Kit (formerly ConvertKit) Pricing: All Plans & Costs Breakdown

Kit (formerly ConvertKit) has built its reputation as the email marketing platform designed specifically for creators—bloggers, YouTubers, course creators, podcasters, and online entrepreneurs who prioritize audience relationships over complex features.

Unlike traditional email marketing services that charge for every feature, Kit’s pricing philosophy centers on simplicity: pay based on your number of subscribers, get unlimited emails, and access the tools you need to grow.

But here’s what makes Kit’s pricing unique: it scales with your success. Starting completely free for up to 1,000 subscribers, the Kit platform grows alongside your creator business without the surprise overage fees or send limits that plague other email marketing tools. However, as of September 8th 2025, Kit raised its prices—some users are now paying up to four times more than before.

This guide breaks down exactly what you’ll pay at each stage of growth, from your first subscriber to enterprise scale, including the hidden costs competitors don’t mention upfront.

Kit Pricing at a Glance

*Prices increased in September 2025

Kit Plans & Costs Reviewed

Kit provides three tiers: Newsletter (free) for starters, Creator for growing audiences, and Creator Pro with advanced tools.

Newsletter Plan (Free)

When I first started exploring Kit, Kit’s free plan caught my attention immediately. It’s perfect for creators just starting out—bloggers, freelancers, or small side projects that want to test email marketing without upfront costs.

You get up to 1,000 email subscribers and 12,000 monthly emails, which honestly feels generous compared to what I’ve seen from competitors. You’ll need a confirmed email address to get started, but setup is straightforward.

However, I quickly discovered the limitations once my list started growing. With only one user, basic email templates, no A/B testing, and email-only support, you’ll hit walls fast. The most common upgrade trigger I’ve noticed? It’s usually when you reach that 1,000-subscriber limit or realize you desperately need automation features to create a proper welcome sequence.

Creator Plan

The Creator Plan is where things get interesting for your marketing efforts, though the recent price hike has changed the equation. What used to start at $15/month now begins at $33/month for 1,000 subscribers.

I’ve found it’s still best suited for small businesses and growing creators who need more than the basics but aren’t ready for enterprise-level tools. What sold me initially was the unlimited email sends—no more counting sends or worrying about overages like I had to with other platforms when running email campaigns.

The visual automation builder became my favorite feature, letting me create automated email sequences to nurture subscribers at scale without the complexity. The tagging system helps organize subscribers effectively based on their interests and behaviors. That said, you’re still limited to one user by default, the reporting is pretty basic, and A/B testing only covers subject lines. 

From what I’ve observed, most users make the jump to Creator Pro once their list grows beyond 5,000–10,000 subscribers and they need more advanced features to optimize their strategy—though that upgrade is now significantly more expensive than it was before September.

Creator Pro Plan

The Creator Pro Plan is where Kit really shows its depth, though the price increase hits hardest here. What used to be $45/month now starts at $66/month, and increases compound as your list grows.

I’ve seen it work brilliantly for scaling businesses, agencies, and professional creators who need advanced functionality. The subscriber engagement scoring alone changed how I think about my email list—suddenly, I could see who was truly engaged versus just taking up space.

What really justifies the higher cost for me? The advanced features like A/B testing that goes beyond subject lines, Facebook Custom Audiences integration, and that built-in newsletter referral system for growing through word-of-mouth. 

These aren’t just nice-to-haves; they’re essential for maximizing ROI once you’re past the beginner stage. You can even connect your own custom domain for branded sending, which helps with deliverability and professionalism.

Kit Hidden Fees & Extra Costs

Let me be upfront about the “hidden” costs I’ve encountered with Kit, which have become even more painful since the September price increase. While their pricing is more transparent than some competitors I’ve tried, there are still surprises. 

The biggest one? Your monthly bill rises automatically when you cross subscriber thresholds like 1,000, 2,500, or 5,000 contacts. I learned this the hard way when my bill jumped unexpectedly after a successful lead magnet campaign—and with the new pricing, these jumps are much steeper.

Features I assumed would be included—like advanced analytics, referral programs, or deliverability reporting—actually require upgrading to Creator Pro. If you need transactional emails for order confirmations or receipts, those are billed separately in blocks, which added another line item to my budget I hadn’t planned for. 

The platform does, however, support free migration from other services, which helps offset some initial switching costs. Unlike some competitors that charge a transaction fee for paid newsletters, Kit doesn’t take a cut of your revenue, though the higher base pricing might offset this benefit.

Kit Pricing by Subscriber Count (Post-September 2025)

Looking at this table makes the price increase crystal clear—at 10,000 subscribers, you’re paying nearly 50% more than before. At higher tiers, the impact is even more dramatic.

One thing to note: you can save about 16% if you pay annually instead of monthly, which helps soften the blow of the new pricing somewhat. Kit offers two paid plans (Creator and Creator Pro) plus the free tier, each designed for different business needs.

Kit vs. Competitors: Which Costs Less?

See comparison

See comparison

See comparison

Is Kit Worth the Price?

After using Kit for several years, I’m conflicted about whether it’s still worth the price after the September increase. If you’re a creator, blogger, or small business that needs Kit’s specific features—the visual automation builder, creator-focused integrations, and clean interface—it might still be worth it. The Free plan is still OK, but scaling up now requires a much bigger budget commitment.

However, I’ll be more blunt than before—with prices up to four times higher in some cases, Kit is no longer the obvious choice for creators. If you’re price-conscious, MailerLite offers similar functionality at half the cost.

Sender is another strong contender here, particularly for startups who need generous free limits and predictable scaling costs. If you run an ecommerce store, Klaviyo provides better value for product-based automations.

The price increase has fundamentally changed Kit’s position in the market, moving it from “affordable creator tool” to “premium platform with a premium price tag.” Consider a yearly subscription to save money if you do decide to stick with Kit.

Kit Pricing FAQs