GetResponse Pricing (2025): Strategic Feature Distribution

After evaluating numerous email marketing platforms over the past six months, I’ve found GetResponse to be particularly noteworthy. Their approach to pricing and feature allocation seems genuinely designed with scaling businesses in mind — something that’s refreshingly practical in today’s cluttered martech landscape.

What makes GetResponse stand out isn’t just their comprehensive feature set (though we’ll get to that), but how they’ve structured access to these tools across different pricing tiers. 

Their free plan deserves special mention — accommodating up to 1,000 subscribers with a 2,500 monthly email allowance, making it one of the more generous entry points in the market.

I was particularly impressed to discover AI-powered tools like subject line and content generators included across all plans — even the free tier. Many competitors reserve these productivity-enhancing features exclusively for premium subscribers.

For just $9 monthly, users unlock 24/7 email support, multi-user capabilities, and approval workflows — features typically hidden behind significantly higher paywalls elsewhere.

These thoughtful inclusions position GetResponse as a compelling value proposition for organizations seeking sophisticated automation, segmentation, and collaboration tools without enterprise-level pricing. Let me break down what I’ve learned about their various options.

GetResponse Plan Overview

• Free Plan: $0 for 1,000 contacts and 2,500 monthly emails, including AI tools, signup form capabilities, and landing page creation
• Email Marketing Plan: $19/month covering 1,000 contacts with unlimited emails, autoresponder sequences, segmentation options, and continuous support
• Marketing Automation Plan: $59/month for 1,000 contacts, unlimited emails, workflow automation, event tracking, and advanced automation capabilities
• Ecommerce Marketing Plan: $119/month with 1,000 contacts, unlimited emails, abandoned cart recovery, product recommendation tools, and sales tracking
• Max Plan: Custom pricing for 100,000+ contacts, unlimited emails, dedicated support channels, integrated SMS/email automation, and advanced integration options

Monthly Pricing Based on Contact Volume

Note: For subscriber counts exceeding 100,000, it’s recommended to contact GetResponse’s sales team for customized pricing.

Key Observations

After analyzing their pricing structure, I’ve noticed several important patterns:

Flexibility as You Scale: GetResponse’s tiered approach allows businesses to select plans aligned with their current audience size and budget constraints, providing clear pathways to scale as subscription bases grow.

Strategic Feature Distribution: The Email Marketing plan delivers essential functionality suitable for small operations and startups, while Marketing Automation and Ecommerce Marketing plans introduce more sophisticated capabilities like workflow automation, webinar hosting, and ecommerce tools — catering to established businesses with complex marketing requirements.

Enterprise-Level Solutions: For organizations managing substantial mailing lists beyond 100,000 subscribers, GetResponse offers customized solutions through direct consultation. This personalized approach ensures appropriate functionality and pricing for high-volume senders.

Feature Comparison Across Plans

Email Marketing Plan: Solid Foundation for List Building

Starting at $19 monthly for 1,000 contacts, the Email Marketing plan provides a feature-rich entry point ideal for independent professionals, content creators, and small businesses.

It removes email sending restrictions, provides access to AI-powered content generation tools, includes a comprehensive email template library, and enables autoresponder sequences.

Users can create landing pages, implement signup forms, and distribute newsletters without monthly volume constraints. Essential tools like list segmentation, basic performance reporting, and A/B subject line testing help optimize campaign effectiveness.

This tier works particularly well for creators building lead generation funnels with popup forms, embedded web elements, and integrated analytics — all without requiring upgrades for core functionality.

Where it falls short:

• Lacks marketing automation workflow capabilities
• A/B testing limited to subject line experimentation
• Single-user restriction prevents team collaboration
• No ecommerce specific tools like abandoned cart recovery
• SMS and web push notification functionality unavailable

While generous for its price point, this plan doesn’t include the automation and ecommerce capabilities needed for complex marketing campaigns.

It’s well-suited for straightforward email marketing implementation but will feel constraining as contact lists expand or campaign personalization requirements increase.

Marketing Automation Plan: Enhanced Capabilities for Growth-Stage Businesses

At $59 monthly, the Marketing Automation plan transforms GetResponse into a significantly more dynamic platform.

It introduces visual workflow automation, event tracking capabilities, lead scoring functionality, and more sophisticated segmentation options. Users can create automated sequences triggered by specific behaviors (email opens, link clicks), which becomes essential for implementing lifecycle marketing strategies.

With support for 3 user accounts, webinar hosting, and deeper analytics integration, this tier serves consultants, online educators, and marketing teams looking to streamline follow-up sequences and sales conversion processes.

