Keap Pricing: 2025 Analysis of Costs, Features, and Plans
Keap (formerly Infusionsoft) positions itself as the everything-in-one business platform. CRM, email marketing, SMS, e-commerce tools—it’s all there. But here’s what catches people off guard: Keap’s pricing starts at $249 monthly, which feels more like enterprise software than your typical small business tool.
They’re not trying to be the budget option or hook you with freemium features. Instead, Keap has decided they’re a premium solution where you pay serious money upfront, whether you need every feature or not. It’s kind of like buying a luxury car when you might just need reliable transportation.
Understanding what you’re actually paying for matters because these costs add up fast. We’ll break down Keap’s pricing, see how it stacks up against more affordable options like Sender.net, and help you figure out if this investment makes sense.
Keap (formerly Infusionsoft) Pricing Overview
Most platforms give you basic features first, then charge more for the good stuff. Keap flips this—you get everything from day one, but you pay based on how many contacts you have and how many people need access. Starting at $249 monthly for 1,500 contacts and 2 users, their approach is “all-in-one” whether you want it or not.
Contact count drives most of your costs. Unlike platforms that charge per email or per feature, Keap’s pricing grows with your database size. This works if your business grows predictably, but can get expensive quick if you’re adding contacts faster than revenue.
Here’s something that surprises people: Keap requires coaching for new customers. While other CRMs make onboarding optional, Keap mandates expert coaching packages ranging from $499 to over $2,000. They say it ensures success, but it’s definitely another hurdle if you’re watching every dollar.
Annual billing saves you about 16-17% compared to monthly payments. But that means committing to a full year upfront, which isn’t always realistic for growing businesses.
Keap (formerly Infusionsoft) Monthly Pricing
Keap’s monthly costs depend on three things: how many contacts you have, how many users need access, and which feature tier you choose. Base pricing starts at $249 but climbs as your business grows.
Each additional user costs $39 monthly beyond what’s included. That’s not terrible compared to the base fee, but it adds up with bigger teams. Most competitors eventually offer unlimited users at higher tiers—Keap keeps charging per person across all plans.
Contact tiers create the biggest price jumps. Moving from 1,500 to 2,500 contacts might bump your bill by $50-100 monthly. It’s bracketed pricing that helps smaller businesses but can surprise you as you grow.
Contact Tier
Monthly Price
Included Users
Per Additional User
Best For
1,500 contacts
$249
2 users
$39/month
Small businesses
2,500 contacts
$299
2 users
$39/month
Growing companies
5,000 contacts
$399
3 users
$39/month
Established businesses
10,000+ contacts
Custom pricing
Custom
$39/month
Enterprise clients
Keap (formerly Infusionsoft) Monthly Plans
Free Plan (Not Available)
Keap doesn’t do free plans. No freemium, no forever-free tier—just a 14-day trial with serious limitations. You can only send 25 emails and can’t process payments, which pretty much defeats the purpose of testing a business automation platform.
This approach reflects how they see themselves. They’re positioning as enterprise software, not a tool you try casually. Compare that to Sender.net, which gives you real functionality for free so you can actually evaluate whether it works for your needs.
No free option means you’re committing to paid plans right after the trial. That’s a bigger ask than platforms that let you grow into paid features gradually.
Pro Plan (Starting at $249/month)
The Pro plan gives you everything Keap offers: CRM, email marketing, sales automation, appointment scheduling, payment processing, and basic SMS. It’s designed for 1,500 contacts and 2 users, but that $249 price tag hits hard if you’re just getting started.
Marketing automation includes visual workflow builders and email sequences. The templates look professional and the drag-and-drop editor works well enough for non-technical users. Integration with business tools extends what you can do without needing developers.
What sets Keap apart is the e-commerce side. You can build landing pages, process payments, manage invoices, and track sales funnels. These features typically require multiple tools, but you’re paying for all of them whether you need them or not.
Max Plan (Starting at $399/month)
The Max plan scales everything up for larger businesses. You get 2,500 contacts and 3 users for $399 monthly. The feature set stays the same—you’re mostly paying for higher limits and better reporting.
Advanced analytics become more useful at this level. Pipeline metrics, campaign performance, customer lifecycle insights—the kind of data that helps justify spending more money. Team collaboration features support multiple people working on the same campaigns and customer records.
