Moosend Review (2025): Worth Your Money?

Moosend’s approach to email campaigns feels refreshingly straightforward. I was able to create and launch newsletters and promotional emails using their campaign creation wizard without hunting through dozens of different menus or settings. 

The personalization options are pretty robust, too—beyond just inserting someone’s name, you can include dynamic content like product recommendations based on previous purchases or browsing behavior.

One feature I particularly appreciated was the scheduling flexibility. I was able to optimize sends by time zone (crucial for international audiences), set up recurring campaigns for regular content, or just fire off one-time newsletters.

The real-time reporting gives you all the essentials—opens, clicks, unsubscribes, bounces—plus some nice extras like click maps and device breakdowns.

Moosend’s email template design strikes a balance between simplicity and polish, making them suitable for most campaigns. The library boasts over 100 templates, covering newsletters, promotions, and seasonal events—all mobile-responsive and ready to be rolled out. Its drag-and-drop editor makes customizing layouts easy, but Moosend also allows to easily switch to raw HTML code if you need full design control.

That said, there are a few limitations. The selection isn’t as extensive as larger platforms like Mailchimp or Sender, and some templates (looking at you, Seasonal Campaign templates) feel slightly generic. But for straightforward campaigns, most pre-made templates should do the trick.

Deliverability has been one of the strongest parts of my Moosend experience. The platform makes it easy to set up SPF, DKIM, and DMARC, and they even guide you through IP warm-up and list cleaning so you don’t wreck your sender reputation. 

I like that you can run spam tests before sending, and the fact that Moosend is CSA-certified gives me extra confidence about inbox placement across different email clients.

In my Moosend campaigns, delivery rates have consistently been strong, usually breaking into the 90%. That said, I’ve noticed occasional hiccups with certain providers like Yahoo, and it doesn’t quite hit the elite levels of some Moosend competitors, including Sender or MailerLite—an important factor in any Moosend performance review.

Moosend’s automation builder surprised me with its balance of power and simplicity. Unlike some platforms where a workflow editor feels like you need a computer science degree, I found their visual builder intuitive enough to create multi-step journeys without constant reference to tutorials.

The personalization capabilities within automations are solid as well. Emails can adapt their content using tags, custom fields, and behavioral data. Moosend allows tracking website visits and uses that behavior to trigger targeted workflows, like sending a follow-up email when someone browses a product page but doesn’t purchase. 

Unfortunately, SMS marketing automation only comes with the right third-party extensions accessible through Zapier.

Performance tracking for each step in your marketing automation helps identify where people are dropping off or which messages need improvement. While it’s not as granular as what you’d get with platforms like HubSpot or Sender that have more advanced features, it’s more than sufficient for most small business needs.

I’ve been using Moosend’s transactional email tools, and they’ve been rock solid. Setup is flexible—you can go the simple SMTP route for quick triggers like password resets, or use the transactional API if you want more control. I like that I can design templates with their drag-and-drop editor (or even tweak with AI), then personalize them with dynamic fields without creating endless variations.

That said, transactional emails aren’t included on the free plan, and setup can feel technical if you’re not comfortable with APIs. SMTP also lacks detailed error reporting compared to the API, which is key to figuring out what’s wrong with campaigns or overall deliverability when things suddenly become rocky.

One thing I’ve really come to appreciate in Moosend is how easy they make A/B testing. Setting up a split test takes just a couple of clicks, and you can try out different subject lines, content, from names, or even send times. 

I like having control over the test length (anywhere from 1 to 24 hours) and how the winner is picked—by opens or clicks—then letting Moosend automatically send the best version to the rest of my list. 

The catch is that you’re limited to just two versions. So if you want to test multiple elements, you’ll need to run separate campaigns. Compared to tools like Sender, which allows you to test 8 different combinations at once (even on their entry plan)—that’s rather disappointing, although it does its function splendidly.

What I really liked about Moosend’s forms is that they do more than just capture emails. Submissions can automatically add tags or fill custom fields, which makes running personalized follow-ups really straightforward. For example, I built a webinar registration page that tagged people by industry, then sent different pre-event content tailored to their selection.

The form builder itself is flexible—you can trigger pop-ups and floating box forms by scroll depth, time on page, or exit intent, which helped me get better lead generation results by showing forms at the right time. 

I also found the sign-up form tool versatile, with options for embedded, floating, or pop-up forms that connect straight into automations. All the data flows into your segments, and conversions link back to campaigns so you can see what’s working.

Form Templates

Moosend makes signup forms surprisingly easy to work with. There are 50+ options—pop-ups, floating bars, inline forms, even full-page overlays—and they’re easy to customize with the same drag-and-drop feel as the email editor. I like that I can set visibility rules based on behavior, and the AI suggestions for copy tweaks are a nice touch.

Moosend’s landing pages work hand-in-hand with their email campaigns, creating a seamless journey from initial signup to ongoing engagement. Their drag-and-drop landing page editor shares the same intuitive user interface as the email editor, with templates for common use cases like lead magnets, product launches, and promotions.

What’s great is that Moosend provides 37 pre-made landing page templates to help you quickly create landing pages. All this comes in addition to a quite handy AI writing and “Form” tool that helps to stay on brand without overcomplicating the whole process or sacrificing the punchiness of your landing page.

After using Moosend’s subscriber management tools across several client accounts, I’ve found their approach to segmentation both powerful and accessible. You can slice your audience based on standard demographic info, engagement metrics (opens, clicks, purchases), or any custom fields you’ve collected. 

