Moosend Pricing: Cost Breakdown & Hidden Fees [2025]

After testing dozens of other email marketing platforms over the past year, I’ve been consistently impressed with Moosend’s approach to pricing and feature allocation.

In the increasingly crowded email marketing landscape, they’ve managed to create a pricing model that delivers genuine value at every tier without the typical nickel-and-diming we often see from competitors—although, not without some radical changes to their pre-bundled plan offerings.

What caught my eye is how they’ve democratized access to advanced capabilities—even their entry-level paid plan at $7/month includes AI-powered content tools, round-the-clock support, and multi-user access.

Although the value for money seems remarkable on paper, the million-dollar question is whether their affordable email marketing pricing truly represents the quality of the complete offering. Now, let’s take a closer look.

Moosend Pricing at a Glance

Moosend Costs & Plans Reviewed

Free Trial Reviewed 

While not a full-on free plan, Moosend’s 30-day free trial stands out as particularly generous compared to industry alternatives—especially for individuals just starting their email marketing journey.

Supporting up to 1,000 subscribers with unlimited email sends, it provides a robust foundation for small-scale marketing initiatives without requiring financial commitment.

Users gain access to essential tools, including an intuitive drag-and-drop email editor, basic marketing automation capabilities, pre-designed templates, and list segmentation functionality. 

While impressive for a no-cost option, this trial best serves very small subscriber lists and users who are really interested in staying with Moosend after the trial’s end. 

Pro Plan

Starting at just $7 monthly (when you choose to pay annually) for 500 subscribers, this is where Moosend truly demonstrates its value proposition. It offers unlimited email sending, multi-user access (up to 5), sophisticated automation workflows, and comprehensive A/B testing capabilities.

The plan includes valuable tools like behavioral tracking, interactive countdown timers for emails, conditional content delivery, and activity-based segmentation. You’ll also receive 24/7 email support and access to Moosend’s landing page and subscription form builders, which prove especially valuable for lead generation efforts.

While it doesn’t offer some triggers especially useful for ecommerce businesses, I’ve found the Pro plan to be an excellent entry plan for software startups and B2B companies ready to implement more data-driven marketing approaches.

Moosend+ Plan

Moosend’s mid-tier plan, which is custom-priced based on your subscriber count and marketing needs, adds little to what’s not available in the Pro plan. 

Perhaps the biggest additions are dedicated IPs and transactional emails. When it comes to transactional emails, things are fuzzy: not only does Moosend not specify the pricing for transactional emails, but you also have to get an add-on for that. The same goes for custom reports, SSO, team manager and everything else.

Moosend+ is designed for growing ecommerce brands, mid-sized businesses and enterprises that need advanced automation triggers, deeper analytics based on customer data, transactional emails and priority support to manage personalized email marketing campaigns.

For a more in-depth breakdown of these features, head to my Moosend review to see how it stacks up against other email marketing platforms.

Enterprise Plan

Moosend’s Enterprise tier, like Moosend+ before it, offers custom pricing tailored according to organizational needs, targeting high-volume senders and larger teams requiring scalability and personalization.

It includes unlimited email sending, customized contact list allocation, and premium features like multivariate testing, predictive analytics, and tailored reporting dashboards.

Perhaps the biggest upgrade from Moosend+ is the riddance of add-ons—all the tools, from transactional emails to custom reports or audience discovery, are now accessible without jumping through multiple plug-ins.

While feature-rich, the Enterprise plan demands more hands-on implementation. For businesses that don’t yet need complex segmentation capabilities or high-frequency sending, the additional complexity and cost might outweigh the benefits.

Moosend Hidden Fees & Extra Costs

Moosend’s custom plan pricing is mostly transparent, but there are a few areas where extra costs can creep in. Add-ons like dedicated IPs, custom reports, or extra team seats aren’t included in the base (Pro) plan and require a custom quote. It goes without saying that as your subscriber list grows, you’ll also see price jumps due to Moosend’s tiered pricing structure. 

While the core features are solid and clear, advanced tools such as transactional emails, SSO and WordPress Form add-ons are reserved for higher tiers and, in most cases, are paid, which can feel like hidden upgrades.

Moosend Pricing by Subscriber Count

*Moosend’s Pro plan is the only available plan that isn’t custom priced, thus we are only demonstrating the Pro plan’s pricing 

Moosend Pay-As-You-Go Costs

When Pay-As-You-Go Makes Sense

Moosend’s pay-as-you-go model is perfect for event marketers, agencies, or businesses that send emails only occasionally and prefer not to commit to a monthly subscription. 

Instead of paying for unused capacity, you can purchase credit bundles that come for either $300, $500, $750 or $1000, and send emails whenever you need—making it an ideal option for one-off email campaigns, seasonal promotions, or client-based projects.

Credit System Explained

The system follows a straightforward principle: each credit allows sending one email to a single recipient. For example, distributing one campaign to 1,000 subscribers would consume 1,000 credits.

One particularly attractive aspect of Moosend’s credit system is that credits never expire. This model appeals to seasonal senders who use email marketing only occasionally or during specific periods.

The PAYG option grants access to all Pro Plan features, including unlimited campaign creation, marketing automation tools, landing page functionality, subscription forms, SMTP server access, and transactional email capabilities.

Moosend Transactional Email Pricing

Transactional Plans Breakdown

In Moosend’s case, detailed information about transactional email pricing and block structure is fuzzy—they don’t openly list their transactional email pricing. Hence, the following information is based on previously known information and may not be fully accurate. 

Reportedly, each ‘block’ may represent around 25,000 transactional emails, with volume-based pricing that rewards higher-volume purchases. It’s worth noting that the transactional email functionality is exclusively available to Pro plan subscribers or higher tiers.

Also important to understand is that unused emails from purchased blocks don’t carry forward between billing cycles.
However, keep in mind that Moosend does not confirm these details directly. To get specifics such as block size, pricing, and rollover policies may vary, you need to contact Moosend directly.

Moosend vs. Competitors: Which Costs Less?

Overall rating:

4.2

/5

G2:

4.7

Trustpilot:

3.4

Capterra:

4.6

See other alternatives

Overall rating:

3.9

/5

G2:

4.3

Trustpilot:

2.8

Capterra:

4.5

See other alternatives

Is Moosend Worth the Price?

While there’s a lot not to like about Moosend changing their pricing model from pre-bundled plans to custom-priced ones, it doesn’t change the fact that Moosend is still among the most affordable email marketing tools on the market—even if they still don’t offer built-in SMS marketing capabilities (while email marketing solutions like Sender do).

It’s user-friendly and ideal for beginners, offering a full suite of marketing essentials like polished email templates, reliable deliverability, automation triggers, and signup forms.

Despite its simplicity, Moosend also provides enough capabilities as automation software to meet the needs of more experienced marketers—although the price for that depends purely on the additional desired features.

Moosend Pricing FAQs