Flodesk Pricing 2025: What the New Plans Actually Cost

For years, Flodesk was the email marketing platform people recommended specifically because of its pricing. One flat fee, unlimited subscribers, no nasty surprises when your list grew. That changed in December 2025. Now it’s subscriber-based pricing like pretty much everyone else.

If you locked in the old rate? Lucky you. But if you’re signing up fresh, the math looks different now. This guide breaks down what Flodesk actually costs at each tier, what you’re getting (and not getting), and whether it still makes sense compared to alternatives like Sender.net. No fluff, just the numbers and trade-offs you need to decide.

Flodesk Pricing Overview

So here’s the deal: Flodesk now has four plans—Free, Lite, Pro, and Everything. Prices go up as your subscriber count climbs, which is pretty standard for the industry. The official pricing page lays it out, but the short version is that your monthly bill depends on two things: which plan you pick and how many active subscribers you have.

One thing worth noting—they only charge for active subscribers. Unsubscribes, bounces, and unconfirmed contacts don’t count against you. That’s actually decent compared to platforms that bill you for every email address sitting in your database, useful or not.

Annual billing saves you roughly a month’s worth of payments. Not groundbreaking, but it adds up. And if you’re comparing apples to apples, Sender’s free plan gives you 2,500 subscribers and 15,000 emails per month with actual sending capabilities. Flodesk’s free tier? Forms and landing pages only. No email sends. Kind of a big difference.

Flodesk Monthly Pricing

A few things jump out. The Lite plan maxes out at 25,000 subscribers—after that, you’re forced into Pro or Everything, whether you want the extra features or not. And the jump from 25K to 50K on Pro is pretty steep. We’re talking an extra $220/month.

For context, Sender starts at $7/month for their Standard plan with similar subscriber counts. That’s a pretty significant gap if budget is your main concern. Flodesk’s templates are genuinely beautiful, but three or four times the price? That’s a question only you can answer.

Flodesk Monthly Plans

The four plans build on each other. Free is basically a trial that lets you collect emails but not send them. Lite adds sending but limits your automations. Pro unlocks most of what you’d actually need. Everything throws in ecommerce tools for selling digital products.

Free Plan (no email sending)

Calling this a “free plan” is a bit generous. You can build forms, create landing pages, and set up those link-in-bio pages that are popular on Instagram. But you can’t actually email anyone. It’s more like an extended test drive of the editor than a real email marketing solution.

Is it useful? Sure, if you want to start collecting subscribers while you figure out whether you like the interface. But if you need to actually communicate with people, you’ll hit a wall fast.

Sender.net’s free tier, by comparison, lets you send 15,000 emails to 2,500 subscribers. That’s a real email marketing tool, not just a form builder with nice fonts.

Lite Plan (starts at $19/month)

Lite starts at $25/month for 1,000 subscribers and unlocks email sending. Finally. But there’s a catch—you only get one automation workflow. That’s enough for a basic welcome sequence, maybe. Anything more complex and you’re stuck.

You also can’t remove the Flodesk branding from your emails, and the plan caps out at 25,000 subscribers. For solo creators who mostly send newsletters and don’t need fancy automation, it works. For anyone doing more sophisticated email marketing, the limitations feel tight pretty quickly.

At this price point, you’re paying more than three times what Sender.net charges for similar functionality. The design tools are nicer, sure. Whether that’s worth the premium depends on how much visual polish matters to your brand.

Professional Plan (starts at $25/month)

Here’s where things get more reasonable. Pro costs just $3/month more than Lite at the entry level, but the difference in what you get is substantial. Unlimited automations, better analytics, the ability to remove Flodesk branding, and you can sell one digital product through their checkout feature.

For most people who are serious about email marketing, this is probably the tier that makes sense. You can build proper welcome sequences, set up behavior-triggered campaigns, and actually analyze what’s working. Two team seats instead of one is nice if you’re collaborating with someone.

The pricing does climb as your list grows—$79/month at 10,000 subscribers, $169/month at 25,000. Not cheap, but you’re getting a capable platform at that point.

Everything

Everything is Flodesk’s pitch to creators who want to sell stuff directly through the platform. Starting at $54/month, you get unlimited checkouts, sales pages, subscriptions, payment plans, and abandoned cart automations. The payments run through Stripe at their standard 3% + 30¢ per transaction—Flodesk doesn’t tack on extra fees.

For course creators, digital product sellers, or coaches who want everything in one place, the value proposition is solid. You’re not paying Gumroad’s 10% cut or juggling multiple tools.

One wrinkle: Checkout only works in certain countries—US, Canada, UK, Australia, New Zealand, and parts of Europe. If you’re outside those regions, this plan doesn’t really offer anything over Pro.

Flodesk Pay-as-you-go Plan

There isn’t one. Flodesk only does monthly subscriptions. If you’re a seasonal business or someone who sends sporadically, you’re paying regardless of how much you actually use it.

Sender.net has a pay-as-you-go option starting at $29 for credits if you need that flexibility. For irregular senders, it’s probably a better fit than locking into a monthly commitment you won’t fully use.

If you need true pay-as-you-go, you’ll want to look at platforms like Sender or Mailchimp, which offer credits-based pricing. But remember — once your list grows past a few thousand subscribers, those per-email costs add up fast.

Flodesk Transactional Emails Pricing

Flodesk doesn’t do transactional emails. No order confirmations, password resets, shipping notifications—none of that. If you’re using their checkout features, you get basic order confirmations, but anything beyond that requires a separate service.

Sender, on the other hand, handles both marketing and transactional emails, which simplifies things if you don’t want to manage multiple services.

Flodesk SMS Pricing

SMS? What SMS? Flodesk doesn’t do text messaging at all. Email only, which keeps things focused but limits your marketing channels.

If you absolutely need SMS alongside email, you’d have to piece together a solution using Zapier to connect Flodesk with SMS services like Twilio or TextMagic. That adds complexity and cost, obviously.

The question is whether you really need SMS. For most businesses, email does the heavy lifting, and adding SMS complexity might not be worth it. But if SMS is essential for your industry, Flodesk probably isn’t the right fit.

Final Verdict: Is Flodesk Worth It Now?

Flodesk lost some of its appeal when the flat-rate pricing went away. It’s still got the best-looking templates in the game—that hasn’t changed. The editor is genuinely pleasant to use, and if design quality matters to your brand, there’s real value there.

But the math is different now. For smaller lists under 5,000 subscribers who prioritize aesthetics, Flodesk can still make sense. For budget-conscious users, people who need SMS, or anyone wanting more robust automation at lower prices, Sender offers a lot more for a lot less. Their free plan alone outperforms Flodesk’s paid Lite tier in several ways.

The platform isn’t bad. It’s just no longer the obvious choice it used to be. Your call depends on what you value most—beautiful design or keeping costs down.