The platform also incorporates CRM tools and tagging functionality, simplifying end-to-end subscriber journey management.

Limitations worth noting:

• SMS marketing requires additional payment
• Limited multichannel integration options
• No multivariate testing capabilities
• Lacks ecommerce features like product recommendations
• Web push notifications not natively supported

The Marketing Automation Plan strikes an effective balance for growing teams. However, it doesn’t offer the channel diversity and ecommerce-focused features found in higher tiers. Organizations requiring multichannel engagement or sales tracking functionality may need to consider upgrading.

Ecommerce Marketing Plan: Optimized for Online Retailers

With a $119 monthly investment, the Ecommerce Marketing plan specifically addresses online retail requirements. It includes all Marketing Automation tier features while adding abandoned cart recovery, product recommendation engines, and advanced ecommerce segmentation. 

Seamless integration with platforms like Shopify and WooCommerce enables real-time product synchronization, revenue tracking, and dynamic email content generation based on customer behavior.

This plan accommodates 5 users, includes priority support access, and unlocks specialized tools like promotional code blocks and conversion-optimized automation templates.

It’s particularly valuable for direct-to-consumer brands, ecommerce marketers, and email-driven retail operations focused on increasing average order values and improving customer retention metrics.

Potential drawbacks:

• SMS credits still require separate purchase
• Multivariate testing functionality unavailable
• No dedicated account management
• Web push notifications require external tool integration
• May represent excessive investment for non-ecommerce businesses

While essential for ecommerce operations, this plan may not deliver optimal value for service-based organizations. Companies not utilizing store integrations or revenue-based segmentation capabilities might find the additional cost difficult to justify.

MAX Plan: Enterprise-Grade Automation at Scale

The MAX Plan delivers a customized, enterprise-level solution for organizations managing over 100,000 contacts or requiring complex infrastructure support.

It incorporates advanced segmentation, predictive analytics, integrated SMS marketing, dedicated IP addresses, and multichannel automation capabilities spanning email, SMS, and web push notifications.

Subscribers receive a dedicated success manager, personalized onboarding assistance, priority support channels, and API-based integration options for customized workflow development.

With unlimited user accounts, white-labeling capabilities, and access to exclusive features like multivariate testing and team collaboration tools, the MAX Plan serves agencies, large ecommerce operations, and high-volume senders effectively.

Considerations to note:

• Requires direct sales consultation
• Represents significant financial investment
• May introduce unnecessary overhead for smaller teams
• Full feature utilization may necessitate onboarding support
• Platform complexity increases with customization level

While powerful, the MAX Plan suits organizations with substantial subscriber bases and complex operational requirements. For most mid-sized businesses, the Ecommerce or Marketing Automation plans will deliver more cost-effective solutions with manageable learning curves.

GetResponse Transactional Email Pricing

As of my latest research (April 2025), GetResponse offers transactional email capabilities exclusively as an add-on feature for their MAX plans. Pricing for this service follows a customized model based on monthly email volume requirements and specific organizational needs.

Important Details:

• Transactional Email Definition: These automated messages trigger based on specific customer actions, such as order confirmations, password reset notifications, or abandoned cart reminders.
• Volume-Based Pricing Structure: Costs are tailored to reflect monthly transactional email volume; higher volumes typically qualify for adjusted pricing considerations.
• Dedicated IP Availability: Available as part of the MAX plan package, enhancing deliverability performance and sender reputation management.
• Plan Eligibility Requirements: Transactional email services remain exclusive to GetResponse’s MAX plan subscribers.
• Credit Management Policy: Unused transactional email credits do not carry forward; monthly allocations reset at each billing cycle transition.

GetResponse SMS Marketing Pricing Breakdown

SMS Credit Structure and Purchasing Details

• SMS marketing is only available on GetResponse’s highest-tier Enterprise and MAX2 plans. Unlike competitors like Brevo that provide transparent per-country pricing, GetResponse operates on a custom enterprise pricing model.
• SMS balance must be topped up separately from monthly plan fees, either via PayU payment system or invoice request through their Customer Experience Management. The platform doesn’t offer standalone SMS credit packages like other providers.
• For US and Canada markets, additional requirements include brand registration and campaign registration, with monthly fees charged even when not sending messages. These regulatory compliance costs are built into their enterprise pricing structure.
• SMS availability varies by region, with some Middle Eastern and African countries offering only “best effort” delivery without guarantees. GetResponse doesn’t provide the transparent country-by-country availability and pricing that competitors offer.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.