GetResponse Pricing: Affordable Marketing Automation 2025

After running through numerous email marketing platforms and GetResponse alternatives over the past six months, I’ve found GetResponse to be particularly noteworthy. Not because of their comprehensive feature set (I’ll get to that later), but how they’ve structured access to these tools across different GetResponse pricing plans. 

What immediately stood out to me is how they’ve made advanced features accessible to everyone—even the entry-level plan at just $15 per month packs in transactional emails, 24/7 support, dynamic segmentation and multi-user access. 

Still, no matter how great it looks on paper, the real question is whether this budget-friendly pricing truly reflects the overall quality of the platform. Now, let’s dig a little deeper. 

GetResponse Pricing at a Glance

GetResponse Plans & Costs Reviewed

Free Plan Reviewed

GetResponse Free plan is a great way for freelancers, creators, and small businesses with tight budgets to dip their toes into email marketing without spending a dime. After setting up your GetResponse account, it lets you manage up to 500 contacts and send unlimited newsletters, giving you plenty of room to experiment.

You’ll get access to an intuitive drag-and-drop email editor, customizable signup forms, and sleek landing page templates to help you grow your list. I was particularly impressed that you get to take GetResponse premium features for a spin for 14 days without any catch.

Of course, there are a few trade-offs. A/B testing is off-limits, so are the add-ons, while landing pages are limited to a single page with no more than 1,000 visitors. Still, for a free plan, it’s a well-rounded starting point that makes it easy to get comfortable with the platform.

Starter Plan

Starting at $15 monthly (at least for 1,000 contacts), the Starter plan provides a feature-rich entry point ideal for independent professionals, content creators, and small businesses.

It removes email sending restrictions, provides access to AI-powered content generation tools (although limited to 3 uses), includes a comprehensive email template library, and enables autoresponder sequences.

Users can design landing pages, set up signup forms, drip campaigns, and send newsletters without any monthly volume limitations. Basic features such as list segmentation, performance analytics, and Google Analytics integration also come in handy. 

While it’s one of the better email marketing automation plans cost-wise, it doesn’t include the advanced automation, A/B testing and ecommerce capabilities needed for complex marketing email campaigns.

Marketer Plan 

At $51 per month, the Marketer plan transforms GetResponse into a significantly more dynamic platform. It introduces visual workflow automation, event tracking capabilities, contact scoring functionality, and more sophisticated segmentation options. 

The platform also includes built-in CRM tools and tagging capabilities, making it easier to manage subscriber journeys from start to finish—at this point, GetResponse features start to resemble those of enterprise platforms.

Still, it lacks features like IP warm-up options and a dedicated landing page builder, which is not available even as a paid add-on. This may limit users who want to run advanced deliverability strategies or design sign-up pages directly within the platform.

Creator Plan 

With a $58/month price tag, the Creator plan addresses a lot of ecommerce pain points that cheaper plans skim on. It includes all the features from the Marketer plan while adding abandoned cart recovery, product recommendation engines, and advanced ecommerce segmentation. 

One of the biggest perks of upgrading from the Marketer plan is access to the GetResponse Website Builder. It lets you create a full website right inside the platform—no coding or extra tools needed. You can use the AI builder to instantly generate a site based on your business type or start from scratch with the drag-and-drop editor.

While essential for online store operations, this plan may not deliver optimal value for service-based organizations. Companies not utilizing store integrations or revenue-based segmentation capabilities might find the additional cost difficult to justify.

Enterprise Plan

The Enterprise plan (also known as GetResponse MAX) delivers a customized, enterprise-level solution for organizations managing over 100,000 contacts or requiring complex infrastructure support.

It incorporates advanced segmentation, predictive analytics, integrated SMS marketing, dedicated IP addresses, and multichannel automation capabilities spanning email, and unlimited landing pages.

Perhaps the biggest upgrade from the Marketer plan is CRM tools GetResponse offers. You get access to onboarding support, lead tagging and scoring, and the Dedicated Customer Experience Manager tool. The addition of single sign-ons also makes team management easier. It’s a clear upgrade for anyone wanting to handle customer relationships and marketing in one spot.

While powerful, the Enterprise plan suits organizations with substantial subscriber bases and complex operational requirements. For most mid-sized businesses, the Creator will deliver more cost-effective solutions with manageable learning curves.

