Cold Email Strategy: 9 Tips for Your Outreach Campaigns 

Jun 5, 2023 - By Camilla Mackeviciute

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Are you tired of sending cold emails that feel like they’re going straight into a black hole? Do you cringe whenever you hit send, hoping and praying for a response that never seems to come? Don’t worry, we’ve all been there.

But fear not, our friend, because, with the right cold email strategy, you can turn those crickets into a chorus of “Heck yeah!”. So grab your favorite beverage, sit back, and let’s dive into the world of cold email strategy.

What is Cold Email?

If you’re searching for a method to contact potential clients or customers, you might want to utilize a cold email strategy.

A cold email is an unsolicited message sent to someone with whom you haven’t previously communicated. This is distinct from a warm email, which is sent to someone with whom you already have a relationship.

A well-crafted cold email may help you introduce yourself or your company to new individuals and create possibilities to connect with potential clients or customers who might not have found you otherwise. To be successful with cold emailing, you must have a solid strategy in place, which we’ll discuss further in this post.

What is Cold Email Marketing?

You may have encountered the term “cold email marketing” when researching strategies to advertise your products or services. Cold email marketing is the practice of sending unsolicited emails to potential consumers. The aim is to get leads or sales by promoting your company’s potential customers.

But keep in mind that cold email marketing can be a delicate balance between getting your message out there and being perceived as spam. Cold email marketing requires a focused and tailored strategy and a good grasp of email marketing best practices.

What is the Goal of a Cold Email?

When it comes to using a cold email strategy, it’s essential to have clear goals in mind. Some of the critical objectives of a cold email might include:

Introducing yourself or your business to potential customers

A cold email may be an excellent method to create a first impression on someone who may be interested in what you have to offer. You can catch their interest and start a discussion by introducing yourself and your company.

Capturing leads or sales

Cold emailing usually has the primary goal of generating new leads or sales. You may start establishing a pipeline of potential business by reaching out to potential clients who would be a suitable fit for your product or service.

Building brand awareness

Even if the recipient isn’t immediately ready to buy from you, a cold email may assist in creating brand awareness and trust. You may begin to develop a presence in their minds and differentiate yourself from competitors by introducing your brand.

Establishing a relationship with the recipient

Cold emailing is an excellent approach for building a connection with a potential customer. You may gain confidence and establish a relationship that could lead to future business by engaging in a conversation and showcasing your worth.

Encouraging the recipient to take a specific action

Lastly, another essential purpose of a cold email might be to persuade the recipient to take some specific action, such as signing up for an email newsletter or scheduling a call. You may start to drive them down the sales funnel and establish a relationship by making it simple and compelling for them to take action. 

Including your digital business card in your email signature can give your potential lead one more way to reach out to you without any friction easily.

These objectives may vary depending on the nature of your company and the specific context of the email. You may, however, construct a more targeted email campaign if you have an explicit knowledge of what you want to achieve.

Also read: 5 Lead Generation Strategies to Swear by

8 Tips to Perfect Cold Emailing Strategy 

Whether you’re a freelancer, small company owner, B2B marketer, or sales professional, mastering cold emailing may be a game changer for generating new leads and closing transactions. But, knowing how to write successful emails that capture the recipient’s attention and urge them to act might be difficult.

That’s why we’ve compiled a list of nine suggestions to help you perfect your cold email technique. You can produce more customized, interesting, and successful emails by following these guidelines.

1. Build a List of Prospects

Before you can start crafting effective cold emails, you need to have a solid list of prospects to target. Prospecting and list building are key steps in any cold email strategy, as they help ensure that you’re reaching out to the right people.

To begin, consider your target audience and create a profile of the ideal customer or client you want to reach. Then, use tools like LinkedIn, Google, and industry directories to build a list of potential leads that fit that profile. Make sure to include relevant contact information like email addresses and phone numbers, and keep your list organized in a way that makes it easy to track your outreach efforts.

With a solid list of prospects, you’ll be ready to start crafting effective cold emails that resonate with your target audience.

How to Find Emails

Finding the right email address for your cold email recipient can be a challenge, but it’s an essential step in your outreach efforts. Here are some tips to assist you in finding the right email addresses:

  • Use tools like Hunter.io or VoilaNorbert to search for email addresses based on a person’s name and company;
  • Check the company’s website or search on LinkedIn to look for contact information;
  • Use a tool like Clearbit to enrich your list with missing contact information, including email addresses.

Remember, it’s important to ensure that the email addresses you’re using are accurate and up-to-date. Sending emails to out-of-date or invalid email addresses might harm your sender’s reputation and damage your outreach efforts. Hence, before you begin sending cold emails, take the time to check and confirm your email addresses.

2. Leverage Personalization

One way to make your cold emails stand out is through thoughtful design that includes personalized details. Take the time to research each contact before you send your email, and use that information to tailor your message to their specific needs and interests.

