Moosend Pricing: Every Plan, Every Cost (2026)

Pricing structures often look simple at first but become less clear once contact tiers, feature limits, and billing cycles come into play. This page breaks down Moosend pricing in detail, outlining every available plan, core inclusions, cost differences by subscriber count, and how billing frequency affects both the initial charge and the Moosend renewal cost over time in 2026.

Hopefully this guide will help businesses compare plan levels, understand what drives cost changes, and determine which setup aligns with their email marketing needs and budget.

Moosend Pricing in 30 Seconds

• Paid plans start at just $7/month and include up to 500 contacts to get you growing fast without a big upfront investment;
• 30-day free trial — While Moosend doesn’t do Free Forever plan, like most providers, there’s a rather generous 30-day trial which lets you test out Moosend’s features with minimal limitations;
• Unlimited emails — All paid plans allow unlimited email sends, so monthly messaging volume isn’t capped, though subscriber-based pricing tiers still apply;
• Purchasable email credits — Instead of upgrading plans, users have the option to purchase extra email credits when needed.

Moosend Pricing at a Glance

Moosend Costs & Plans Reviewed

Free Trial Reviewed 

While not a full-on free plan, Moosend’s 30-day free trial stands out as particularly generous compared to industry alternatives—especially for individuals just starting their email marketing journey.

Supporting up to 1,000 subscribers with unlimited email sends, it provides a robust foundation for small-scale marketing initiatives without requiring a long-term Moosend contract or financial commitment.

Users gain access to essential tools, including an intuitive drag-and-drop email editor, basic marketing automation capabilities, pre-designed templates, and list segmentation functionality. 

While impressive for a no-cost option, this trial best serves very small subscriber lists and users who are really interested in staying with Moosend after the trial’s end. 

Pro Plan

Starting at just $7 monthly (when you choose Moosend annual plan) for 500 subscribers, this is where Moosend truly demonstrates its value proposition. It offers unlimited email sending, multi-user access (up to 5), sophisticated automation workflows, and comprehensive A/B testing capabilities.

The plan includes valuable tools like behavioral tracking, interactive countdown timers for emails, conditional content delivery, and activity-based segmentation. You’ll also receive 24/5 email support and access to Moosend’s landing page and subscription form builders, which prove especially valuable for lead generation efforts.

While it doesn’t offer some triggers especially useful for ecommerce businesses, I’ve found the Pro plan to be an excellent entry plan for software startups and B2B companies ready to implement more data-driven marketing approaches.

Moosend+ Plan

Moosend’s mid-tier plan, which is custom-priced based on your subscriber count and marketing needs, adds little to what’s not available in the Pro plan. 

Perhaps the biggest additions are dedicated IPs and transactional emails. When it comes to transactional emails, things are fuzzy: not only does Moosend not specify the pricing for transactional emails, but you also have to get an add-on for that. The same goes for custom reports, SSO, team manager and everything else.

Moosend+ is designed for growing ecommerce brands, mid-sized businesses and enterprises that need advanced automation triggers, deeper analytics based on customer data, transactional emails and priority support to manage personalized email marketing campaigns.

For a more in-depth breakdown of these features, head to my Moosend review to see how it stacks up against other email marketing platforms.

Enterprise Plan

Moosend’s Enterprise tier, like Moosend+ before it, offers custom pricing tailored according to organizational needs, targeting high-volume senders and larger teams requiring scalability and personalization.

It includes unlimited email sending, customized contact list allocation, and premium features like multivariate testing, predictive analytics, and tailored reporting dashboards.

Perhaps the biggest upgrade from Moosend+ is the riddance of add-ons—all the tools, from transactional emails to custom reports or audience discovery, are now accessible without jumping through multiple plug-ins.

While feature-rich, the Enterprise plan demands more hands-on implementation. For businesses that don’t yet need complex segmentation capabilities or high-frequency sending, the additional complexity and cost might outweigh the benefits.

Moosend Hidden Fees & Extra Costs

Moosend’s custom plan pricing is mostly transparent, but there are a few areas where extra costs can creep in (a good reason to introduce yourself to Moosend refund policy, just to be on the safe side).

