers, making it a cost-effective multichannel solution. However, hidden costs like logo removal fees and sales add-on features can increase your total investment.

This guide breaks down every Brevo’s pricing tier, add-on, and alternative to help you choose wisely.

Brevo Pricing at a Glance

Brevo Plans & Costs Reviewed

Free Plan Reviewed

I’ve found Brevo’s Free plan to be perfect for testing the platform before committing to a paid tier (no need to enter credit card details). It lets you experiment with email and SMS campaigns, basic templates, and AI content generation without spending a cent. 

However, the daily send limit, visible Brevo branding, and absence of automation or landing pages make it unsustainable for long-term use. In my experience, most users outgrow it once they need consistent sending, better branding control, or workflow automation. 

This limited Free plan only makes sense if you’re experimenting or running small-scale, non-commercial campaigns. 

For those needing a permanently free account with higher send limits, Sender offers up to 15,000 emails monthly on its free version.

Starter Plan

The Starter plan is what I’d recommend for freelancers or small teams looking for reliable campaign delivery and basic analytics without complex automation. It provides enough functionality for regular newsletters or promotional blasts while keeping costs low. 

Still, the lack of automation, landing page builder, and detailed analytics can feel restrictive as your marketing grows. I’ve noticed users often upgrade when they want to automate customer journeys or access A/B testing and advanced reports. 

It’s best for small businesses establishing an email presence and not yet ready to invest in full marketing automation.

Standard (Business) Plan

The Business (Standard) plan is designed for growing companies ready to scale their marketing with automation and optimization tools. It introduces features like A/B testing, web tracking, and AI-driven send-time optimization that make campaign management more strategic. It’s a logical step for businesses transitioning from basic email to performance-driven email campaigns.

However, the single landing page limit and missing advanced features like WhatsApp or push notifications might force upgrades for multi-channel marketers. From what I’ve seen, most users outgrow it when they need multi-user collaboration, larger sending capacity, or deeper segmentation.

Professional Plan

The Professional plan marks Brevo’s shift toward a more advanced marketing suite. It’s built for established businesses that need detailed reporting, multi-user collaboration, and scalable automation.

You gain access to advanced features like marketing automation workflows, advanced segmentation, and custom reporting dashboards—useful for teams managing complex customer journeys.

However, at around $500/month, it’s a significant jump from the Business plan, especially for small or midsize teams that might not fully leverage its analytics and collaborative tools. 

Enterprise Plan

Brevo’s enterprise plan is designed for organizations running complex, high-volume campaigns across multiple channels. It includes popups, WhatsApp campaigns, push notifications, advanced commerce features, and priority support. 

The higher entry cost may seem steep, but it unlocks multi-user access, contact scoring, and dedicated deliverability support—crucial for enterprise-level operations. 

This plan makes sense for ecommerce businesses or large teams managing multiple brands, integrations, or markets where reliability, deliverability, and hands-on support matter most.

Brevo Hidden Fees & Extra Costs

While Brevo’s base prices look affordable, I’ve discovered several hidden costs that can quickly add up depending on how you use the platform. Removing the Brevo logo, for instance, costs an extra $10.80 per month, and adding sales features like Sales Essentials or Sales Advanced ranges from $27.92 to $58.50 per user per month.

Exceeding your monthly sending limit can also trigger overage charges, and advanced support or dedicated IPs are available only on higher plans. These incremental costs mean the total Brevo cost can rise significantly for businesses scaling campaigns or managing multiple users—something I always recommend considering before committing long-term.

Brevo Pricing by Email Volume

Brevo Pay-As-You-Go Costs

When Pay-As-You-Go Makes Sense

Pay-as-you-go credits can be perfect for businesses that send emails occasionally or have seasonal peaks rather than ongoing campaigns. Brevo’s prepaid credits never expire, making them ideal for infrequent senders who want full control without a recurring subscription. Larger packs include volume discounts—the more you buy, the lower your per-email rate. 

Credits can also serve as a backup if you exceed your monthly limits. Since all Starter-level features apply and remove Brevo branding is included, this model is especially useful for event-based marketing, testing new lists, or supplementing your primary email marketing platform.

Credit System Explained

Each prepaid credit equals one email sent to one contact, and packs range from 5,000 to 1 million credits. These credits never expire, can be used at any time, and apply to both marketing and transactional messages. Volume discounts start kicking in at higher tiers, significantly reducing per-email costs for bulk buyers. 

Credits are always used after your monthly plan quota—acting as overflow when you exceed your limit. This setup works best for agencies, seasonal businesses, or marketers needing flexible, non-expiring sends without committing to larger monthly email volume requirements.

Brevo SMS Pricing & Costs

Brevo vs. Competitors: Which Costs Less?

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Is Brevo Worth the Price?

In my assessment, Brevo makes the most sense for small to mid-sized businesses that want multichannel communication tools—email, SMS, WhatsApp—without paying enterprise prices. It’s particularly strong for ecommerce brands and marketers who value flexibility in billing and automation. 

However, those who need more sophisticated CRM capabilities or deeper analytics might find better fits elsewhere. For instance, ActiveCampaign or HubSpot excel in customer journey mapping, while Klaviyo dominates ecommerce personalization.

I’ve found Brevo shines in affordability and simplicity, but companies with advanced segmentation needs or large-scale integrations may outgrow it as their marketing operations expand. 

For startups prioritizing the lowest cost over multichannel features, Sender delivers comparable email functionality at an even more accessible price. 

When exploring Brevo alternatives, consider your Brevo pricing plans needs carefully—the Free Starter, Business (Standard), Professional and Enterprise plans each serve different growth stages, and paid plans start at just $8.08 monthly.

Brevo Pricing FAQs