This could include referencing a recent blog post they wrote or highlighting how your product or service can solve a specific challenge they’re facing. Additionally, use merge tags to insert the recipient’s name and company into your email, and consider using dynamic content to personalize your message even further.

By adding a personal touch to your cold emails, you can build trust and establish a relationship with your prospects, making them more likely to engage with your offering.

3. Use Cold Email Subject Lines

Effective subject lines are essential for having your cold emails opened and read. Use clear and relevant wording that speaks directly to the recipient’s pain points or goals to make your subject lines stand out.

Consider posing a question, employing comedy or intrigue, or solving a specific problem. The use of salesy or spammy language will likely turn off the receiver and send your email straight to the spam bin. Keep your subject lines concise and to the point, ideally no more than 50 characters, and utilize customization to capture the recipient’s attention whenever feasible.

You can drastically enhance your email open rates and improve your cold email outcomes by taking the time to develop great subject lines.

4. Choose the Right Cold Email Copies and Templates 

When it comes to crafting effective emails, mastery of a solid pitch email template or a copy can save you time and effort. Start by going over best practices for cold email writing and structure, such as the use of attention-grabbing headlines, clear and succinct language, and compelling calls-to-action.

Once you’ve created a pitch template, personalize it for each unique recipient, including personalization and pertinent facts wherever possible. Avoid utilizing extremely generic or cookie-cutter templates, which will appear impersonal and ineffectual. Instead, concentrate on developing a compelling value proposition and illustrating how your product or service can meet the recipient’s unique requirements.

You may streamline your outreach efforts and increase your chances of generating leads and sales by employing a well-crafted cold email template or text.

6. Include a Clear CTA 

It’s critical to include a clear call-to-action (CTA) in your cold emails to drive the intended outcome, whether it is arranging a call, signing up for a newsletter, or completing a purchase.

Your CTA should be clear, actionable, and targeted, with a clear value for the receiver. Try employing scarcity or urgency to generate a sense of urgency and motivate the receiver to act swiftly.

You may, for example, give a limited-time discount or specify a deadline for taking advantage of your offer. Use contrasting colors or strong writing to make your CTA stand out aesthetically, and avoid using many CTAs in the same email, which can be overwhelming and confusing for the recipient. You may enhance your chances of turning leads into paying clients by incorporating a clear and appealing call to action in your cold emails.

7. Scheduling

Scheduling is a critical component of an effective email campaign sequence. Consider how you will manage and arrange your outreach activities before you begin sending emails. Utilize a scheduling tool to organize your outreach ahead of time, assigning certain days and hours to send emails and follow up with recipients.


This will help you keep organized and reach out to possible leads at the most appropriate moments. When scheduling follow-up emails, be smart and purposeful, allowing adequate time for the recipient to react while avoiding being overly pushy or aggressive. Monitor when recipients open and interact with your emails using email monitoring tools, and change your follow-up plan accordingly.

You may increase your chances of generating leads and sales by being proactive and systematic in your cold email scheduling.

Also read: How to Drive Results with Marketing Scheduling Tactics

8. Follow-Ups

Follow-up emails are an essential component of cold email outreach effectiveness. Because sending a single email is unlikely to provide the intended results, it is critical to follow up with individuals who do not react to your original email. Follow-up emails should be courteous and brief, with extra value or information that the receiver may find useful.

In your follow-up emails, you may experiment with alternative tactics, such as asking a question, providing additional information, or using a different subject line. But, avoid being overly forceful or aggressive since this may put off prospective leads. Monitor when recipients open and interact with your emails using email monitoring tools, and change your follow-up plan accordingly.

By being persistent but polite in your follow-up emails, you can increase your chances of generating leads and sales through cold email outreach.

9. A/B testing 

A/B testing can help you optimize your cold email outreach approach. A/B testing is sending two copies of the identical email to a small sample set of recipients and determining which version receives a higher response rate.

You may test several aspects of your email, including subject lines, email copies, calls to action, and even the timing of your outreach. You may make educated judgments about which version of your email to distribute to a bigger audience based on the results of your A/B test. Remember that A/B testing takes time and patience since you must test each piece individually and analyze the results.

The insights gained from A/B testing, on the other hand, may help you enhance your cold email outreach over time and raise your chances of producing leads and sales.

Cold Emails Examples

Seeing great cold email marketing in action is sometimes the best way to learn about it. In this part, we’ll show you some effective cold email samples that you may use to inspire your own outreach plan.

We’ll look at what makes each email effective, such as personalization, clear CTAs, and interesting subject lines. You may acquire useful insights on how to enhance your own strategy and stand out in a crowded inbox by examining how other businesses and professionals use cold email marketing to create leads and sales.

  • The Question Cold Email Template
  • Referral Cold Email Template 
  • Introduction Email Template

The Question Cold Email Template

Subject: Question about [recipient’s company/industry]

Hi [Recipient’s First Name],

I came across your company while researching [industry/sector] and was impressed by your recent [mention something specific about their business that you found interesting].

