GetResponse Review (2025): Is It Worth Your Time?
Back in 1998, a guy named Simon Grabowski started GetResponse in Poland. What began as a simple email autoresponder has grown into something much bigger — a full-on marketing automation platform that’s now used by over 350,000 customers across more than 180 countries.
What I’ve found particularly interesting about GetResponse is how it’s positioned itself. It’s not just for big companies — freelancers, small businesses, and content creators can all find value here when basic email marketing tools just won’t cut it anymore.
The platform stands out because it’s genuinely all-in-one: you’re getting advanced automation workflows, conversion funnels, webinar capabilities, and even AI-powered campaign tools wrapped in a clean, user-friendly package.
I was pleasantly surprised by their free plan — you can manage up to 500 contacts at no cost, complete with autoresponders and a website builder (something many competitors charge for). Their multilingual support is another nice touch, especially for international users.
Whether you’re running B2C or B2B campaigns, GetResponse seems to hit that sweet spot between powerful features and actually being able to use them without a computer science degree — perfect if you’re running a lean team that needs to scale efficiently.
Quick Overview of GetResponse
Features: Email marketing, automation, sales funnels, webinars, SMS, AI tools, and CRM all under one roof.
Pricing: Free plan available for up to 500 contacts; paid plans kick off at $19/month with prices increasing based on features and how many contacts you have.
Pros: The automation is rock-solid, webinar hosting is built right in, multilingual support is available, and their AI tools help you create and optimize campaigns quickly.
Cons: There’s definitely a learning curve, parts of the UI feel dated, and prices jump up pretty fast once you need advanced features or have a large contact list.
User Experience: Powerful but a bit complex at times — worth the setup time if you’re looking for customization and scalability.
Alternatives: Check out MailerLite if simplicity is your thing, ActiveCampaign for more robust CRM, or ConvertKit if you’re a creator.
GetResponse Features
GetResponse doesn’t mess around with its email campaign tools. You can send one-off broadcasts, set up autoresponder sequences, or create campaigns triggered by specific times or behaviors.
I love that they go beyond just slapping a first name in the greeting — you can personalize based on custom fields, tags, and how subscribers have interacted with previous content.
Their scheduling is pretty clever too. There’s a “Perfect Timing” feature that analyzes when each subscriber typically opens emails and sends accordingly — something I’ve seen boost open rates by 10-15% in my testing.
The reporting is comprehensive without being overwhelming, tracking everything from opens and clicks to which devices people are using, with real-time visualizations that make it easy to spot trends.
A/B testing is baked in, so you can experiment with different subject lines, content approaches, and send times without jumping through hoops.
Whether you’re running a basic weekly newsletter or complex lifecycle emails, GetResponse gives you both flexibility and the data to keep improving your approach.
Main takeaways:
- Handles everything from simple broadcasts to behavior-triggered campaigns
- Personalization that uses tags, custom fields, and engagement history
- “Perfect Timing” scheduling that sends when each recipient is most likely to open
- Built-in A/B testing for optimizing content, timing, and subject lines
- Real-time analytics showing clicks, conversions, and how people are engaging
I’d argue that automation is where GetResponse really shines. Their visual workflow builder lets you create multi-step sequences triggered by all sorts of events — email opens, link clicks, purchases, or abandoned shopping carts.
What makes it powerful is the ability to apply filters, delays, and conditional logic so subscribers follow personalized paths based on how they engage.
The emails within these workflows can pull in dynamic content using tags and behavioral data, making messages feel timely and relevant rather than generic.
You can schedule based on flexible time delays or specific windows, and the analytics let you track performance at each step of the workflow. This makes it easy to identify where people are dropping off or engaging most, so you can continuously tweak your campaigns.
It’s perfect for everything from welcome sequences to much more complex post-purchase journeys — especially if you’re trying to nurture leads over time.
Main takeaways:
- Visual workflows make complex, behavior-triggered sequences manageable
- Conditional logic creates personalized campaign paths based on subscriber behavior
- Dynamic content adapts email messaging using subscriber activity and tags
- Flexible scheduling with custom delays and optimal timing
- Step-by-step analytics help you refine each part of your automation
Landing pages and forms are crucial for building your email list, and GetResponse handles both well. You can build custom landing pages with their drag-and-drop editor or choose from over 200 templates optimized for different goals — webinars, product launches, gated content, or list-building.
I particularly like how flexible the signup forms are — you can embed them directly on your site, have them pop up based on timing, or trigger them when someone’s about to leave your page.
