There’s nothing better than summertime, is there?
With kids out of school and seemingly longer weekends for adults, the shining sun is out in its full glory dictating travel, vacations, long drives, if not summer sports, beaches and more.
If you’re a business operating in a seasonal niche such as travel & stay or water sports, you probably don’t even have the time to be reading this right now—because business is good.
However, online stores selling not-so-summer-friendly products have already braced themselves for the proverbial summer sales slump that is likely to last for the next three odd months.
After all, e-commerce sales typically drop by as much as 30% in the summer months compared to December.
That makes sense, too—people spend more time outside and move around, which translates into fewer shopping hours at the laptop. Therefore, fewer dollars are spent online.
But it doesn’t have to be this way.
With just the right amount of creativity woven into your already amazing newsletters, you can warm up your subscribers to your business the right way and make it a memorable summer for everyone!
8 Steps for the Perfect Summer Newsletter
Here are a few guidelines to help you design attractive summer newsletters that also convert like crazy.
- Choose the Right Image
When you are in Rome, do as the Romans do. Pick a visual or creative that is light or bright colored, so your message blends in with the season. Reserve those dark shades and filters for Black Fridays and Cyber Mondays!
- Insert an intriguing subject line
The only job of your subject line is to have your reader open the email by creating intrigue or interest. To make that mention your lip-smacking offer or hint at the massive discount the reader could benefit from.
- Add preheader text
Give yourself brownie points if you extend the subject line’s context into the Preheader text area too. This can be a continuation of the subject line or adds to it to deepen desire in the prospect’s mind.
- Use a powerful headline
Headlines are not just for landing pages. If your summer newsletter idea takes the shape of an HTML email, the headline will be the most read line in your entire email. Keep it interesting and draw the reader onto the next line.
- Keep the email body short & sweet
Given that the average prospect is spending more time outside traveling and enjoying than inside pointing and clicking, this is not the right time to be rambling about.
Got an awful lot to say? Set it up as an article on your blog and point your readers to it. Else, keep it short and to the point.
- Ensure a compelling Call to Action (CTA)
Your readers loved reading your email, but if they’re not told where to go next, they are happy to get back inside their inbox and go about their business.
Prod your reader to the next step by inserting a text or button-based hyperlink that leads them to your latest blog or sales page.
- Include personalization
Address your prospect by their first name in the subject line and at least once in the body of the email to make it sound like a personal message. This simple act can help you get more engagements.
- Don’t forget email segmentation
Life keeps some of your prospects busier than others, so they cannot open and engage with your emails as others.
For a sale, it’s always recommended to message your most active segments first. However, your educational or entertaining summer newsletter can be rolled out to all your email lists.
You can do all that and more with Sender. With great email deliverability, automations, personalization & segmentation (and more!) you will be able to achieve amazing results in no time with ease.
Bonus Tips on Memorable Summer Newsletter Campaigns
- Stay relevant
Talk about highly relevant stuff to your prospects and, if possible, seasonal too.
Get creative and weave or hint the use of your product or service into your message in a way that comes across as natural and friendly.
- Avoid extreme FOMO (Fear Of Missing Out) tactics
It is perfectly alright to offer a sale, as long as it does not come across as abrupt, needy, or forced.
Avoid incessant emailing about your offer deadlines to force the issue because this time of the year is more about showing your prospects that you care and are there.
- Keep it light and fun
It might be business for you, but it’s unwinding time with family for most of your prospects. Hold a contest, or trivia, share fun facts, and share the occasional GIF to ensure readers enjoy reading your emails.
5 Summer Newsletter Template Ideas to Inspire Your Next Email
Writing creative and offbeat emails is not an easy job. Therefore, we have put together a few templates to help you get started on your way to writing summer newsletters that are as fun to read as they are profitable.
- Promotional Summer Sale Email Template
“When the weather is hot, keep a cool mind.
When the weather is cold, keep a warm heart.”
— Ajahn Brahm
When you are not chilling out by the beaches or over a long drive, take advantage of our just launched Summer Sale and grab anything at 40% OFF! Applicable to the first 1000 orders only!
- E-Commerce Summer Sales Newsletter Template
“A perfect summer day is when the sun is shining,
the breeze is blowing, the birds are singing,
and… the lawnmower is broken.”
— James Dent
The lawnmower may take time to repair, but everything else good doesn’t have to wait.
Shop your favorite [Insert your product here] straight from our freshest ever stock! Enjoy 10% OFF Sitewide + FREE 2-day express shipping. Offer valid until stocks last.
- Funny Summer Email Newsletter
“It’s a sure sign of summer if the chair gets up when you do.”
– Walter Winchell
Our 35% OFF sitewide summer sale has just launched. Mind the chair as you shop jaw-dropping deals at almost-Black Friday rates!
Limited time only.
- Recipe Newsletter Template
“Tried to follow a recipe; it said for a bigger portion, just double everything.
But the problem is my oven doesn’t go up to 600 degrees.”
We got that from the internet and sincerely hope it was just a joke and that no electronic gadgets were harmed that night while making dinner!
For other ‘safe’ summer-friendly recipes, feel free to visit our blog here. We take our cooking seriously and update videos EVERY WEEK!
- Giveaway Email Template
More than just a sale, we believe you deserve a giveaway!
