11 Customer Survey Email Template Examples

Nov 10, 2022 - By Camilla Mackeviciute

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If you want to stay in business for a while, you have to listen to your customers to know what they want.

Your best shot at getting this information would be sending feedback request emails to your customers so you can conduct a survey!

It’s an excellent email marketing strategy that allows you to understand your customers’ needs. Then, you can offer them a customer experience that meets or even supersedes their expectations.

Even so, conducting a survey isn’t an easy task! Most people are too busy to spare some time to respond to your questionnaires. Therefore, you must find a way to craft and send effective survey emails so you can collect helpful feedback from your mailing list.
If you wonder how to get started, this article provides survey email template examples and best practices to inspire you.
Let’s get into it!

Why Are Email Surveys Effective? 

Email surveys have always been a reliable tool for marketers to gather valuable customer insights. You can use them to understand your audience better, personalize your offer, and become more relevant. 

Surveys can even help you understand why people unsubscribe from your emails, the kind of content they like, and their preferences.

Here are five reasons why email surveys are so helpful in marketing your business or brand: 

  • Cost Effective

Sending an email survey barely costs anything when you have an email marketing solution. So, they are a handy market research tool compared with other options.

  • Easy to Setup And Analyze 

Creating and sending an email survey takes just a few hours without any additional learning curve. You don’t need a clunky analytics dashboard or learn about the features of a third-party service to start sending surveys. 

  • Non-intrusive and imposing

It’s not an intrusion to ask the customers for their feedback. Customers can respond to your email surveys at their will. In the age of GDPR and privacy, it’s a must. 

  • Honest Answers From The Customers

Your subscribers are very valuable. They have already subscribed to your email list, shown interest in your products or services, and are keen to hear from you and share their opinions.  

6 Survey Email Templates Copy You Can Steal

You will probably have to conduct different surveys, depending on the information you need from your clients. Here are email templates from various brands at certain stages of the customer survey. You’ll notice that they all accomplish different tasks.

Feedback Survey Invitation


Feedback invitation emails are the first emails you send to customers in your survey announcement. In these emails, you insert a link to the study and ask your audience to respond to the questions that typically ask them to leave their feedback on the products and services. 

With Sender’s Email Automation it’s a childsplay. Simply set a condition (in this case, purchase) and time when to send a feedback survey email and watch your customers responding!


This email is simple and to the point. It gives the recipients a reason for responding to the survey and tells them how long it will take. It also creates the impression that the customer is the number one beneficiary of the feedback they give.

The approach makes the recipient feel valued and prompts them to participate.

Key Takeaways

  • Always personalize the email by adding the first name; 
  • Thank the user for their insights beforehand; 
  • Share how much time it will take to complete the feedback survey;
  • Keep it simple and straightforward. 

Also read:

35+ Asking for Customer Feedback Email Subject Lines 

How To Ask For Customer Feedback 

NPS Survey Email


Source: original Slack email

NPS (Net Promoter Score) email aims at requesting customers to respond to a brief question by rating something on a scale of 0-10. It’s one of the metrics that measure the success of any business. In your NPS survey, you assess your customer to refer new clients to your brand. For example,

Slack uses a friendly and uncomplicated approach to request their customers to rate experience using their platform. As a result, the survey is easy to respond to, and that’s attracting many responses.

Key Takeaways

  • Never create a lengthy questionnaire for an NPS survey email; 
  • Add a responsive counter or scale to record the user response directly; 
  • Never ask if they like you. Instead, ask how likely they’re to recommend you to others.

Post Event Survey Email

This survey email by Hotjar is similar to an NPS survey but asks about the user experience at the event. The simple scale, with no other options, ensures that the user is focused on sharing the feedback.


Source: original Hotjar email

After a successful online event, you should send survey emails to assess the satisfaction level of the participants. Try sending a follow-up email with a question(s) like the one above.
If you continuously hold business events, these surveys will help you assess their success.

Key Takeaways

  • Don’t overcomplicate. Just add a satisfaction feedback scorecard; 
  • Schedule the survey as a follow-up email after the event. 

Participation Survey Invitation Email


Source: original Nordstrom Rack email

As you can see, this email calls the recipients to take part in the survey. “Nordstrom,” asks the recipients to provide feedback on their last visit to its store. And the subject line as well as CTA are clear and stand out from the rest of the email content.

It’s, therefore, easy for the reader to pick these essential details and take the necessary action. 

Key Takeaways

  • Use bold imagery and colors to grab the reader’s attention;
  • Include a loud call-to-action button prompting them to participate in the survey;
  • Personalize the email by telling them why you’re reaching out (like they did inform the reader about their last visit). 

Research Survey Invitation

In these emails, you ask the recipient to take part in your research by providing specific information.


Source: original 23andMe email

“23andMe” uses a personalized email to request the audience participate in an ongoing survey. Therefore, it gives the recipient freedom to choose the number of questions they can answer. With the clear CTA, the participants can submit their responses with ease.

Key Takeaways

  • Be specific about the survey and make it easy to respond;
  • Provide a clear explanation as to why (and how) they should take part in the research;
  • Use a persuasive subject line and email copy to drive more responses.

Onboarding Feedback Email


Source: original Groove email

You send these emails to respondents throughout their customer journey. Different stages require specific feedback questions.

For instance, the customer has just signed up for “Groove” in the example above. Therefore, the brand enquires to know the reason for the subscription. With this information, “Groove” can offer services that meet customers’ expectations. 

