Moosend Pricing (2025): Punches Above Its Weight Class

After testing dozens of email marketing platforms over the past year, I’ve been consistently impressed with Moosend’s approach to pricing and feature allocation.

In the increasingly crowded email marketing landscape, they’ve managed to create a model that delivers genuine value at every tier without the typical nickel-and-diming we often see from competitors.

Their free plan deserves special attention — it accommodates up to 1,000 subscribers with a generous 12,000 monthly email allowance. This makes it particularly attractive for growing businesses that need room to experiment before committing financially.

What caught my eye is how they’ve democratized access to advanced capabilities — even their entry-level paid plan at $9/month includes AI-powered content tools, round-the-clock support, and multi-user access.

These aren’t trivial features either — many competitors lock these exact same capabilities behind significantly higher pricing tiers. Even approval workflows, which are essential for team collaboration and maintaining campaign quality, are available early in Moosend’s pricing journey.

These practical inclusions make Moosend not just cost-effective, but genuinely smart investment for marketers seeking sophisticated tools without premium price tags.

Moosend’s Plan Structure

• Free Plan: $0 for 1,000 contacts and 12,000 monthly emails, including core features without requiring credit card information
• Pro Plan: Starting from $9/month for 500 contacts, with unlimited emails, AI-powered tools, multi-user access, and automation workflows
• Enterprise Plan: Custom pricing based on requirements, offering unlimited emails, dedicated account management, single sign-on capabilities, and customized reporting

Monthly Pricing Based on Contact Volume

Note: The Pro Plan includes unlimited emails, automation features, landing pages, and more. The Enterprise Plan offers advanced features like a dedicated account manager, SSO & SAML, and custom reporting, with pricing tailored to specific business requirements.​

Key Observations

In my analysis of Moosend’s pricing structure, I’ve found it impressively competitive and scalable, accommodating businesses at various growth stages.

Their Pro Plan delivers essential email marketing functionality with unlimited sending capacity — a significant advantage for organizations looking to expand their outreach without worrying about hitting monthly limits.

For larger enterprises requiring more customized approaches and dedicated support resources, the Enterprise Plan offers flexibility through needs-based pricing.

This thoughtful structure ensures companies only pay for the features and capacity they actually need, creating a cost-effective solution compared to many alternatives in the current email marketing landscape.

Feature Comparison Across Plans

Free Plan: Surprisingly Capable for Non-Paying Users

Moosend’s Free Plan stands out as particularly generous compared to industry alternatives, especially for individuals just starting their email marketing journey.

Supporting up to 1,000 subscribers with 12,000 monthly emails, it provides a robust foundation for small-scale marketing initiatives without requiring financial commitment.

Users gain access to essential tools including an intuitive drag-and-drop email editor, basic automation capabilities, pre-designed templates, and list segmentation functionality. What I found especially noteworthy was the inclusion of AI-powered subject line recommendations – a feature rarely offered at no cost.

This makes their free tier particularly valuable for content creators, freelancers, and micro-businesses exploring email marketing without initial investment.

The plan includes GDPR compliance tools and fundamental analytics, making it practical for straightforward campaigns that don’t require advanced technical capabilities.

Where it falls short:

• Branding limitations (Moosend logo appears in all emails)
• Single-user restriction
• Basic automation workflow complexity
• Limited support options (no phone or live chat)
• No landing page A/B testing capabilities

While impressive for a no-cost option, this plan best serves very small subscriber lists and basic campaign requirements. The branding restrictions and limited integration capabilities may constrain growth or professional presentation for ambitious marketing teams.

Scalability challenges emerge quickly as list size or workflow complexity increases.

Pro Plan: Where Moosend Really Shines

Starting at just $9 monthly for 500 subscribers (often marketed as the “Growing Business” plan), the Pro tier scales with your contact list size.

This is where Moosend truly demonstrates its value proposition, offering unlimited email sending, multi-user access (up to 5), sophisticated automation workflows, and comprehensive A/B testing capabilities.

