Mailjet Free Plan

Mailjet gives you 6,000 monthly emails for free, plus some genuinely useful collaboration tools that most competitors charge for. The trade-off? You’re stuck with 200 emails per day. So if you need to send that newsletter to 1,000 subscribers, you’re looking at a five-day marathon instead of hitting send once.

Worth it? Depends what you’re after.

What is the Mailjet Pricing Plan?

Here’s what I like about Mailjet’s approach — they keep it simple. No confusing feature matrices or “gotcha” limitations buried in fine print. You pay based on volume: free tier, Essential at $15/month, Premium at $25, and custom enterprise deals.

What makes them different is handling both marketing emails and transactional stuff (password resets, order confirmations) in one place. Most providers make you pick a lane or juggle multiple services. Mailjet just… does both.

They’re a French company competing against well-funded American platforms, so their strategy seems to be delivering more value per dollar. Even the free plan includes team collaboration and AI writing help — features others lock behind premium walls. And they actually show VAT in their European pricing, which sounds boring but shows they get real business costs.

The Mailjet Story (And Why It Matters)

Mailjet started in France back in 2010, trying to make professional email marketing accessible to European businesses. Now they serve over 100,000 clients across 150 countries, but they’ve kept that focus on making complex stuff feel manageable.

Their standout feature? Real-time collaborative editing. Multiple people can work on the same email simultaneously, leave comments, set up approval workflows. If you’ve ever been stuck in email chains trying to finalize campaign copy, you know why this matters.

The design philosophy leans clean and professional rather than flashy. Their drag-and-drop editor creates emails that look polished without needing design skills. And their deliverability team actually publishes inbox placement rates — which is refreshing in an industry where everyone claims “99% delivery” without explaining what that means.

What You Actually Get with Mailjet Free Plan

6,000 monthly emails with that 200-per-day limit. The daily restriction might seem annoying, but it’s actually smart — it prevents the sudden volume spikes that can land free users in spam folders.

The collaborative editing on a free plan is genuinely unusual. Most platforms save that for paid tiers. You get the full drag-and-drop editor, template library, basic personalization, SMTP access for transactional emails, and decent analytics (opens, clicks, bounces, unsubscribes).

Contact management includes segmentation tools, which helps you target specific groups instead of blasting everyone with the same message.

Email Building That Actually Works

The drag-and-drop editor focuses on function over flash. You get pre-designed blocks for text, images, buttons, social links — the usual suspects. What I appreciate is that it produces clean emails that render consistently across different email clients. Nothing worse than spending hours on a design that looks broken in Outlook.

40+ templates cover newsletters, e-commerce, events, transactional emails. They’re mobile-responsive by default, and if you know HTML, you can go completely custom.

Personalization is basic but solid — merge tags for names, locations, custom fields. You can preview how emails look across devices before sending. No A/B testing on the free plan, but you can manually test different approaches across campaigns.

Team Collaboration (The Real Star)

This is where Mailjet shines. Multiple people editing the same email in real-time, with changes appearing instantly. Comments directly in templates. User permissions so you can control who edits versus who just reviews. Approval workflows to make sure campaigns don’t go out half-baked.

Version history lets you roll back changes if someone gets too creative with the design.

For small marketing teams, these features alone might justify sticking with Mailjet, even if other platforms offer more automation bells and whistles.

Technical Integration

SMTP relay for websites and applications. API access for developers who want to integrate email directly into custom systems. Webhooks for real-time notifications about email events.

The platform handles both marketing campaigns and transactional emails through the same infrastructure, which reduces complexity if you need both. Documentation is solid — developers can get up and running quickly.

What’s Missing in Mailjet Free Plan (And Why It Matters)

That 200-email daily limit is the big one. Weekly newsletter to 1,000 people? You’re sending for five days straight. Not exactly ideal for time-sensitive promotions or breaking news.

No marketing automation. Can’t set up welcome sequences, abandoned cart emails, behavioral triggers — all the stuff that makes modern email marketing work on autopilot. Advanced segmentation based on engagement or purchase history requires upgrading.

Mailjet branding appears on every email, which might not fly for professional communications. A/B testing is locked behind paid plans. Priority support means longer wait times when things go wrong.

Advanced analytics like heat maps and engagement scoring need paid subscriptions.

The Automation Gap

This is probably the biggest limitation. Modern email marketing runs on automation — welcome sequences for new subscribers, re-engagement campaigns for inactive ones, abandoned cart recovery for e-commerce.

None of that exists on the free plan. You’re essentially back to manual, one-off campaigns. Which works fine for occasional newsletters but feels pretty limited compared to what’s possible with email marketing today.

Dynamic content that personalizes emails based on recipient data? Nope. Landing page creation? Not included (though Mailjet focuses on email anyway). Advanced list management like automatic cleaning and engagement scoring? Paid feature.

Hidden Friction Points

Those daily sending limits can really mess with campaign timing. Your audience grows, you’ll eventually hit the monthly cap. The branding requirement might create issues for client-facing communications.

Feature development focuses on paid tiers, so free plan improvements happen slowly. Export limitations could complicate moving to another platform later. Support prioritization means paying customers get faster help.

Who Should Consider Mailjet Free Plan?

Small marketing teams that need collaboration features will love this. Startups handling both transactional and marketing emails can do everything in one platform while watching their budget.

Agencies might use the free plan for smaller clients or testing before upgrading. Content creators with modest subscriber lists (under 6,000) can handle regular newsletters just fine.

Developers appreciate robust SMTP and API access without separate service costs. Nonprofits can manage donor communications and event notifications within the free limits.

But if you need automation, consider alternatives like Sender, which includes automation features in their 2,500-contact free plan. Ecommerce companies requiring sophisticated triggered emails will outgrow the free plan quickly.

Large newsletters become problematic due to daily limits — impossible to reach audiences over 200 subscribers rapidly.

Mailjet Free Plan vs. Paid Plan: When to Jump

Essential ($15/month) removes daily limits and branding, adds basic segmentation and email support. Premium ($25/month) brings marketing automation, A/B testing, advanced analytics, and enhanced collaboration.

The free-to-Essential jump mainly gives you sending flexibility without many new features. Premium is where serious email marketing capabilities live — automation and testing tools that can actually optimize campaigns.

Enterprise plans offer dedicated support, deliverability consulting, and volume discounts for high-send operations. Pricing scales on email volume rather than contact count, which can work well for businesses with large lists but infrequent sending.

Here’s how it breaks down:

Free: 6,000 monthly emails, 200 daily limit, multiple users, collaboration tools, basic templates, SMTP/API, basic segmentation, Mailjet branding

Essential ($15/month): 15,000+ emails, no daily limit, email support, removes branding

Premium ($25/month): 50,000+ emails, automation, A/B testing, advanced analytics, enhanced collaboration, no branding

Enterprise: Custom volume, dedicated support, advanced features

Making the Call

Upgrade when daily limits consistently mess with your campaign timing or when you need automation for subscriber nurturing. Essential works for businesses needing higher volume without advanced marketing features.

Premium justifies itself if automated sequences generate additional revenue — welcome emails and abandoned cart recovery often pay for the $25 monthly cost pretty quickly. Enhanced collaboration tools also make sense for larger marketing teams.

The collaboration features available even on the free plan make Mailjet unique. That might justify the upgrade path based on team productivity alone, not just email volume needs.

Want to test Mailjet’s collaborative approach? Their free plan gives you 6,000 monthly emails and those team editing features. Or check out Sender’s free alternative with 2,500 contacts and automation included from day one.