Zoho Campaigns Review 2025: Worth It or Not?

Setting up campaigns feels straightforward, though nothing here will blow you away. You get the basics: scheduling, A/B testing for subject lines, and audience targeting. The setup process follows a logical path that most people can figure out without much training.

The bulk sending works reliably — something users consistently praise. One reviewer mentioned: “Zoho Campaigns enables me to schedule and send mass messages to customers in real-time.” The system even optimizes send times based on recipient time zones, which is a nice touch.

What’s missing? Advanced stuff like dynamic content or sophisticated behavioral triggers. It covers the fundamentals well but doesn’t push any boundaries.

The template library covers the basics across different industries. Everything’s responsive, so your emails look decent whether someone opens them on their phone or desktop. You can customize colors, fonts, and layouts to match your brand without too much fuss.

But don’t expect to create stunning designs here. Users mention that the template editor “can sometimes cause issues with spacing” and takes patience to get emails looking exactly right. The organization could be better too — you see all your templates at once instead of neat folders.

For simple, professional emails, it works. For companies obsessing over email design, you’ll probably feel constrained.

Email automation covers essential workflows but lacks the sophistication you’d find in dedicated platforms. You can set up welcome sequences, cart abandonment emails, and basic drip campaigns. The builder uses drag-and-drop, though users report it can be “difficult to work with.”

The platform offers pre-built templates for common scenarios like onboarding new customers. But complex conditional logic? Advanced behavioral triggers? Not really Zoho’s strong suit.

For basic automation needs, it gets the job done. If you’re planning sophisticated, multi-branch workflows, you’ll probably need something more powerful.

Contact management feels solid with good segmentation based on demographics, behavior, and engagement. List imports work smoothly from various sources, and the organization tools help keep your subscriber data clean.

The CRM integration is where this really shines. If you’re using both platforms, contact data syncs automatically. No more manual exports or wondering if your email list matches your customer database.

List hygiene features handle bounces and unsubscribes automatically, plus there are compliance tools for GDPR and CAN-SPAM. Nothing fancy, but it covers what most businesses need.

The landing page builder provides basic functionality for opt-in forms and simple pages. These connect directly to your contact management, automatically adding subscribers to the right lists. Forms support double opt-in if you need it for compliance.

But the creation tools are pretty limited compared to dedicated landing page builders. The design options feel restrictive if you want sophisticated lead capture pages.

For simple email capture, it works fine. For complex funnels or design-heavy pages, you’ll probably want dedicated tools.

The dashboard shows standard email metrics: opens, clicks, bounces, unsubscribes. Real-time reporting lets you watch campaign performance as emails go out. The CRM integration adds sales data, so you can see which campaigns actually generate revenue.

Users appreciate the performance tracking but note that reporting features are “basic with limited real-time insights.” It covers essential metrics well but lacks the deep analysis that sophisticated marketers expect.

For tracking basic campaign performance, it’s adequate. For detailed audience analysis, you might find it lacking.

Zoho Campaigns connects beautifully with other Zoho tools — that’s its biggest strength. The CRM integration eliminates data silos and enables smooth lead nurturing.

For third-party connections, it links with Google Analytics, social platforms, and various e-commerce systems. API support allows custom integrations, though you’ll need technical expertise to implement them.

The experience varies dramatically depending on whether you stay within Zoho’s ecosystem or venture outside. Zoho-to-Zoho integrations work seamlessly; third-party connections sometimes need more work.

Support quality gets mixed reviews. Some users love it: “the live chat on the site is quick and helpful.” Others report frustrations with response times and support quality.

You get email, live chat, and phone support depending on your plan. The knowledge base is comprehensive, and many people find what they need through self-service.

Support seems to vary by region and plan level. Higher-tier customers generally get better service, while free users have limited options.

G2 users particularly appreciate the tight integration with other Zoho apps and the affordable pricing. Many reviewers highlight how the CRM integration eliminates data management headaches common with other platforms.

However, users consistently mention deliverability challenges and limitations in the automation builder. The template editor gets mixed reviews — some find it easy while others struggle with formatting issues.

Overall, G2 reviewers recommend Zoho Campaigns for businesses prioritizing cost-effectiveness and ecosystem integration over cutting-edge features.

Capterra users emphasize the user-friendly interface and comprehensive features for the price point. Many switched from more expensive platforms, citing cost savings as the primary driver.Customer support quality receives positive mentions, with users praising responsive live chat and helpful documentation. Some note that the pricing structure can become complex as subscriber lists grow.Integration capabilities beyond Zoho get mixed feedback, with some users wanting better third-party connections.

Trustpilot reviewers focus heavily on cost-effectiveness and ease of use. The platform appeals to businesses that found other email marketing tools too expensive or complex.

Users appreciate the straightforward campaign creation and reliable delivery for basic campaigns. However, automation limitations frustrate those trying to create sophisticated nurturing sequences.

The learning curve for advanced features gets mentions, with some noting that understanding the full functionality takes time.

Sender.net offers better deliverability rates and a more modern interface. Sender’s free plan provides 15,000 emails monthly to 2,500 subscribers — more generous than Zoho’s 6,000 total emails. Template design capabilities strongly favor Sender with contemporary designs and intuitive customization.

But Zoho provides better integration within its ecosystem and more comprehensive analytics when connected to CRM. Automation features are comparable, though Sender’s workflow builder feels more intuitive.

Pricing remains competitive for both, with Zoho potentially offering better value for businesses already using other Zoho tools due to ecosystem discounts.

Mailchimp excels in template design quality and advanced automation but comes with significantly higher pricing as lists grow. Mailchimp’s deliverability rates generally outperform Zoho, making it better for revenue-critical campaigns.

Zoho offers better value for small businesses with the generous free plan and transparent pricing. The CRM integration advantage heavily favors Zoho for businesses using their business suite.

Advanced features like behavioral triggers and sophisticated segmentation are more robust in Mailchimp, while Zoho’s strength lies in simplicity and cost-effectiveness.

ActiveCampaign dominates in automation sophistication and behavioral tracking, offering complex conditional logic and advanced customer journey mapping. The platform provides superior deliverability and detailed analytics for serious email marketers.

Zoho wins on affordability and ease of use for basic needs. ActiveCampaign’s learning curve can be steep, while Zoho’s straightforward interface appeals to non-technical users.

Integration capabilities favor ActiveCampaign for third-party connections, while Zoho excels in first-party ecosystem integration. Pricing becomes significantly different at scale, with ActiveCampaign being considerably more expensive.