9 Best All-in-One Marketing Platforms for Small Businesses

May 21, 2024 - By Thomas Radavicius

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Confused after looking at different marketing platforms available in the market? Which one to choose for your business? 

An all-in-one marketing platform is not just a tool but also your best bet to scale efficiently. From crafting pitch-perfect emails to designing sales funnels that work, the right platform can be a game-changer for your growth.

So, how do you pick the right one? It’s simple – know what you want and start exploring your options. 

Let’s look at the 9 best marketing tools to find the one that fits your needs. We’ll break down the nitty-gritty: pros, cons, and those ‘wow’ features—to guide you through your digital journey. 

Ready to meet your business’s new best friend? Let’s dive in!

What is an All-in-One Marketing Platform?

Ever used a Swiss army knife? That nifty gadget makes life simpler every day, and once you have it, you can’t think of a day without it – in the kitchen, out camping, or through everyday chores. Similarly, an all-in-one marketing platform makes marketing simple for your business. 

With many useful features in one place, an all-in-one marketing platform saves you time and makes your campaigns sharper and more cohesive. Here’s how: 

First, it creates a system for your digital marketing game. Emails, social media, CRM—it’s all in one dashboard. No more toggling between tabs or apps, meaning your information and brand message stay consistent across all channels.

Plus, gathering insights and analyzing data gets way less complicated when it feeds into the same system. If it’s hard to imagine the benefits, here are a few: 

  • Centralization. It’s like having a marketing command center—run and monitor everything from one spot; 
  • Data insights. Analyze trends, track performance, and make smarter moves—all thanks to a unified data pool; 
  • Boost engagement. Keep your audience hooked with personalized messages and timely follow-ups; 
  • Save costs. Skip the headache of juggling multiple subscriptions. One platform, one invoice; 

An all-in-one platform packs everything you need to execute killer campaigns without the fuss – efficient, effective, and worth it.

What to Look for in All-in-One Marketing Platforms? 

When you’re out there trying to pick out a platform, it might feel like you need a GPS to help you guide through the dense jungle of options. Here are some points to help you find an integrated marketing software for your business: 

  1. User-friendliness. You don’t want to spend weeks learning the ropes. Look for an easy-to-use interface. If you can create campaigns or read data analytics without pulling your hair out, you’re off to a good start; 
  2. Integrations. Your solution should play well with others. It should easily sync up with your existing tools, like CRMs or social media platforms. Life’s better when your tech stacks talk to each other; 
  3. Useful features. Sure, you need the basics like email marketing and lead scoring in a marketing platform. But don’t overlook stuff like automation workflows in 2023. Make sure the feature set aligns with both your current needs and future ambitions;
  4. Customizable. Your business needs are unique. So, your marketing platform should adapt to your brand’s unique vibe and grow with you. Custom forms? Scalable features? It should have both;
  5. Support and assistance. Prompt support isn’t optional—it’s a must-have. Go for platforms with solid customer service and training resources. You never know when you’ll hit a snag and need expert help; 
  6. Data analytics. What’s a marketing campaign without metrics? Opt for platforms that offer in-depth marketing analytics and customizable reports. If you can measure it, you can improve it; 
  7. Security and compliance. Ensure the platform complies with all the latest industry regulations, be it GDPR, HIPAA or other regulations. Your data is precious; make sure it’s in safe hands; 
  8. Cost-effective. Transparent pricing without any nasty surprises later on is what you’re aiming for. Keep an eye out for a platform that offers value for your buck.

And there you have it—your go-to list for selecting the perfect all-in-one marketing platform. Stick to this, and you won’t just find a tool; you’ll find an ally for your marketing journey. Now, let’s review the best ones for you, one by one. 

Best All-in-One Marketing Platforms 

Ready to dig into the meat and potatoes of this guide? We’re about to put the spotlight on the best all-in-one marketing platforms, including: 

Whether you’re an email maven, a funnel guru, or a CRM whizz, rest assured, there’s a platform here that’s cut out just for you. Let’s start with the best one. 

1. Sender – Best Email Marketing Platform

Searching for a budget-friendly powerhouse for email marketing? Meet Sender, your soon-to-be secret weapon. Its intuitive design and wallet-friendly pricing make it a no-brainer for those looking to make a splash in the inbox. It’s the best for automating SMS & email marketing without breaking the bank.


Best for

  • Small and medium-sized businesses;
  • Ecommerce & retail;
  • SaaS businesses.

With an intuitive UI, Sender saves you a lot of time when launching omnichannel marketing campaigns. Its automation capabilities mean you can say goodbye to manual work and hello to smart campaigns that get you results while you sleep. 

But wait, there’s more! Sender isn’t just an email whiz; it also throws SMS marketing into the mix. This makes it a jack-of-all-trades in customer outreach, allowing you to reach your audience on whatever device they use. 

