MailerLite Pricing: Everything You Pay for in 2026

I’ve been testing email marketing platforms for years, and, honestly, MailerLite caught me by surprise. Their pricing strategy is pretty clever—they’ve managed to cram some really powerful features into even their cheapest plans.

The free tier lets you manage up to 500 subscribers and send 12,000 emails monthly, which is among the most generous Forever Free plans you will find today. 

At $9/month, for instance, you’re getting 24/7 email support, multi-user accounts, and even those approval workflows that streamline team operations. I’ve used platforms charging 3x that amount that don’t offer those basics.

If you’re running a growing team, startup, or just flying solo as a marketer, MailerLite strikes that sweet spot between functionality and not emptying your wallet. Let me break it down for you.

MailerLite Plans at a Glance

It’s also worth noting that MailerLite offers a 30% discount for non-profit organizations, which can significantly reduce long-term costs on paid plans.

MailerLite Plans & Costs Reviewed 

Now that we’ve covered MailerLite’s plans at a surface level, it’s time to break each one down in detail. From the Free plan to the Enterprise tier, we’ll compare every MailerLite plan against its competitors to see how they stack up overall.

Free Plan Review

It’s hard not to be impressed by how much MailerLite offers for free. Even after recent cuts, the free plan supports up to 500 subscribers and 12,000 monthly emails—enough to run real email marketing campaigns, not just tests.

You get a surprisingly intuitive drag-and-drop editor, AI subject line tools, basic automations like welcome emails, plus forms, landing pages, simple segmentation, and basic reporting. Best of all, no credit card is required, so you can try the platform with zero commitment.

Where it falls short:

• Stuck with just one user account
• No A/B testing at all
• Only basic automation (forget complex workflows)
• Limited segmentation capabilities
• Email support isn’t included (you’re on your own)

While the generous free plan is great and all, you’ll hit walls pretty quick if your team grows or your campaigns get more sophisticated. You don’t get access to pre-made templates, use multiple automation triggers and popups are pretty much off-limits. It’s perfect for solo operators or super small teams testing the waters, but you’ll eventually want more.

Growing Business Plan

The Growing Business plan starts at $9/month (when opting for yearly plans billing) and delivers ridiculously good value, unlocking all the features most growing businesses rely on without unnecessary upsells. 

For starters, MailerLite’s paid plan removes sending limits, supports up to three users, and unlocks advanced automation, popups, AI tools, full templates, and unlimited audience management for running regular campaigns.

Growing Business is a solid choice if you’re ready to level up and need landing pages, blog posts, non-branded emails, and reliable tools to track performance. In short, it’s well-suited for businesses that are gaining traction and need the right tools to keep that momentum going.

The downsides:

• A/B testing only works on subject lines, not content
• No click heatmaps or deep content performance tracking
• Multivariate testing isn’t available
• No live chat support when you need instant help
• Custom reporting is off the table

Advanced Plan

Starting at $19/month, the Advanced Plan is where MailerLite really flexes. You get everything from the Growing Business tier plus Facebook integration (which works surprisingly well), dynamic content blocks for personalization, click maps to see exactly where people engage, and much more sophisticated automation workflows.

The unlimited user seats are perfect for marketing teams or ecommerce businesses that sell digital products and agencies that need collaboration features. The segmentation gets much more granular, you get 24/7 live chat support (which I’ve found responds within minutes), and you can test both subject lines AND content to optimize performance.

Email delivery is noticeably faster, and you can request a dedicated IP if deliverability is crucial for your business.

What’s missing:

• No multivariate testing still
• Lacks AI-based segmentation and predictive insights
• Custom reporting isn’t included
• No dedicated account manager for strategy help
• SMS marketing costs extra

Enterprise Plan

The crème de la crème of MailerLite’s offerings, the Enterprise plan is built for businesses that are already well established and operating at scale—and, it goes without saying, aren’t constrained by tight budget limits.

With a dedicated success manager and hands-on deliverability consultation, this plan offers tailored onboarding, performance audits, and direct expert support to help maximize sending reliability, engagement, and long-term growth.

MailerLite Hidden Fees & Extra Costs

One subtle pricing detail that works against MailerLite is how subscriber usage is counted after list cleanup. Even though MailerLite is generally transparent and avoids obvious add-ons or surprise fees, this is a practice many email marketers will recognize.

Delayed subscriber count reset

If you delete contacts or have some unsubscribe from your listing, those subscribers don’t always stop affecting your billing immediately. MailerLite counts “unique subscribers used”, meaning contacts you’ve sent to recently can continue to count toward your monthly subscriber limit for up to 30 days after the last campaign they received.

In practical terms, this means cleaning your list won’t necessarily reduce your bill right away. You may still be charged at a higher tier until that 30-day window passes, even if your list size technically falls below the limit of your current plan.

