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Camilla Mackeviciute

Camilla Mackeviciute specializes in email marketing platforms with deep expertise in the Sender ecosystem. She digs into platform features and workflows hands-on, translating technical depth into practical guidance for everyday users. Her goal is to help businesses understand the tools available to them and get the most out of every feature.
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Articles by Camilla Mackeviciute

18 Survey Email Templates & Examples You Can Steal

  • Email Content Ideas
  • Nov 20, 2025
  • 26 min read

Looking for examples and inspiration of customer survey emails? We’ve got you, here are the best examples of survey emails.

What is an Email Marketing Specialist?

  • Email Marketing Strategies
  • Jan 30, 2025
  • 10 min read

In this article, we’ll take you through the components of email marketing and what skills you need to develop to become an expert.

New Feature Alert: QR Code for Email List Building

  • Product Updates
  • Apr 09, 2025
  • 4 min read

Meet our newest feature – QR code generator which will ease your lead generation and increase conversions.

Cold Email Strategy: 9 Tips for Your Outreach Campaigns 

  • Email Content Ideas
  • Jan 30, 2025
  • 16 min read

Do you cringe whenever you hit send, hoping and praying for a response that never seems to come? Don’t worry, we’ve all been there.

What is Customer Segmentation? Definition, Examples & Tools

  • Digital Marketing Tips
  • Nov 20, 2025
  • 22 min read

In this blog, we’ll talk about customer segmentation and then give you a handful of examples to show you how you can use it to grow your business.

13+ Brilliant SMS Templates for Customer Service

  • SMS Marketing
  • Jan 30, 2025
  • 12 min read

Customer service is about giving out the best quality in the shortest amount of time.

5+ Abandoned Cart SMS Template Examples

  • SMS Marketing
  • Apr 14, 2026
  • 5 min read

Abandoned cart text messages are based on triggered events, which will make it look a lot more natural and personalized by default.

12 Payment Reminder SMS Text Message Examples

  • SMS Marketing
  • Jan 31, 2025
  • 6 min read

Having to collect payments is probably the hardest part of both social and professional life. People aren’t too keen on giving money back due to a wide variety of reasons. However, a miscalculated payment collection approach might cause significant tension and possibly sour both societal and business relationships. Therefore, taking the most innocuous approach to … Continue reading “12 Payment Reminder SMS Text Message Examples”

13 Triggered SMS Message Strategies + Examples

  • SMS Marketing
  • Feb 07, 2023
  • 6 min read

Triggered messages, regardless of channel, are the bread and butter of marketing automation. In fact, in email marketing, triggered messages generate 75% of ROI. After all, it’s essentially the quickest possible reaction to an event. If someone abandons their cart or does something of the like, sending that person a nudge through a message can … Continue reading “13 Triggered SMS Message Strategies + Examples”

SMS KPIs & Goals for Companies

  • SMS Marketing
  • Feb 21, 2024
  • 6 min read

Every good marketing campaign and strategy begins with sorting out goals and ways to measure them. While there are numerous systems to track business, marketing, and other process performance, key performance indicators (KPIs) remain one of the most common metrics. Lots of data can serve as KPIs for marketing campaigns. However, instead of looking for … Continue reading “SMS KPIs & Goals for Companies”

SMS Click Through Rate (CTR) Benchmarks & Insights

  • SMS Marketing
  • Feb 21, 2024
  • 5 min read

No one has to be convinced about the effectiveness of email marketing these days. After all, it’s one of the primary marketing channels for both B2B and B2C businesses. SMS marketing hasn’t been as lucky in many industries. However, as we have mentioned in many previous posts, the effectiveness of SMS marketing campaigns is absolutely … Continue reading “SMS Click Through Rate (CTR) Benchmarks & Insights”

76 SMS Templates For Every Situation

  • SMS Marketing
  • Aug 05, 2025
  • 18 min read

SMS marketing has been going through a revival, and for good reason. Turns out, people check their phones increasingly often, and they aren’t turned away by a marketing message or two. In fact, SMS marketing is quickly becoming one of the most effective marketing channels. However, developing an SMS marketing strategy requires that the marketer … Continue reading “76 SMS Templates For Every Situation”

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