Each form submission can apply tags or route new subscribers into specific email workflows, so your follow-up is personalized from the start.
The tight integration between forms, landing pages, and email campaigns ensures your messages stay contextually relevant, which naturally improves engagement and conversion rates.
Main takeaways:
- Form entries can trigger specific campaign workflows for better follow-up
- Tags and custom fields personalize email content right from first contact
- Display timing rules align signup moments with your campaign goals
- Real-time performance data helps fine-tune targeting
- Source attribution improves your campaign ROI tracking
GetResponse gives you plenty of control over audience targeting and personalization. You can create dynamic segments using filters like email engagement, purchase history, location, and any custom fields you’ve set up.
These segments power highly personalized campaign content through tags, conditional logic, and real-time behavior tracking. Personalization extends beyond just the body text — you can customize subject lines and specific content blocks to ensure each message feels tailor-made.
You can even schedule differently for specific segments, with time-zone based delivery and behavior-triggered timing. One feature I’ve found particularly useful is the ability to analyze campaign performance by segment — it helps identify which audience groups respond best to which approaches.
Main takeaways:
- Dynamic segmentation lets you target by behavior, location, and custom data
- Tags and conditional logic enable subscriber-specific content within campaigns
- Personalized subject lines and content blocks boost relevance
- Segment-based scheduling improves timing and open rates
- Segment-level analytics help optimize future targeting strategies
GetResponse connects with over 120 platforms across ecommerce, CRM, webinars, payments, and analytics — which significantly expands what you can do with your campaigns.
Integrations with tools like Shopify, WooCommerce, PayPal, and Salesforce sync customer behavior and transaction data in real-time. This means your campaigns can include personalized elements like purchase history, product recommendations, or cart abandonment follow-ups without manual work.
Their RESTful API gives developers full access to subscriber records, campaign triggers, and engagement metrics. This flexibility means you can launch, pause, or personalize campaigns based on data from external sources.
Scheduling can be adjusted dynamically via API, and campaign analytics can tie back to third-party tools for full-funnel tracking.
This makes GetResponse particularly strong for businesses running complex, data-driven campaigns that need to work seamlessly with other systems.
Main takeaways:
- Native integrations sync real-time data to personalize email campaigns
- API allows external apps to trigger or customize campaign sends
- Personalized email content based on purchase or behavioral data
- Campaign scheduling can be controlled dynamically via API
- Analytics integrate with external tools for unified performance tracking
GetResponse’s reporting gives you a pretty comprehensive view of how your campaigns are performing. Each campaign — whether it’s a one-off broadcast, sequence, or triggered flow — includes detailed metrics on opens, clicks, bounces, unsubscribes, and goal completions.
What I find most useful is being able to segment performance by device, location, subscriber behavior, or custom tags. This provides a granular view of which content works best with different audience groups.
The real-time reporting supports A/B testing insights and send-time optimization, while conversion tracking links email activity directly to revenue or other business goals. You can export reports or connect data to third-party tools if you need deeper analysis.
This level of transparency makes it possible to continuously test, fine-tune, and scale campaigns based on what actually drives engagement and ROI.
Main takeaways:
- Reports cover opens, clicks, bounces, unsubscribes, and conversions
- Segment-based analytics show content performance by audience group
- Real-time data supports A/B testing and timing refinement
- Conversion tracking ties campaign activity to business outcomes
- Exportable reports support advanced performance analysis
In my experience, GetResponse’s customer support goes beyond just troubleshooting — they’re actually pretty helpful with strategic guidance too.
Available via 24/7 live chat and email (with phone support on higher-tier plans), the team can help with setting up segmented campaigns, refining personalization, optimizing send times, and interpreting analytics.
I’ve found support agents will often walk you through configuring A/B tests, setting up behavioral triggers, or improving email deliverability. The multilingual support is a nice touch for international users, and there’s an extensive knowledge base with tutorials, webinars, and walkthroughs.
This makes GetResponse especially helpful if you’re scaling your email efforts or navigating more complex campaign structures. Whether you’re troubleshooting technical issues or improving your targeting approach, their support ensures your campaigns are set up to perform well.