I’m curious to learn more about [specific aspects of their business or industry] and how it relates to [a relevant topic or challenge]. As someone who [relevant experience or expertise], I’m always interested in learning more about [industry/sector] and the unique challenges and opportunities it presents.

I would love to hear your thoughts on this topic. Do you have a few minutes for a quick call next week to discuss this further? If so, please let me know what time works for you.

Best regards,
[Your Name]
[Your Title/Company]

Referral Cold Email Template

Subject: [Referral name] recommended I reach out to you

Hi [Recipient’s First Name],

I hope this email finds you well. My name is [Your Name], and I was referred to you by [Referral Name], who spoke highly of your work in [industry/sector].

As someone who is [relevant experience or expertise], I am always on the lookout for new opportunities to [achieve a specific goal or solve a particular challenge]. I would love the chance to connect with you and learn more about your work in [industry/sector] and how we might be able to collaborate.

I understand you’re likely busy, but I would be honored to schedule a call or meeting at your convenience. Please let me know what time works best for you, and I will make myself available.

Thank you for considering my request. I look forward to the opportunity to connect with you soon.

Best regards,
[Your Name]
[Your Title/Company] 

Introduction Email Template

Subject: Introduction: [Your Name] and [Recipient’s Name]

Hello [Recipient’s First Name],

I hope this email finds you doing well. My name is [Your Name], and I’m reaching out to introduce myself and explore any potential opportunities for us to collaborate.

As someone who is passionate about [relevant industry or sector], I have been following your work with great interest, and I am impressed by your achievements in the field. I believe that we share similar goals and values, and I would love the opportunity to learn more about your experiences and explore any potential synergies between our work.

A little bit about myself – I have been working in [relevant experience or position] for [length of time], and I specialize in [specific skills or expertise]. My work has led me to [relevant achievements or outcomes], and I am always looking for new opportunities to grow and learn.

I understand that you’re likely busy, but I would love to schedule a call or meeting at your convenience to discuss your work in more detail and explore any potential ways we might be able to collaborate.

Thank you for your time and consideration, and I look forward to hearing back from you soon.

Best regards,
[Your Name]
[Your Title/Company]

How to Send Cold Emails?

When it comes to sending cold emails, there are a few key things to keep in mind. First, make sure you’re sending your emails to the right people. Use your prospecting and list-building efforts to identify the right contacts within a company and tailor your emails to their needs and pain points. Second, craft a strong subject line that grabs the recipient’s attention and entices them to open your email.

Avoid spammy or salesy language and instead focus on providing value or solving a problem. Third, keep your email body short and to the point. Use short sentences and paragraphs, and highlight the key benefits or value of your offering.

Finally, include a clear call-to-action that encourages the recipient to take the next step, such as scheduling a call or signing up for a free trial. By following these tips, you can create more effective cold emails that grab the recipient’s attention and generate more leads.

Choosing a cold email tool

Using the best cold email outreach software may be a tremendous help when it comes to sending cold emails on a large basis. These tools will assist you in automating your outreach, tracking your outcomes, and managing your contacts more effectively. So, with so many alternatives, how can you select the best one? Then, think about your budget and the characteristics you require.

Reply.io, Snov.io, and Mailshake are some prominent cold email platforms, each with its own set of features and price structures. Second, read user evaluations and compare user experiences to understand how each tool operates in real-world circumstances.

Finally, search for a platform that works in tandem with your existing sales and marketing tools to enable seamless communication and data management. You may streamline your outreach efforts and produce more leads with less work by selecting the proper cold email tool.

Cold Emailing FAQ

What is a Good Cold Email Response Rate?

A good cold email response rate can vary depending on the industry and target audience. However, an average response rate of 10-20% is considered a decent benchmark for a cold email campaign.

Remember that many factors can impact your response rate, such as the quality of your email list, the relevance of your message, the timing of your email, and how you personalized your emails. It’s important to continuously track and analyze your response rates to identify areas for improvement and refine your cold email strategy.

Key Takeaways: Cold Email Strategy

To develop a good cold email strategy, determine your target audience and compile a high-quality prospect list using programs like LinkedIn and Hunter.io. 

Personalize your emails with relevant information, attractive subject lines, and clear, concise copy with a call to action. A/B test your emails to determine which strategies perform best. 

Follow-up emails are critical for increasing response rates and developing connections with potential clients.

  • Determine your target audience and compile a high-quality prospect list;
  • Personalize your emails with relevant information and attractive subject lines;
  • A/B test your emails to determine which strategies perform best;
  • Follow-up emails are critical for increasing response rates and developing connections with potential clients.

Author Bio

Erkki is the founder of influno.com, which helps entrepreneurs, marketers and sales managers make the best decisions on the business tools to drive their businesses forward. Erkki’s background is in software product management.

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