Add in a lineup of list management features, ready-to-go templates, and a super intuitive drag-and-drop editor, and you’ve got everything you need to create emails and texts that turn heads.

Plus, its exceptional customer support promises an average response in less than a minute, even with the free plan. So, you never waste time wondering how things work but launch campaigns quickly. 


Sender Key Features 

Sender offers all the essential features you look for in a comprehensive marketing automation platform. Here are its most useful features: 

  • Drag-and-drop editor. Create professional emails with ease using pre-designed templates or the intuitive drag-and-drop editor; 
  • SMS marketing. Extend your reach by sending personalized text messages to your audience; 
  • Marketing automation builder. Set up automated email and text campaigns to engage customers at the right time; 
  • Audience segmentation. Segment your audience based on behavior or online activity to create dynamic content for targeted campaigns;
  • Reporting & analytics. Gain insight into your campaign performance with a clear and detailed analytics dashboard. 
  • Popup builder. Create and set up engaging popups on your website within minutes with a drag-and-drop popup builder. 

Sender Pricing 

  • Forever-free plan that supports up to 2,500 subscribers without any feature restrictions or limitations; 
  • Paid plans start at $15 monthly with SMS marketing features and higher monthly sending limits. 

2. Hubspot – All-in-One Digital Marketing Platform

HubSpot is a comprehensive CRM platform that integrates marketing, sales, content management, and customer service, allowing businesses to focus on what matters most – customer engagement. 


Best for

  • Large enterprises; 
  • Mid-market company; 
  • Marketing agencies.

Think of HubSpot as an all-in-one sales and marketing software. It offers you an eagle-eye view of customer interactions, helps run marketing campaigns, takes care of sales funnels, and more, so you’re never second-guessing your next move. 

The best part is that its core customer relationship management features are free to use, making it a no-brainer for budget-conscious startups and small businesses. But keep an eye on how HubSpot charges you for marketing contact, as that’s usually where costs escalate. 

Its seamless connectivity among its various hubs – Marketing, Sales, Service, CMS, Operations, etc. means your departments aren’t just coexisting; they’re cooperating.


HubSpot Key Features

HubSpot comes with a large set of features that can streamline various efforts, including: 

  • Marketing automation. Streamline your marketing efforts with automated workflows; 
  • Sales automation. Enhance your sales processes with automated pipeline management; 
  • Digital asset management. Easily create content and manage your marketing materials;  
  • Customer service tools. Provide exceptional customer service with tools like live chat and automated ticketing; 
  • Integrations. Integrate with numerous third-party applications to extend the platform’s functionality.

HubSpot Pricing

  • Free 14-day trial available with limited features; 
  • Paid plans start at $18 per month for up to 1000 marketing contacts. 

3. Mailchimp – Popular All-in-One Marketing Platform

Mailchimp is a useful marketing solution for businesses that need to streamline campaigns through the entire customer journey. It offers an automation builder for different types of campaigns based on custom triggers. 

Best for

  • Marketing agencies; 
  • B2B startups; 
  • Coaches and consultants. 

If you keep overthinking about landing pages for your campaigns, Mailchimp comes with a powerful landing page builder. You can use readymade landing page templates from its library or use signup forms for your existing pages.

The platform also supports basic segmentation to help you nurture leads through personalized campaigns. 

Mailchimp is good for most businesses, however, it can get expensive pretty soon. It charges even for duplicate contacts and offers only basic segmentation, automation, etc., on the lower-tier plan. 


Mailchimp Features

  • Drag-and-drop builder. Create emails and forms using a simple drag-and-drop builder;  
  • Appointment scheduler.  Built-in tool for recipients to book calendar appointments directly from emails or landing pages; 
  • Landing page builder. Create responsive landing pages using the template library and customize them using the landing page builder;  
  • Campaign optimization tools. Optimize your campaigns for the best send times and engagement through analytics and optimization tools. 

Mailchimp Pricing 

  • Free plan lets you send up to 1,000 emails monthly for 500 subscribers; 
  • Paid plans start at $13 monthly for up to 5,000 emails to 500 subscribers. 

4. Systeme – Well-Known Marketing Automation Software

Are you looking for a platform that helps you in building sales funnels without emptying your pockets? Systeme could be your perfect match. It’s especially geared towards entrepreneurs and small businesses needing an affordable yet feature-rich solution.


Best for

  • Solopreneurs; 
  • Small businesses; 
  • Coaches and course sellers.

Systeme offers an all-in-one marketing dashboard, replacing the need for multiple platforms such as ClickFunnels, Mailchimp, and Teachable. From managing emails and building websites to creating online courses, it’s designed to simplify your life by centralizing all these functionalities.

Known for its funnel creation capabilities, the platform can help you easily design and oversee effective sales funnels. Its cost-efficient pricing and straightforward user interface make it a preferred choice for small business owners and solo entrepreneurs.