The same ready-to-go approach also goes for contacts importing, which is no more difficult than dragging a file into a folder.

The personalization tools built into the campaign editor deserve mention, too. Beyond just dropping in someone’s name, you can include conditional content blocks that change based on subscriber attributes or behavior. This means a single campaign can display different product recommendations, offers, or messaging to different segments without creating multiple versions.

Moosend’s AI tools have been a nice surprise for me. The AI Writer feature is especially handy—it doesn’t write full campaigns for you, but it’s great for tightening up copy, fixing tone, or generating quick subject line ideas. 

I’ve also experimented with their Audience Discovery tool, which automatically builds segments based on real-time customer behavior—things like what products people are browsing or how likely they are to return. It takes a lot of the manual guesswork out of targeting.

That said, the AI overall isn’t as advanced as what I’ve seen in some competitors. Platforms like Success.ai score higher for text generation and summarization. While it’s not a big deal, AI enthusiasts might be slightly disappointed with Moosend’s AI capabilities just yet.

Moosend offers integration capabilities that, while not as extensive as some enterprise platforms, cover most essential connections for small to mid-sized businesses. They offer direct integrations with popular platforms like WooCommerce, WordPress, HubSpot, and Zapier.

For more technical users, Moosend’s API opens up additional possibilities. You can programmatically manage subscribers, trigger campaign sends, and pull performance data into external systems. While not every small business will need these capabilities, they provide room to scale as digital marketing operations become more complex.

Moosend’s analytics strike a nice balance between comprehensiveness and clarity, giving actionable insights without overwhelming you with data. I particularly appreciate the visual elements like click maps, which show exactly which links in your emails get the most engagement. The device and location breakdowns are surprisingly useful, too. 

While not as sophisticated as the in-depth analytics offered by HubSpot or Sender, Moosend provides the metrics that matter most for small businesses—such as open rates, click-throughs, bounces, unsubscribes, and delivery rates.

You can also filter results by segment to see how different audience groups respond to the same campaign, or if you want an even richer breakdown of campaign results, Google Analytics extension helps with that.

Having tested Moosend’s support across different times and scenarios, I can confirm it’s genuinely responsive and helpful. Their 24/5 live chat support is available even on lower-tier plans, which is uncommon and extremely valuable when you’re working on campaigns outside standard business hours. 

For more complex scenarios like troubleshooting deliverability issues or optimizing Moosend automation workflows, the support team didn’t disappoint, too.

Their knowledge base and tutorial collection is comprehensive without being overwhelming, with clear step-by-step guides for most common tasks like fine-tuning account settings. For small teams without dedicated email marketing specialists, this combination of responsive live chat help desk and self-help resources proves invaluable.

Many G2 users praise Moosend for its affordability, ease of use, and strong feature set. One honest Moosend review highlighted the platform’s cost-effective pricing model, responsive customer support, and wide range of templates and automation tools. Another user appreciated how smooth subscriber list transfer is, not to mention detailed performance analytics, and handy integrations like the WordPress plugin.

However, feedback isn’t all that spotless. Some mention that advanced features require extra digging, while others point out missing basic features like better image personalization options and more flexible template editing. One Moosend review also expressed disappointment when Moosend replaced its Free forever plan with a 30-day trial, noting that it doesn’t provide enough time to fully test the platform compared to competitors.

Moosend earns strong praise on Trustpilot for its affordability, ease of use, and supportive customer service. Nonprofits and small businesses accentuate smooth migration from other platforms, intuitive setup, and helpful guidance from the support team, making it easy to launch email marketing campaigns quickly. Another Trustpilot review also highlights Moosend’s ecommerce automations, which enable personalized customer journeys that boost engagement.

But it’s not all sunshine and rainbows. One negative Moosend review reported major frustrations with Moosend’s automation tools, citing missing basic features like fixed-date scheduling and a lack of flexible triggers. Worse, they described unreliable behavior—automations firing at the wrong times or failing altogether—causing significant embarrassment with prospects. For these users, Moosend’s reliability issues outweighed its otherwise appealing design and features.

One user Moosend review described Moosend as a cost-effective, reliable option for email marketing, especially for small to mid-sized lists. Reviewers highlight its strong automations, solid deliverability, and Moosend drag-and-drop editor, noting it delivers great value for the price.

Still, a few users caution that while Moosend covers the basics well, it may fall short for advanced conversion-focused automation. Those looking for deeper features like CRM integration or event web tracking might find more suitable options elsewhere. Others point out that tools like Getsitecontrol complement Moosend by offering AI enhancements and built-in opt-in forms and popups for broader campaign management.

While Moosend’s Pro plan is attractively priced and includes unlimited emails, automation, and core features starting at $7/month, there are notable upsells to watch out for. Features like transactional emails, dedicated IPs, custom reports, team seats, and SSO/SAML are only available via the higher tiers. Also, as your contact list grows or your needs become more advanced, overall costs can rise more quickly than expected.

Yes, you can trust Moosend for important business email campaigns. It offers high deliverability (around 90%), intuitive automation, GDPR compliance, and robust analytics at a competitive price. Enterprise users benefit from dedicated support and a solid compliance infrastructure.

No, unfortunately, Moosend only offers 24/5 support, even for its Enterprise plan users. This means that their customer support is only available day and night throughout the working week, excluding weekends. If you’re looking for an email marketing platform with 24/7 email and live chat support, the best Moosend alternative for this is Sender, offering one of the top-rated deals, with phone support available on the Enterprise plan.