Main takeaways:
- 24/7 chat and email support help with both technical issues and strategy
- Guidance covers segmentation, personalization, and deliverability
- Support helps configure campaign triggers and timing for better engagement
- Live assistance available for interpreting campaign performance
- Comprehensive resources for improving engagement and conversions
GetResponse Pricing
Starter
Marketer
Creator
Summary
- €16 for 1,000 subscribers
- €27 for 2,500 subscribers
- €48 for 5,000 subscribers
- €54 for 1,000 subscribers
- €69 for 2,500 subscribers
- €82 for 5,000 subscribers
- €62 for 1,000 subscribers
- €79 for 2,500 subscribers
- €94 for 5,000 subscribers
Key Features
- Unlimited emails to up to 1,000 subscribers
- Autoresponders
- Unlimited landing pages and website builder
- Basic segmentation
- AI email generator
- 24/7 chat support
- All features included in the Starter plan
- Advanced automation workflows
- Web event tracking
- Sales funnels
- Webinars for up to 100 attendees
- 3 user seats
- All features included in the Marketer plan
- Online course builder
- Paid newsletters
- Webinars for up to 300 attendees
- 5 user seats
- Ecommerce features like abandoned cart recovery
Starter Plan: The Foundation Layer
If you’re just dipping your toes into email marketing, the Starter plan offers surprising value. You’ll get unlimited emails to up to 1,000 contacts along with essential tools like autoresponders and a surprisingly capable drag-and-drop email editor.
I’ve found even at this entry-level tier, you’re not completely stripped of advanced functionality. The basic segmentation tools let you organize your audience in meaningful ways, and the AI email generator can be a real time-saver when you’re staring at a blank screen wondering what to write.
What you won’t find here are the more sophisticated automation capabilities, sales funnels, or webinar tools. But the 24/7 chat support has been a lifesaver during those late-night campaign building sessions when I’ve gotten stuck.
The Starter plan makes the most sense if you’re primarily focused on:
- Building your initial subscriber base
- Sending regular newsletters
- Running straightforward campaigns without complex behavioral triggers
I’d say it’s priced competitively compared to similar offerings from competitors, especially considering the unlimited sending.
Marketer Plan: Where Automation Gets Serious
Once your email marketing strategy matures beyond basic broadcasts, the Marketer plan introduces tools that can transform how you engage with your audience. The jump in price is substantial (more than 3x for 1,000 subscribers), but what you’re paying for is significantly enhanced capability.
The advanced automation workflows alone are worth considering the upgrade — they allow you to create sophisticated, behavior-driven campaigns that respond to how subscribers interact with your messages.
Combined with web event tracking, you can trigger emails based on what people do on your website, not just how they engage with your emails.
The inclusion of webinars for up to 100 attendees has been particularly valuable for my clients running educational workshops or product demonstrations. You’d typically need a separate platform for this functionality.
Where I’ve seen the Marketer plan really shine is with:
- Growing ecommerce stores that need abandoned cart or product recommendation sequences
- Service businesses building complex nurture sequences
- Content marketers who want to automate content delivery based on user behavior
The three user seats make team collaboration practical, though larger teams might find this limiting.
Creator Plan: Monetizing Your Expertise
The Creator plan feels purpose-built for a specific audience: content creators, coaches, and educators looking to package and sell their knowledge. It takes everything from the Marketer plan and adds specialized tools for digital product creators.
The online course builder has saved several of my clients thousands in separate course platform fees. It’s not as feature-rich as dedicated platforms like Teachable or Kajabi, but it’s perfectly adequate for delivering straightforward courses integrated with your email marketing.
The paid newsletter functionality is particularly interesting if you’re exploring subscription content models — it handles both content delivery and payment processing in one system.
Ecommerce capabilities expand at this tier too, with abandoned cart recovery and product recommendations that can boost your conversion rates considerably. I’ve seen these features recover otherwise lost sales and increase average order values.
This plan makes the most financial sense if you’re:
- Launching online courses or digital products
- Building paid membership communities
- Running larger webinars (up to 300 attendees)
- Operating with a small team (up to 5 users)
Enterprise Plan: Custom-Tailored Solutions
For larger organizations with sophisticated needs, the Enterprise plan offers a tailored approach rather than a one-size-fits-all solution. Beyond featuring everything from the lower tiers, you’ll gain access to enterprise-grade infrastructure and personalized support.
Having worked with several clients at this level, I’ve found the dedicated account manager makes a substantial difference in how quickly you can resolve issues or implement new strategies.
The migration support is particularly valuable if you’re switching from another platform and need to preserve complex automations and subscriber data.
What really separates this tier is the ability to handle scale — both in terms of contact volume and campaign complexity. The deliverability SLAs (service level agreements) provide peace of mind that your messages will actually reach inboxes, which becomes increasingly critical as your list grows.