GetResponse Hidden Fees & Extra Costs

GetResponse’s pricing is pretty transparent, but there are a few extra costs worth noting. They base their pricing on your peak subscriber count rather than your average list size, which can lead to unexpected cost increases and transaction fees.

Even a short-term spike can move you into a higher pricing tier for the entire billing period. While this pricing model is industry standard, it doesn’t change the fact that most newcomers don’t consider this.

Moreso, duplicate contacts across multiple lists also count separately, inflating subscriber totals and costs. Additionally, crossing a contact threshold mid-cycle triggers an immediate rate jump. To avoid these surprises, it’s worth cleaning up your lists regularly and timing large imports or campaigns strategically.

GetResponse Pricing by Subscriber Count

GetResponse Transactional Email Pricing

Transactional Plans Breakdown

GetResponse offers transactional email capabilities exclusively as an add-on feature for their Enterprise plan. Pricing for this service follows a customized model based on monthly email volume requirements, location and specific organizational needs.

However, details about GetResponse transactional email pricing remain unclear, as the company doesn’t publicly disclose this information. 

GetResponse SMS Marketing Pricing & Costs

GetResponse’s SMS marketing works on a Pay-as-You-Go model and only when subscribed to the Enterprise plan. The rate per message varies by country. Meanwhile, messages can be sent using local numbers or alphanumeric sender IDs (depending on the country), and all SMS usage is billed separately from your main GetResponse subscription.

GetResponse vs Competitors: Which Costs Less?

GetResponse vs Mailchimp

GetResponse and Mailchimp both offer free and paid tiers, but their pricing models differ. GetResponse starts at $15/month for up to 1,000 contacts with unlimited email sends, making it ideal for frequent campaigns. Its free plan covers 500 contacts but lacks plenty of automation triggers and A/B testing.

Meanwhile, Mailchimp starts at $13/month for 500 contacts, though it includes monthly send limits, which can restrict active marketers. Like GetResponse, its free plan also caps users at 500 contacts.

While Mailchimp is known to have a lot of sneaky tactics to fork out the extra buck from its users, it undoubtedly beats GetResponse in the mid-tier arena—not only in terms of pricing ($20 vs GetResponse’s $51), but also feature-wise. 

GetResponse vs Clickfunnels

When comparing GetResponse and ClickFunnels purely on pricing, the difference is clear—both platforms operate on entirely different levels. For instance, GetResponse starts at around $15/month for 1,000 contacts, offering unlimited email sends, landing pages, and basic automation. GetResponse costs rise gradually with contact list size, and annual billing can reduce the overall price by nearly 20%.

ClickFunnels, however, comes at a much steeper price. Its basic plan (called ‘Launch’) starts at $81 per month, and its priciest tier (called ‘Optimize’) can exceed $200 monthly—and I’m not even talking about the monstrously priced Dominate plan, which will cost you close to $500/month. 

All in all, GetResponse is far more budget-friendly, suited for beginners, while ClickFunnels targets businesses ready to invest heavily in sales funnels.

GetResponse vs ActiveCampaign

When it comes to pricing, GetResponse and ActiveCampaign start at similar points but scale differently on top-tier plans. GetResponse begins at $15 per month for up to 1,000 contacts with unlimited email sends and core tools like automation, landing pages, and signup forms. 

ActiveCampaign kicks things off at the exact same price tag ($15 if buying the annual plan), but does so by limiting email sends and giving no access to generative AI. Access to more advanced automation, A/B testing for automations, and reporting requires moving up to higher plans (such as the Professional plan), which quickly raises the price—especially as your contact list expands.

The gap widens at the premium plans—ActiveCampaign’s Enterprise plan costs nearly three times more than GetResponse’s MAX plan, but the higher price is justified by its added benefits, including a wider range of integrations, dedicated infrastructure options, and full HIPAA compliance for enhanced data security.

Is GetResponse Worth the Price?

GetResponse has long been recognized as one of the most affordable email marketing tools—and it continues to live up to that reputation. Besides a user-friendly interface, it completes the package with a robust set of tools and polished email templates. 

While the price jump between the Starter and mid-tier plans might feel a little steep, the overall value remains impressive. In the end, GetResponse still manages to deliver plenty of features for the cost, making it feel like a bargain.

GetResponse Pricing FAQs