Flodesk Pricing 2025: Affordable Flat Fee for Beautiful Emails

Flodesk charges a flat $35/month (annual) or $38/month for unlimited subscribers and emails. That’s it. No gotchas, no scaling nightmare when you hit 10,000 subscribers.

Most email platforms punish success — the bigger your list gets, the more you pay. Sometimes dramatically more. Flodesk flipped that script with simple, predictable pricing that doesn’t change whether you have 500 people or 50,000 on your list.

But here’s what you’re probably wondering: Is it actually worth it? And what are you missing if you choose the flat-rate life over those “start free, pay later” platforms? Let’s dig into the real costs, the gotchas, and whether this pricing makes sense for your business.

Flodesk Pricing Overview

Flodesk keeps it simple with three options: Free (barely counts), Email ($35-38/month), and Email + Checkout ($59-64/month). The magic is in what doesn’t change — your monthly bill stays the same whether you’re emailing 100 people or 100,000.

This is pretty unusual in email marketing. Most platforms start cheap and then hit you with sticker shock once you’re committed. Flodesk’s flat-rate price of $38/month – regardless of how large my list grew – was an offer I simply couldn’t refuse, according to long-time users who switched from traditional platforms.

The pricing covers everything you’d expect: unlimited emails, all templates, automation, forms, analytics. No hidden fees for “premium” templates or extra automation workflows. What you see is what you get.

Compare that to platforms like Mailchimp, where costs can jump from $10/month to $200+/month as your list grows. Sender.net offers competitive rates for smaller lists, but even they scale up pricing based on subscriber count.

Flodesk Monthly Pricing

The monthly option costs a bit more — $38 for Email and $64 for Email + Checkout. That’s about 8% extra compared to paying annually, which honestly isn’t terrible if you want flexibility.

Monthly billing makes sense if you’re testing things out or have seasonal business cycles. Maybe you’re launching a course twice a year and don’t need constant email marketing. Though most people find that once they start building an email list, it becomes pretty essential year-round.

The 30-day free trial gives you time to really test everything before committing. And I mean everything — templates, automations, the checkout features if you grab that plan. No feature restrictions during the trial, which is refreshing.

Flodesk Monthly Plans

Free Plan

The “Free Forever” plan is basically a glorified landing page builder. You can create a link-in-bio page to collect emails, but you can’t actually send emails to those people. Kind of defeats the purpose, right?

It’s more of an extended trial than a real free plan. You might use it to set up a waitlist or capture leads for an upcoming launch, but you’ll need to upgrade pretty quickly if you want to actually communicate with those subscribers.

Most businesses outgrow this in about five minutes. Unless you’re just collecting emails to export somewhere else, the free plan won’t get you far.

Email Plan ($35-38/month)

This is where most people land. You can have an unlimited number of subscribers and send an unlimited amount of emails (on the paid plans) for the same monthly price of $38 per month ($35 per month if you pay annually).

The template library is genuinely impressive — over 60 professionally designed options that don’t look like every other email in your inbox. The drag-and-drop editor is intuitive enough that you won’t need to watch YouTube tutorials just to change a button color.

Automation is where things get interesting, but also where Flodesk shows its limits. You can set up welcome sequences and basic nurture campaigns, but the triggers are pretty simple. Someone joins a segment, they get emails. Flodesk’s automations are also pretty basic – especially since they can only be triggered when subscribers join a segment.

Email + Checkout Plan ($59-64/month)

This plan adds e-commerce functionality — sales pages, checkout forms, and digital product delivery. The big win here? Flodesk doesn’t charge sales fees – unlike some other platforms. All you have to pay is the standard Stripe processing fee of 3% + 30 cents per transaction.

That’s actually a pretty big deal. Most platforms take a cut of your sales on top of payment processing fees. Flodesk just charges you the monthly fee and lets you keep everything else (minus Stripe’s standard fees).

The catch? Flodesk Checkout isn’t available in all countries. It’s currently only available for users in the United States, Canada, Australia, New Zealand, the United Kingdom, and some Euro area countries. If you’re outside those regions, you’re stuck with the Email plan regardless.

Flodesk Pay-as-you-go Plan

Here’s where I have to disappoint you — Flodesk doesn’t offer pay-as-you-go pricing. It’s subscription only, which means you pay the same whether you send one email or 100 emails per month.

This works great if you’re actively marketing and sending regular campaigns. Not so great if you only send occasional newsletters or have very seasonal business cycles.

If you need true pay-as-you-go, you’ll want to look at platforms like Sender.net or Mailchimp, which offer credits-based pricing. But remember — once your list grows past a few thousand subscribers, those per-email costs add up fast.

Flodesk Transactional Emails Pricing

Flodesk has an API that theoretically supports transactional emails — things like order confirmations, password resets, shipping notifications. But the pricing for this isn’t clearly laid out anywhere, which is kind of telling.

Most businesses handle these automated emails through their standard email workflows anyway. Welcome emails, purchase follow-ups, that kind of thing. If you need heavy-duty transactional email capabilities, you might need something like SendGrid or Amazon SES alongside Flodesk.

The API documentation exists and looks developer-friendly enough, but if transactional email is mission-critical for your business, you should probably test this thoroughly during your free trial or ask their support team directly about costs and limits.

Flodesk SMS Pricing

SMS? What SMS? Flodesk doesn’t do text messaging at all. Email only, which keeps things focused but limits your marketing channels.

If you absolutely need SMS alongside email, you’d have to piece together a solution using Zapier to connect Flodesk with SMS services like Twilio or TextMagic. That adds complexity and cost, obviously.

The question is whether you really need SMS. For most businesses, email does the heavy lifting, and adding SMS complexity might not be worth it. But if SMS is essential for your industry, Flodesk probably isn’t the right fit.

Key Takeaways

Flodesk’s pricing is refreshingly straightforward — pay one price, get unlimited everything. No surprises when your list hits 5,000 or 10,000 subscribers. That predictability is worth a lot if you’re planning to grow aggressively.

The design quality is genuinely better than most platforms. If your brand cares about aesthetics (and honestly, shouldn’t all brands?), Flodesk delivers templates that don’t scream “I used an email marketing tool.”

But it’s not perfect. The automation is basic, there’s no SMS, and some advanced features you might expect are missing. Whether those limitations matter depends on your specific needs and how complex your email marketing gets.

For most creative businesses, service providers, and growing companies, the flat-rate pricing and design quality make Flodesk a smart investment. Just make sure you try the free trial and really test whether the feature set matches what you need.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.