Ontraport Pricing: What All-in-One Marketing Actually Costs

Ontraport wants to be your everything platform. CRM, email marketing, landing pages, payment processing, membership sites, SMS—all under one roof. Sounds appealing until you see the price tag: $79 monthly to start, climbing to $497 for their top tier.

The catch? Those base prices assume you’ll stay within tight limits. Need more than 1,000 contacts? Add $99 monthly for every 100,000. Want team members? That’s $47 each per month. It adds up fast.

The all-in-one approach works for service businesses that need serious automation and don’t mind complexity. But if you just want reliable email marketing without the learning curve, Sender.net gets the job done at a fraction of the cost.

Ontraport Pricing Overview

Four plans range from $79 monthly for Basic to $497 for Enterprise. Unlike simple email tools, Ontraport bundles everything—CRM, payments, websites, automation—into packages designed for businesses that want to manage everything in one place.

Costs scale with users and contacts. Extra users run $46 monthly across all plans. Need more contacts or email volume? That’s $99 monthly per 100,000 contacts and another $99 for 100,000 additional emails. Growth gets expensive quickly.

The 14-day free trial lets you test without a credit card. Annual billing saves you two months’ cost. But the real decision comes down to whether you’ll actually use all the business management features you’re paying for.

Ontraport Monthly Pricing

Month-to-month billing keeps things flexible. You can cancel anytime without getting locked into long contracts. Basic and Plus target newer businesses with 1,000-2,000 contacts. Pro and Enterprise handle 10,000-20,000 contacts for companies expecting rapid growth.

The contact and email limits become your main cost drivers. Heavy senders can get custom pricing for over 5 million emails monthly. That kind of volume usually means you’re way beyond small business territory.

What you’re really paying for is integration. Payment processing, membership hosting, SMS, advanced CRM—features that normally require separate platforms. Whether that integration justifies the cost depends on your actual needs.

Ontraport Monthly Plans

Four tiers, each building on the last. Unlike some platforms that lock basic features behind higher prices, Ontraport gives you access to everything—you’re mainly paying for higher limits and advanced business tools.

Main Plans Comparison Table

Basic Plan

$79 monthly gets you surprisingly comprehensive functionality. CRM, email automation, unlimited sending, web forms, landing pages, even a website builder. For solo entrepreneurs, that’s solid value compared to buying these pieces separately.

The single-user limit becomes a problem as you grow. Each additional team member costs $47 monthly, making expansion expensive. 1,000 contacts works initially but fills up fast if your marketing actually works.

Missing e-commerce features and advanced automation. Fine for coaches and consultants managing clients, but product-based businesses will need to upgrade quickly.

Plus Plan

$147 monthly doubles your contacts to 2,000 and allows three users. The big addition is e-commerce—order forms, payment processing, membership sites. Suddenly you can sell products and subscriptions directly through the platform.

Better analytics and tracking help you understand what’s working. For small businesses wanting to handle payments and memberships without juggling multiple platforms, Plus makes sense.

Most small businesses probably land here if they choose Ontraport. It’s the sweet spot between functionality and cost, though “sweet spot” is relative when you’re talking about $1,800 annually.

Pro Plan

$297 monthly jumps to 10,000 contacts and 10 users. You get split testing, deep conversion tracking, lead scoring, affiliate programs—basically everything most businesses could ever need.

This is where Ontraport starts feeling worth the money for established companies. The advanced features support sophisticated marketing strategies that justify the investment through better results.

Positioned competitively against specialized tools while keeping everything integrated. Whether it’s worth it depends on how much you value having everything in one place versus managing multiple cheaper tools.

Enterprise Plan

$497 monthly for 20,000 contacts and unlimited users. Enterprise security, private IP addresses, dedicated support. At this level, you’re comparing against HubSpot and Salesforce, where Ontraport actually looks reasonable.

Custom features and higher limits address compliance and scale requirements. If you’re spending this much monthly, you probably have bigger concerns than whether it’s worth it.

Still cheaper than most enterprise alternatives. But at nearly $6,000 annually, you better be using most of what you’re paying for.

Ontraport Pay-as-You-Go Plan

No traditional pay-per-email pricing here. Ontraport uses monthly subscriptions with usage-based add-ons for overages. Exceed your limits and you’ll get charged $99 monthly for each 100,000 additional contacts or emails.

Pay-as-You-Go Comparison Table

The overage model works as a temporary bridge during growth spurts. But if you’re consistently hitting limits, upgrading to the next plan usually makes more financial sense.

Ontraport Transactional Emails Pricing

Transactional emails get bundled into your regular email allowance. Order confirmations, password resets, system notifications—all count toward your monthly limits but don’t require separate pricing or setup.

Nice for keeping everything integrated. Your branding stays consistent, and you’re not managing multiple email services. The Enterprise plan does introduce a 200,000 monthly email limit, which could pinch transaction-heavy businesses.

High-volume senders can buy additional email capacity at $99 per 100,000 emails. Keeps things simple compared to juggling separate transactional services.

Ontraport SMS Pricing

SMS costs extra. You need an active SMS plan beyond your base subscription to send text messages. The pricing varies, and you manage it separately from your email allowances.

Two-way messaging integrates with their Inbox feature, connecting SMS to your CRM. Bulk campaigns work through the marketing automation. But unlike Sender.net, which includes SMS with email plans, Ontraport treats it as a separate service.

SMS Pricing Features

The modular approach means more billing complexity. If you need multi-channel marketing, factor SMS costs into your budget from the start.

What You’re Really Paying For

Ontraport isn’t just expensive—it’s comprehensive. You’re paying for business management software that happens to include marketing tools, not the other way around.

Works great if you need client management, payment processing, membership sites, and marketing automation all talking to each other. The time savings from integration can justify the cost for service businesses with complex operations.

But most businesses don’t need this level of integration. Sender.net handles email marketing beautifully without the complexity or cost. Sometimes the simple solution is the right solution.

Before committing to Ontraport’s ecosystem, honestly assess whether you’ll use the business management features. Otherwise, you’re paying for a Ferrari to drive to the grocery store.