This custom approach works best for:
- Businesses sending high volumes of emails
- Organizations with complex compliance or security requirements
- Teams managing global campaigns across multiple departments
- Companies needing seamless integration with enterprise-level CRMs
Since pricing is customized based on your specific requirements, you’ll need to contact GetResponse for a quote, but expect to invest significantly more than the Creator plan.
Pros and Cons: The Real-World Experience
- Advanced automation builder with behavior triggers and conditional logic
- All-in-one platform combining webinars, funnels, and email marketing
- Consistently strong deliverability rates
- “Perfect Timing” and time zone scheduling boost open rates
- Powerful segmentation and dynamic content capabilities
- Responsive 24/7 chat support in multiple languages
- Some parts of the interface feel dated and occasionally unintuitive
- Prices climb steeply as your contact list grows
- Setting up complex workflows takes time to master
- Fewer native integrations than some competing platforms
- Phone support only available on higher-tier plans
- Some templates could use a refresh in terms of design flexibility
What I Love About GetResponse
After using GetResponse for several client projects, I’ve developed a genuine appreciation for its capabilities.
The visual automation builder stands out as particularly impressive — it lets you construct detailed workflows using triggers based on subscriber behavior, with conditional logic that creates genuinely personalized experiences.
What really sets GetResponse apart is how it combines multiple marketing tools in one platform. Running webinars, building sales funnels, and managing email campaigns in a single interface eliminates the headache of switching between different tools and trying to keep data synchronized between them.
Their “Perfect Timing” feature has consistently improved campaign performance in my experience — it analyzes when each individual subscriber typically opens emails and delivers accordingly. I’ve seen this boost open rates by 15-20% compared to standard delivery times.
The platform’s segmentation capabilities give you tremendous flexibility in targeting messages. You can slice your audience based on engagement patterns, purchase history, or custom fields you’ve defined. This translates into more relevant messaging and better conversion rates.
I’ve also been consistently impressed with GetResponse’s deliverability. Emails reliably land in the inbox rather than the spam folder, which is ultimately what matters most with any email platform.
The multilingual support deserves mention too — their team is responsive and knowledgeable, which can save hours of frustration when you’re on a campaign deadline.
Where GetResponse Falls Short
No platform is perfect, and GetResponse has its weak spots. The interface, while functional, sometimes feels like it’s from an earlier era of web design. It’s not terrible by any means, but it lacks the polished, intuitive feel of some newer competitors.
There’s a noticeable learning curve, particularly when you’re setting up complex automation workflows or trying to implement advanced segmentation logic. Plan to invest some time in getting comfortable with how everything works.
The pricing structure, while competitive at entry level, escalates quite rapidly as your subscriber list grows. This can create sticker shock when you cross certain thresholds, especially if you need the features in higher-tier plans.
Integration capabilities, while covering most mainstream tools, aren’t as extensive as what you’ll find with platforms like ActiveCampaign or HubSpot. This might matter if you have specialized tools in your tech stack that you need to connect.
The template designs, while functional, sometimes lack the visual punch or flexibility that design-forward brands might desire. You can certainly create attractive emails, but you might find yourself bumping against creative limitations if cutting-edge design is crucial to your brand.
Phone support being limited to higher-tier plans can be frustrating when you have an urgent issue that would be easier to resolve with a conversation rather than chat messages.
Is GetResponse the Right Service for You?
Perfect For
Look Elsewhere If You’re
Small to Midsize Businesses
One platform for email, webinars, automation, and funnels
Enterprise Teams
Missing advanced role management and deep Salesforce-type integrations
Ecommerce Brands
Great for behavior triggers, abandoned carts, and product personalization
Agencies Managing Multiple Clients
Limited multi-account and white-labeling features
Course Creators & Coaches
Perfect combo of webinars, email sequences, and lead funnels
Design-Forward Brands
Template customization isn’t as flexible as Mailchimp or Beehiiv
Who’ll Love It
GetResponse is absolutely perfect for small to mid-sized businesses and digital entrepreneurs looking for an affordable marketing platform that does it all.
The combination of advanced email automation, sales funnels, webinar tools, and AI features creates a powerful ecosystem without requiring five different subscriptions.
Ecommerce brands get a ton of value from the behavior triggers, abandoned cart recovery, and product recommendation tools. Course creators and coaches will appreciate how webinars, email sequences, and lead capture all work together seamlessly.