Different features and functionalities on the platform mean you can manage everything from email marketing and website building to online course creation, all from a single dashboard. As a result, users benefit from both savings in time and a manageable learning curve.


Systeme Key Features

Here are the most sought-after features of Systeme that let you manage various aspects of your marketing journey: 

  • Sales funnel creation. Craft seamless sales funnels to guide your prospects through the buying journey; 
  • Email marketing. Intuitive tools for crafting and sending marketing emails; 
  • Website builder. Easy-to-use website builder to establish your online business; 
  • Affiliate management. Manage your affiliates effectively to boost your sales; 
  • Online course creation. Create and manage online courses to monetize your knowledge.

Systeme Pricing

  • A free plan that supports up to 2,000 contacts, 3 sales funnels, and unlimited emails; 
  • Paid plans start at $27 monthly for up to 5,000 contacts, 10 sales funnels, and unlimited emails. 

4. ActiveCampaign – Marketing Platform For Ecommerce

ActiveCampaign is a useful platform for ecommerce businesses, blending a range of essential tools, including email marketing, marketing automation, and customer relationship management (CRM). 


Best for

  • Ecommerce companies; 
  • Small-to-medium businesses.

Crafted to streamline marketing activities while enhancing customer relationships, the platform enables companies to achieve improved engagement with fewer emails.

ActiveCampaign excels in offering ecommerce-centric marketing solutions with tools aimed at optimizing campaigns for better engagement and conversion rates.

At its core are robust email marketing and automation functionalities, which enable businesses to tailor custom emails, automate complex campaigns, and monitor user interactions, thus gaining better insight into customer behavior. 

Additionally, its CRM capabilities help automate both customer-facing and internal communications, offering real-time analytics and AI-driven personalized experiences.


ActiveCampaign Key Features 

  • Marketing automation. Streamline the customer journey by automating tailored communications; 
  • Email marketing. Design unique emails to deepen customer engagement and relationships;
  • Ecommerce capabilities. Easily integrate with popular online stores while managing product catalogs and promotional codes; 
  • CRM suite. Optimize customer interactions and internal communications through automated workflows;
  • AI-driven customization. Utilize AI to create personalized customer experiences.

ActiveCampaign Pricing

  • Free limited period trial is available with feature restrictions and limitations; 
  • Paid plans start at $29 per month for marketing automation and email marketing features. 

5. GetResponse – Great Platform for Growing Customer Base

GetResponse is an affordable and intuitive platform designed to boost your email marketing efforts. With features like autoresponders, AI-powered email generation, and a suite of analytics tools, it offers a solid foundation for businesses keen on growing their customer base​​.


Best for

  • Ecommerce companies; 
  • Agencies, marketers, and entrepreneurs.

GetResponse isn’t merely an email marketing software; it’s a multi-channel marketing platform for businesses to foster meaningful relationships across email, SMS, and push notifications.

The platform is tailored for those who are on the lookout for an easy yet effective way to manage email campaigns, automate communications, and grow their marketing list​.

GetResponse also provides several tools not just to grow your list but to engage with your audience automatically to promote and sell your products. It synchronizes well with leading ecommerce platforms, allowing seamless promotion of products to the right customers based on behavioral insights and AI-powered recommendations.


GetResponse Key Features

Here are some of the most useful features of GetResponse that you can use for marketing your business effectively: 

  • Email marketing. Create and send appealing emails, and grow your list with ease; 
  • Automation. Set up autoresponders and automate communication to nurture leads and convert them into customers; 
  • Analytics. Get actionable insights on email and campaign performance to make data-driven decisions; 
  • Integrations. Seamlessly integrate with leading ecommerce platforms to promote and sell products efficiently; 
  • Multi-channel engagement. Engage with your audience across various channels, including email, SMS, and web push notifications.

GetResponse Pricing

  • Free 30-day trial account is available for testing features and platforms; 
  • Paid plans start at $15.6 per month, paid annually, for up to 1000 contacts. 

6. ClickFunnels – All-Inclusive Marketing Suite

ClickFunnels is a popular funnel builder that turns your online visitors into customers. This comprehensive digital marketing platform not only helps in building effective sales funnels but also helps in creating beautiful websites, online courses, and engaging email marketing campaigns.


Best for

  • Businesses and entrepreneurs; 
  • Knowledge gurus and marketing experts. 

With its easy-to-use interface and a range of useful features, ClickFunnels empowers businesses to market, sell, and deliver their products seamlessly​.

The best part? It’s designed to let you ace your marketing game without breaking a sweat, leaving ample time to focus on what you do best—running your business. It’s like having a full-fledged marketing department at your fingertips that can manage all online marketing functions.