The plan includes valuable tools like behavioral tracking, interactive countdown timers for emails, conditional content delivery, and activity-based segmentation — perfect for small to mid-sized teams managing multiple marketing funnels.

Real-time reporting and email heatmap visualization help marketers optimize campaigns continuously.

You’ll also receive 24/7 email support and access to Moosend’s landing page and subscription form builders, which prove especially valuable for lead generation efforts.

I’ve found this plan particularly well-suited for growing ecommerce brands, software startups, and B2B companies ready to implement more data-driven marketing approaches.

Limitations worth noting:

• No multivariate testing capabilities
• Lacks predictive analytics functionality
• SMS marketing requires additional payment
• Integration depth more limited than enterprise alternatives
• No dedicated account management

The Pro Plan hits an effective balance between value and functionality but doesn’t include enterprise-grade capabilities like predictive insights or multichannel orchestration.

Growing teams may eventually encounter limitations with automation complexity and testing options, especially when seeking advanced analytics or personalized support.

Enterprise Plan: Tailored Solutions for Advanced Requirements

Moosend’s Enterprise tier (sometimes called the “Advanced Plan”) offers custom pricing based on specific organizational needs, targeting high-volume senders and larger teams requiring scalability and personalization.

It includes unlimited email sending, customized contact list allocation, and premium features like multivariate testing, predictive analytics, and tailored reporting dashboards.

Subscribers benefit from SSO (Single Sign-On) implementation, priority support channels, and dedicated account management — crucial advantages for enterprises managing multiple brands or geographic regions.

The personalized onboarding process and SLA guarantees ensure smooth implementation and consistent platform performance.

This plan also supports custom API limits, SMTP relay access, and subaccount management, making it ideal for agencies, major retailers, or software platforms with complex team structures and sophisticated workflow requirements.

Potential drawbacks:

• Variable pricing requires sales consultation
• Implementation and setup can be time-intensive
• SMS and transactional email functionality may involve additional costs
• Some advanced features require integration support
• Potentially excessive for organizations with fewer than 100,000 contacts

While feature-rich, the Enterprise plan demands more hands-on implementation. For businesses that don’t yet need complex segmentation capabilities or high-frequency sending, the additional complexity and cost might outweigh the benefits.

It represents a strong option for teams already utilizing robust CRM or data platforms seeking to align advanced email marketing with their broader technology ecosystem.

Pay-As-You-Go Email Credit System

Understanding Moosend’s Credit-Based System

For organizations with irregular sending patterns or campaigns that don’t fit neatly into monthly subscription models, Moosend’s pay-as-you-go approach offers welcome flexibility. 

The system follows a straightforward principle: each credit allows sending one email to a single recipient. For example, distributing one campaign to 1,000 subscribers would consume 1,000 credits.

One particularly attractive aspect of their credit system is that credits never expire — providing significant advantages for businesses with seasonal sending patterns or irregular campaign schedules.

The PAYG option grants access to all Pro Plan features, including unlimited campaign creation, marketing automation tools, landing page functionality, subscription forms, SMTP server access, and transactional email capabilities.

Transactional Email Pricing Structure

Decoding Moosend’s Transactional Email Add-On

In Moosend’s terminology, each “block” represents 25,000 transactional emails available for distribution within a monthly period. The pricing follows a volume-based model where larger block purchases receive more favorable rates, creating cost efficiencies for higher-volume senders.

For organizations prioritizing deliverability and sender reputation management, dedicated IP addresses are available as optional add-ons. Pricing for this enhancement is provided upon request and can be incorporated into the Moosend+ plan for eligible customers.

It’s worth noting that the Transactional Email functionality is exclusively available to Pro plan subscribers or higher tiers.

Also important to understand is that unused emails from purchased blocks don’t carry forward between billing cycles — each block’s allocation resets monthly, making accurate volume estimation important for cost optimization.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.