Zoho Campaigns Pricing: Best Plans for Every Budget

ZOHO Campaigns sits in this interesting spot where it’s clearly built for people who already live in the ZOHO universe. You know — the businesses that use ZOHO CRM, maybe ZOHO Books, and want everything to talk to each other nicely. But what if you’re just looking for a decent email marketing tool? Does the pricing hold up?

I’ve spent time digging through their plans, and honestly, it’s more nuanced than I expected. Their forever-free plan is actually pretty generous — 2,000 contacts and 6,000 emails monthly. That’s not bad. But when you start comparing it to something like Sender.net’s 2,500 subscribers and 15,000 free emails, you realize “generous” is relative.

The real question is whether ZOHO Campaigns makes sense if you’re not already drinking their ecosystem Kool-Aid.

ZOHO Campaigns Pricing Overview

ZOHO’s approach is pretty straightforward — three main tiers, contact-based pricing, and some add-ons if you need SMS or other extras. Nothing revolutionary here. What’s different is how they think about email volume. Once you hit a paid plan, you get unlimited emails.

That’s actually kind of nice. No more counting emails or worrying about hitting limits mid-campaign. But here’s the thing — the value really depends on whether you need their integrations. If you’re using ZOHO CRM, suddenly their pricing starts looking pretty smart.

The 25% annual discount is standard stuff. Most email platforms do something similar. What’s more interesting is how they structure the features across tiers. They’re clearly pushing you toward the higher plans if you want to do anything sophisticated.

ZOHO Campaigns Monthly Pricing

Monthly billing is where ZOHO shows they’re targeting established businesses rather than startup founders bootstrapping their first newsletter. The plans scale based on contacts, but they throw in unlimited emails across all paid tiers.

I kind of appreciate this approach. You’re not playing email arithmetic every month, trying to figure out if you can afford that extra campaign. You pay for your contact capacity and send what you need.

The pricing isn’t the cheapest in the market, but it’s not trying to be. They’re betting that the ZOHO integration and feature set justifies the cost. For some businesses, especially those already using other ZOHO products, that bet probably pays off.

ZOHO Campaigns Monthly Plans

Main Plans Comparison

Pricing starts around $3/month for 500 contacts and scales based on contact count

Free Plan

The forever-free plan is actually decent for what it is. 2,000 contacts, 6,000 emails monthly. You can build basic signup forms, use their drag-and-drop editor, even get some analytics. Not terrible for getting started.

But — and there’s always a but — you’re pretty limited on the automation front. No fancy workflows, no advanced segmentation. The email templates are basic. It’s functional, just not sophisticated.

Think of it as a good way to test the waters. If you’re running a simple newsletter or just need basic email capability, it might work. Anything more complex? You’ll hit the walls fast.

Standard Plan

This is where things get more interesting. Pricing varies by contact count — starts around $3 monthly for 500 contacts. You get unlimited emails, which removes that monthly anxiety about hitting limits.

The templates actually look professional at this level. A/B testing shows up, basic automation workflows become available. You can segment based on behavior, not just demographics.

It’s where ZOHO Campaigns stops feeling like a basic email tool and starts feeling like actual marketing software. The ecommerce integrations are here too, which is handy if you’re running an online store.

Professional Plan

The Professional tier is clearly aimed at teams that need everything. Same contact-based pricing, but now you get the full feature set.

Advanced workflows with 25+ components let you build pretty complex sequences. Campaign approval workflows — crucial if multiple people are creating content. The ecommerce stuff gets sophisticated with cart abandonment and purchase follow-ups.

Contact scoring, dynamic content, email polls. Workspace management for agencies. It’s comprehensive, maybe more than most businesses actually need. But if you’re doing serious email marketing, this is where the good stuff lives.

ZOHO Campaigns Pay-as-you-go Plan

Pay-as-you-go Pricing Structure

Credit consumption and pricing vary by region and features used

The pay-as-you-go option is clever, though they don’t promote it much. You buy credits, use them when needed. No monthly commitment, no pressure to send campaigns just because you’re paying for a subscription.

Credits never expire, which is nice for seasonal businesses. Holiday retailers, quarterly newsletters, that sort of thing. You’re paying a bit more per email, but getting flexibility.

The catch? You don’t get access to all the advanced features. It’s more basic than the subscription plans. Good for simple campaigns, less good if you want sophisticated automation.

ZOHO Campaigns Transactional Emails Pricing

Here’s where ZOHO does something that might catch you off guard — they don’t handle transactional emails. Order confirmations, password resets, system notifications? You need ZeptoMail, their separate service.

This is honestly kind of annoying if you want everything in one place. Most email marketing platforms at least offer basic transactional capability. ZOHO has split it off completely.

ZeptoMail starts around $2.50 for 10,000 emails, which isn’t expensive, but now you’re managing two services. Two dashboards, two billing cycles. It works if you’re already deep in the ZOHO ecosystem. Less convenient if you’re not.

ZOHO Campaigns SMS Pricing

SMS Credits Pricing

Pricing varies by region and is subject to local taxes

SMS is available as an add-on for paid plans, but it’s credit-based. You buy SMS credits separately and use them as needed. Flexible, but adds complexity to your billing.

The credit consumption varies dramatically by country — US and Canada cost 4 credits per message, India costs 1. That’s a pretty big difference if you’re doing international campaigns.

Unused credits roll over, which is good. But compared to platforms like Sender.net that include SMS in regular pricing, this feels fragmented. You’re managing email plans, SMS credits, maybe ZeptoMail credits too. It works, just not elegantly.

Pricing current as of July 2025. Check with ZOHO for the latest rates and regional variations.

About author

Emily Austin

Author

Sender

Emily is a content manager who has dipped her toes in almost all fields of marketing, including email marketing, PR, social media, and ecommerce. She loves perfecting digital content, ensuring everything is polished and ready to go live.