You can also create beautiful landing pages with an intuitive drag-and-drop builder, test your strategies with insightful A/B tests, automate your marketing workflows, and sync up effortlessly with your favorite third-party tools. 


ClickFunnels Key Features

ClickFunnels has many useful features that make it a powerful online marketing solution for any business. Here are the major ones: 

  • Sales funnels. Convert online visitors into paying customers by creating effective sales funnels; 
  • Website creation. Design aesthetically pleasing and search engine optimization ready websites without any hassle;
  • Online courses. Monetize your knowledge by creating and selling online courses; 
  • Email marketing. Engage with your audience through well-crafted email campaigns;
  • Analytics. Track and analyze the performance of your campaigns for better decision-making.

ClickFunnels Pricing

  • No free trial account or plan is available; 
  • Paid plans start at $127 monthly for one website, 20 sales funnels, and 10,000 contacts. 

7. Keap – Best Known for CRM Management 

Keap offers an integrated suite of tools to help you manage your customer base and supercharge your sales and marketing efforts. From capturing leads to managing engaging email campaigns, Keap provides a 360-degree solution for your marketing needs.


Best for

  • Small to medium-sized businesses; 
  • Startups and entrepreneurs​; 
  • Companies seeking to automate their campaigns.

Look at Keap as your go-to business hub where CRM meets automation seamlessly. Known for its user-friendliness, Keap provides tools to manage and nurture customer relationships while automating your business’s heartbeat—sales and marketing. 

From lead capture via sleek landing pages to intuitive email marketing campaigns, it’s got you covered. But wait, there’s more! With built-in sales automation, appointment setting, invoicing, and payment options, Keap is a comprehensive solution that packs a punch.


Keap Key Features

Keap offers a lot of versatile features to help you manage everyday affairs as well as CRM operations. This includes: 

  • Small business automation. Automate business processes to save time and scale operations; 
  • Small business CRM. Manage your customer list efficiently and keep track of interactions; 
  • Marketing automation. Automate follow-ups with leads, manage email marketing campaigns, and add texts to automation for enhanced engagement; 
  • Sales automation. Automate sales processes, easily schedule appointments, and automate invoicing and payments; 
  • Reporting and analytics. Track your progress, analyze sales pipelines, and get insights for informed decision-making.

Keap Pricing

  • A 14-day free trial account is available; 
  • Paid plans start at $259 monthly for up to 1,500 email contacts.

8. Zoho – CRM Platform with a High Level of Customization

If you’re looking for an all-in-one platform with powerful CRM capabilities, check out Zoho. Zoho CRM is a powerful and highly customizable CRM platform that caters to the marketing needs of businesses. 


Best for

  • Ecommerce businesses, companies of all sizes;
  • Enterprises aiming for a comprehensive CRM solution.

With sales and marketing automation, analytics, and more, Zoho CRM facilitates streamlined operations, insightful decision-making, and enhanced customer engagement. 

But Zoho isn’t just a “nice-to-have” tool for customer relationships; it’s your playground for customization. Create the perfect setup for your sales and marketing tasks, and yes, it’s smart enough to deal with customers on various platforms. 

What’s the cherry on top? Automation that saves you time, letting you focus on real people instead of spreadsheets. It does more than just store customer info; it turns you into a marketing ninja.

Its analytics tools are like having an expert analyst at your desk, giving you the data you need to make smarter decisions. And let’s not forget Zia, the AI assistant within Zoho that works like your business’s crystal ball, offering predictions and suggesting what to do next.


Zoho Key Features

Zoho has all the standard features and functionalities you expect from a marketing platform. This includes: 

  • Sales and marketing automation. Complete marketing automation solution to streamline your sales cycle and optimize marketing campaigns; 
  • Comprehensive analytics. Utilize advanced analytics tools for real-time insights, custom reporting, and better decision-making; 
  • Customizable. Tailor the CRM to meet your business needs with essential customization options; 
  • Omnichannel engagement. Engage with customers through various channels at the right time for personalized experiences; 
  • AI-powered predictive intelligence. Leverage AI for accurate predictions and actionable insights on lead management.

Zoho CRM Pricing

  • Free limited-period trial is available for testing out the platform; 
  • Paid plans start at €14 per user per month, paid annually.  

Key Takeaways: All-in-One Marketing Platforms 

If you’re keen on exploring different marketing automation tools, you must take different trial plans and test out all the features based on your needs and requirements. Here are the things you should keep in mind: 

  • Always check how smoothly the marketing automation software integrates with your existing tech stack; 
  • Test different marketing automation workflows by creating a dummy email list and scheduling campaigns; 
  • Pick a solution that supports omnichannel marketing automation and helps you analyze marketing data from different platforms; 
  • Migrate to a solution only when it fits your budget and you’re satisfied with all its features.

Learn more here: 8 Best Ecommerce Marketing Tools in 2023 (Free & Paid)

Author Bio 

Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.

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