Those 3 included user licenses help avoid immediate add-on costs, though extra users still run $39 each. It’s a step up that makes sense if you’re already committed to the Keap ecosystem.
Ultimate Plan (Custom Pricing)
Ultimate addresses enterprise needs with custom pricing. Think 10,000+ contacts, complex integrations, dedicated support, white-label options. If you’re considering this tier, you’re probably already generating serious revenue.
Custom feature development might be possible, though it depends on Keap’s roadmap and your specific requirements. The flexibility justifies premium pricing for organizations with unique processes.
This isn’t just scaled-up pricing—you’re getting infrastructure and support that smaller plans can’t offer.
Keap (formerly Infusionsoft) Pay-as-you-go Plan
Keap doesn’t offer pay-as-you-go pricing. Everything runs on monthly subscriptions, which limits flexibility for businesses with irregular patterns. You’re paying the same amount whether you send 100 emails or 10,000 in a given month.
This subscription-only approach works for consistent automation needs but gets expensive for seasonal businesses or companies with fluctuating activity. You might end up paying for capacity you’re not using.
Pay-as-you-go Alternative
Pricing Structure
Flexibility Level
Best For
Sender.net Credits
$0.01-0.05 per email
High
Sporadic senders
Mailchimp Credits
$0.02-0.15 per email
Medium
Variable volume
Keap Subscription
Fixed monthly fee
Low
Consistent usage
The main advantage? Budget predictability. You know exactly what you’ll pay each month. But that comes at the cost of flexibility, making it tough for businesses with unpredictable needs.
Sender.net offers both subscription and credit options, giving you more ways to match costs to actual usage. With Keap, you’re locked into that monthly fee regardless.
Keap Transactional Emails Pricing
Keap includes transactional emails in their standard plans rather than charging separately. Password resets, order confirmations, automated notifications—they’re all covered by your monthly subscription without per-email charges.
DKIM authentication is required for sending, which is standard practice for deliverability. Keap handles most of the technical setup, though complex domain configurations might need extra support.
Volume limits don’t usually apply to transactional emails, though extremely high-volume senders might trigger reviews. The platform prioritizes business-critical messages while keeping reasonable usage policies.
Unlike specialized services that charge per message, Keap’s inclusive approach simplifies billing. But it might be overkill if you mainly need transactional capabilities—dedicated services like Postmark often provide better value for that specific use case.
Keap (formerly Infusionsoft) SMS Pricing
SMS comes with all Keap plans. You get 500 free messages and 100 voice minutes monthly, with additional usage at $0.015 per message. Tiered plans start at $24 monthly for higher volumes.
The included Tier 1 package works for small businesses testing SMS marketing. Overage rates are transparent—$0.015 per message and $0.01 per voice minute. Pretty easy to predict costs as usage grows.
SMS Tier
Monthly Cost
Messages Included
Voice Minutes
Overage Rate
Tier 1
Included
500 messages
100 minutes
$0.015/msg, $0.01/min
Tier 2
$24/month
1,500 messages
300 minutes
$0.015/msg, $0.01/min
Tier 3
$99/month
5,000 messages
1,000 minutes
$0.015/msg, $0.01/min
Custom
Contact sales
Custom volume
Custom minutes
Negotiated rates
SMS automation integrates with email workflows, letting you create multi-channel campaigns. That’s valuable if you want coordinated communication strategies.
There’s a catch: SMS only works for U.S.-based businesses and contacts. International companies need separate providers for global messaging. Compared to Sender.net, which offers integrated SMS in standard plans, Keap provides similar functionality but at much higher total cost.
Key Takeaways
Keap’s pricing reflects their “comprehensive platform” positioning. At $249 monthly minimum, it’s significantly more expensive than alternatives like Sender.net, but you get functionality that typically requires multiple tools.
The all-inclusive approach works if you actually need CRM, marketing automation, e-commerce, and SMS together. But if you only need basic email marketing or simple CRM, specialized tools often cost 50-80% less and do those specific jobs better.
Budget for contact growth, extra users, SMS usage, and those mandatory coaching fees. Total ownership costs can hit $500-800 monthly for growing businesses. That’s serious money that needs to generate serious returns.