Live chat support

While not a sneaky extra in itself, it’s worth mentioning that 24/7 Live chat support is hidden behind the Advanced tier, which is MailerLite’s premium one. For teams running frequent campaigns or relying on email for revenue-critical sends, the need for live support can effectively push them into the Advanced plan—even if they don’t otherwise need its extra features.

MailerLite Monthly Pricing by Subscriber Count

Pay-As-You-Go Plan (Cost per Email)

MailerLite does not currently offer a pay-as-you-go pricing option. If you need a transparent pay-as-you-go email marketing solution, consider Sender or other alternatives.

MailerLite Transactional Email Pricing

Unlike most email marketing providers, MailerLite offers transactional emails through a separate platform, MailerSend, rather than within its main product. Below is an overview of the transactional email plans available.

Transactional Plans Breakdown

Per-Email Costs by Volume

Where do these plans stand when it comes to sending emails? Well, at included volumes, Starter is the most cost-efficient plan for transactional emails. Hobby works for very low usage, while Professional only makes financial sense once you need additional email verification credits and need a fully-adjustable API.

MailerLite SMS Pricing & Costs

Monthly Credit Subscription Structure

Additional SMS Info Worth Knowing

• How Credits Work: Each standard text message (under 160 characters) costs 1 credit. The actual price varies depending on which country you’re sending to and how it’s delivered.
• MMS Support: Currently, MailerLite doesn’t support MMS messaging at all – everything is text-only, so forget about sending images or videos.
• Unused Credits: SMS credits typically don’t roll over to the next month unless your specific billing agreement says otherwise (worth checking with their support team).
• Plan Eligibility: SMS marketing is only available if you’re on a paid plan – specifically Advanced or Enterprise. Free and Growing Business users are out of luck here.
• Country Coverage: While SMS features work in over 80 countries, the pricing, compliance requirements, and sender ID rules vary dramatically. Some countries require you to pre-register or verify your sender ID before you can send a single message.
• Compliance Rules: You absolutely must comply with local telecom regulations. Countries like India and the UK have strict rules requiring pre-registration of sender IDs and explicit opt-in consent from recipients. Breaking these rules can get your account suspended real quick.

MailerLite vs Competitors: Which Costs Less?

Mailerlite vs Sender

Coming from the same budget-friendly email marketing category with similarly priced plans, this is a head-to-head comparison. While Sender undercuts MailerLite on every tier, the price difference becomes even more noticeable at larger list sizes. 

For example, at 10,000 subscribers, MailerLite’s entry plan costs $65 per month, while Sender offers comparable coverage for $40 per month. At the end of the day, Sender is the cheaper one out of the two, even with MailerLite offering unlimited email sends and unlimited users in their higher-tier plan. 

Mailerlite vs Mailchimp

Taking on one of the most recognized players in email marketing is no easy task. At first glance, Mailchimp becomes noticeably more expensive as subscriber lists grow, with MailerLite offers cheaper starting prices on pretty much every plan (MailerLite’s mid-tier plan, however, is only $2/month shy of reaching Mailchimp’s $20/month pricetag). 

MailerLite focuses on simplicity and value—offering unlimited email sends on paid plans, built-in marketing automations, and landing pages at a lower monthly cost. Mailchimp, on the other hand, leans more heavily into polished templates, branding tools, and a large ecosystem of integrations, but those benefits come with higher list-based pricing.

Mailerlite vs Brevo 

MailerLite and Brevo both target the affordable end of the market but use different pricing models. MailerLite charges by subscriber count with unlimited sends, making costs predictable if you email frequently, while Brevo charges by email volume, which can be cheaper for large lists with low send frequency. In practice, MailerLite suits regular senders who want simple pricing, while Brevo works better when email volume is modest.

One caveat that slightly lowers Brevo’s standing compared to MailerLite is its hidden fees. For instance, if you’re just starting out with Brevo, you’ll need to fork out an additional $10.80/month if you want to get rid of their branding on emails. 

Is MailerLite Worth the Price?

MailerLite is a strong choice for creators and small-to-mid-sized teams that want a clean, easy-to-use email marketing platform with solid automations, landing pages, and built-in forms—without paying premium prices. 

Its pricing is pretty straightforward, and the MailerLite free plan doesn’t hide essential features behind a paywall, supporting up to 500 subscribers and 12,000 emails per month.

Of course, it’s entirely possible that it doesn’t check all the boxes you need. That said, you should consider an alternative if you require state-of-the-art analytics, extensive third-party integrations, or highly complex automation logic—for these features, you should go with Sender or ActiveCampaign. 

Teams with large datasets or heavy reporting needs may eventually outgrow MailerLite’s simplicity as their marketing operations scale. In this case, HubSpot and Zoho Campaigns are great alternatives.

MailerLite Pricing FAQs