Key Takeaways

  • Greet and appreciate the subscriber for signing up; 
  • Make the email about the user (and not about yourself); 
  • Help users onboard by adding educational material (like the video link in the postscript of the above email). 

5 Survey Email Template Design Examples

Monica Vinader Survey Email


Source: original Monica Vinader email

The best thing about this email is that it emphasizes its desire to offer customers excellent services. Furthermore, it assures the reader that they will only need a few minutes to fill out the survey. As a result, it gives the recipients a reason to respond to the survey right away.

This customer satisfaction survey email gives the recipients a chance to win a grand prize after responding, enhancing a quick response. In addition, it has provided a functional link for easy access to the survey form.

Key Takeaways

  • Incentivize participation in the survey by offering a freebie, giveaway, or a chance to win something; 
  • Make it as personal as possible. Add a personal note (and signature) whenever possible; 
  • Share a link to the privacy policy in the footer of the email. 

Toluna Influencers Survey Email


Source: original Toluna email

The brand sends this email reminding the recipient after failing to respond to its “invitation to complete a survey” email. It informs the reader that there is still some time left to reply and that their opinion is important.

It also promises the client 2000 points as a reward for giving feedback. Finally, the email ends with a clear CTA that stands out from the rest of the email content.

Key Takeaways

  • Be upfront about the rewards and the length of the survey; 
  • Add a clear CTA that stands out from the rest of the email. 

Veeam Survey Email


Source: original Veeam email

This feedback survey email is simple and straight to the point. It has color consistency enhancing recognizability by the audience. This email example encourages the recipients’ response by telling them that the questions are simple and won’t take much of their time.

The step-by-step guide of the survey and the clear CTA make it easy for the recipients to participate in the survey.

Additionally, the client receives a gift card code as a reward for answering the survey questions, which increases the audience’s response rate.

Key Takeaways

  • Add step-by-step instructions in a visual format; 
  • Be clear and tell the benefits in the subject line; 
  • Don’t forget to add T&C in case you’re adding an incentive. 

Agriwebb Survey Email


Source: original AgriWebb email

“Agriwebb” starts its survey email by creating a sense of urgency. It’s so personalized that the reader feels like an essential part of the brand’s community whose voice counts!

Moreover, the email questionnaire is short (only takes 7 minutes to fill) and has a precise CTA, enabling participants to respond within the remaining duration (ten days).

In addition, the review request email provides three convincing reasons why the customer should give feedback and thus boosts the customers’ response rate.

Key Takeaways

  • Remind the subscribers about the deadline in case there’s an urgency; 
  • Share the value or potential benefits of completing the survey; 
  • Highlight and hyperlink the survey link (in addition to the CTA).

The Princeton Review Email


Source: original Princeton Review email

The first thing to note in this email is the outstanding CTA contrasting in color with the rest of the email for easy action-taking. It gives enough reason to respond, including an exclusive offer as a motivation.

Also, the “follow us on social media” buttons are clear and enable more customer engagement with the brand on social platforms. 

Key Takeaways

  • Use a contrasting color for the CTA button; 
  • Highlight helpful information by underlining the important points in the email copy; 
  • Add a statistic or numeric figure to create an air of authenticity around your brand or business. 

Did these examples excite you to start using email to reach out to your customers? Creating stunning email campaigns with Sender’s drag-and-drop, no-code email builder is a childsplay. See yourself!


Multichannel marketing automation with user-friendly interface and peak functionality. What’s not to like?

Survey Email Best Practices

1. Set Your Goal

Choosing an objective is essential in conducting a successful survey. It provides you with the required direction and helps in keeping track of your efforts’ progress.

That way, you can retain the best performing elements of your survey and attend to those requiring improvement. Goal setting enables you to remain focused and enhance a positive survey experience.

2. Pick an Engaging Subject Line

The aim of sending survey invitation emails is to get your recipients to respond to the specific question(s). Hence, you should use a subject line that informs the reader to do precisely that!

You could also include the recipients’ details like name and location in your subject line. Personalization works wonders in boosting your emails’ open rate.

Consider also the length of your subject lines to accommodate smartphone users. For this reason, stick to less than 50 characters.

Also read: 10 Best Survey Email Subject Lines 

3. Keep It Short

When you keep your questionnaire brief and to the point, you increase the chances of your audience giving a response. Avoid exceeding four questions per survey, and the recipients will appreciate your care for their precious time.

4. Include Deadlines

Sending questionnaires with no deadline gives room for procrastination. As a result, your recipient may end up forgetting about your “invitation to fill out a survey” emails.

To curb this problem, create a sense of urgency by adding deadlines in your survey emails to enhance your review strategy. Remember to send reminder emails as the deadline approaches.

5. Consider Time Factor

In email marketing, the time factor is vital! So carefully choose the right time for sending your feedback request email with the relevant objective in mind.

For example, if you want to get reviews on a customer experience, send a survey invitation email within the first few hours after the interaction, when memories are fresh.

Also read: Best Time to Send Emails in 2021: By Email Type 

Using Customer Survey Emails to Collect Valuable Feedback from Your Clients

Feedback from customers is crucial to the growth of any business. Positive reviews attract more customers, increasing sales in return.

Negative feedback, on the other hand, is equally important. These negative responses enable you to improve on the mentioned area and thus enhance a better customer experience.

For that reason, you need to ensure that your survey emails effectively accomplish your specific goals. With the examples and best practices provided in this article, you can now craft and send emails with a high open and response rate to your contact list.

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