Place your order before the weekend to automatically qualify for a chance at being 1 of 100 lucky winners to receive it for FREE!
No maximum order value + FREE shipping! Don’t tell us we didn’t tell you later 🙂
Creating Winning Summer Newsletter Campaigns
If there is only one thing you’d like to take away from this article, then it better be this.
Don’t try to create a new narrative.
Join the conversation your prospect is already having in his head.
The most important thing for you as a business owner (or marketer, for that matter) is to always stay on top of their target audience’s aspirations, in this case, seasonal ones; and to blend in with them in a way that makes it hard for your prospects not to love you back.
Your goal should never be to force the issue (in this case, a sale) but rather weave your brand and business into messages, communication, and ultimately memories that keep your prospects waiting to read your emails every summer.
Take care of your audience right and your summer sales will almost certainly take care of itself.
Here are our top summer newsletter ideas to inspire you to beat the slow sales and bounce back like a ninja!
Family Newsletter Ideas
In the summer season, people like to spend time with family. It is an ideal time to focus on family newsletter topics. It is essential to connect it with your business.
The real estate business can cover home features and the best family topic, like family reunion newsletters.
Identify the pain points of your audiences. It will help you to make a customer-centric newsletter.
Highlight the benefit, which the user can get with the purchase of a home.
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Home Improvement Ideas
Summer is a good time to talk about home improvement and holiday newsletters ideas. Projects like garages, patios, and decks are on people’s hit-list in summer.
Look for a way to make your business relevant to people’s needs, even if your company is not in the home improvement industry.
Your newsletter can cover the color palettes, which are in trend. Inform your customers about the best offers and deals available in the summers.
Besides, you can include tips, expert advice, and service features in the newsletter.
The information your share with your subscribers and customers can benefit your customers.
Keep your customer’s information secure and safe. Ensure that you follow the ethical code and best practice in the newsletter to provide your subscribers’ value.
Tips and Tricks for Summer newsletter
Publish advice, tips, and trips in the summer newsletter to give value to the end-user. You can make your tricks and tips relevant to the needs of your customers.
A company, which provides HVAC service, can mention cool house features.
You can also tell about the low costs of air conditioning, and discount offers to the customers in summers.
Make the design of your newsletter attractive and use the best color palettes. It will make the content easy to read.
Readers will grasp the essential information, which is present in the newsletter, nevertheless, don’t forget email personalization – it helps to improve the relationship with customers.
Be concise and clear in the content.
Contests Emails
Arrange summer contest and highlight winners, details, and rules in summer newsletters. Add fun events in your contest and make it relevant to the interest of the users. A vacation photo or flowerbed contest is ideal for a travel agency. Contests engage the audiences with your brand’s features and services.
Besides, a company can tell about the work culture and ethical codes to the viewers. An organization develops strong brand awareness across different market sectors. Contests will allow you to create strong and loyal customers, which is good for your business
Congratulations Emails
A business can take time to celebrate the achievements in the 4th of July newsletter. It develops a strong network and relationship with customers.
A company can use a congratulations newsletter to highlight business relations and top contributions. It shows the company values the efforts of everyone.
Besides, it develops a good reputation for the company. You can highlight the contributions of all the partners and congratulate all the key stakeholders. The customers trust the company, which celebrates the key achievements.
Holiday Emails
A vacation newsletter is the top trend of the summer. People use the holidays to visit family members. You can also tell the customers how to deal with plumbing issues when you are away from home.
You can connect your business with the vacations in the newsletter. Your company can provide necessary information about international vacation destinations.
- How to Win at Event Marketing (Step-by-step)
- 10+ Best Holiday Newsletter Ideas
- 10 Holiday Email Marketing Tips to Drive Maximum Conversions
Featured Customers
Focus on your top customers. You include a case study in your newsletter and tell the story of the best customers. Add genuine testimonials, photos, and ratings of happy customers to develop a strong brand image.
The audiences will relate to the featured customers to understand the company’s products. Besides, it will help the audiences to make an informed decision to buy a product or service.
Backyard Fun
Customers like fun newsletters on entertaining topics.
You can cover details about patio furniture, lawn games, and swimming pool.
Find a way to link such topics with your business products. It will create a good image of your brand across different types of audiences.
Sales and Discounts Newsletters
Provide some rewards via sale newsletter to your loyal customers and special subscribers.
You can offer special discounts and sales deals to specific audiences in your summer newsletter ideas.
Your newsletter readers will appreciate your offers. It will also keep the engagement level of subscribers high, which will benefit your business.
Recipes Emails
Recipe newsletters dominate the summer season. If you have some special recipe to share, mention it in your newsletter.
The users will appreciate your company for the value you provide in your newsletter.
Use a title, which is relevant to your services and products. It will engage your audience and give your business a boost.
Besides, you will acquire new audiences, which will help you to generate high revenue and sales.
The summer is the time to send newsletters to all persons on your mailing list. It will help you to develop strong connections with your customers.
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Making Summer Newsletter Ideas Work For Your Business
Summer newsletters are a small yet significant opportunity for you to make a positive dent in the lives of your customers and prospects. While the overall objective is to stay top-of-mind, a creatively written summer newsletter email can very easily add valuable revenue during the slow season.
These summer newsletter ideas are just a starting point. Imagination is your limit when it comes to crafting messaging that your tribe of fans will love!
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