Kit (formerly ConvertKit) Pricing: Built to Earn

I’ve gotta say, Kit’s pricing really grabbed my attention – they’re way more upfront than most email marketing services I’ve tried. Their free option lets you have up to 1,000 subscribers and send around 12,000 emails monthly, which is perfect if you’re just starting out or running a smaller operation.

What surprised me was finding those AI writing assistants included at every level — even free! Most places charge extra for those subject line generators and content helpers that save you tons of time.

The crazy part? For just $9 a month, you’re getting round-the-clock email support (I’ve needed this more than I’d like to admit), plus you can add team members and set up approval processes. I was shocked because I’ve paid triple elsewhere just to add one extra user.

These aren’t flashy features, but they’re the practical ones that matter when you’re actually using the platform day-to-day. ConvertKit gives you professional-grade tools without forcing you into those ridiculously expensive enterprise packages. It actually grows with you without breaking the bank.

Kit Pricing Overview

• Free Plan: $0, 1,000 subscribers, 12,000 emails/month, landing pages, basic automation, AI tools
• Creator Plan: $9/month, 300 subscribers, unlimited emails, automation builder, integrations, 24/7 email support
• Creator Pro Plan: $25/month, 300 subscribers, unlimited emails, advanced reporting, priority support, newsletter referral system
  Custom Plan: Custom pricing, 100,000+ subscribers, unlimited emails, dedicated success manager, migration support

Monthly Pricing Structure Based on Contact Volume

Key Takeaways

Kit’s pricing scales proportionally with your audience size, making it a flexible option for creators at different stages. The Essentials Plan offers the most affordable entry point for smaller lists, while the Premium Plan becomes available only at the 5,000+ subscriber level, suggesting it’s designed for more established creators.

What’s particularly noteworthy is the relatively modest price jump between plans at each tier – you’re typically paying just $50-100 more for significant additional features as you move up. 

This creates a natural upgrade path as your business grows without the dramatic price hikes common with other email marketing platforms.

Kit Monthly Plans (Features Comparison)

Free Plan: For Newbies Finding Their Footing (But Packs a Punch!)

Kit’s Free Plan seems tailor-made for folks just dipping their toes into the creator waters. I was honestly surprised – you can have up to 1,000 subscribers and send out 12,000 emails each month without paying a dime. That’s way more generous than what I’ve seen elsewhere!

You’re getting the essentials too — landing pages, sign-up forms, some basic email templates, and (this caught me off guard) those AI writing tools that actually help when you’re staring at a blank screen. It’s pretty much everything you need to start growing an audience from zero.

The automation isn’t super robust, I’ll admit. But you can still create basic sequences with their visual builder, and the tagging system lets you organize subscribers in a pinch. For bloggers, coaches, or anyone testing the waters before committing their credit card, it’s absolutely ideal.

Plan Limitations – Free:

• Can’t go beyond 1,000 subscribers
• You’re limited to basic sequences (no fancy multi-step funnels)
• No connecting with other tools or platforms
• Can’t run A/B tests to improve your emails
• Support is DIY through their community forums

While I’ve found the Free Plan surprisingly generous compared to competitors, you’ll eventually hit walls with automation and analytics. 

Once your audience starts growing and engaging, that’s when upgrading makes sense — especially if you need sophisticated workflows, proper subscriber segmentation, or want to connect with your online store or CRM. But until then? This free option gives you plenty of runway.

Creator Plan: Email Marketing Muscle That Won’t Break the Bank

For just $9 a month (up to 300 subscribers), Kit’s Creator Plan gives you pretty much everything you’d actually need as your audience grows. I’ve been using it for my side business, and honestly, it’s a bargain compared to what else is out there.

You get unlimited emails — no more watching your send count like I had to with MailChimp. Plus those automated funnels that used to intimidate me are surprisingly easy with their visual builder.

I’m no tech genius, but I managed to set up a welcome sequence that tags people based on which links they click. And when I couldn’t figure something out at 11pm on a Tuesday? Their email support actually responded within hours.

The integration with my Shopify store was simple enough, and I’ve recently started experimenting with their paid newsletter feature — which means I don’t need another platform like Substack.

Plan Limitations – Creator:

• You can only A/B test subject lines, not the actual email content
• There’s no fancy subscriber scoring system
• The reporting is decent but doesn’t show all the deliverability data I’d like
• It’s just for one person – your team can’t have separate logins
• No fancy priority support or live chat options

I’d say the Creator Plan hits a sweet spot between cost and what you actually get. That said, it gets a bit tight if you’ve got multiple people working on your emails, or if you’re the type who obsesses over analytics and conversion metrics.