Add-ons like dedicated IPs, custom reports, or extra team seats aren’t included in the base (Pro) plan and require a custom quote, which directly affects the overall Moosend upgrade cost when moving beyond standard features. It goes without saying that as your subscriber list grows, you’ll also see your Moosend price increase due to tiered pricing structure. 

While the core features are solid and clear, advanced tools such as transactional emails, SSO and WordPress Form add-ons are reserved for higher tiers and, in most cases, are paid, which can feel like hidden upgrades.

Moosend Discounts & How to Save

They offer different Moosend payment options, including a 15% discount when you pay every six months and a 20% discount when you pay annually. There’s also a 25% discount available for nonprofit and non-governmental organizations. Here’s how these savings can add up, plus a useful cost-saving tip:

• Choosing annual Moosend billing gives you 20% off compared to paying month-to-month, which can noticeably reduce your overall email marketing costs over time. Choosing annual billing helps keep Moosend cheap compared to paying month-to-month;
• Paying bi-annually comes with a 15% discount, offering a middle ground for users who want savings without committing to a full year upfront.
• Nonprofit and NGO organizations can apply for a 25% discount, making Moosend affordable for mission-driven teams and community projects.

Tip: Regularly clean out inactive contacts from your list. Keeping your subscriber count lower can help you stay in a cheaper pricing tier.

Moosend Pricing by Subscriber Count

*Moosend’s Pro plan is the only available plan that isn’t custom priced, which effectively works as a Moosend per contact pricing model where costs rise as your subscriber list grows, thus we are only demonstrating the Pro plan’s pricing

Moosend Pay-As-You-Go Costs

When Pay-As-You-Go Makes Sense

Moosend’s pay-as-you-go model is perfect for event marketers, agencies, or businesses that send emails only occasionally and prefer not to get billed monthly on the dot.

Instead of paying for unused capacity, you can purchase credit bundles that come for either $300, $500, $750 or $1000, and send emails whenever you need—making it an ideal option for one-off email campaigns, seasonal promotions, or client-based projects.

Credit System Explained

The system follows a straightforward principle: each credit allows sending one email to a single recipient. For example, distributing one campaign to 1,000 subscribers would consume 1,000 credits.

One particularly attractive aspect of Moosend’s credit system is that credits never expire. This model appeals to seasonal senders who use email marketing only occasionally or during specific periods.

The PAYG option grants access to all Pro features, including unlimited campaign creation, email marketing automation tools, landing page functionality, subscription forms, SMTP server access, and transactional email capabilities.

Moosend Transactional Email Pricing

Transactional Plans Breakdown

In Moosend’s case, detailed information about transactional email pricing and block structure is fuzzy—they don’t openly list their transactional email pricing. Hence, the following information is based on previously known information and may not be fully accurate. 

Reportedly, each ‘block’ may represent around 25,000 transactional emails, with volume-based pricing that rewards higher-volume purchases. It’s worth noting that the transactional email functionality is exclusively available to Pro plan subscribers or higher tiers.

Also important to understand is that unused emails from purchased blocks don’t carry forward between billing cycles.
However, keep in mind that Moosend does not confirm these details directly. To get specifics such as block size, pricing, and rollover policies may vary, you need to contact Moosend directly.

Moosend vs. Competitors: Which Costs Less?

Is Moosend Worth the Price?

While there’s a lot not to like about Moosend changing their pricing model from pre-bundled plans to custom-priced ones, it doesn’t change the fact that Moosend is still among the most affordable tools in the email marketing world—even if they still don’t offer built-in SMS marketing capabilities (while email marketing solutions like Sender do).

Of course, there are a few limitations to keep in mind. Support is only available 24/5, meaning there’s no coverage on weekends, and there’s no phone support option for users who prefer direct assistance. The template library includes no more than 75 designs, which is smaller than what some competitors offer. Additionally, while deliverability is generally solid, some users have reported occasional concerns.

Simplicity and limitations notwithstanding, Moosend provides enough capabilities as automation software to meet the needs of more experienced marketers—although the price for that depends purely on the additional desired features.

Moosend Pricing FAQs