The visual workflow builder and segmentation tools give you control without complexity, while features like “Perfect Timing” and real-time stats improve results without requiring constant manual tweaks.
For businesses that want powerful marketing capabilities without hiring a specialist for each channel, GetResponse hits the sweet spot of capability and usability.
Who Should Pass
Let’s be honest — GetResponse probably isn’t right for large organizations or marketing teams that need enterprise-level collaboration, analytics, or CRM integration.
The platform lacks the granular permissions, shared libraries, and advanced workflow management needed by agencies or teams handling multiple brands.
While the analytics work fine for campaign tracking, they don’t offer the deep attribution modeling or customer journey visualization that bigger operations often require.
The integration library, while decent, can’t touch the breadth or depth you get with ActiveCampaign or HubSpot. And if your brand identity hinges on pixel-perfect design, you might find the email and landing page templates somewhat restrictive.
If you’re looking for complex marketing orchestration across large teams or need extreme customization, you’ll probably outgrow GetResponse as you scale.
GetResponse’s User Reviews
GetResponse hits a pretty good balance between power and usability. Users on G2 frequently mention that it packs in features without making the interface overwhelming.
The dashboard layout makes sense, and creating campaigns, setting up autoresponders, and managing subscribers doesn’t require calling in the IT department.
As one reviewer put it, “GetResponse is intuitive but powerful — I can actually figure it out without a PhD in marketing tech.” This accessibility makes it especially appealing to small business owners and solo marketers who need sophisticated tools without facing a massive learning curve.
While the basic platform is straightforward, users (especially marketing newbies) mention there’s definitely a learning curve for the more advanced features. Things like segmentation rules, multi-step workflows, and some of the deeper personalization tools take time to master.
A Capterra reviewer noted, “Love the automation builder but took me some trial and error to really get it working right.” Thankfully, GetResponse provides solid onboarding resources — video tutorials, webinars, and step-by-step guides to help users climb that learning curve without too much frustration.
Real user feedback consistently highlights GetResponse’s reliability and helpful support team. Many mention how the platform lets them run professional campaigns without needing to hire outside help or learn coding.
One Trustpilot user wrote, “Their support team is fantastic — quick, helpful, and they actually know what they’re talking about!” This hands-on support, combined with their extensive knowledge base, makes the overall experience much smoother even when you hit inevitable roadblocks.
GetResponse vs Other Platforms
GetResponse and Mailchimp both handle email marketing, but they’re definitely built for different users.
Mailchimp offers a slick, polished interface and tons of integrations, making it popular with beginners and general marketers. But if you want webinars, proper conversion funnels, or serious automation, you’ll need to shell out for their higher tiers.
GetResponse includes webinar hosting, a robust automation builder, and sales funnels all baked into the core platform. For businesses that want an all-in-one solution with behavior-based segmentation and custom workflows, GetResponse simply gives you more under one roof.
Mailchimp wins for design-focused email campaigns and quick deployment. GetResponse shines when you’re running complex sequences or need integrated lead generation tools without piecing together multiple platforms.
ClickFunnels is laser-focused on one thing: converting visitors through optimized sales funnels. It excels at building high-converting landing pages, upsell/downsell sequences, and managing affiliates — perfect for digital product sellers and coaches.
But it lacks built-in email capabilities beyond basic follow-ups and relies heavily on connecting with other email platforms for actual campaign management.
GetResponse includes similar funnel-building tools while adding powerful email automation, lead scoring, and webinar capabilities all under one subscription. This makes it much more cost-effective when you want both email marketing and funnel tools without juggling multiple services.
Go with ClickFunnels if sales funnels are your entire world. Choose GetResponse if you want funnels PLUS email automation and webinars without the integration headaches.
ActiveCampaign is the heavyweight champion of email marketing automation with deep CRM features, predictive sending powered by machine learning, and incredibly detailed segmentation options. It’s built for businesses with complex sales processes and multi-touch customer journeys.
GetResponse balances automation with complementary tools like webinars, sales funnels, and a website builder — making it more of an all-in-one marketing platform.
ActiveCampaign definitely wins on analytics depth, conditional logic complexity, and sales pipeline management, but comes with a steeper learning curve and higher price tag. GetResponse excels for marketers who need solid automation alongside built-in content delivery and lead generation tools.
Choose ActiveCampaign if deep CRM functionality is your priority. Pick GetResponse if you want a versatile marketing toolkit that won’t require five different subscriptions.