My friend who runs a bigger operation outgrew it pretty quickly because she needed her assistant to have separate access. But for solo creators or small operations? It’s got everything without unnecessary bells and whistles that jack up the price.

Creator Pro Plan: Built for Serious Creators Ready to Monetize 

The Creator Pro Plan from Kit starts at $25 monthly if you’ve got under 300 subscribers, then scales up as your audience grows. I’ve been using it for about 8 months now, and it’s definitely more comprehensive than their basic Creator Plan.

You’re getting everything from the regular plan, plus some features I’ve found genuinely useful –- like being able to score subscribers based on engagement (I can finally see who’s actually opening my emails!), much better reporting that shows actual deliverability rates, and priority support which has saved me twice when launching products.

What convinced me to upgrade was their newsletter referral program. My food blog audience has grown almost 40% through referrals alone since implementing it. And I can’t overstate how nice it is to add my assistant as a team member without paying extra per user like most platforms charge.

The integration with my Teachable courses works seamlessly — when someone buys my sourdough masterclass, they automatically get tagged and move into a different email sequence. I’m no tech wizard, but even I could set it up without hiring help.

Plan Limitations – Creator Pro:

• Gets pricey once your list hits bigger numbers
• Can’t do true multivariate testing (only A/B)
• If you want SMS marketing alongside email, you’ll need another tool
• No fancy CRM-style view of your subscribers’ journey
• You don’t get a dedicated account manager unless you’re huge

In my experience, Creator Pro makes sense if you’re actually making money from your email list — whether through courses, paid newsletters, or affiliate marketing. I held off upgrading for months, which was probably a mistake in retrospect.

But if you’re just sending occasional updates and not really monetizing yet, the regular Creator Plan might be plenty. The extra features are brilliant, but only if you’re actually going to use them!

Kit Pay-As-You-Go Plan (Cost per Email)

Why I Like Kit’s Pay-As-You-Go Option (And When It Makes Sense)

Kit’s credit system has been a game-changer for my seasonal business. Instead of paying monthly fees when I’m barely sending emails, I just buy credits when I need them. Each credit lets you send one email to one person – pretty straightforward, no hidden math or complicated formulas.

I learned the hard way that these credits expire after a year, though. Bought way too many before a launch last summer and lost about 2,000 of them when they didn’t roll over. Definitely something to keep in mind if you’re planning ahead!

You still get most of the important features — you can create those fancy landing pages, send broadcast emails, and even set up basic automations. But I’ve noticed you can’t access the more advanced stuff like detailed subscriber scoring or connect with all the third-party platforms unless you’re paying for a regular subscription.

It’s perfect for my situation — I run seasonal workshops and only need to send emails around registration periods. My friend who’s a consultant uses it similarly; she only does email campaigns when launching new services.

The biggest advantage? Maintaining professional deliverability without hemorrhaging money on monthly fees. My emails still look polished and actually reach inboxes, but I’m not watching money disappear every month during my quiet periods.

Just don’t make my mistake and stockpile too many credits at once unless you’re absolutely certain you’ll use them within a year!

Transactional Email Pricing Structure

What’s the Deal with Kit’s Blocks?

I’ve been trying to figure out Kit’s transactional email system for my online shop, and here’s what I’ve learned: a “block” is basically a bundle of 25,000 transactional emails.

These aren’t your regular newsletter emails — we’re talking about those automatic messages that get triggered when someone places an order, needs their password reset, or similar non-promotional stuff.

The pricing is actually pretty clever — it gets cheaper the more you buy. I started with just one block at $30 (which seemed reasonable), but noticed that if you’re sending massive volumes — like 160 blocks or more — the price drops to $18 per block. My business isn’t there yet, but it’s nice to know the system rewards you as you grow.

Now, about the dedicated IP address… I was on the fence about this one. It costs an extra $250 monthly, which felt steep at first. But after some delivery issues with my order confirmations, I’m considering it. 

From what I understand, having your own IP means you’re not sharing sending reputation with other businesses, which apparently helps more of your emails actually reach inboxes.

One annoying thing — you can’t even get the transactional email option unless you’re on at least the Standard plan. I had to upgrade from the basic tier just to access this feature, which wasn’t originally in my budget.

Oh, and don’t make my mistake! I thought unused emails would roll over to the next month (like my cell phone data), but nope — they vanish. I overpurchased in December thinking I’d use the leftovers in January, and ended up wasting about 10,000 emails. Now I’m much more careful about estimating my monthly needs.

If you’re wondering about the most current details, probably best to check Kit’s website directly or message their support team — they’ve been pretty responsive whenever I’ve had questions.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.